Target Local Businesses With This Strategy
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By Joe Marconi in Joe's Blog5Typically, when productivity suffers, the shop owner or manager directs their attention to the technicians. Are they doing all they can do to maintain high billable hours? Are they as efficient as they can be? Is there time being wasted throughout the technician’s day?
All these reasons factor into production problems, but before we point fingers at the technicians, let’s consider a few other factors.
Are estimates being written properly? Are labor testing and inspections being billed out correctly? Are you charging enough for testing and inspecting, especially for highly specialized electrical, on-board computer issues, and other complex drivability work? Is there a clear workflow process everyone follows that details every step from the write-up to vehicle delivery? Do you track comebacks, and is that affecting production? Is the shop layout not conducive to high production? For example, is it unorganized, where shop tools, technical information, and equipment are not easily accessible to every technician? Are you charging the correct labor rate and allowing for variables such as rust, vehicle age, and the fact that most labor guides are wrong? Also, is there effective communication between the tech and the service advisor to ensure that extra labor time is accounted for and billed to the customer? These are a few of the top reasons for low productivity problems. There are others, but the main point is to look at the entire operation. Productivity is a team effort. Blaming the techs or other staff members does not get to the root cause in most cases.
Maintaining adequate production levels is the responsibility of management to create the processes that will lead to high production while holding everyone accountable.
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By carmcapriotto
Talking Points
Kathleen Long: One of the hardest working women in auto car. A woman of action and impact. She’s a big believer in the value of mentoring. Has a glass-break alarming laugh RepairPal is setting/ limiting what prices I can charge to my customers with their estimator. I don’t need RepairPal because I already have plenty of business and I get great marketing for free through word of mouth. Online customers like the ones that come through RepairPal are just annoying price shoppers. I have a relationship with my local CarMax store, so I don’t need RepairPal’s help. Many consumers haven’t heard of RepairPal so they cannot really help me to increase my car count.
Kathleen Bio:
Kathleen Long, Chief Revenue Officer
Kathleen has built and developed award-winning marketing, sales, success, support and operations teams, centered on principles of authenticity, hard work and empathy. As Chief Revenue Officer at RepairPal, Kathleen leads all partner and consumer initiatives; including business development & strategy, operations, marketing, and IT. Kathleen is absolutely insistent on making a difference for people and businesses, by connecting them with disruptive, useful technologies, aided by humans who are given space to be themselves at work. Kathleen helped transition a startup through a successful acquisition exit, created revenue and monetization streams that supported another startup going public and grew her career from a chair in a call center employee to a seat at the executive table in 10 years (happily mentoring others to do the same). Kathleen is proud to stand for ethical principles, and to be a female executive in a male-dominated industry and is Women in Auto Care's Woman of Excellence, presented annually to a woman who has provided recent outstanding contributions to the auto care industry while demonstrating role model behaviors, leadership and commitment to the advancement of women. She has been described by some as the literal voice of the company and has a laugh that once set off glass break alarms in a conference room.
Kathleen holds a degree in General Studies and Philosophy from the University of Nevada, Reno.
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - [email protected]
Thanks to our partner, RepairPal. Visit the Web HERE
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Recorded Live at the Transformers Summit with Nichole Bennecoff, Subie Guys, Traverse City, MI. Find out how growing her business helped reignite her passion for the industry. Nichole Bennecoff, Subie Guys, Traverse City, MI. Show Notes
Felt stale after 4 years of ownership and 15 years prior of being involved in the business- is there more out there? Started working in the office first- there was a divorce in the family. Nichole has always been the type to learn more and be curious. Bought out her brother and mother and became the sole owner. Joined Transformers Institute- became interested in owner-operators setup with the expansion of growing locations. Reignited desire to grow business. Share your knowledge! Growing 20% every year, staffed to grow more. Next step- opening a general repair shop Sharing the vision with the team- an important step in order to grow together Learn to listen to your intuition Referrals are #1 for their marketing Feeling overwhelmed with your 'list?'- pick the top 3, and delegate items that can be delegated to someone else
Connect with the Podcast: Aftermarket Radio Network Subscribe on YouTube Visit us on the Web Follow on Facebook Become an Insider Buy me a coffee Important Books Check out today's partner: Learn more about NAPA AutoCare and the benefits of being part of the NAPA family by visiting www.NAPAAutoCare.com
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
What is it like being married to a shop owner and having your own career outside of the automotive industry? Recorded Live at the Transformers Summit, we are with Joe Bennecoff, husband of shop owner Nichole Bennecoffe, and Jennifer McHugh, wife of shop owner Patrick McHugh. It's time to hear from the spouse's perspective. Joe Bennecoff, Husband of Nichole Bennecoff, Subie Guys, Traverse City, MI. Jennifer McHugh, Wife of Patrick McHugh, Bimmer Rescue, Richmond, VA. Patrick’s previous episodes HERE. Show Notes
You must give a fair amount of time, respect, motivation, and advice to your spouse to be able to contribute to each other’s success. Give and take, work it out, and compromise. Having a consistent conversation about what each day and how things have been during the day, sharing, enlightening each other Knowing what your spouse is going through in their business and help them overcome difficult times is important. As complicated and beautiful as relationships are, it's constant work when you're adding a layer of being supportive of their business. It does add challenges, but it also adds a lot of benefits and amazing parts of the relationship Figuring out your role, knowing when to be quiet, knowing when to speak up, and giving them their space.
Connect with the Podcast: Aftermarket Radio Network Subscribe on YouTube Visit us on the Web Follow on Facebook Become an Insider Buy me a coffee Important Books Check out today's partners: Set your sights on Las Vegas in 2023. Mark your calendar now … October 31 - Nov 2, 2023, AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at AAPEXSHOW.COM NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at NAPATRACS.com
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
If you want to get a good fight started in the automotive industry, all you have to do is start a discussion about coupons or discounts. In this episode, we dig into the topic. Should you use coupons in your marketing strategy?
Thank you to our friends at RepairPal for providing you with this episode. As shop owners, we were part of RepairPal’s Certified network, and you can learn more at RepairPal.com/shops.
Talking Points
Should you use coupons in your marketing strategy? Will they bring you more clients? What type of client are you trying to attract? Are you good at converting “coupon customers” into lifelong customers? If you do use coupons, what are some promotions you can do? Can coupons be successful with high-end clients? If you don’t want to do discounts but do want to run promotions, what are some ideas?
Lagniappe (Books, Links, Other Podcasts, etc)
$100M Offers by Alex Hormozi
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - [email protected]
Thanks to our partner, RepairPal. Visit the Web HERE
Click to go to the Podcast on Remarkable Results Radio
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