[Podcast] Decade the Seventies – Talking Auto Repair [THA 184]
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By Joe Marconi in Joe's BlogMost shop owners would agree that the independent auto repair industry has been too cheap for too long regarding its pricing and labor rates. However, can we keep raising our labor rates and prices until we achieve the profit we desire and need? Is it that simple?
The first step in achieving your required gross and net profit is understanding your numbers and establishing the correct labor and part margins. The next step is to find your business's inefficiencies that impact high production levels.
Here are a few things to consider. First, do you have the workflow processes in place that is conducive to high production? What about your shop layout? Do you have all the right tools and equipment? Do you have a continuous training program in place? Are technicians waiting to use a particular scanner or waiting to access information from the shop's workstation computer?
And lastly, are all the estimates written correctly? Is the labor correct for each job? Are you allowing extra time for rust, older vehicles, labor jobs with no parts included, and the fact that many published labor times are wrong? Let's not forget that perhaps the most significant labor loss is not charging enough labor time for testing, electrical work, and other complicated repairs.
Once you have determined the correct labor rate and pricing, review your entire operation. Then, tighten up on all those labor leaks and inefficiencies. Improving production and paying close attention to the labor on each job will add much-needed dollars to your bottom line.
By Transmission Repair
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How do you create an amazing customer experience in your business? Guess what? No one is born with those skills, but your employees are can turn talent into a skill with proper training.
Joe Marconi, Executive Council Member, Elite Worldwide. Auto Shop Owner. Joe’s Episodes HERE. @Joe Marconi
Show Notes: https://www.autoshopowner.com/
It's never too early in business to prepare for the unexpected and your eventual exit. Life can throw you a curveball, and we have all heard the stories of a shop owner that had a life-changing illness or worse. As a shop owner, are you prepared for life's curve balls? And what about your family? In addition, the primary responsibility of the business owner is to create an exit strategy. It's not that you are selling tomorrow, but preparing for an exit strategy grows a successful business and is worth more. Curveballs and Exit strategies go hand in hand. Build your business as a home; build it to sell in the future THA 316 surviving health scare Delivering an amazing customer experience is taught, not assumed Amazing customer service is lacking these days, and so is creating a world-class customer experience. By the way, customer service and customer experience are different. All too often, we blame the employees, especially younger people, for not having the people skills to create an amazing customer experience. Well, no one is born with those skills, and just like the skill of playing the piano or shooting a basketball, having the talent is one thing, but to hone that talent into a skill takes training. What is great customer service? What does it look like? Do you have in-house training in place for everyone in the business? Be prepared for customers- lower their anxiety. Get into the hearts and minds of the individual- personalize it, make notes Talent comes first, develop the skills comes second
Thanks to our Partner, Dorman Products. Dorman gives people greater freedom to fix vehicles by constantly developing new repair solutions that put owners and technicians first. Take the Dorman Virtual Tour at www.DormanProducts.com/Tour
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By ASOG Podcast
Automotive Training Doesn't Pay... Fight Me
By ASOG Podcast
Auto Repair Nightmare: Upset Customer Says You Missed Something
By Joe Marconi
If you are going to Vision in March, please stop by the Elite booth and say hello to Kevin Vaught, Tom Amero and the new Owner of Elite, Darrin Barney!
Also, two great training sessions by Elite...
High Impact Service Advisor Sales Course - Tom Amero and Darrin Barney
March 2nd, 1:00 pm-5:00 pm
People buy from people, not companies. As a Service Advisor, what you say and HOW you say it has a huge impact on whether or not people move forward with doing business at your shop! In this class, we will help you generate higher profits through increased sales, more repeat business, and more referral business. We will talk about how to ethically build relationships with your customers and how you can help them view you as a trusted credible expert. This course will be led by Tom Amero, an Elite Certified Sales Trainer. With over a decade of sales, sales training, and leadership experience, he will help Service Advisors build their confidence and gain the tools they need to create more success. Come to this training and let's get your Advising skills to the next level!
The Care and Feeding of your Superstar Techs and Advisors - Darrin Barney
March 3rd, 8:00 am - 11:30 am
Everyone knows how important your team is for the success of your business. But in reality, how many people are able to find and most importantly, keep those superstars once they get them on their team? Darrin Barney will show you a road map that will allow you to find, keep and grow your most important asset.. Your employees. Darrin and his team have grown his shop to one of the largest independently owned auto repair facilities in North America, and they have customers, literally around the world. His unparalleled success quickly caught the attention of the industry, and it’s brought about his being featured in countless podcasts and nationally published articles, he’s been on the cover of Auto Inc. magazine, and he’s spoken at number of the industry’s largest events. He is also currently the President of Operations at Elite. Here are a few of the topics that Darrin will be discussing.
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