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[Podcast] RR 446: Privacy, Data Ownership and Cyber-security Threatens the Automotive Aftermarket

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Privacy, Data Ownership and Cyber-security are the issues raised with the legislation and it threatens the whole automotive aftermarket.

Looking for more information on cybersecurity and data ownership?

ASA and the Alliance of Automobile Manufacturers will be hosting a one-day event September. 12, 2019 in Troy, MI. Registration is now open! LEARN MORE AND REGISTER:  https://asashop.org/education-events/technology-telematics-forum/


Taking The Hill Website

ASA Web Site


Robert L. Redding Jr., ASA Legislative representativeBob has represented the Automotive Service Association, from their Capitol Hill office, since 1993.  He has received presidential appointments to several Federal Advisory Committees at the United States EPA, DOJ, Department of Labor and the U.S. Department of Transportation.

Bob has represented the Automotive Service Association, from their Capitol Hill office, since 1993.  He has received presidential appointments to several Federal Advisory Committees at the United Sates EPA, DOJ, Department of Labor and the U.S. Department of Transportation. Previous episodes with Bob HERE.

Frank Leutz from Desert Car Care in Chandler, AZ.  Frank has a weekly radio ‘call in show’ called ‘Wrench Nation’. . Frank also does a video feature called ‘Inside the Garage’ where he discusses vehicle failures and cures. Listen to Frank’s previous episodes HERE.

Brin Kline is the owner of Assured Auto Works in Melbourne, FL.  His career in automotive repair spans 17 years with nearly 8 years as an owner.

Brin’s journey to becoming an advocate for improving the automotive repair industry at the national level began when he started to attend conferences and training.  At these events, he rubbed shoulders with amazing people who, recognize the need for a national automotive repair industry step-by-step protocol for entry-level recruitment and training, continuing education events, and conferences, sharing of case studies, and helping businesses grow. Find previous episodes featuring Brin HERE.

Key Talking Points

  • Shop owners must understand that it is time that someone has to pay attention, educate and protect your clients as it relates to ownership and access to their data. Privacy, Data Ownership and Cyber-security.
  • Policy makers don’t understand how data affects repairs
    • We must ensure that our policymakers don’t overreact or reach too far.
    • We need to be careful because once the bill gets signed it will take the next five years for them to revisit it. We will be stuck with that policy
  • Data Access, Think Telematics?
    • One of the pieces not covered in the 12-year right repair service information battle
    • As a shop owner, we hear it but we don’t know what it’s all about 
    • The legislation issues concerning Privacy, Data Ownership and Cyber-security.
  • Cyber-security protections are growing in California
  • A major concern as an industry is overreach and we are collateral damage
  • In an effort to protect consumers, the policymakers go too far.
  • Regarding privacy, there must be some separations
    • 3rd party providers
    • OEM Websites
  • We don’t want anything to interfere with our current business model.
  • The industry must get behind efforts being mounted in Washington
    • Developing coalition, Writing campaign, and Visits to Washington
    • Part of this is also education when the policymakers go home, they must hear from shop owners and understand that access is critical for the consumer and to maintain safe and reliable transportation
  • The previous Administration ordered a guideline for cyber-security which allowed for 50 state laws potentially dealing with our issues which is not workable
  • We need the Federal Government to lay out  guidelines for cyber and privacy
  • Owners with multiple shops will have problems if their shops are located at different states.

California Bill

  • It is about dealing with consumer privacy.
  • A bill passed last summer is going to impact businesses
  • This could happen to different states
  • Michigan tapped into this

Privacy is important

  • Consumers deserve privacy
  • Within the framework of a vehicle, rolling smart technology privacy becomes a huge issue
  • We need to have a reasonable and effective way to handle the motoring fleet
  • Some consumers do not want delicate data on their vehicles shared
  • Insurance companies now have access to some data through 3rd party providers
  • As an aftermarket, we need to be involved, at a reasonable cost, in order to fix these vehicles as we have without compromising our business model.
  • $450 – $800 Billion Dollar Industry regarding 3rd party data monitoring cloud-based


  • On the root level, protecting your WiFi
  • Having a process as it comes as a security policy
  • OEMs have to provide shop owners a path
  • Everyone is trying to figure out their place as we move forward including new car dealers
  • Privacy piece will drive everything and data access will have to be addressed at some point


  • Thanks to Bob, Frank, and Brin for their contribution to the aftermarket’s premier podcast.
  • Link to the ‘BOOKS‘ page highlighting all books discussed in the podcast library HERE. Leaders are readers.
  • Leave me an honest review on iTunes. Your ratings and reviews really help and I read each one of them.



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This episode is brought to you by AAPEX, the Automotive Aftermarket Products Expo. AAPEX represents the $740 billion AAPEX_logo_CMYK_with_tagline-1440x621.jpglobal automotive aftermarket industry and has everything you need to stay ahead of the curve. With 2,500 exhibiting companies, you’ll see the latest products, parts, and technologies for your business. As a result, the event also offers advanced training for shop owners, technicians, warehouse distributors (WDs) and auto parts retailers, as well as networking opportunities to grow your business. AAPEX 2019 will take place Tuesday, Nov. 5 through Thursday, Nov. 7, at the Sands Expo in Las Vegas. Therefore, more than 48,000 targeted buyers are expected to attend, and approximately 162,000 automotive aftermarket professionals. They will be from 135 countries which are projected to be in Las Vegas during AAPEX 2019. For information, visit aapexshow.com

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  • Have you checked out Joe's Latest Blog?

      Most shop owners would agree that the independent auto repair industry has been too cheap for too long regarding its pricing and labor rates. However, can we keep raising our labor rates and prices until we achieve the profit we desire and need? Is it that simple?
      The first step in achieving your required gross and net profit is understanding your numbers and establishing the correct labor and part margins. The next step is to find your business's inefficiencies that impact high production levels.
      Here are a few things to consider. First, do you have the workflow processes in place that is conducive to high production? What about your shop layout? Do you have all the right tools and equipment? Do you have a continuous training program in place? Are technicians waiting to use a particular scanner or waiting to access information from the shop's workstation computer?
      And lastly, are all the estimates written correctly? Is the labor correct for each job? Are you allowing extra time for rust, older vehicles, labor jobs with no parts included, and the fact that many published labor times are wrong? Let's not forget that perhaps the most significant labor loss is not charging enough labor time for testing, electrical work, and other complicated repairs.  
      Once you have determined the correct labor rate and pricing, review your entire operation. Then, tighten up on all those labor leaks and inefficiencies. Improving production and paying close attention to the labor on each job will add much-needed dollars to your bottom line.
  • Upcoming Events

    • March 24, 2023 01:00 PM Until 09:00 PM
      Hi all,
      AutoLeap is hosting Amplify 2023, a virtual auto repair conference for shop owners, on March 24. We have 22 incredible speakers, and 13 industry associations and training institutes participating in this virtual event. The conference is free of cost.
      You can book your complimentary, virtual seat today using this link: https://bit.ly/3EXvfWY
      Amplify 2023 speakers include: Joe Marconi, Co-Owner AutoShopOwner and Elite Business Coach @Joe Marconi Aaron Stokes, ShopFix Academy Cecil Bullard, The Institute for Automotive Business Excellence Chris Cotton, AutoFix Auto Shop Coaching Darrin Barney, Elite “G” Jerry Truglia, Automotive Technician Training Services Greg Bunch, Transformers Institute Jeremy O'Neal, AdvisorFix The conference will cover essential topics such as:
      Navigating through the current industry challenges Tackling the technician shortage through employee retention Creating memorable customer experiences Growing & expanding your business in 2023 Financial planning & KPIs to measure And that’s not all.
      The interactive, dynamic conference also offers live networking opportunities, and fun games and prizes.
      You can book your complimentary, virtual seat today using this link: https://bit.ly/3EXvfWY
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