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  1. Why We Do Bookkeeping

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    • The engineer that does the installs. With that we have an area rep that is local. My scissors rack is heavier and very well designed at a comparison price difference of $30,000.00  I have an Atlas 4 post in my other shop and it has had it problems and service from Atlas is poor. The Autel equipment works well for me and this one was made to order for me. Autel didn't sell this lift when I bought mine.  Its from TLS in Ontario Canada. I was so please I bought a 2 post Asymmetrical/Symmetrical for EV service and I got the EV battery table from BendPak.   
    • Agree, Linc. Years back, for general repair shops, it was a lot easier. Today, it is so much more complex. To assure we are achieving our profit margins on labor, shops need to have multitier labor rates. 
    • Dealer Throws Lucas Under Bus #podcast #autorepairshop #autorepairbusiness #carrepair
    • Yes, at the very least over the last 4-5 years as the industry has changed many shops I hear from have embraced multitiered labor rates. There seem to be 3 major, but common, categories. The Standard Labor Rate is used for common tasks and common vehicles. The European is for as the name implies those more demanding brands or models within standard brands. And finally a Labor Intensive Rate for low parts' dollars repairs like engine rear main seals. We'll also use that rate for R & R or motors trannys etc which are always more involved and usually require additional finessing after the component is replaced. . These varied labor rates would be in addition to an across the board labor guide bump for the additional tasks a tech needs to perform to accomplish any repair. Tasks like finding the keys an SA didn't tag, moving another vehicle to get the one he's assigned, we all know there's a list.  
    • When speaking to shop owners, it still appears that many are still looking to hire a qualified tech.  It has gotten better, and I believe it's because most shop owners are more willing to create a better workplace and pay package. What are your top ways or thoughts on attracting and keeping auto techs? 
    • I used Google Pay-Per-Click advertising to grab the bull by the horns and CONTROL the work in our transmission shop.  I've posted about this before.  Normally, our ads would show within a 5-mile radius of our shop.  If it got slow, I would increase the radius.  If we got really busy, I would either reduce the radius or sometimes PAUSE all PPC ads.  Over time, I got really good at it.  The purpose of the ads was to get people to call, and we would set an appointment from there. Clicks were, on average, about $12/click and it would take about 3 clicks ($36) to set an appointment.  We did that up until my retirement in 2015 when I sold the shop.  We were consistently averaging $1.2M/yr. in gross revenue.
    • For me the most difficult one is Failure to Adapt to Market Changes , While running the shop day to day it is difficult to look down the road 3 months, 6 months or longer. We tend to make adjustments reactionary not proactive, :  OMG its busy lets hire a tech, OMG were dead, lay off a tech. So I have learned to have about 30k in the bank for winter just to be safe. Proper planning is the key. I will always remember a story about a toy store that would have a line of credit to make it through the summer, then pay it off during the holiday season. The problem was a couple of slow holiday seasons and they could not repay the loans and lost their business. so save money for the slow times and it helps to keep the cash flowing. 









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