3 QUESTIONS About COVID-19 and Your Shop
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Have you checked out Joe's Latest Blog?
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By Joe Marconi in Joe's Blog13 commentsMost shop owners would agree that the independent auto repair industry has been too cheap for too long regarding its pricing and labor rates. However, can we keep raising our labor rates and prices until we achieve the profit we desire and need? Is it that simple?
The first step in achieving your required gross and net profit is understanding your numbers and establishing the correct labor and part margins. The next step is to find your business's inefficiencies that impact high production levels.
Here are a few things to consider. First, do you have the workflow processes in place that is conducive to high production? What about your shop layout? Do you have all the right tools and equipment? Do you have a continuous training program in place? Are technicians waiting to use a particular scanner or waiting to access information from the shop's workstation computer?
And lastly, are all the estimates written correctly? Is the labor correct for each job? Are you allowing extra time for rust, older vehicles, labor jobs with no parts included, and the fact that many published labor times are wrong? Let's not forget that perhaps the most significant labor loss is not charging enough labor time for testing, electrical work, and other complicated repairs.
Once you have determined the correct labor rate and pricing, review your entire operation. Then, tighten up on all those labor leaks and inefficiencies. Improving production and paying close attention to the labor on each job will add much-needed dollars to your bottom line.
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By carmcapriotto
This shop is too slow. This shop is too busy. This shop doesn’t know either way. It wasn’t long ago that we heard a good bit of chatter regarding shops who were experiencing slow days but most recently we have experienced shops on the other end of the spectrum. They’re too busy and have mentioned pausing their marketing. In this episode, we discuss what shops can do to shift their marketing instead of stopping all together.
Talking Points
The too-busy shop trend - sound crazy, but true. Mistake: stop marketing. Busy today does not mean busy tomorrow. Stopping all marketing creates a roller coaster effect Everything is great until one day it isn’t Do you own a business or do you own a job? It’s time to grow up. Never stop marketing; pivot instead. Change messaging to less sales/promotion and more culture Start hiring Focus on brand building Messaging Shift to: More company culture Brand awareness Great Place to work Customer Acquisition Ads Community Relations Social Media SEO Customer Retention Emails Texting Social Media
Thanks to our partner, RepairPal. Visit the Web HERE
How To Get In Touch
Website - https://independentautodieselrepair.com/
Facebook - https://www.facebook.com/IndependentAutoandDieselRepair
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - [email protected]
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
During Today's episode #104 The crew from SMP and I Talk About:
What is a Chicken Flicker? Behind-the-scenes dirt on Kim & Brian from SMP What's the best part of your work day? What's the difference between a successful client and one that isn't? What would your advice be for a shop starting out that isn't able to hire someone like SMP? How cute is Dutton? Favorite Cartoon Character? What did you want to be when you grew up? What book are you reading now, if any?
This episode is sponsored by AutoLeap. AutoLeap is a cloud-based all-in-one automotive invoice software that helps you supercharge your mechanic shop. Their customers have experienced:
30% increase in revenue by improving transparency and trust 50% reduction in time spent researching and ordering parts 10% increase in profit margins through robust reporting
Click here to learn more about AutoLeap and schedule a demo: http://bit.ly/3GRgO88
Don't forget to rate and review us!
Connect with Chris:
[email protected]
940.400.1008
www.autoshopcoaching.com
Facebook: https://www.facebook.com/AutoFixAutoShopCoaching
Youtube: https://bit.ly/3ClX0ae
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Kim + Tracy Capriotto spend time in this episode laughing, chatting, and sharing about key moments in the industry, career transitions, and working with family. Tracy shares her battle with an internal dialogue.
Thank you to our friends at RepairPal for providing you this episode. RepairPal is the key that unlocks more business for your repair shop. Learn More at RepairPal.com/shops
Talking Points
Working with family. You’re either crazy or an angel. I think it’s an angel. What’s your top tip for working with family? what was it like watching your dad take on the automotive world with his podcast? at what point did you think you wanted in on that? what has the transition like for you joining your dad? let's chat about your Women in Auto Care involvement - what are your favorite events? what are you doing in that group? Your greatest lesson? your favorite podcast episode you've done so far funniest edits + bloopers
Lagniappe (Books, Links, Other Podcasts, etc)
Tracy’s Women in Auto Care Podcast Carm’s Podcast Episode about their Adoption Story
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - [email protected]
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Servers, network, VOIP phones, and security, oh my! Recorded live at the 2023 Institute Summit, Jeff Matt and David Boyd discuss phone skills, IT support and identifying inefficiencies and technology risks with your business.
Jeff Matt, Victory Auto Service, 11 Locations, MN and FL. Jeff’s previous episodes HERE
David Boyd, Inbound INC.
Show Notes
VOIP (voice over IP)- recording phone conversations, ‘replay booth,’ specific workspace with a particular service advisor for incoming and outgoing, and time of phone calls for training purposes. The entire conversation with a customer happens over multiple phone calls. Phone skills- undervalued when it comes to your business’ success. Check with your State rules for recorded phone calls. IT support- safety net, systems, network, firewalls, servers, cameras. Identifying inefficiency and technology risks. Jeff Matt’s security camera caught the burglar at his shop. Your local IT person might not have the capabilities to handle what your business needs- talk to fellow shop owners/business owners. Search business management consulting, six sigma, engineering. Disrupter- moving away from cable and DSL providers. Identifying server issues with cables, job satisfaction continues to grow. Video phones- visual face to face conversations. Customized recording and limited access for employees (permissions). Technology, network, systems, and software- understand the how and why Callinbound.com
Thanks to our Partners, AAPEX and NAPA TRACS. Set your sights on Las Vegas in 2023. Mark your calendar now … October 31 - Nov 2, 2023, AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at AAPEXSHOW.COM NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at NAPATRACS.com Connect with the Podcast: -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections
Click to go to the Podcast on Remarkable Results Radio
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