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By Joe Marconi in Joe's Blog4 commentsA recent study, done by Harvard Business School, concluded that the real problem with attracting and retaining employees has more to do with the workplace environment, not pay or benefits. While the study did find that an adequate pay plan and offering an attractive benefits package did help with recruiting and retention, it’s not enough to satisfy the needs of employees, especially those of front-line workers.
The study also stated that in 2021, many companies were convinced that giving raises, sign-on bonuses, and other perks would solve the worker shortage problem and prevent people from quitting. However, this strategy did not work. So, what does work regarding attracting quality people and keeping them employed?
Essentially, it all comes down to the culture of your company. Management: do all it can to consider the individual needs of your employees. Your employees want to feel that they have a voice, that their opinion counts, and that their role in your company is both respected and recognized. Yes, pay and a great benefits package will go a long way toward making your employees feel secure, but that’s only financial security. People want more than money.
To attract and keep top talent requires creating a company that people feel proud to work for. You need to reach the hearts and minds of your employees. Become a leader that people are enthusiastic about working for. You want your employees bragging to their friends and family that your shop is a great place to work!
Step one to attracting and retaining quality employees: Create an amazing workplace environment for your employees! Trust me, happy employees make happy shop owners too!
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By Joe Marconi
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By carmcapriotto
Hey friends! Welcome to our newest episode of the Auto Repair Marketing Podcast.
Thank you to our friends at RepairPal for providing you this episode. RepairPal is the key that unlocks more business for your repair shop. Learn More at RepairPal.com/shops.
Talking Points
This recent trip out west - taught me some things about being connected Our own story of feeling like we were “on an island” Shop Owners are disconnected and feel the same way It doesn’t have to be that way Conversations that pointed me to the movie “Cast Away” We were not created or designed to be alone. We need community. Chuck Noland (in Cast Away) found a companion in “Wilson”. Who is your tribe? Other Shop Owners Facebook Groups 20 Groups Masterminds What resources do you have? What do you have to give? Coaches Industry groups/associations Industry Events You find what you’re looking for. So, look for connections. Take action. As we visited shop owner after shop owner, we found ourselves having similar conversations about this ‘island’. Now we’ve connected our shop clients to the industry, other shop owners, and resources. Be a giver, a connector, a helper
How To Get In Touch with Shop Marketing Pros
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Thanks to our partner, RepairPal. Visit the Web HERE
Click to go to the Podcast on Remarkable Results Radio
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By Joe Marconi
Premium Member Content
This content is hidden to guests, one of the benefits of a paid membership. Please login or register to view this content.
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By carmcapriotto
Are you struggling to retain top employees in the automotive aftermarket industry? Look no further than this episode featuring Dan Taylor, David Askwith, and Bryan Kauffeld, who share their experiences and strategies for hiring and keeping good teammates. They agree that employee retention is crucial for businesses of all sizes and starts with hiring. They discuss the importance of communication, accountability, surveys, referrals, training, and career pathing. They also stress the importance of creating a positive culture to retain top talent. Bryan Kauffeld, Ulmer’s Auto Care, Cincinnati, OH. David Askwith,Managing Director, Auto Stream Car Care, MD. David's previous episodes HERE
Dan Taylor, Senior Business Advisor, Transformers Institute. Dan's previous episodes HERE
Show Notes:
Watch Video Episode HERE (00:02:38) The importance of employee retention and having consistent teammates who meet expectations and standards can set businesses up for long-term success. (00:04:08) The importance of hiring high-quality people who align with the company's core values and how one bad apple can severely damage a good team. (00:05:05 - 00:05:50) The difficulty of finding good employees and the importance of retaining top employees. (00:05:50 - 00:07:00) The benefits of having a high referral rate and how it makes hiring easier. (00:09:34) Retaining the right employees saves money in the long run, and the importance of investing in training, communication, accountability, surveys, referrals, and career pathing to improve retention. (00:09:59 - 00:10:54) The importance of overcommunication and emotional intelligence in biweekly meetings with leaders and quarterly meetings with technicians to discuss pay issues, production, and individual needs. (00:14:07 - 00:15:16) The use of Survey Monkey to conduct employee satisfaction surveys and the importance of communication in reducing fires and increasing employee engagement. (00:16:12) The importance of accountability in a team and how it helps retain top employees. (00:18:14) Soft skills and positive affirmations in retaining employees. (00:20:03) Setting goals and KPIs for employees and holding them accountable. (00:21:38) The importance of training in retaining employees (00:24:42) The importance of electric vehicle training and the need to stay current with industry changes, including the rise of electric vehicles and the need for new diagnostic skills. (00:26:21) Leadership sets a precedent for training (00:28:18) The cost of training is worth it for retention, and there is a direct correlation between training and retention. (00:29:54) Creating a career path for employees and showing them a long-term future with the organization can increase retention. Consider having one-on-one meetings with direct reports twice a year to discuss training plans and goals. (00:31:48) The EOS process (00:33:31) Dan Taylor emphasizes the importance of loving and caring for employees Thanks to our Partners Shop-Ware and Delphi Technologies
Shop-Ware: More Time. More Profit. Shop-Ware Shop Management getshopware.com
Delphi Technologies: Keeping current on the latest vehicle systems and how to repair them is a must for today’s technicians. DelphiAftermarket.com
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Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
One of our listeners emailed in with the following question.
I Always wondered why, when we have another marketing company review and grade our website, it always come out pretty crappy on the scorecard? From loading speed, to keywords, SEO, overall performance etc. I have used Lighthouse and some other things to gauge the performance, but the numbers never seem to match what the other party produces. I feel like some marketing companies use smoke and mirrors for selling their websites that really may not be any better than what we already have. I’m sure this is an issue for others too.
We answer that question in this episode.
Talking Points
There’s a big difference between a solicited audit and an unsolicited audit There are no standards in place Much of what is done in marketing is based on opinion or an internal belief system Trust your “BS meter”
How To Get In Touch with Cinch CRM
Website - https://cinch.io/
LinkedIn - https://www.linkedin.com/company/cinchplatform/
Facebook - https://www.facebook.com/CinchPlatform/
YouTube - https://www.youtube.com/@CinchPlatform
How To Get In Touch with Shop Marketing Pros
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Thanks to our partner, RepairPal. Visit the Web HERE
Click to go to the Podcast on Remarkable Results Radio
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