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[Podcast] RR 464: YouTube – Benefit or Burden Part 1


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Paul Danner, aka ScannerDanner on YouTube clears up the misconception that his name is not “Dan,” which he gets all the time. People think his name is Dan and he added “ner”  to rhyme with “Scanner”? He says it is not true and that that it would be really stupid!!!!

His career in the automotive field started as a junior in high school in 1990. He took two years of auto mechanics in high school, then another two-year program (post-secondary) at Rosedale Technical College in Pittsburgh (where he now teaches). After Rosedale, Paul entered the field and worked full time for about 8 years before coming back to teach at the school. This September 2018, Paul will be starting his 18th year as an automotive instructor. Listen to Paul’s previous episodes HERE.

Brin Kline is the owner of Assured Auto Works in Melbourne, FL.  His career in automotive repair spans 17 years with nearly 8 years as an owner.

Brin knows that the automotive repair industry is ever-changing.  Diagnosing and repairing automobiles of today have many more requirements for up to date training than they did in years past.  Today, a technician must network with and befriend other likeminded individuals, commit a lot of their personal time to craft their skills so they can confidently, efficiently and accurately diagnose the issues that they face on a daily basis. Look for Brin’s other episodes HERE.

Matt Fanslow is the diagnostic tech/shop manager at Riverside Automotive in Red Wing, MN.  His primary responsibilities are to diagnose driveability and electrical/electronic issues, and perform most all programming, coding, initializing, adoptions, etc. Basically, if it needs to be figured out or has wires, it goes to Matt. He’s been a tech since 1996.

Matt is also a subject matter expert for ASE and has instructed at Vision Hi-Tech Training and Expo.

Matt has participated on 18 ASE technical committees for the ASE Practice Test, A6, A7, A8, and L1 tests. He’s also done case studies for Standard Motor Products.

Fanslow’s goal is to do everything in his power to improve the overall level of professionalism within the automotive and light truck repair trade and also raise the level of its public image. Hear Matt in previous episodes HERE.

Michael Broccolo is from Rochester, NY. His father has been in the automotive/collision/towing/salvage business since before he was born. Michael grew up around cars and attended BOCES (High School Cooperative Skills) for collision repair. In 2006 SkillsUSA Michael placed 1st in New York State in collision repair and attended the national competition.  Apprenticed at a high volume collision shop right out of high school. Michael currently owns Broccolo Automotive & Collison with his father. Broccolo’s is a full service automotive/collision shop, a salvage yard/used & new auto parts, and offer towing services all under one roof. Michael’s previous episodes HERE.

Key Talking Points

  • Matt had a customer that shared a blower motor repair video that showed a shortcut on a blower motor replace that trashed shops who would not use this shortcuts and charge too many hours for the standard repair
    • Matt explains what he did with his customer
    • He is torn with the massive benefits of YouTube and the repercussion of some content that is posted
    • There are two parts of this debate. The good learning and the bad trashing
  • Paul Danner started putting case studies on video to support his college class.
    • He believes YouTube has made his classroom global.
    • He is cautious about what he says and how he says it
  • Michael learned a lot from Paul Danner’s video’s
  • Should YouTube videos tell the public what to look for in a good shop, should skill level be discussed? What should the consumer look for in a good shop.
  • Stop starting your video saying ‘Your mechanics don’t want you to hear this’. This doesn’t help anyone. It pulls everyone down.
  • It is easy to tear things down to lift yourself up rather than build others up and show that you are equal or better. Consider professional courtesy
  • As mentioned: listen to Matt Fanslow For The Record Episode 50. He discussed the power of professional wrestling to help each other’s persona and value to their industry. https://remarkableresults.biz/f050/
  • Parts changers can learn from YouTube instead of throwing money at the vehicle.
  • Give props to the people who help you learn.
    • Paul credits Dan Svitco and John Thorton that set him on his course and helped him learn
  • Michael says that YouTube has helped him more than classroom so far in his life
    • Go at your own pace over and over if necessary
    • Likes hands-on classroom
    • YouTube  and Leader-led and hands-on are all supplements to each other
  • Paul feels his training helps techs get ready for classes. It is a strong foundation for the working technician
  • Brin: More training companies are hiring, more venues
  • YouTubers drop training conference names but should invest in more time to promote the dates and location of these events
  • Paul has a feeling on the premise that YouTubers are taking money out of professionals pocket by teaching DIYers
  • Stop bashing the industry. Other skilled trades do not talk down about their professionals who earn their living in their chosen trade.
  • Diagnostic video’s do not take money away from a technician
  • Repair videos may take money away from a technician or professional shop
  • We do have incompetence in our industry. People that do not get their vehicle repaired the first time will go to youtube to try to figure out how to fix their car
  • Shops need more training and our technicians need to get proper training
  • Paul’s global classroom feedback lets him know that they are making more money they have ever before because of the training he offers
  • YouTube does have some great things to offer 
  • Michael is a professional and has used YouTube for some of his training. Paul Danner was a key trainer for him.
  • YouTube also brings the power of networking to the professional technician
  • The conversation does not end here
  • Not enough technicians are going to training. Shop owners and technicians need to invest in training

Resources:

  • Thanks to Paul Danner, Brin Kline, Matt Fanslow, and Michael Broccolo for their contribution to the aftermarket’s premier podcast.
  • Link to the ‘BOOKS‘ page highlighting all books discussed in the podcast library HERE. Leaders are readers.
  • Leave me an honest review on iTunes. Your ratings and reviews really help and I read each one of them.

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This episode is brought to you by AAPEX, the Automotive Aftermarket Products Expo. AAPEX represents the $740 billion AAPEX_logo_CMYK_with_tagline-1440x621.jpglobal automotive aftermarket industry and has everything you need to stay ahead of the curve. With 2,500 exhibiting companies, you’ll see the latest products, parts, and technologies for your business. As a result, the event also offers advanced training for shop owners, technicians, warehouse distributors (WDs) and auto parts retailers, as well as networking opportunities to grow your business. AAPEX 2019 will take place Tuesday, Nov. 5 through Thursday, Nov. 7, at the Sands Expo in Las Vegas. Therefore, more than 48,000 targeted buyers are expected to attend, and approximately 162,000 automotive aftermarket professionals. They will be from 135 countries which are projected to be in Las Vegas during AAPEX 2019. For information, visit aapexshow.com

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  • Have you checked out Joe's Latest Blog?

         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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