Podcasts, Webinars & Live Streams
Check out some of the latest automotive and business podcasts in the industry. Post information about your Podcasts, Webinars & Live Streams to the community.
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Are Phone Trees Killing Your Auto Repair Shop's Customer Service? [E162] - Chris Cotton Weekly Blitz
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Latest Posts
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By Transmission Repair · Posted
The lure of cheap rent is a universal rookie mistake resulting in a low/no traffic count. Cheap buildings are affordable for a reason. One of the best pieces of business advice I ever got was, "Expensive rent is the cheapest advertising you'll ever buy." From Roy H. Williams in Austin, TX. With a killer location, a shop won't need Repair Pal or Open Bay. -
Definitely. We do a colored newsletter every month. Most of our marketing is for our own customers -
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By Joe Marconi · Posted
55 years! Oh man. You should be proud! Question, with all those years in business, do you find that marketing to your existing customer base is a big part of your success? -
By Joe Marconi · Posted
I have a good friend of mine who is starting a repair shop, but his location is not good. In fact, he gets virtually no traffic. Now, I am not the biggest fan of Repair Pal, Open Bay and similar companies, But could these type companies help a start up, just to get cars coming to his shop? -
Well, I am old, been in business 55 years. What I have found and continue to do. You know what has worked in the past, because you always monitor it. If it doesn't work, get rid of it. We are on the west coast. As of today, we are up 39% for the year. That includes being shut down a whole week for a storm. I will say it has slowed down to the effect of we were making appointments out a whole week, now we are working on the current week. A couple things I will say is, know when it might be slow and do what it takes. For us it is our rebate check $39.23 mailed out in 3 groups, February, March and April. Our new snail mail to new customers 3 times over 6 weeks. Probably the best thing we have done is have the phones forwarded to either my daughter or me. We have Log me In on our home computers and can make appointments on the week-end. We have almost every month something going on from coat drives to Free brakes with donations for the food bank. Loaners were are biggest thing, especially after Covid. No more rides. We have a really small parking lot. We encourage our customers to pick up as soon as possible . No care leaves without paying.
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By Joe Marconi · Posted
I know exactly what you are describing. In my 41 years in business, I lived through many economic rollercoasters. You also make great points. I agree, we are in different times, and I don't know why some areas around the country are affected more than others. One thing I do know, doing all you can with the customers right in front of you every day is crucial for future success. Business is never easy, especially the auto repair business. Keep pushing, create the right culture in your shop, take care of each customer, and continue to market for new customers. Keep us posted and good luck. -
By Transmission Repair · Posted
Try https://www.convirza.com/pricing/ for all of your call-tracking needs. It is very economical and accurate, letting you know what works and, more importantly, what doesn't. 🙂 -
By juanpablo4219 · Posted
Good day to every one and very thankful for the responses, everything helps. I already took some action and reduced our advertising to the zip codes where we get the most on google ads. working up on a list of follow up from our current customers Also working on an advertising campaign for the coming holiday, Memorial Day and the summer, it's just around the corner and the traveling starts right after the memorial day, since school is out. Thanks again, I will come back with a report right after the end of this month
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