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By Joe Marconi in Joe's Blog0 commentsIt always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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By carmcapriotto
Thanks to our Partner, NAPA Auto Care Dan Malloy explores themes of communication, leadership, and the transformative power of music. Dan shares his journey to becoming a singer, emphasizing the value of embracing failure and new opportunities. Both Carm and Dan highlight the significance of creating a supportive company culture centered around genuine commitment and helping others. The episode is filled with personal anecdotes, reflections, and practical insights for personal and professional development. Dan Molloy, Molloy Business Development Group. Dan's previous episodes HERE Show Notes
Toastmasters (00:00:01) Introduction to Toastmasters program and its benefits for aftermarket professionals. https://remarkableresults.biz/toastmasters Music and Life (00:02:01) Dan Malloy shares his journey into music and singing, including meeting his wife through karaoke. Commitment and Growth (00:09:03) Dan discusses the importance of commitment and growth in pursuing dreams and overcoming obstacles. Singing Challenges (00:11:12) Carm and Dan discuss the challenges and considerations of singing, including finding the right song and vocal range. Life Experiences (00:16:01) Reflection on personal growth and the evolution of experiences over time. The power of music (00:17:48) Dan Malloy shares his passion for music and the impact of performing live on stage. The role of a manager (00:18:57) Discussion about the need for a manager to handle bookings for music performances. NAPA Auto Care Apprentice Program (00:19:16) Information about the NAPA Auto Care Apprentice Program and its benefits for aspiring automotive technicians. The influence of music on memories (00:21:37) Carm Capriotto shares a personal memory associated with a song and discusses the emotional connection to music. The impact of music on emotions (00:23:00) Dan Malloy and Carm Capriotto talk about how music can evoke strong emotions and memories. The power of music and lyrics (00:24:15) Discussion about the impact of music and lyrics, and the significance of certain songs in personal experiences. The role of a music producer (00:26:12) Exploration of the role of a music producer in creating memorable segments of songs. The influence of producers on music (00:27:24) Dan Malloy discusses the influence of producers on musicians and the production of hit songs. The importance of culture in business (00:28:06) Carm Capriotto introduces the concept that culture is essential and shares a quote by Peter Drucker. Creating a company culture (00:29:03) Discussion about forming a company culture and the importance of the human factor in business. The significance of communication in business (00:31:09) Dan Malloy shares his experience with communication and the importance of sincerity in interactions. Establishing a culture of helping (00:34:12) Dan Malloy emphasizes the purpose of companies in helping people and the importance of expressing a commitment to help others. The importance of helping others (00:36:14) The significance of creating a company culture focused on helping others and the impact it has on the business. The language of commitment (00:36:49) The story of a company owner adopting the language of commitment and its positive effects on business growth and employee dedication. Cultivating a supportive culture (00:38:12) The value of employees taking initiative to maintain a positive work environment and the impact of a committed company culture. Leadership and growth (00:39:13) The transformation from a command and control leadership style to becoming an 'I can help you with that' oriented leader, and the gradual development of a positive company culture. The importance of practice (00:40:25) The significance of practicing and honing skills, such as communication and leadership, for personal and professional growth.
Thanks to our Partner, NAPA Auto Care Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections
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By carmcapriotto
Thank you to our friends at RepairPal for providing you this episode. As shop owners we were part of RepairPal’s Certified network and you can learn more at RepairPal.com/shops.
Show Notes
Introduce the article and the 2 options of marketers with an explanation of each Talk about They Ask You Answer Meeting face-to-face and the overall relationship In person vs Zoom Industry events Most locals meet over zoom now anyway Industry knowledge As generalist we had to learn a new client each time Terminology, acronyms. How they make money Auto body shops for example It did make us better marketers Generalist tech vs specialist tech analogy Knowledge about your local area Hot august night Road closures The words you use - pop vs soda, “northshore” Overall results A little subjective There are some great generalists out there We know what works for auto repair It’s like pattern failures on cars for specialists shops Comfort first story The dumpster rental company story
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - [email protected]
Click to go to the Podcast on Remarkable Results Radio
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By Joe Marconi
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By carmcapriotto
Thank you to our friends at RepairPal for providing you this episode. As shop owners we were part of RepairPal’s Certified network and you can learn more at RepairPal.com/shops.
Show Notes
Matt Fanslow planting the idea Procrastination - then knee surgery I thought it would be a novelty piece What is Maslow’s Hierarchy of needs? - From Wikipedia: Maslow’s Hierarchy of Needs is a theory in psychology proposed by American Psychologist Abraham Maslow in his 1943 paper “A Theory of Human Motivation” in the journal Psychological Review. I was watching a video - The author made the point that, “Maslow’s Pyramid remains a hugely useful object to turn to when we are trying to assess the direction of our lives.” Explain the pyramid Read this - The pyramid is also a great visual because it shows that there is an order to things. You have to build a pyramid from the bottom up, and the foundation of the pyramid is the most important part. It is often shown that people live lives that are out of order with the pyramid. Those who focus on accumulating things but never get to the “self-actualization” part of life are living a life out of balance where they will never achieve true happiness. Those who focus on self-actualization without making sure their basic needs are met are living a dangerous life – an upside-down pyramid – where they could be toppled over at any moment. THIS is why Maslow’s Hierarchy of Needs is a perfect comparison to marketing a small business like an auto repair shop. There is an order to things. You want to build on a solid foundation. You shouldn’t just focus on the marketing tactics you are most interested in, but rather what is most important to the business’ survival first, then long-term growth, and then thriving as an empire. Talk about the name “Walker’s Hierarchy” Level 1 Maslow’s - physiological needs - air, water, food, shelter, clothing, reproduction Walker’s - Marketing Foundations - Google Business Profile, Website, Social Media Level 2 Maslow’s - Safety - personal security, employment, resources, health, property Walker’s - Reputation - Reviews, Content Marketing, SEO, Google Ads Level 3 Maslow’s - Love and belonging - friendship, intimacy, family, sense of belonging Walker’s - Networking - Chamber of Commerce, BNI Level 4 Maslow’s - Esteem - respect, self esteem, status, recognition, strength, freedom Walker’s - Brand Building - Brand building, advanced digital strategies, community involvement, shop culture Level 5 Maslow’s - Self actualization - desire to become the most you can be Walker’s - World Changer - Thought leadership, strategic partners Invite to read the article
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - [email protected]
Click to go to the Podcast on Remarkable Results Radio
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By Changing The Industry
You Can't Fix Toxic Employees #podcast #automotivebusiness #carrepair #autorepairbusiness
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