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Mike Davidson is from Parkway Automotive in Little Rock, Arkansas, been in the industry for more than 30 years and a business owner for over 18. Mike is an AMI graduate, an ASE Master Technician, he belongs and contributes to Elite Worldwide and was recognized as the Arkansas NAPA/ASE tech of the year seven years in a row. He’s been doing radio and TV over the last fifteen years talking ‘service’ in Little Rock. Mike helped start the Little Rock chapter of ASA and is currently an officer. Look for Mike’s other episode HERE.

Corey Evaldi grew up in Buffalo, NY (Lackawanna). His dad had his own auto repair shop before Corey was even born. In 1988, he built the shop that is still in business today. He started to enjoy the electronics and troubleshooting of vehicles really young. During his junior and senior year of high school, He went to Potter Road Career and Technical Center and took the Automotive programs. His senior year had an automotive competition at ECC, local community college.

In 2015 he returned and was overwhelmed with the responsibilities of running a shop. he was a technician, service writer, accountant, clean up person, the fireman that extinguished fires all over. He could not keep doing what he was doing. He produced 40% of the billed hours out of 4 techs. He looked for help. Found a coaching firm that really showed him what a business owner looks like. After implementing the changes, there was extreme push back from the existing crew. After standing firm on most things, change over was inevitable. Listen to Corey’s Episodes HERE.

Steve Wootton is the technical manager of Ultimate Automotive. Listen to Steve’s Episodes HERE.

Andrew Minkler is here from Bavarian Motor Repairs, a specialty BMW, MINI, and RR shop outside of DC. He made the transition from a master BMW technician to owner years ago and owe all of his success in the transition so far from watching the giants of the industry and taking what they say to heart. Andrew spent many years thinking that fixing cars was the way to run a successful shop with NO owner experience or knowledge. Rick White was his most recent coach, paired with the Worldpac smart groups and constantly networking with other shop owners, he thinks he has come a long way very recently. Listen to Andrew’s Episodes HERE.

Key Talking Points:

  • Listen and observe
  • Strong communication disciplines will create and improve great work flow
  • Watch behaviors. Sit on a stool and watch.Discover the how
  • The frontend and communication with the customer is where it startsGet as much information
  • Time every step in the processDiscover the rhythm
  • Make less mistakes by measuring and slowing down or speeding up
  • Mistakes will happen
  • When parts arrive they are assigned to the technician and the job
  • Anyone standing around is no good
  • Managing work flow can be hybrid, computer/paper.
  • Some that have switched to all digital learn to adapt without any paper
  • Workflow screens are used from Shop Management Systems to manage expectationsPhone, tablets, big screens
  • It must work for your shop
  • Less work and more efficiency can be 
  • Keep in mind your people need to follow your processes. If that is done, then you can find the fixes necessary to improve your processes.
  • Always keep in mind that you need to ask, “how can we make it better”
  • Your team needs to be bought into the system so you can measure productivity and efficiency so you can find the positive and negative impacts
  • You can never find the perfect plan, always be improving
  • Repetitive tasks need to be put under a process
  • Work as a collective group to create and improve. Then the collective group owns it
  • Andrew uses photosync on samsung phones with each tech so they can pull photos into their DVI software
  • Many things the front office can do to support the shop
  • A big point if the vehicle gets in by 10:30 AM, inspection must be done by noon
  • The best time to sell is in the morning
  • Advisors set the table for the technician. Let them fix cars, what they do best
  • When speaking to your customer always express the value you provide

 

  • Mike Davidson has ONE QUESTION TO ASK TO THE TEAM:
  • Ask each technician ‘What Makes You Stop?’

 

  • Take notes and see what you can improve or make better
  • When a technician stops it stops production
  • Look at your efficiencies to find an area of improvementAvailable, actual, billed time
  • Discover if you need to hire more people or better tooling or training
  • Look for duplicated work
  • Always refine your processes. We don’t spend enough time to tackle improvements to our systems and processes. It takes a lot of time to improve and revamp
  • The people with the answers are on your front lines, your staff.They now the problems and the answers
  • You do not need to be the one with the answer

Resources:

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This episode is brought to you by Shop-Ware Shop Management. It’s time to run your business at its fullest potential with the industry’s leading technology. Shop-Ware Shop Management will increase your efficiency with lightning-fast workflows, help your staff capture more sales every day, and create very happy customers who promote your business. Shops running Shop-Ware have More Time and generate More Profit—join them! Schedule a free live demonstration and find out how 30 minutes can transform your shop at getshopware.com

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This episode is brought to you buy Shop Marketing Pros. Your guides are Kim and Brian Walker with a rich history as shop owners and industry veterans. When someone searches for a shop, who are they finding? Your competitors? It should be you! The good people over at Shop Marketing Pros know how to drive website traffic and make Google work for you! www.shopmarketingpros.com

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  • Have you checked out Joe's Latest Blog?

         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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      Introduction and Importance of Marketing (00:00:09)
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      Guest Introductions (00:01:11)
      Chris welcomes Caroline Legrone and Kim Walker from Shop Marketing Pros to the podcast.
      Discussion on Car Count Issues (00:01:48)
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      Identifying Seasonal Trends (00:02:32)
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      Understanding the Marketing Calendar (00:04:23)
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      Proactive Marketing Strategies (00:06:11)
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      Community Calendar Considerations (00:14:09)
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      Adjusting Marketing Budgets (00:16:19)
      Kim discusses the importance of reallocating marketing budgets based on seasonal trends.
      Applicability to Different Locations (00:16:27)
      Chris challenges the notion that marketing strategies are only relevant to local events, encouraging broader application.
      Yearly Planning for Marketing (00:17:09)
      Caroline stresses the importance of yearly planning for marketing strategies, even if starting late.
      Setting Holiday Schedules (00:18:49)
      Chris shares his approach to planning marketing around holiday closures as a starting point for the year.
      Here are the extracted timestamps and their corresponding titles from the podcast episode transcription segment:
      Importance of Planning (00:19:14)
      Chris emphasizes the need for shop owners to have a structured marketing plan.
      Blocking Time for Planning (00:19:40)
      Kim advises shop owners to set aside undistracted time in October for planning.
      Using a Big Calendar (00:20:17)
      Kim suggests using a large calendar to visualize important dates and events affecting marketing.
      Analyzing Performance Data (00:22:25)
      Kim discusses breaking down historical data to identify busy and slow times for better planning.
      Setting Realistic Goals (00:24:20)
      Caroline stresses the importance of setting achievable marketing goals based on past performance.
      Understanding Marketing Budgets (00:26:17)
      Kim explains how to determine an appropriate marketing budget based on desired growth.
      Plan with the Pros Conference (00:28:49)
      Caroline introduces the "Plan with the Pros" event aimed at helping shop owners create marketing plans.
      Event Success and Expansion (00:31:01)
      Kim shares the success of last year's event and plans for expanding this year's attendance.
      Facebook Group for Marketing Support (00:33:15)
      Caroline details the Auto Repair Marketing Mastermind group for shop owners to connect and share insights.
      Final Thoughts on Marketing (00:37:02)
      Caroline encourages shop owners to create marketing calendars and utilize available resources for success.
      Do It Scared (00:37:51)
      Encouragement to start marketing despite fears of making mistakes or not knowing how to begin.
      Getting Started (00:38:11)
      Emphasis on taking action; "done is better than perfect" and scheduling time away from the shop.
      Perspective on Fear (00:38:22)
      Discussion on the urgency of creating a marketing calendar to avoid business decline.
      Final Thoughts and Thanks (00:38:41)
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      Closing Remarks (00:39:11)
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      To listen to more episodes, make sure and go over to iTunes and or Spotify.
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      Connect with Chris:
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      www.autoshopcoaching.com
      www.aftermarketradionetwork.com
      940-400-1008
      Facebook: https://www.facebook.com/AutoFixAutoShopCoaching
      YouTube: https://bit.ly/3ClX0ae
      Email Chris: [email protected]


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