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    • By MINI4U
      We are in desperate need of techs. I tried Indeed and was very dissatisfied with the "talent" they sent us. I am considering Find A Wrench they post on Indeed as well as Zip Recruiter and some 90 other companies as well as social media. Has anyone tried them or ACT Auto Staffing? 
    • By Joe Marconi
      First, let me state that you need to treat every customer as if they are royalty. However, your existing customers have a relationship with you. They trust you and return to you for a number of reasons.
      The key to growing a business is to get NEW customers to return.  Survey after survey shows that customer retention greatly improves with each vehicle visit. So, you need to give your new customers a compelling reason to return.  Plus, you need a marketing plan that reaches out to your customers to keep your business top of mind. 
      What marketing strategies to you have that makes a great impression on new customers and makes them wanting to return?  
    • By Joe Marconi
      For the first time in a VERY LONG time, I see a lot of positive news with regard to labor rates.  More and more shop owners and managers are crunching their numbers and increasing their labor rates to better ensure their companies achieves a profit and also to be able to pay their employees what they deserve. 
      Profit is needed in order to build for the future and to be able to attract quality people. 
      I really think that this is perhaps the best time in our recent history to revisit your labor rates and bottom line and adjust your rates accordingly.  
      Have you adjusted your labor rates recently, or plan on it? 
       
    • By Joe Marconi
      One of the lessons from COVID is for repair shops to have a strong cash reserve.  Shop owners need to budget their money each week, and allocate money to different bank accounts, such as payroll, operating expenses, taxes, etc.
      Another account I would recommend is to have a Cash Reserve account, where money is allocating each week, and not touched unless their is a emergency, such as an economic downturn and or if an economic emergency occurs in your area or with your company. 
      While no one could have predicted the affects from COVID 19, I think we can all agree that being cash strong is a viable strategy.
      You should have anywhere from 3 to 6 months of covered expenses in a separate bank account.  I know, I know....it's a lot of money. Start slow and build each week. Anything set aside is better than nothing. 
      Of course, to have a reserve means that you need to have the profit to put away. Right?  Well, another reason to know your numbers, revisit your pricing and make sure your labor rate is enough to support your payroll, operating expenses and have enough left over to set aside money for the unexpected.
      Trust me, you'll be glad you did. 
       
    • By ASOG Podcast
      A pleasant surprise from Kim & Brian Walker of Shop Marketing Pros.


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