Quantcast
Jump to content


[Podcast] RR 494: Women In Auto Care 2019 Honorees


Recommended Posts

 The winners of the 2019 Women of the Year Awards are:

  • Auto Care Woman of the Year: Jennifer Maher, Chief Executive Officer, TechForce Foundation and America’s Automotive Trust
  • Auto Care Woman of Excellence: Cindy Frasca, Chief Operating Officer, Kukui
  • Female Shop Owner of the Year: Jamie Carlson, Owner, Ervine’s Auto Repair and Grand Rapids Hybrid

“The Women of the Year Awards honor three outstanding female leaders who have made significant contributions to the auto care community,” said Tammy Tecklenburg, president, Women in Auto Care. “This is the 16th annual presentation of the Auto Care Women of the Year awards, and we are honored to be able to continue to shine a light on the tremendous value women are bringing to our industry.”

Talking points
  • Scholarships from the Women in Auto Care $100,000 per year
  • Monies coming from industry and fundraisers 
  • We’ve killed the skilled trades by telling out young people that their path to success is a four-year college degree
  • Skilled trades are the course de jure
  • People that have tactile intelligence need to consider skills d 
  • We need to pay technicians more money and therefore learn how to charge and run a good business
  • Make your business welcome to female customers and potential employees
  • Create a zero-tolerance of harassment in your business
  • Techforce.org become part of the conversation. Links
  • www.Techforce.org
  • We need to bring 52% of the population in our industry. Awareness, scholarships, speaking at events, networking will help attract women to the industry.
  • In middle school students start to explore career opportunities
  • We’ve got to change the perception of the parents and counselors to great careers in the automotive. 
  • Not everyone was meant to be a lawyer, doctor, CPA or social worker. Careers in technical education will have big opportunities and pay
  • Attention span is 8 seconds
  • Attracting and retaining top talent will require a more profitable shop
  • 3% of technicians in our industry are women
  • Attracting women team members will require changes in the facility and create boundaries
  • Generation Z is the upcoming group of technicians we need to recruit. They are socially conscious.

Newsletter-Subscribe-1200x75.png

Buy-a-Coffee-v1.png

Be socially involved and in touch with the show:

Facebook  Twitter  Linked In  Email   Events   Speaking

Subscribe to a mobile listening app HERE.

Apple-Podcasts.png Google-Podcasts.png Remarkable-APP.pngiHeart-Radio-v2.pnglisten-on-spotify.jpg

This episode is brought to you by AAPEX, the Automotive Aftermarket Products Expo. AAPEX represents the $740 billion AAPEX_logo_CMYK_with_tagline-1440x621.jpgglobal automotive aftermarket industry and has everything you need to stay ahead of the curve. With 2,500 exhibiting companies, you’ll see the latest products, parts, and technologies for your business. As a result, the event also offers advanced training for shop owners, technicians, warehouse distributors (WDs) and auto parts retailers, as well as networking opportunities to grow your business. AAPEX 2019 will take place Tuesday, Nov. 5 through Thursday, Nov. 7, at the Sands Expo in Las Vegas. Therefore, more than 48,000 targeted buyers are expected to attend, and approximately 162,000 automotive aftermarket professionals. They will be from 135 countries which are projected to be in Las Vegas during AAPEX 2019. For information, visit aapexshow.com

Click to go to the Podcast on Remarkable Results Radio

Link to post
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
  • Similar Topics

    • By carmcapriotto
      Kenneth Greffin-28 years in the automotive industry. President of Aspen Auto Clinic with 5 locations. He's done a bit of everything; tire buster, oil changer, Shop Owner, Franchise Consultant and Big Box Automotive Retail Executive.
      Sam Craven- Owner of The Garagisti, Houstin, TX. Following an established career in business and real-estate, native Houstonian Sam Craven has brought his passion for business and racing together with a return to his roots within the world of cars and motorsports. A graduate of Texas A&M’s Mechanical Engineering school, Sam was a busy student. While some headed to the bars on the weekend, Sam headed out all over the country between classes (and sometimes during classes…) to work as a mechanic and run data systems for Ferrari, Porsche and open wheel race cars. Sam created The Garagisti to be a space for both the hardcore enthusiasts and people who simply desire trusted, quality work combined with an excellent client experience. The Garagisti was made for the people that appreciate their car and expect a dealer level experience.
      Greg Bunch is the owner of Aspen Auto Clinic, a five-location automotive and service business in Colorado. Greg started his passion for cars at 15 when he began rebuilding a 1966 Volkswagen Bug. Greg has moved from a Volkswagen mechanic to ASE Master Technician, to Management, to starting his shop 18 years ago in his garage, to an award-winning multi-location business.
      Greg is currently a board member for the STEM-based charter school call “Automotive Institute of Science & Technology” and on the Advisory board of Ratchet and Wrench Magazine. Greg is also a board member of the Autocare organization and a certified instructor for the Worldpac Training Institute and Carquest Technical Institute. Greg’s unwavering passion for the industry has also led him to form a company called Transformers Institute, a coaching and training company dedicated to transforming the automotive industry.
      Listen to Greg’s previous episodes HERE. Transformers Institute HERE.
      Key Talking Points
      Build a culture where technicians meet owners of vehicles- brings more relationship and effort to repair.  Break down the wall of what technician knows and what customer understands- if the customer doesn’t understand, they don’t feel comfortable buying Build trust at every touchpoint- mailer, curb appeal, roads on way to location (are mom and kids comfortable driving there?) marketing, follow up after the customer has left, answering the phone, how does the shop look? How do technicians look and speak to customers? Make it a point that technicians should say “hello” to customers when walking by.  Little things lead to big things- both positive and negative “I need my car towed to your shop” - set it up yourself instead of giving them the tow truck phone number “No update update” -keeping customers in the loop Phone etiquette- beginning of first human interaction, the customer is calling because they are looking for help. Take the stress level of customers down. Building trust and making them feel like they called the right place. Tonality, customers can’t see your face, your only tool is your voice. Record and listen to your phone calls. Get the basics done. Make it personal- use pictures of owner/employees Collaborative interaction with customers- make them a part of the process. Show them the DVI. The choice is their own, how you relay the message and repairs makes the difference.  Collaborative interaction with employees- everyone needs to hold each other accountable, share ideas, support, offer feedback  Transparency- no one makes decisions unless they 100% understand, consider showing the customer their fluid sample colors “Test procedures” can help customers understand diagnostic work  “Key droppers”- are they repeat customers? Service advisor’s goal- win skeptical customers over with exceptional customer service  How do you handle complaints? Find resolution and recovery to repair the relationship  Consultive style selling techniques- ask the customer what they use their car for, what is their relationship with their car, how long do they plan on keeping it A special thanks to Ken Greffin, Sam Craven and Greg Bunch for their contribution to the aftermarket. Books Page HERE Listen to all Remarkable Results Radio, For The Record and Town Hall Academy episodes. Facebook   Twitter  LinkedIn   Instagram  Youtube   Email  
      Mobile Listening APP’s HERE
      Join the Ecosystem – Subscribe to the INSIDER NEWSLETTER HERE.
      Buy Carm a Cup of Coffee 

      This episode is brought to you by Shop-Ware Shop Management. It’s time to run your business at its fullest potential with the industry’s leading technology. Shop-Ware Shop Management will increase your efficiency with lightning-fast workflows, help your staff capture more sales every day, and create very happy customers who promote your business. Shops running Shop-Ware have More Time and generate More Profit—join them! Schedule a free live demonstration and find out how 30 minutes can transform your shop at getshopware.com

      This episode is brought to you by Shop Marketing Pros. Your guides are Kim and Brian Walker with a rich history as shop owners and industry veterans. When someone searches for a shop, who are they finding? Your competitors? It should be you! The good people over at Shop Marketing Pros know how to drive website traffic and make Google work for you! www.shopmarketingpros.com
      Click to go to the Podcast on Remarkable Results Radio
    • By carmcapriotto
      Bill Haas, AAM, is the owner of Haas performance consulting LLC, with 40 years of experience in the automotive service and repair industry. Clients have access to Bill’s solution-based focus, expertise, unique perspectives and in-depth knowledge of the industry.
      Bill began his career working part-time at a full-service gasoline station in Appleton, Wisconsin. His career includes time as a technician, shop owner, technical trainer and on the staff of the automotive industry’s oldest and largest association representing automotive service and collision repair businesses. While at the association Bill had the opportunity to work with all segments of the industry.
      His knowledge of the industry has been shared on many occasions as he has been invited to speak at numerous industry events as well as providing testimony at hearings of the US Congress and several state legislatures on important legislation and regulation affecting the automotive industry.
      Bill received the Accredited Automotive Manager (AAM) credential from the automotive management institute in 1996 and has been a member of the automotive management institute’s faculty since 2002.
      Bill is also the business manager for NACAT, the North American Council of Automotive Teachers. His services include business management seminar development and delivery, keynote presentations, business consulting, performance coaching, and strategic planning facilitation. Listen to Bill’s previous episodes HERE.
      Bob Greenwood, AMAM (Accredited Master Automotive Manager) is President and C.E.O. of Automotive Aftermarket E-Learning Centre Ltd. (AAEC). AAEC is a company focused on providing Business Management Resources and Development for the Independent Sector of the aftermarket industry. AAEC content and technology is recognized as part of the curriculum of the Fixed Operations Diploma and the Aftermarket Degree courses taken at the Automotive Business School of Canada at Georgian College located in Barrie Ontario Canada. This school is the leader and only college in Canada that offers an automotive business education. AAEC is also recognized by the Automotive Management Institute (AMI), located in North Richland Hills, Texas USA, allowing 80 credits for successful completion of the AAEC E-Learning portion of the site towards the 120 credits required to obtain the reputable Accredited Automotive Manager (AAM) designation.
      Bob has over 40 years of Business Management experience within the Independent sector of the automotive aftermarket industry in North America, consulting Independent retail shops on all facets of their business operations. His 18 years of running his own local consulting and accounting firm in Ottawa, Ontario Canada created some of the most productive and financially successful entrepreneurs within the Independent sector today.
      Bob is one of 150 Worldwide AMI approved instructors. He has created Business Management development courses for aftermarket shop employers/managers, Jobbers and Jobber Sales representatives which are recognized as being the most comprehensive, industry-specific courses of their kind in North America. His courses address the creation of measurable bottom-line profitability and not just developing activity to keep busy, by covering the very detailed nuts and bolts issues that are required to be clearly understood by every level of the industry if an independent shop is going to financially prosper and enjoy a professional future. Bob’s previous episodes are HERE.
      Link to Automotive Aftermarket E-Learning Centre Ltd. (AAEC) HERE.
      Brian Gillis is the Chief You Net Results Strategist, with 25+ years experience in auto shop operations, hiring, recruiting, systems, processes, multi-store experience, and employee training. Brian’s previous episodes are HERE.
      Key Talking Points
      CAMP- Coalition of Automotive Management ProfessionalsStarted with a brainstorm 2 years ago- a casual get together with trainers at Vision 2019 Shops should spend time with like-minded people, peer network with each other- coaches need the same  As of March 2021-Legal entity   Group of like-minded individuals that want to move the industry forward- find the shops that need help and make sure they receive help Keep the consistency of message in the industry  Business coaches also need to be adapting and improving  Automotiveprofessionals.org Important takeaways Multishop ownership vs single shop ownership- you don't need multiple shops to be successful to stay relevant or a victim of consolidation  Have a life outside of the business Average of 5 bay shop- missing between $25-30,000K net profit per bay per year Having a coach doesn’t mean you’re out of the business- owners want to be able to enjoy working on their business and still being a part of it Why are we afraid to help others? There is no secret, it’s time to help people move forward  
      Thanks to Bill Haas, Bob Greenwood and Brian Gillis for their contribution to the aftermarket’s premier podcast. Link to the ‘BOOKS‘ page, highlighting all books discussed in the podcast library HERE. Leaders are readers. Listen for free on Apple Podcasts, Google Podcasts, Spreaker, iHeart Radio, Spotify, Podchaser, and many more. Mobile Listening APP's HERE Find every podcast episode HERE. Every episode is segmented by Series HERE. Key Word Search HERE. Be socially involved and in touch with the show:
      Facebook   Twitter  LinkedIn   Instagram  Youtube   Email  
      Join the Ecosystem - Subscribe to the INSIDER NEWSLETTER HERE.
      Buy me a coffee
      The NAPA Smart Sign, previously known as Digital Menu Board, gives your shop a professional, state-of-the-art look and feel. It’s a great way to educate and inform your customers about needed repairs and service, plus increase awareness of your current promotions. NAPA AutoCare Center that have installed a Digital Menu Board found one out of five consumers ask for a repair or service they’ve seen on the board. Targeted promotions resulted in double-digit increases. You choose the content from a library of auto care service and repair topics. The latest NAPA national promotions are downloaded to you automatically. And with the Digital Menu Board it’s easy to change your services, prices, and video content anytime you’d like. Talk to your servicing NAPA store to find out more.
      Click to go to the Podcast on Remarkable Results Radio
    • By carmcapriotto
      Mike Coley has been with ASE for 27 years, serving as President of the ASE Education Foundation since 2019. Prior to that, he served as Sr. VP for ASE, directing operations, test development, customer service, and IT workgroups. Before joining the ASE staff, he managed a family-owned auto repair business in San Antonio. Coley has a B.S. in Electrical Engineering from SMU, an MBA from George Mason University, and previously taught Automotive Emissions classes at Northern Virginia Community College.
      Trish Serratore is the Senior Vice President of Communication at ASE. She works closely with all of the organizations within the ASE Industry/Education initiative, which also includes ASE and the Automotive Training Managers Council (ATMC), to help provide the qualified automotive professionals the industry needs today and tomorrow. Links to Trish’s episodes HERE
      Michael Godson has been an automotive instructor at Clark College for the past 25 years. He was the first T-TEN Instructor Community board chair and is currently serving on the ASE Education Foundation board of directors. 
      Brian La Croix has been teaching Automotive Technology in Albany NY for 14 years. He was also a Ford Senior Master Tech & Mazda Master Tech, ASE Master Auto & Autobody certifications, L1 & G1, graduate of a Ford ASSET college program, and High School Automotive program. Brian was the recipient of the ASE Education Foundation 2018 Byrl Shoemaker Teacher of the year award.
      Key Talking Points
      ASE Education Foundation 30,000 accredited graduates per year Foundation provides the standards, schools measure against standards and become accredited- renewal every 5 years Focuses on individuals during the very beginning of their career (entry-level students) Develop skills needed for a career in the automotive industry and soft skills with interacting with people (future co-workers and customers) and having responsibilities Educating students about the industry (earn living without having college debt)  An accurate glimpse of the “real world”  Graduates are an investment into the shop, not just another body or quick fix to fill a spot- need to continue to learn and be trained   Get involved with high schools/school boardsBe present in your community to check the pulse of future graduates looking to be hired  Be available and advocate with students, board members, instructors Allow students/instructors to shadow your shop “Investing in your local school IS investing in your business” “Poaching” graduatesTransferable skills can be used in other industries or dealerships What can we do to slow it down? Apprentice and mentor program- earning while you learn and progressing and growing in culture in shop   The competition with hiring technicians isn’t with each other, it’s with the other industries (welding, skilled machinery etc)  Teaching automotive- instructor shortageCan become a teacher after having trade experience- starting part-time/night classes is a good transition    www.aseeducationfoundation.org - “Find a program”  
      Thanks to Mike Coley, Mike Godson, Brian La Croix and Trish Serratore for their contribution to the aftermarket’s premier podcast. Link to the ‘BOOKS‘ page, highlighting all books discussed in the podcast library HERE. Leaders are readers. Listen for free on Apple Podcasts, Google Podcasts, Spreaker, iHeart Radio, Spotify, Podchaser, and many more. Mobile Listening APP’s HERE Find every podcast episode HERE. Every episode is segmented by Series HERE. Key Word Search HERE. Be socially involved and in touch with the show:
      Facebook   Twitter   Linked In   Email
      Join the Ecosystem – Subscribe to the INSIDER NEWSLETTER HERE.
      Buy me a coffee
      This episode is brought to you by AAPEX, the Automotive Aftermarket Products Expo. AAPEX represents the $740 billion global automotive aftermarket industry and has everything you need to stay ahead of the curve.  The Virtual AAPEX Experience 2020 is in the record books. Virtual AAPEX lived up to presenting leading-technical and business management training from some of the industry’s best and brightest. Now set your sights on the homecoming in Las Vegas in 2021. Mark your calendar now … November 2-4, 2021, AAPEX // Now more than ever.

      This episode is brought to you by Shop-Ware Shop Management. It’s time to run your business at its fullest potential with the industry’s leading technology. Shop-Ware Shop Management will increase your efficiency with lightning-fast workflows, help your staff capture more sales every day, and create very happy customers who promote your business. Shops running Shop-Ware have More Time and generate More Profit—join them! Schedule a free live demonstration and find out how 30 minutes can transform your shop at getshopware.com/carm

      Click to go to the Podcast on Remarkable Results Radio
    • By Richard Ehler
      I am planning on adding used car sales to my auto center, in atlanta, ga.  Any advice on software, buying, selling, financing, evaluating, reconditioning would be appreciated.
    • By carmcapriotto
      In honor of March’s Women History Month, I assembled a panel of lady shop owners to discuss the women’s role in the aftermarket. The ladies brought some wide-ranging perspectives and I loved the trajectory of this discussion. No matter your position or gender in our beloved aftermarket give this episode your due. The ladies were on fire.
      https://youtu.be/BO-ufHSg9QU
      The Panel:
      Emily Chung, AutoNiche, Markam, Ontario A licensed Automotive Service Technician Teaches in the Automotive Business School of Canada at Georgian College Degree in Psychology and Business Dr. Laura Shwaluk, The Auto Shop, Plano, TX Bachelor of Science in the field of Cellular, Molecular, and Microbial Biology and a doctorate in Chiropractic with certificates in neurology, applied kinesiology, nutrition, and functional endocrinology. She practiced wellness and functional medicine in Texas for 20 years and is the author of three books. Karen Manelas,(Man-El-IS) Auto Care Plus, NH Hold a Bachelor of Science degree in Electrical Engineering. Works with her Husband since 2004. Now with 7 locations Judi Haglin, Haglin Automotive, Boulder, CO In business with husband Dana An ATI Coach and leader of the Leading Ladies 20 Group On Yesterday’s Aftermarket Weekly Danielle Bohlmann, HWY 7 Service Center, Newell, IA Creating work-life harmony with husband Brett Spending more time away from the business lately Contributed to three podcasts Link to the ‘BOOKS‘ page, highlighting all books discussed in the podcast library HERE. Leaders are readers. Listen for free on Apple Podcasts, Google Podcasts, Spreaker, iHeart Radio, Spotify, Podchaser, and many more. Mobile Listening APP’s HERE Find every podcast episode HERE. Every episode is segmented by Series HERE. Key Word Search HERE. Be socially involved and in touch with the show:
      Facebook   Twitter   Linked In   Email
      Join the Ecosystem – Subscribe to the INSIDER NEWSLETTER HERE.
      Buy me a coffee
      Click to go to the Podcast on Remarkable Results Radio


  • Our Sponsors



×
×
  • Create New...