Quantcast
Jump to content
    • You can post now and register later. Already registered? sign in now to post with your account.
    • ×   Pasted as rich text.   Paste as plain text instead

        Only 75 emoji are allowed.

      ×   Your link has been automatically embedded.   Display as a link instead

      ×   Your previous content has been restored.   Clear editor

      ×   You cannot paste images directly. Upload or insert images from URL.


      Once you submit your question, a new topic will be created for you in our forums. Our moderators may move your topic to a more suitable forum category if one exists. Members will see your topic and be able to respond to your question.

    • This will not be shown to other users.
Mail Shark

Promote Your Shops Online Appointment Scheduling With QR Codes

Recommended Posts

In today’s hustle and bustle world, consumers want to work with companies that make doing business easy & convenient.

If your auto repair shop offers online appointment scheduling, you most certainly want to include content that conveys that message on your direct mail and other marketing. It can help position you as the local repair shop that makes doing business easy by giving customers another convenient way to schedule their repair or maintenance services.

As a standard, I suggest my clients add the following verbiage or a variation of, positioned above their phone number and website

“Call Today or Conveniently Schedule Online”
484-202-3960
TheMailShark.com

In addition, I recommend utilizing a QR code, that when scanned takes your customers directly to your online appointment scheduling web page. Customers that are apt to schedule their appointments online will no doubt appreciate the convenience, making it even easier for them to book their appointment from their smart phones or tablet by simply scanning your QR code as opposed to having to type out a long URL such as:

advancedautorepairream.com/appointments

Attached is an example showing one side of a 5.5x10.5 Direct Mail Postcard:

Now, I know what many of you may be thinking, “Do people still use QR Codes?” I’m not using my psychic abilities; I’ve simply been asked countless times by auto repair shop owners. Many shop owners seem to think QR codes are a thing of the past, however, this couldn’t be further from the truth.

The QR code market is on a steep rise. According to Juniper Research, by 2022, 5.3 billion QR code coupons will be redeemed by smartphones and 1 billion smartphones will access QR codes.

In my opinion there is no reason you should not be using this technology. Utilizing a QR code can’t have any negative affect on your business and there is only upside potential to add more convenience and make your shop easier to schedule an appointment with.

A few final thoughts:

It’s important to note, after creating countless QR codes for auto repair shops, I have noticed that when clicking on the online appointment scheduling link on many shop websites, it does not take you to a different URL when accessing the online appointment page. Instead, it keeps you on the same page you are on with an online appointment scheduling pop up. If this is the case on your shop’s website, you will not be able to link a QR code direct to your specific online appointment scheduling page. You can still utilize it to drive your prospects to your website and then from there they will have to navigate to this page as compared to them scanning the QR code and landing directly on your online scheduling page.

If your shop doesn’t offer online appointment scheduling, you can still utilize QR Codes for many different things. Below is a short list to give you some ideas of what QR codes can easily link your customers to.


·    Any Website URL
·    Google Maps Location
·    Facebook
·    YouTube Video
·    Contact Details
·    Image File
·    Etc. etc.

Finally, we have some PRO Tips to help you get the most out of the use of your QR code.

PRO Tip #1: Basic QR codes should be FREE from your direct mail partner and many QR code services give you the ability to create a special QR codes that allow you to track the number of times your QR code is scanned. You can then test the use of your QR code and have transparency as to whether your QR code is being scanned by consumers.

PRO Tip #2: Never Use a QR Code without labeling it with what its purpose is. You will most likely get zero scans or far less using a QR code without a label.

PRO Tip #3: I don’t recommend using more than one QR code on your direct mail marketing piece. Use the link you feel customers will find the most convenience in and stick with a that one.

PRO Tip #4: You can also create custom QR code images to further enhance the appeal of your QR code. This is typically with paid QR code services. Attached is an example of how Mail Shark created a custom QR code to make it seamless for our prospective auto repair shop clients to get a quote and samples.

Josh Davis
Mail Shark
Executive Vice President of Sales
Direct: 484-948-1611
Email: [email protected]
www.themailshark.com/AutoDirectMail
 

QR Code Example.png

Share this post


Link to post
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now

  • Similar Topics

    • By Elite Worldwide Inc.
      Good morning,
       
      With business slowing down for most, we feel that there's never been a better time for shops to take advantage of online training. We know that everyone in our great industry is in this together, and want to help shop owners in any and every way that we can, so have decided to team up with Jasper Engines & Transmissions to make our Online High Impact Customer Care Sales Course available to the industry at no charge. 
       
      The recordings for this 4-part online sales training course are usually sold for $179, but the below link will provide you with complimentary access. You'll see that the page also provides access to an Action Plan that you can follow to help you navigate through the coronavirus pandemic.
       
      As you take on this challenge, please don't forget that you're not alone, and that this pandemic will pass. If there's anything else that Elite may be able to do to help you, please feel free to Contact Us, or give us a call at 800-204-3548.
       
      Click Here for complimentary access to our Online High Impact Course and COVID-19 Shop Owner Action Plan
       
      Wishing you the best,
       
      Your Friends at Elite
    • By Mark Johnson
      Are you a Iowa shop owner? If you have been affected by COVID-19, have 2-25 employees and have a location in the state you can get a grant of between $5,000 and $25,000 from the Iowa Small Business Relief Grant Program. (If you are not from Iowa please tell friend from the state)   YOU MUST APPLY NOW! (Deadline is March 31, 2020)   So what information do you need?   A LOT!   ●   Most recent Income Statement ●   Revenue Loss Analysis ●   Most recent Balance Sheet ●   Payroll Schedule And Analysis ●   Funds utilization report ●   Fill out All Paperwork   You need to apply now because applications close March 31, 2020.   This is FREE money, don't let it pass.

      We are currently helping business owners to access this grant.   For more info please call us at 1954-324-0803 or book an appointment at https://calendly.com/markjohnsontaxplanner/45min
      View full article
    • By Mark Johnson
      Shop owners, if you are having problems with cash flow due to the Coronavirus or even if you are not feeling the effects yet. It is always a good idea to make preparations to have enough cash on hand.
      With that said, the government has allocated 8 Billion to assist business owners affected by COVID-19 by offering SBA disaster loans and I am helping shop owners with filing their applications. Please see my article for more info.
       
    • By Alex
      Has the Coronavirus (COVID-19) impacted your auto shop business? If it hasn't yet, it has the potential to do so soon. Please share what you are currently doing, how your business is impacted, what plans you have in place, etc.
      Some things to consider:
      Do you have a plan in place should you or one of your employees become ill? With school, event, and business closures, how will this affect your shop? Are you sending anything to your customers in terms of sharing your plans around keeping your customer and employees healthy and doing your part in your community? Many small and large businesses have been sending email communications to their customers. Are you marketing to your customers in terms of not delaying car repair, should there be a need to temporarily close? Are your parts suppliers sharing their plans, should the pandemic affect supply chains?  Are you stocking up on business and shop necessities? Please share your experience in this topic and stay healthy!
      In the media:
      The coronavirus and its growing tally of sick and dead victims around the world have been roiling financial markets, prompting countless hand-washing reminders and ruining more than a few vacations, and that’s before anyone knows exactly how widespread the effect will be on the automotive industry, including your local repair shop. Source
      “By mid-March, the shortage of supplies will be felt and members are projecting they’ll experience disruption through May or June,” even if operations in China soon get back to normal, said Stacey Miller, senior director of communications at the Auto Care Association, a trade group representing 150,000 auto aftermarket and service businesses. Source
       


       
    • By AutoShopOwner
      As a growing number of states issue emergency orders to close non-essential businesses, the U.S. government has issued guidance declaring that automotive repair and maintenance are “essential” functions.     
      A March 19 memo from the Department of Homeland Security’s Cybersecurity and Infrastructure Security Agency (CISA) includes automotive repair and maintenance employees in a list of “essential critical infrastructure workers.”
      “If you work in a critical infrastructure industry, as defined by the Department of Homeland Security, such as health care services and pharmaceutical and food supply, you have a special responsibility to maintain your normal work schedule,” CISA Director Christopher Krebs says in the memo.
      The list of essential critical infrastructure workers includes “employees who repair and maintain vehicles, aircraft, rail equipment, marine vessels and the equipment and infrastructure that enables operations that encompass movement of cargo and passengers,” as well as “employees supporting or enabling transportation functions, including truck drivers, bus drivers, dispatchers, maintenance and repair technicians, warehouse workers, truck stop and rest area workers, and workers that maintain and inspect infrastructure (including those that require cross-jurisdiction travel).”

      As a growing number of states issue emergency orders to close non-essential businesses, the U.S. government has issued guidance declaring that automotive repair and maintenance are “essential” functions.     
      A March 19 memo from the Department of Homeland Security’s Cybersecurity and Infrastructure Security Agency (CISA) includes automotive repair and maintenance employees in a list of “essential critical infrastructure workers.”
      “If you work in a critical infrastructure industry, as defined by the Department of Homeland Security, such as health care services and pharmaceutical and food supply, you have a special responsibility to maintain your normal work schedule,” CISA Director Christopher Krebs says in the memo.
      The list of essential critical infrastructure workers includes “employees who repair and maintain vehicles, aircraft, rail equipment, marine vessels and the equipment and infrastructure that enables operations that encompass movement of cargo and passengers,” as well as “employees supporting or enabling transportation functions, including truck drivers, bus drivers, dispatchers, maintenance and repair technicians, warehouse workers, truck stop and rest area workers, and workers that maintain and inspect infrastructure (including those that require cross-jurisdiction travel).”
      For additional information, contact Aaron Lowe, senior vice president, government and regulatory affairs, at [email protected] or Tom Tucker, director, state affairs, at [email protected]
      Source: https://www.counterman.com/automotive-repair-service-deemed-essential/


  • AutoShopOwner Sponsors



×
×
  • Create New...