[Podcast] Our Customers Don’t Know How We Make Our Sausage and it is Time They Learned [RR 516]
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Have you checked out Joe's Latest Blog?
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By Joe Marconi in Joe's Blog0 commentsIt always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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By carmcapriotto
Thank you to our friends at RepairPal for providing you this episode. As shop owners we were part of RepairPal’s Certified network and you can learn more at RepairPal.com/shops.
Show Notes
Introduce the article and the 2 options of marketers with an explanation of each Talk about They Ask You Answer Meeting face-to-face and the overall relationship In person vs Zoom Industry events Most locals meet over zoom now anyway Industry knowledge As generalist we had to learn a new client each time Terminology, acronyms. How they make money Auto body shops for example It did make us better marketers Generalist tech vs specialist tech analogy Knowledge about your local area Hot august night Road closures The words you use - pop vs soda, “northshore” Overall results A little subjective There are some great generalists out there We know what works for auto repair It’s like pattern failures on cars for specialists shops Comfort first story The dumpster rental company story
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - [email protected]
Click to go to the Podcast on Remarkable Results Radio
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By Changing The Industry
Local Elections Matter The Most #podcast #automotivebusiness #carrepair #autorepairbusiness
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By champtires
In October, Jen L. noticed that the tread on her BMW X5’s tires were pretty low, causing the car to slide every time it rained. When she found out how much four new Bridgestone tires would cost, she couldn’t believe it.
“I know tires are expensive, but to spend more than $1,600 seemed outrageous,” Jen said. “So, I started looking for other options.”
She found Champtires and was shocked to learn that she could save nearly $1,300 and get like-new Bridgestones for her car.
“Champtires had four tires that were the exact brand and model that I needed – run flats and all-season Bridgestone tires – with all of their tread left. I bought four barely used tires for $324.68 and saved myself over a grand,” she said.
Three months later, Jen is happy with her tire decision.
She said, “These used tires have been great. My car has been handling really well in rain, snow and ice. Plus, who doesn’t love to save so much money?”
BRIDGESTONE ALENZA SPORT A/S RFT 275/45-20 110 H
Original Tread: 9/32
New Price: $408.03 / tire
Cost for 4: $1,632.12
Champtires Price for 9/32: $81.17 / tire
Cost for 4: $324.68
Savings: $326.86 / tire, $1,307.44 for a whole set
Learn More and Shop Champtires Inventory
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By carmcapriotto
A Journey of Collaboration, Family, and Philanthropy Recorded Live at ASTE 2023, Kristin and Paul Danner discuss the next chapter of Scanner Danner: the birth of their nonprofit organization. Their mission? To help fulfill the needs of others by supporting the automotive community and beyond. As they embark on this new chapter as soon to be empty nesters, they're choosing a path of service and giving back. They also discuss the challenges within their marriage during the rise of 'Scanner Danner' and Paul's perspective on elevating shop owners as an industry movement. Paul Danner, ScannerDanner. Listen to Paul’s previous episodes HERE. Show Notes
A trip to the machine shop (00:00:28) Discussion about driving to Colorado to drop off the power wagon engine for an overhaul and filming the process. Starting a nonprofit organization (00:04:49) Paul and Kristin discussing their plans to start a nonprofit organization focused on giving and accepting donations. The path of worldly success and business (00:08:29) Discussion about the two paths Paul sees in front of him: one focused on worldly success and business, and the other focused on doing good with their nonprofit alongside his wife. Changing roles and bringing in other creators (00:09:23) Conversation about the changing roles within their marriage and the opportunity to bring in other creators and elevate their content through their nonprofit. Supporting the automotive community and beyond (00:11:44) Discussion about their nonprofit's mission to support the automotive community and beyond, and their belief that they've been given resources to be given away to those in need. Investing in the Future (00:18:13) Exploration of the idea of offering scholarships to technicians based on their commitment and dedication to their craft. The evolution of Scanner Danner's YouTube channel (00:27:10) The story of how Paul's YouTube channel started as a way to improve Paul's teaching and grew into something bigger, with people from all over the world accessing their content. The socks story (00:30:14) Want to know more about Paul's socks? Don't miss this segment! Thanks to our Partners, AAPEX and NAPA TRACS Set your sights on Las Vegas in 2023. Mark your calendar now … October 31 - Nov 2, 2023, AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at http://AAPEXSHOW.COM/WEBINAR NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast: -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Carm Capriotto introduces a special edition of Remarkable Results Radio featuring the Joe's Garage training bay at AAPEX that provides training and career opportunities this fall. Our panel discusses the unique opportunity at Joe's Garage, where they will bring together people from distribution, trainers, shop owners, and lead technicians to work on vehicles in real time. They also discuss the importance of quality parts, attracting the youth to the industry, professionalism, continuous learning, and the impact of attending AAPEX. They are passionate about the future of the automotive industry and encourage young talent to join.
Jason Rainey, Vice President, NAPA Auto Care. Jason’s previous episodes HERE
Dwayne Myers, Dynamic Automotive, 6 locations, Maryland. Dwayne’s previous episodes HERE. Frank Scandura, Frank’s European Service, Las Vegas, NV. Frank’s previous episodes HERE. Bill Nalu, Interstate Auto Care, Madison Heights, MI. Listen to Bill’s previous episodes HERE. Andy Bizub, Midwest Performance Cars, Chicago and Northbrook, IL. Andy’s previous episodes HERE. Vic Tarasik, CEO of Shop Owner Coach. Vic’s previous episodes HERE. Show Notes
The Training Bay at AAPEX (00:00:01) Discussion about Joe's Garage, a teaching and repairing opportunity at AAPEX, and the upcoming service awards. Bringing Industry Professionals Together (00:02:11) Explaining the unique opportunity at Joe's Garage to bring together people from distribution, teachers, shop owners, and lead technicians to work on vehicles. Benefits and Opportunities (00:04:15) Discussion about the benefits of attending AAPEX, including exposure for products, software demonstrations, and the opportunity to help veterans and educate the next generation. The push for skilled trades (00:08:48) Discussion about the opportunity and importance of skilled trades in the industry, and the potential career path for students. The bridge between generations (00:09:49) Exploring the role of experienced technicians and shop owners in mentoring and fostering the younger generation in the industry. Challenges of organizing the event (00:11:46) Discussion about the challenges faced in bringing together various industry stakeholders and working towards a common vision for the event. The importance of quality parts (00:16:47) Encouraging suppliers to make better parts to avoid returns and ensure customer satisfaction. The role of NAPA in the industry (00:17:20) Acknowledging NAPA's support and their understanding of the importance of selling good parts for good money. Promoting career opportunities in the automotive industry (00:18:40) Highlighting the various career paths available in the industry and the need to attract and retain young talent. The importance of introducing young talent to the automotive industry (00:24:56) Discussion on the value of encouraging young individuals, particularly sons, to pursue a career in the automotive industry. The professionalism and growth of the industry (00:26:36) Emphasis on the need for professionalism and growth within the automotive industry, and the role of events like Joe's Garage in promoting these values. The transformative impact of attending AAPEX (00:29:36) Personal testimonies on the transformative impact of attending AAPEX, including gaining knowledge, improving oneself, and discovering opportunities within the industry.
Thanks to our Partners, AAPEX and NAPA TRACS.
Set your sights on Las Vegas in 2023. Mark your calendar now … October 31 - Nov 2, 2023, AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at http://AAPEXSHOW.COM/WEBINAR
NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/
Connect with the Podcast:
-Join our Insider List: https://remarkableresults.biz/insider
-All books mentioned on our podcasts: https://remarkableresults.biz/books
-Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom
-Buy Me a Coffee: https://www.buymeacoffee.com/carm
-The Aftermarket Radio Network: https://aftermarketradionetwork.com
-Special episode collections: https://remarkableresults.biz/collections
Click to go to the Podcast on Remarkable Results Radio
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