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Mike Walter

Selling Tire Road Hazard Warranty on an AWD or 4Wd

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I am thinking of selling Road Hazard Warranties to my customers.

 

The problem I am having with this program ( TechNet has a great program) is having my Advisors selling a Road Hazard warranty and seeing that 80% of the vehicles we service are AWD or 4WD, I don't feel comfortable selling the warranty when 9 times out of 10 , the other 3 tires will have to be replaced ( depending on tread depth ).

 

I researched this great site and the web in general and I don't see anyone discussing this.

 

Of course honesty and integrity comes into play here and I don't feel comfortable selling something that looks deceitful from the customers point of view if they ever have an issue with a tire that is covered by the Road Hazard warranty and then telling them that we will cover the one tire but because they are driving a Subie ( we service ALOT of Subies ) we will have to charge them for the other 3 tires because there is more than 2/32 difference in tread depth between the new tire and the other 3 tires.

 

We could inform the customer of this when selling the Road Hazard warranty, but would you buy a Road Hazard warranty when it only covers the one tire that is damaged, knowing you will probably have pay to replace the other 3 tires ?

 

Also, after my Advisors take the time to explain the whole tire circumference thing and how it could cause drivetrain damage, etc., chances are customers will just be confused and that wont help trying to upsell the Road Hazard warranty or for that matter the whole customer experience when purchasing tires.

 

Tire shaving is not available any where in Colorado that I have found after extensive research.

Its a lost art except for competitive racers at dirt or asphalt tracks, which Colorado has maybe a total of 5 tracks that I can think of.

 

Tire rack does it but they don't sell Cooper tires ( which is what we sell the most of ).

 

A little Quagmire going on here ?

 

Purchasing a new tire shaving machine ( $10k for a quality one ) would resolve this quagmire and could be a profit center all by itself if marketed correctly, seeing as no one in Denver ( we are 45 minutes from downtown, 20 minutes from the western suburbs ) is offering this service.

 

Any input from you great folks would be appreciated.

 

Thank you , Mike.

 

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