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[Podcast] RR 494: Women In Auto Care 2019 Honorees


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 The winners of the 2019 Women of the Year Awards are:

  • Auto Care Woman of the Year: Jennifer Maher, Chief Executive Officer, TechForce Foundation and America’s Automotive Trust
  • Auto Care Woman of Excellence: Cindy Frasca, Chief Operating Officer, Kukui
  • Female Shop Owner of the Year: Jamie Carlson, Owner, Ervine’s Auto Repair and Grand Rapids Hybrid

“The Women of the Year Awards honor three outstanding female leaders who have made significant contributions to the auto care community,” said Tammy Tecklenburg, president, Women in Auto Care. “This is the 16th annual presentation of the Auto Care Women of the Year awards, and we are honored to be able to continue to shine a light on the tremendous value women are bringing to our industry.”

Talking points
  • Scholarships from the Women in Auto Care $100,000 per year
  • Monies coming from industry and fundraisers 
  • We’ve killed the skilled trades by telling out young people that their path to success is a four-year college degree
  • Skilled trades are the course de jure
  • People that have tactile intelligence need to consider skills d 
  • We need to pay technicians more money and therefore learn how to charge and run a good business
  • Make your business welcome to female customers and potential employees
  • Create a zero-tolerance of harassment in your business
  • Techforce.org become part of the conversation. Links
  • www.Techforce.org
  • We need to bring 52% of the population in our industry. Awareness, scholarships, speaking at events, networking will help attract women to the industry.
  • In middle school students start to explore career opportunities
  • We’ve got to change the perception of the parents and counselors to great careers in the automotive. 
  • Not everyone was meant to be a lawyer, doctor, CPA or social worker. Careers in technical education will have big opportunities and pay
  • Attention span is 8 seconds
  • Attracting and retaining top talent will require a more profitable shop
  • 3% of technicians in our industry are women
  • Attracting women team members will require changes in the facility and create boundaries
  • Generation Z is the upcoming group of technicians we need to recruit. They are socially conscious.

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This episode is brought to you by AAPEX, the Automotive Aftermarket Products Expo. AAPEX represents the $740 billion AAPEX_logo_CMYK_with_tagline-1440x621.jpgglobal automotive aftermarket industry and has everything you need to stay ahead of the curve. With 2,500 exhibiting companies, you’ll see the latest products, parts, and technologies for your business. As a result, the event also offers advanced training for shop owners, technicians, warehouse distributors (WDs) and auto parts retailers, as well as networking opportunities to grow your business. AAPEX 2019 will take place Tuesday, Nov. 5 through Thursday, Nov. 7, at the Sands Expo in Las Vegas. Therefore, more than 48,000 targeted buyers are expected to attend, and approximately 162,000 automotive aftermarket professionals. They will be from 135 countries which are projected to be in Las Vegas during AAPEX 2019. For information, visit aapexshow.com

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  • Have you checked out Joe's Latest Blog?

         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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