$69 Billion of Unperformed Maintenance!
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Have you checked out Joe's Latest Blog?
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By Joe Marconi in Joe's Blog13 commentsMost shop owners would agree that the independent auto repair industry has been too cheap for too long regarding its pricing and labor rates. However, can we keep raising our labor rates and prices until we achieve the profit we desire and need? Is it that simple?
The first step in achieving your required gross and net profit is understanding your numbers and establishing the correct labor and part margins. The next step is to find your business's inefficiencies that impact high production levels.
Here are a few things to consider. First, do you have the workflow processes in place that is conducive to high production? What about your shop layout? Do you have all the right tools and equipment? Do you have a continuous training program in place? Are technicians waiting to use a particular scanner or waiting to access information from the shop's workstation computer?
And lastly, are all the estimates written correctly? Is the labor correct for each job? Are you allowing extra time for rust, older vehicles, labor jobs with no parts included, and the fact that many published labor times are wrong? Let's not forget that perhaps the most significant labor loss is not charging enough labor time for testing, electrical work, and other complicated repairs.
Once you have determined the correct labor rate and pricing, review your entire operation. Then, tighten up on all those labor leaks and inefficiencies. Improving production and paying close attention to the labor on each job will add much-needed dollars to your bottom line.
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By carmcapriotto
This shop is too slow. This shop is too busy. This shop doesn’t know either way. It wasn’t long ago that we heard a good bit of chatter regarding shops who were experiencing slow days but most recently we have experienced shops on the other end of the spectrum. They’re too busy and have mentioned pausing their marketing. In this episode, we discuss what shops can do to shift their marketing instead of stopping all together.
Talking Points
The too-busy shop trend - sound crazy, but true. Mistake: stop marketing. Busy today does not mean busy tomorrow. Stopping all marketing creates a roller coaster effect Everything is great until one day it isn’t Do you own a business or do you own a job? It’s time to grow up. Never stop marketing; pivot instead. Change messaging to less sales/promotion and more culture Start hiring Focus on brand building Messaging Shift to: More company culture Brand awareness Great Place to work Customer Acquisition Ads Community Relations Social Media SEO Customer Retention Emails Texting Social Media
Thanks to our partner, RepairPal. Visit the Web HERE
How To Get In Touch
Website - https://independentautodieselrepair.com/
Facebook - https://www.facebook.com/IndependentAutoandDieselRepair
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - [email protected]
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Kim + Tracy Capriotto spend time in this episode laughing, chatting, and sharing about key moments in the industry, career transitions, and working with family. Tracy shares her battle with an internal dialogue.
Thank you to our friends at RepairPal for providing you this episode. RepairPal is the key that unlocks more business for your repair shop. Learn More at RepairPal.com/shops
Talking Points
Working with family. You’re either crazy or an angel. I think it’s an angel. What’s your top tip for working with family? what was it like watching your dad take on the automotive world with his podcast? at what point did you think you wanted in on that? what has the transition like for you joining your dad? let's chat about your Women in Auto Care involvement - what are your favorite events? what are you doing in that group? Your greatest lesson? your favorite podcast episode you've done so far funniest edits + bloopers
Lagniappe (Books, Links, Other Podcasts, etc)
Tracy’s Women in Auto Care Podcast Carm’s Podcast Episode about their Adoption Story
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - [email protected]
Click to go to the Podcast on Remarkable Results Radio
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By Joe Marconi
Check Out Our NEW Series on YouTube, and See WHY You Should Team Up With The Top Shops In America!
In The Vault with Darrin Barney - A New Series!
We're so excited to release the first interview clip from our new YouTube series, "In The Vault with Darrin Barney" !
This series follows Elite President and Shop Owner Darrin Barney interviewing fellow shop owners, managers, and service advisors at our AMI-Accredited Fly With The Eagles 3-day Shop Management course.
In this interview, Scott Schmid of Archer's Auto Repair in Idaho talks about the career changes that led to his beginnings with Elite, the immediate results he saw, and the business values that he holds dear.
Watch now, and subscribe to our channel so you never miss an upload of shop tips, webinars, interviews, vault clips, and more!
Watch Now! Are you looking for a more successful shop and a healthier work/life balance?
Top Shop 360 is your answer.
Did you know that after spending only 90 days in Top Shop 360, our clients AVERAGE more than a 4 to 1 return on investment? And, we're one of the only companies that requires NO CONTRACTS with our coaching?
There's a reason Elite's Top Shop 360 is number one. All our coaches are working to give back, and elevate the industry that we love.
We know every shop is different, which is why our Business Development Master Plan outlines YOUR goals and every step to reach them, and coaching is tailored to exactly what you want to accomplish.
Learn more about how our shop-specific approach can help you uplevel your business TODAY!
See How We Help! -
By carmcapriotto
Recorded Live at the 2023 Institute Summit, Michael Smith, Jason Brennan and Mike Simard discuss leadership, growth, culture and the resilience needed to commit to succeed in your business. Michael Smith, Managing Partner, Herzberg Smith and Co, Michael Smith’s previous episodes HERE
Jason Brennan, Fine Tune Auto Service, Lansing, IL and Hobart, IN.
Mike Simard, Simard Automotive, 4 locations, Fairbanks, AK. Show Notes
The pace of change- OEM incentivized to make changes (autonomous alternative drive drains, connectivity, shared mobility) How do we participate today to be successful down the road? And what would that look like? Mindset- the power of belief, the challenge of solving something difficult. When somebody gets stuck any time of the year and needs help, there are so many people, they can pick up the phone and call. Be fearless and be fearless together. Your resilience- your people need to see that you're there committed to succeeding. People are either running toward opportunity or running away from something. Serve people first. Think outside the box, never give up. Competitive advantage- USP unique selling proposition, UVP unique value proposition is embedded in all of that is the word unique. SWOT analysis. Once you get to be a great journeyperson and you move into mastery, and you're solving all the problems that you and others couldn't solve before, what comes after that? Once you achieve a high level of mastery, you start to think about how does this fit into the bigger picture and how do other things work? When you get to that level, now you start attracting high-performance cultures. The competitive advantage is the experience that you have, and that comes from the people and the values that they share. Core Values: ‘Idea” - integrity, dependability, excellence, empathy, and attentiveness. Your systems and processes should embody what you believe. The best doctors at a doctor’s office- explained the process, transparent about results, explained what is to come next and why it’s needed, and asked if you had any questions. If you truly care about people, you’ll do the right thing, and the money will come . We're not selling stuff, we're stewarding the investment of their vehicle, which is a depreciating asset. Communicating with your employees regularly. Goal alignment Stop interviewing for yourself- get other team members involved. Where could you go? Where do you want to go? What are your personal goals and your career development path? How do they align with the company's purpose and goals? Provide more opportunities for employees. It's all about knowing each other and the more familiar we are. The less unknown there is, the easier it is for us to have an honest connection with each other.
Thanks to our Partner, NAPA AUTO CARE Learn more about NAPA AUTO CARE and the benefits of being part of the NAPA family by visiting www.NAPAAutoCare.com Connect with the Podcast: Aftermarket Radio Network Subscribe on YouTube Visit us on the Web Follow on Facebook Become an Insider Buy me a coffee Important Books
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
The future is here, consolidation is already happening. The middle-level shops will now be at the bottom end of the bell curve. What are the trends at the OEM level? Is Uber/Lyft the fleet of the future? What is the outlook of the changing service aftermarket? Recorded Live at the 2022 Institute Summit, Michael Smith, Brian Bates, and AJ Nealey discuss the future; it is happening sooner than we think.
Michael Smith, Managing Partner, Herzberg Smith and Co, Michael Smith’s previous episodes HERE
Brian Bates, Eagle Automotive Service, Littleton, CO, 9 locations. Brian’s previous episodes HERE
AJ Nealey, Nealey Auto Service, Edgewater, MD. AJ’s previous episodes HERE
Show Notes
Trends- what's happening at the OEM level? What are the automotive companies doing now and what are they planning to do? How fast they're planning to do it? What they do now is what we will experience three to five years down the road. Dealership service department- struggling to retain and hire technicians As a manufacturer, dealerships are a necessary evil in their world because they have to have somebody distribute the parts, distribute the cars, interact with the customers, etc. Car buying experience- is the salesperson/car lot necessary? Do we have an opportunity to manage/repair fleets? Imagine Uber and Lyft are the fleets of the future. The emotion is the connection- how do we accept self-driving vehicles? Your identity? There's a global movement around ESG, Environment, Society, and Governance. And the concept of it is to have this green movement, which is being sold through the media. If the auto companies can have their way and they dominate all of it, the connectivity, the autonomous, if they have control of all that at the auto company level, they estimate it's a 34 billion a year profit for the automotive industry versus if they lose touch with this and Uber's shared mobility and all this gets distributed, 5 to 6 billion a year in profit. Baby boomers want out of the industry- buyers market for shop In the future, there will be fewer competitors who are bigger. And more sophisticated, and many of the marginal shops will have been long gone. The middle-level shops will now be at the bottom end of that bell curve. And so the whole industry has taken giant leaps forward beyond where we've been before. 2017-250,000 shops. 2022-127,400 shops What is the value of your shop? How can you create as much value for your business as possible? Find your Purpose. Build a company that has value, and that value has to be built around people What do you want to do in the next two to five years? You have to put a team in place that has value to somebody coming and wanting to acquire your business. The most important part of this is who you bring on board and inspiring them and leading them. “Impacting lives by inspiring values” Give back to the people, community, and business Get out of your comfort zone and make those changes
Thanks to our Partners, AAPEX and NAPA TRACS. Set your sights on Las Vegas in 2023. Mark your calendar now … October 31 - Nov 2, 2023, AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at AAPEXSHOW.COM NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at NAPATRACS.com Connect with the Podcast: -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections Check out today's partners:
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