Quantcast
Jump to content

[Podcast] Everything you do Reflects your Brand with Jennifer Filzen and Rene Arreola [RR 541]


Recommended Posts

It all started when Jennifer Filzen decided to become a singer/songwriter and created her first pop music album, Sirena. Her marketing and sales talents afforded her the opportunity to get her music heard around the world, including India, China, Europe, Australia, and the United States.

Her writing talents launched her into writing SEO content for websites, social media marketing posts, and custom blogs. Today, many auto repair shops around the country choose Rock Star Marketing to put their businesses in the limelight.

Jennifer Filzen Previous Episodes HERE.

 

Rene Arreola is a graphic artist and the head of Rock Star Marketing’s Media Division. Prior to joining Rock Star Marketing, he worked for over 20 years in the commercial printing world as a graphic designer and digital prepress manager. Rene is also a freelance illustrator. In addition to being an artist, Rene enjoys dancing and teaching West Coast Swing with his wife, Jennifer Filzen.

Key Talking Points:

  • Jennifer Filzen and husband Rene ArreolaRene is a graphic designer and comic book artist- responsible for the media division
  • Branding- attract the tribe you are targeting Everything we do reflects your own brand- answering the phone, service advisor, candy and cold water in the lobby, check-in/checkout, open door for customer
  • Gather information about the client and their goals- what is your message? How do you want to be perceived as a person? 
  • Open communication with client- collaboration
  • Logo design- Why do you want to change it or modify it? Refresh design can be risky, does the logo have a history? Who are your competitors? How will it look on a business card/brochure/website/ads? 
  • Use a simple font that can be read from any distance
  • Is your website updated? Responsive design? 
  • Stand out amongst the cookie-cutter branding- everything you are doing reflects your voice, be consistent, are you specialized, how are you unique? 
  • Get creative and stand out- Instead of using pictures of team Rene created illustrations of each team member of a client, created comic book brochures
  • Video ads- most important, will always catch your eye when scrolling social media
  • Make customers feel like they are valued and you treasure them- creates loyalty
  • “What dancing taught me about running a successful business” Jennifer Filzen BookJenniferfilzen.com 
  • Teaching in dance classes apply to businesses
  • Shop owners have bought copies of the book for each team member, exercises to improve teamwork   
  • Started creating video modules demonstrating teamwork 
  • New video blog “Marriage Plus Business”

Resources:

  • Thanks to Jennifer Filzen and Rene Arreola for their contribution to the aftermarket’s premier podcast.
  • Link to the ‘BOOKS‘ page highlighting all books discussed in the podcast library HERE. Leaders are readers.
  • Listen for free on Apple Podcasts, Google Podcasts, Spreaker, iHeart Radio, Spotify, Podchaser and many more. Mobile Listening APP's HERE
  • Find every podcast episode HERE.
  • Every episode segmented by Series HERE.
  • Key Word Search HERE.
  • Love what we do? Buy Carm a cup of coffee HERE.

Be socially involved and in touch with the show:

Facebook   Twitter   Linked In   Email

Join the Ecosystem - Subscribe to the INSIDER NEWSLETTER HERE.

Buy Carm a Cup of Coffee 

NAPA-Call-to-Action-Graphic-v3.png

Gold Certification recognizes top tier NAPA AutoCares with a high level of participation in the AutoCare program. The program was built by AutoCare Centers for AutoCare Centers to provide a consistent consumer experience, maximize technology leverage, and reward NAPA’s most committed partners. In other words, Gold Certified AutoCare Centers are the standard bearers for the AutoCare brand nationwide. Simply put, the Gold Certified NAPA AutoCare program, powered by your local shop brand, will separate you from the rest helping you boost your bay counts and your average repair orders.

Learn more about NAPA AutoCare, Gold Certification, and the hundreds of other benefits the NAPA family has to offer. Talk with your servicing NAPA store or visit www.NAPAAutoCare.com

Click to go to the Podcast on Remarkable Results Radio

Link to comment
Share on other sites










Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
  • Have you checked out Joe's Latest Blog?

         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
  • Similar Topics

    • By Changing The Industry
      The Basics of Owning An Auto Repair Shop - Advocacy Over Sales in Auto Repair
    • By carmcapriotto
      Thank you to our friends at RepairPal for providing you this episode. As shop owners we were part of RepairPal’s Certified network and you can learn more at RepairPal.com/shops.
      Show Notes
      What do you think has been the most significant change in marketing for auto repair shops over the last decade? How do you anticipate the rise of electric vehicles will change the marketing needs of auto repair shops? What's a common marketing mistake you see auto repair shops make and how can they avoid it? With the evolution of social media, which platforms do you find most effective for auto repair shop marketing today? How important is content marketing for auto repair shops, and what kind of content do you find resonates best with their customers? Looking ahead, what emerging marketing technologies or strategies do you believe will become crucial for auto repair shops in the next few years? How can auto repair shops differentiate themselves in a crowded market through their marketing efforts? What role do you see AI and automation playing in the future of marketing for auto repair shops? What's the most underrated marketing tactic that auto repair shops should pay more attention to? How can auto repair shops leverage local SEO to their advantage? In what ways do you think customer expectations from auto repair shops have evolved and how should marketing strategies adapt? What advice would you give to a new auto repair shop about setting up their marketing strategy for the first time? How do you see the role of customer reviews and online reputation management evolving in the marketing strategies for auto repair shops? Can you predict any major shifts in the auto repair industry that might necessitate changes in how shops market themselves?  
      How To Get In Touch
       
      Group - Auto Repair Marketing Mastermind
      Website - shopmarketingpros.com 
      Facebook - facebook.com/shopmarketingpros 
      Get the Book - shopmarketingpros.com/book
      Instagram - @shopmarketingpros 
      Questions/Ideas - [email protected]
      Click to go to the Podcast on Remarkable Results Radio
    • By carmcapriotto
      Thanks to our Partners, AAPEX, NAPA TRACS, and Automotive Management Network Dan Molloy shares insights from his new book, 'The Language of Commitment: Will Speaking the Language of Commitment Make You Richer, Smarter, and Better Looking?' and his unique approach to business growth through focusing on commitment-driven communication rather than mere information exchange. Dan Molloy, Molloy Business Development Group Show Notes
      'The Language of Commitment: Will Speaking the Language of Commitment Make You Richer, Smarter, and Better Looking?' Dan Molloy's transition to the automotive repair business (00:03:01) Dan Molloy shares the story of how he transitioned from the telecommunications industry. Obtaining funding for the automotive business (00:04:23) Dan explains how he obtained funding for the automotive repair business and the real estate involved in the deal. The impact of language and communication (00:08:02) The profound impact of language and communication on commerce and personal results. The six possible moves in communication (00:09:17) The concept of six possible moves in communication and how it transformed his perspective on life. The evolution of personal growth (00:11:12) Personal growth and reinvention in different decades of life. The concept of the future and commitment (00:13:29) The concept of the future, the significance of living in the present, and the distinction between goals and commitments. Leadership, commitment, and invention (00:15:44) The importance of commitment in leadership, business, and sales, and the role of inventing the future. The start of the segment (00:16:29) The communication business and hidden metrics in the auto repair industry. Moving the numbers (00:18:04) Discussion on how to steer business numbers and the importance of language in doing so. Communication as the only tool (00:18:16) The significance of language in communication, teaching, training, and customer interactions. Communication standards (00:18:45) The absence of effective communication standards and its impact on business. The importance of analyzing language (00:22:06) The significance of analyzing language in business.   Building trust and credibility (00:24:31) The importance of building trust, credibility, and relationships through language. The act of declaring (00:25:52) The significance of making declarations and how they invent the future in business conversations. Commitment making rate (00:28:17) The concept of commitment making rate and its importance in effective communication. AI and Human Analysis in Conversations (00:38:13) Explanation of using AI and human analysis to assess conversations and the importance of speech acts in communication. Success Story: Commitment-Based Operation (00:39:50) An example of a business's transformation from information-based to commitment-based operation and its impact on success and growth. Customer Relationship and Commitment (00:41:37) Discussion of the importance of relationship-building and commitment in customer interactions and problem-solving. Thanks to our Partners, AAPEX, NAPA TRACS, and Automotive Management Network Set your sights on Las Vegas in 2024. Mark your calendar now … November 5th-7th, 2024. AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at http://AAPEXSHOW.COM/WEBINAR NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Get ready to grow your business with the Automotive Management Network: Find on the Web at http://AftermarketManagementNetwork.com for information that can help you move your business ahead and for the free and informative http://LaborRateTracker.com Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections                    
      Click to go to the Podcast on Remarkable Results Radio
    • By carmcapriotto
      Thank you to our friends at RepairPal for providing you this episode. As shop owners we were part of RepairPal’s Certified network and you can learn more at RepairPal.com/shops.
      Show Notes
      My Facebook Ads are showing to people way outside of my service area (not set up right) My social media doesn’t seem to be providing a return on investment (Junk smm) I never see my Google Ads when I search for my business (low budget) I don’t show up in the Map Pack when I search for auto repair near me, and I’m searching while I’m in my business (connected to wifi) My website is too slow (pictures too big or cheap hosting) My website doesn’t come up when people search for mechanic near me (stock content) I get lots of leads but they don’t turn into customers (Your SA sucks) My marketing looks like every other shop’s marketing (are you talking to your marketers?) The shop is slow. It’s time to turn our marketing back on. (never stop marketing)  
      How To Get In Touch
       
      Group - Auto Repair Marketing Mastermind
      Website - shopmarketingpros.com 
      Facebook - facebook.com/shopmarketingpros 
      Get the Book - shopmarketingpros.com/book
      Instagram - @shopmarketingpros 
      Questions/Ideas - [email protected]
      Click to go to the Podcast on Remarkable Results Radio
    • By mikezat
      Hi! I got a bunch of engine and cabin filters - leftovers from my store. What's the best way to get rid off the inventory? eBay sales are slow and not an option due to the time it takes to list a filter and due to expensive cost of shipping.
      Many thanks in advance,
      Mike



  • Our Sponsors










×
×
  • Create New...