carmcapriotto

Marketing your auto repair shop can be overwhelming, but with the right tools, it doesn’t have to be. Brian and Kim Walker break down essential marketing tools and tech to make the process easier, more effective, and even enjoyable. Discover how to simplify your social media strategy with tools like Meta Business Suite and Canva, optimize your website performance with SEMrush and Google Analytics, and create better customer engagement with NFC tap technology and HiHello digital business cards. They also dive into practical tips for video content creation, email marketing, and measuring ROI to ensure your efforts are paying off. If you’re ready to elevate your marketing without the hassle, this conversation will equip you with the insights and tools you need to succeed. Thank you to our friends at RepairPal for providing you this episode. RepairPal’s Certified Network of shops are trusted by millions of customers each month. Learn more at RepairPal.com/shops. Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for professional auto repair businesses. Visit Appfueled.com to get started today. Keep your shop top of mind on the mobile device they love. Show Notes with Timestamps Introduction to the Episode (00:00:01) The podcast introduces the hosts and sets the stage for discussing marketing tools.Marketing Tools Overview (00:01:22) Brian discusses the importance of using effective marketing tools for auto repair shops.Social Media Planning (00:02:39) Kim emphasizes the need for strategic planning in social media marketing.Meta Business Suite (00:03:32) Discussion on using Meta Business Suite for scheduling posts on Facebook and Instagram.Social Media Scheduling Tools (00:04:11) Kim shares various tools for scheduling social media content, including Plantable and Hootsuite.Canva for Graphics (00:05:14) Introduction to Canva as a user-friendly graphic design tool for non-designers.Accessing the Meta Planner (00:05:39) Instructions on how to access the Meta planner within Facebook's business settings.Facebook Group for Shop Owners (00:06:07) Promotion of the Auto Repair Marketing Mastermind Facebook group for shop owners to share ideas.Tracking Social Media Engagement (00:08:10) Importance of using link shorteners like Bitly to track social media engagement.Link Tree for Instagram (00:09:12) Discussion on using Link Tree to manage multiple links from an Instagram bio.Search Engine Optimization Tools (00:10:21) Brian introduces SEO tools that can simplify the process of optimizing website content.SEMrush Overview (00:10:57) Detailed look at SEMrush as a comprehensive tool for SEO tasks.Ahrefs for Backlink Audits (00:12:21) Introduction to Ahrefs for managing backlinks in competitive SEO environments.Local SEO Tools (00:13:51) Discussion on Local Viking and Local Falcon for tracking Google Business Profile rankings. UVA's Auto Biz IQ (00:14:37) Mention of a specific tool for auto repair shops to analyze local SEO performance.Digital Advertising Planning (00:14:49) Importance of careful planning in digital advertising to avoid unnecessary spending.Using Google Sheets for Ads (00:15:53) Emphasizing organization with spreadsheets for tracking and analyzing digital ads.Keyword Planning for Ads (00:16:59) Discussing the necessity of keyword planning tools for effective ad targeting.Understanding UTM Tracking (00:17:36) Explaining UTM tracking parameters for detailed insights into marketing performance.Combining UTM with Link Shorteners (00:19:32) Using link shorteners like Bitly to manage long UTM links effectively.RepairPal Introduction (00:21:05) Highlighting RepairPal as a resource for connecting auto repair shops with new customers.Customer Loyalty Apps (00:22:12) Promoting App Fueled for creating custom loyalty apps for auto repair businesses.Video Marketing Tools (00:22:21) Discussing essential video tools for auto repair shops without needing professional help.Simplicity in Video Creation (00:23:15) Encouraging simplicity in video production to avoid overcomplication and promote consistency.Website Tools for Auto Repair Shops (00:27:17) Recommending Auto Ops as a top scheduling tool for auto repair shops.Website Building Recommendations (00:28:01) Suggesting Squarespace for easy website building for beginners in auto repair.Importance of Original Photos (00:29:06) Encouraging the use of original photography for websites instead of stock images.Photography Tips (00:30:13) Discusses the value of good photography, even with basic tools like cell phones.Email Marketing Tools (00:30:31) Introduces Constant Contact and Mailchimp for effective email marketing strategies.CRM Capabilities (00:31:15) Highlights the importance of utilizing built-in email features within CRMs for customer communication.App Fuelled Overview (00:31:17) Explains App Fuelled as a comprehensive CRM beyond just app creation for auto shops.Monthly Email Strategy (00:32:14) Encourages sending monthly emails to clients for better engagement and communication.Marketing Insights (00:33:02) Discusses measuring marketing effectiveness through Meta insights and analytics tools.Google Analytics Overview (00:35:19) Explains how Google Analytics and Search Console provide website performance insights.Looker Studio Introduction (00:36:15) Introduces Looker Studio as a free tool for creating KPI dashboards similar to agency analytics.ChatGPT in Marketing (00:37:17) Covers the potential and risks of using AI tools like ChatGPT for content creation.Follower Counter Gadget (00:39:33) Describes a fun gadget that tracks social media followers in real-time at physical locations.NFC Tap Technology (00:41:11) Explains how NFC technology can simplify sharing contact information for auto repair shops.Digital Business Cards (00:43:36) Promotes using digital business cards for easy sharing of contact information.Podcasting for Auto Shops (00:45:10) Suggests that auto repair shops consider starting a podcast to connect with their audience.Digital Notebook Discussion (00:45:15) Kim shares her experience with the Remarkable digital notebook for note-taking and organization.Organizing Notes (00:46:11) She explains how she uses the notebook for various categories like faith, business, and conference notes.Features of the Remarkable (00:47:06) Discussion on the features of the Remarkable, including customizable templates and pen options.Podcast Promotion (00:47:58) Brian promotes episode 57, discussing whether auto repair shops should have their own podcasts.Final Thoughts and Contact (00:48:12) Kim invites listeners to share tech tools and podcast ideas via email.Community Engagement (00:49:07) Brian encourages joining their Facebook group, the Auto Repair Marketing Mastermind.Acknowledging Sponsors (00:49:16) Brian thanks the sponsors, Repair Pal and App Field, for their support of the podcast. How To Get In Touch Group - Auto Repair Marketing Mastermind Website - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/book Instagram - @shopmarketingpros Questions/Ideas - [email protected] Lagniappe (Books, Links, Other Podcasts, etc) https://shopmarketingpros.com/ep-057-should-your-shop-have-a-podcast/ - Should Your Shop Have a Podcast? https://remarkable.com/ - Remarkable Notebook Thanks to our Partners, RepairPal at https://repairpal.com/shops. Quality Car Repair. Fair Price Guarantee. App Fueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.” Aftermarket Radio Network Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. Click to go to the Podcast on Remarkable Results Radio

Thanks to our Partners, NAPA Auto Care, NAPA TRACS and Automotive Management Network "Enrollment is getting people to do what it is you want them to do, but for their reasons." Learn how to build a strong, motivated team in the service aftermarket industry by focusing on employee engagement and personal responsibility. This discussion covers key topics such as understanding what drives your employees, hiring for character, and using empathy to enhance workplace dynamics. You'll also explore the want-problem-solution framework and how adapting to different communication styles can boost productivity and job satisfaction. Gain valuable insights on motivating employees by aligning their personal goals with company success. Krystal Zellmer, VP at Klemmer Leadership and Character Development. Krystal’s previous episodes HERE Show Notes Watch Full Video Episode Welcome Krystal Zellmer (00:00:00) The Concept of Enrollment (00:02:36) Sales and Enrollment Connection (00:03:36) Leadership by Example (00:05:30) Understanding Company Culture (00:06:49) Hiring as a Sale (00:07:24) Personal Responsibility in Leadership (00:09:22) Dealing with Mistakes (00:10:43) Passion for the Industry (00:11:54) The Importance of Enrollment (00:12:20) What's in it for Them? (00:13:02) Fragmented Changes in Business (00:14:30) Improving Enrollment Skills (00:19:14 Understanding Wants (00:20:14) Identifying Problems (00:21:11) Ownership and Responsibility (00:22:30) Enrolling Team Members (00:23:15) Finding Individual 'Why' (00:25:01) Hiring for Character (00:27:45) Competence vs. Character (00:28:24) Understanding Team Dynamics (00:30:19)s. Building Relationships (00:30:57) Empathy vs. Sympathy (00:34:41) Awareness of Personal Challenges (00:38:22) Effective Communication Styles (00:40:04) The Importance of Shifting Communication (00:41:51) Utilizing DISC for Better Relationships (00:42:19) Personal Responsibility in Communication (00:42:54) Breaking Down Communication Barriers (00:44:43) Thanks to our Partners, NAPA Auto Care, NAPA TRACS and Automotive Management Network Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Get ready to grow your business with the Automotive Management Network: Find on the Web at http://AftermarketManagementNetwork.com for information that can help you move your business ahead and for the free and informative http://LaborRateTracker.com Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -Special episode collections: https://remarkableresults.biz/collections The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/ Click to go to the Podcast on Remarkable Results Radio

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/ Check out their podcast here: https://autorepairmarketing.captivate.fm/ If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. I’d like to give another shoutout to our sponsor, Shop Marketing Pros. They are the only marketing company I recommend, and they handle all of the marketing for my own shop as well. If you’re serious about growth, you need strategies that actually work: better websites, higher Google rankings, and ads that bring real customers through your doors. Visit ShopMarketingPros.com/chris to partner with a team that understands your business. Because every great shop deserves marketing that’s just as great. In this insightful podcast episode, Coach Chris Cotton delves into the evolving dynamics of auto repair shops by exploring the transition of technicians into service advisor roles. Initially harboring skepticism about this shift, Chris has become a strong advocate, recognizing the distinct advantages that technicians offer when they step into advisory positions. He emphasizes that their deep technical knowledge and adept problem-solving abilities can significantly enhance the customer experience. Chris underscores the critical role of comprehensive training and mentorship programs in equipping technicians with the necessary communication and interpersonal skills required for their new roles. He acknowledges common concerns, such as the potential depletion of technical talent on the shop floor and the financial implications of such transitions. However, he presents a compelling argument that elevating technicians to service advisor roles can lead to increased customer trust, improved shop efficiency, and ultimately, higher revenue. The episode, sponsored by Shop Marketing Pros, serves as a call to action for shop owners to prioritize the growth and development of their employees. By investing in their workforce, shop owners can cultivate a more knowledgeable and versatile team, capable of driving the business forward in a competitive market. Chris's insights provide a roadmap for successfully navigating this transition, ensuring that both the shop and its employees thrive. Introduction to the Episode (00:00:19)Changing Perspectives on Technicians as Advisors (00:01:30)The Role of Technicians in Service (00:02:53)Personal Experience with Technicians (00:03:53)Staffing Challenges in Auto Repair (00:06:10)Understanding the Service Advisor Role (00:08:31)Why Technicians Make Great Advisors (00:09:41)Concerns About Transitioning Technicians (00:12:05)Training and Support for Technicians (00:16:46)Business Case for Promoting Technicians (00:17:42)Future Planning for Service Advisors (00:18:50)Recap and Call to Action (00:19:56) Connect with Chris: [email protected] Phone: 940.400.1008 www.autoshopcoaching.com Facebook: https://www.facebook.com/ AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook Click to go to the Podcast on Remarkable Results Radio

Thank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound: In our episode today - Craig introduces listeners to a concept that has helped to shape his own journey, the concept of being “Supermedium.” This concept is related to fitness goals and how people often do not focus their goals on very specific objectives - which can lead to wasted effort and actually hinder you in many cases. The goal is to be strong enough—or said differently, have the right strength for a specific task. SUPERMEDIUM. There are a few references Craig brings into this conversation - one of which is from the book “Be Useful: Seven Tools for Life,” by Arnold Schwarzenegger. Craig quotes a statement that Arnold makes on the importance of coming into strength training with a clear goal - and ties this to coming into communication training with a clear goal as well. (Craig also highly recommends that book by Arnold via audio book.) The link is here: https://www.amazon.com/dp/B0C1HR5D9S?ref_=cm_sw_r_ffobk_cp_ud_dp_KKT0YM7XDFW30C7FNNXM&skipTwisterOG=1&bestFormat=true&newOGT=1 Just how does this apply to our communication goals? Craig often cites that “Toastmasters is his gym’ and that communication skills can atrophy just like any muscle in the body. Listen in to hear how him discuss some of his own fitness goals and overlays that with what he has seen as he journeys with others on their communication journey too. This episode will have you thinking about what it is you want to accomplish on your communication journey and should be encouraging for those who might feel a bit too self critical if they aren't achieving an ideal they have imagined. Watch Full Video EpisodeJoin Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters Today’s Word of the Day: Untenable Adj Something, such as a position, excuse, or situation, that is described as untenable cannot be defended against attack or criticism. Thank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound: The Institute at WeAreTheInstitute.com. "Stop stressing over your business, you deserve a good night's sleep. The Institute’s coaching helps you achieve success and financial peace. AutoFlow at AutoFlow.com. Your partner in technology, Autoflow consolidates your client interactions - before, during and after the visit to a single thread. Learn more at Autoflow.com AutoLeap at AutoLeap.com. Are you tired of juggling multiple tools to manage your auto repair shop? Say hello to the streamlined efficiency of AutoLeap, the #1 all-in-one Auto Repair Shop Management Software! Shop Dog Marketing at Shop Dog Marketing.com. "Want to see your auto repair shop thrive? Let Shop Dog Marketing be your guide. Our customer-first approach, combined with AI-driven creative content, ensures top rankings. In-Bound at CallInBound.com. Cover your communication needs and revolutionize your auto repair business with AI-driven call analytics from InBound. Contact Information Email Craig O'Neill: [email protected] Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Click to go to the Podcast on Remarkable Results Radio

Thanks to our Partners, NAPA TRACS, and Today's Class The "Great Correction" refers to a shift in the industry after a period of relative ease, likely due to pandemic related factors. The key concerns include a decrease in online searches for auto repair, rising costs, increased competition from dealerships, labor shortages, rapid advancements in technology (EVs, ADAS, AI), and the need to explore new revenue opportunities like key services, ADAS calibration, tires, and truck repairs. These issues suggest that the strategies that worked in the past may no longer be effective. Ryan Daily, Business Coach, The Institute Wayne Marshall, Business Coach, The Institute Fred Hule II, Business Coach, The Institute Show Notes Watch Full Video Episode Introduction of Guests (00:00:00) Market Challenges (00:02:14) Customer Education Importance (00:04:01) Effective Communication (00:05:16) Listening to Customers (00:06:49) Value of Language in Services (00:08:34) Customer Trust and Attrition (00:09:21) New Car Sales Impact (00:10:20) Facility Appeal (00:12:26) Investing in Facilities (00:14:09) Profitability Challenges (00:15:17) Mindset Shift in Shop Owners (00:16:16) Value Proposition Discussion (00:17:21) Continuous Improvement in Service (00:18:03) Understanding Profit Targets (00:18:49) Shop Management Systems (00:19:51) Training Service Advisors (00:21:06). Proper Vehicle Inspections (00:22:01) Communication with Customers (00:28:15) Follow Up Strategies (00:29:45) Educating Customers on Maintenance (00:32:15) Company Culture and Staff Engagement (00:34:02) Understanding Expectations (00:35:59) Customer Engagement (00:36:55) Cultural Impact (00:37:36) Continuous Education (00:39:30) Investment in Staff (00:40:36) Onboarding Process (00:42:33) Industry Transformation (00:44:38) Adapting to Change (00:46:31) Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Connect with the Podcast: -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on X: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -Special episode collections: https://remarkableresults.biz/collections The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/ Click to go to the Podcast on Remarkable Results Radio

Thanks to our partners, NAPA TRACS and Promotive Welcome to another episode of Business by the Numbers, hosted by Hunt Demarest, CPA, with Paar Melis & Associates. This week, we're diving into the pros and cons of leasing versus buying vehicles and equipment, covering critical tax implications and cash flow considerations. Whether you're eyeing a new luxury SUV or financing essential shop equipment, this episode breaks down the factors that influence your financial decisions. Key Points: Leasing vs. Buying: Understand the key differences, from cash flow management to tax deductions, when deciding whether to lease or purchase vehicles or equipment.Tax Implications: Learn how vehicle weight (like the 6,000-pound gross vehicle weight rule) affects first-year deductions.Leasing Equipment: Discover why leases dominate the automotive equipment industry and how they’re treated for tax purposes.Cash Flow Management: Explore how financing options impact cash flow, both short and long-term.Real-Life Scenarios: Gain insights from real-world examples, like a $3,000 savings on a BMW purchase using dealership financing incentives. Thanks to our partners, NAPA TRACS and Promotive Thanks to our partner, NAPA TRACS Did you know that NAPA TRACS has onsite training plus six days a week support? It all starts when a local representative meets with you to learn about your business and how you run it. After all, it's your shop, so it's your choice. Let us prove to you that Tracs is the single best shop management system in the business. Find NAPA TRACS on the Web at NAPATRACS.com Thanks to our partner, Promotive It’s time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com. Paar Melis and Associates – Accountants Specializing in Automotive Repair Visit us Online: www.paarmelis.com Email Hunt: [email protected] Download a Copy of My Books Here: Wrenches to Write-OffsYour Perfect Shop The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill https://craigoneill.captivate.fm/ Click to go to the Podcast on Remarkable Results Radio

Thanks to our Partner, NAPA Autotech Matt Fanslow recommends a variety of resources for automotive technicians beyond standard service manuals. Thanks to our Partner, NAPA Autotech NAPA Autotech’s team of ASE Master Certified Instructors are conducting over 1,200 classes covering 28 automotive topics. To see a selection, go to napaautotech.com for more details. Contact Information Email Matt: [email protected] the Aftermarket A - Z YouTube Channel The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/ Click to go to the Podcast on Remarkable Results Radio

Thanks to our Partners, RepairPal at https://repairpal.com/shops. Quality Car Repair. Fair Price Guarantee. App Fueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.” Dive into actionable marketing strategies for April with hosts Brian Walker and Caroline Legrand in this episode of the "Marketing by the Months" series. From leveraging Spring Car Care Month to hosting car care clinics, you’ll uncover creative ways to educate customers, build trust, and grow your auto repair shop. This episode dives into turning quirky national days like National 4x4 Day into engaging social media content and using VEDA (Video Every Day in April) to showcase your shop’s personality and expertise on camera. Plus, explore strategies to capitalize on tax refund promotions and seasonal maintenance trends that help bring in springtime traffic. Tune in now to discover actionable tips and fresh ideas to make your April marketing a success. Don’t miss this chance to fill your bays and grow your Shop! Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit Appfueled.com Lagniappe (Books, Links, Other Podcasts, etc) https://www.daysoftheyear.com https://www.nationaldaycalendar.com/ https://shopmarketingpros.com/ep-118-doing-video-every-day-for-a-month/ - Doing Video Every Day For A Month https://shopmarketingpros.com/how-doing-video-every-day-can-transform-your-auto-repair-shops-marketing-strategy/ Show Notes with Timestamps Introduction to April Marketing (00:00:10) The hosts introduce the episode and discuss the focus on marketing strategies for April.Spring Car Care Month (00:02:43) April is highlighted as Spring Car Care Month, emphasizing vehicle maintenance and customer education.Car Care Clinics (00:03:11) Hosts suggest hosting car care clinics to engage customers and educate them about vehicle maintenance.Vida: Video Every Day in April (00:04:55) Discussion on the importance of video marketing and committing to daily video creation for engagement.Celebrating National Pickleball Month (00:07:44) Hosts encourage engaging posts related to National Pickleball Month, even if not directly automotive.Honoring EMS Week (00:08:12) Discussing ways to celebrate and honor first responders during EMS Week with discounts or special offers.Tax Return Promotions (00:09:55) Promoting services around tax returns, encouraging customers to invest in vehicle maintenance with their refunds.April Fool's Day Marketing (00:10:48) Ideas for fun social media posts and jokes to engage customers on April Fool's Day.National Ride Your Horse to a Bar Day (00:14:09) Hosts humorously discuss the quirky holiday and encourage creative marketing ideas around it.National 4x4 Day (April 4) (00:14:45) Celebration ideas for off-road enthusiasts and engaging posts for customers.World Rat Day (April 4) (00:15:18) Discussion on celebrating the impact of rats on auto repairs.National Rita Roadmap Day (April 5) (00:16:12) A fun take on roadmap reading skills among staff.International Pillow Fight Day (April 5) (00:16:27) Humorous suggestions for a pillow fight as social media content.National Grilled Cheese Sandwich Day (April 12) (00:17:05) Ideas for a grilled cheese challenge at the shop.State Pride Days (April) (00:17:28) Encouragement to celebrate local state days and community engagement.Tax Day and National That Sucks Day (April 15) (00:18:08) Creative marketing ideas related to tax day and repairs.National Auctioneers Day (April 17) (00:19:08) Fun activities like staff auctioneering for customer engagement.Easter (April 20) (00:19:40) Ideas for Easter celebrations and community involvement.Girl Scout Leaders Day and Earth Day (April 22) (00:20:24) Promoting community ties with Girl Scouts and environmental awareness.Clean Comedy Day (April 28) (00:21:38) Encouraging clean jokes and humor among staff.Viral Video Day (April 29) (00:22:17) Encouragement to create engaging videos for social media.April Showers Bring May Flowers (00:23:38) Marketing strategies related to spring maintenance and vehicle care. How To Get In Touch Group - Auto Repair Marketing Mastermind Website - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/book Instagram - @shopmarketingpros Questions/Ideas - [email protected] Thanks again for listening to The Auto Repair Marketing Podcast on Aftermarket Radio Network. There are some other great shows on the network and you can find them at AftermarketRadioNetwork.com or on your favorite podcast listening apps like Spotify, Apple Podcasts, Google Podcasts, and many others Tune in for another episode next week. Until then, go fill those bays! Talking Points General Topics for April: April showers bring may flowers - wiper blades, Aquapel, tiresContinuing the theme from MarchSpring maintenance and cleaningPot holes - winter damageChange back to summer tiresContinue with the tax refund talk Days of the Year - Monthly Themes April is the first of the two National Car Care MonthsVEDA - Video Every Day in April Days of the Year - Weekly Themes National EMS Week Days of the Year - Daily Themes 4/1 April Fools Day4/2 National Ride Your Horse to a Bar Day4/3 National Burrito Day4/4 World Rat Day⅘ International Pllow Fight Day⅘ National Read a Road Map Day4/12 National Grilled Cheese Sandwich Day4/15 National That Sucks Day4/17 National Auctioneers Day4/20 Easter4/22 National Jelly Bean Day4/28 Clean Comedy Day4/29 Viral Video Day Aftermarket Radio Network Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. Click to go to the Podcast on Remarkable Results Radio

Thanks to our Partners, NAPA Auto Care, NAPA TRACS and Automotive Management Network Explore the profitable opportunity of key cutting and programming for auto repair shops in the automotive aftermarket. With around 25 million keys sold each year, many vehicle owners lose at least one key within the first 15 years of ownership. Matt Fanslow and Scott Gompper highlight the Nitrous AutoProPad G3, simplifying key programming and emphasizing the significant revenue potential within this largely untapped market. Matt Fanslow, Riverside Automotive, Red Wing, MN, Diagnosing the Aftermarket A to Z Podcast Scott Gompper, Nitrous Keys Show Notes Watch Full Video Episode Introduction to Keys (00:00:00) Nitrous AutoPro ad G3 Features (00:01:07) Key Market Insights (00:02:38) Importance of Key Cutting (00:03:02) Programming Keys for Modules (00:04:30) Integrating Key Cutting Services (00:05:01) Tool Interface Explanation (00:05:22) Calculating ROI for Key Cutting (00:06:41) EV and Hybrid Vehicle Services (00:09:50) Key Cutting Machine Overview (00:11:00) Investment in Key Cutting Services (00:12:47) Marketing Key Cutting Services (00:13:40) Benefits of Attending Trade Shows (00:14:00) Fleet Services and Key Cutting (00:14:39) Thanks to our Partners, NAPA Auto Care, NAPA TRACS and Automotive Management Network Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Get ready to grow your business with the Automotive Management Network: Find on the Web at http://AftermarketManagementNetwork.com for information that can help you move your business ahead and for the free and informative http://LaborRateTracker.com Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -Special episode collections: https://remarkableresults.biz/collections The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/ Click to go to the Podcast on Remarkable Results Radio

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/ Check out their podcast here: https://autorepairmarketing.captivate.fm/ If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind In the 200th episode of "The Weekly Blitz," Coach Chris Cotton marks a significant milestone for the podcast by taking a moment to reflect on the journey over the past year. He shares personal anecdotes that resonate with the audience, including a heartfelt update on Kimberly, who made the selfless decision to donate a kidney to her brother, highlighting the profound impact of family and generosity. Chris delves into key topics that are crucial for auto repair shop owners, offering insights and advice that are both practical and forward-thinking. One of the main discussions revolves around the concept of adopting a four-day workweek. He explores the potential benefits this can bring, such as improved work-life balance for employees, increased productivity, and enhanced job satisfaction, while also addressing the challenges and considerations that come with implementing such a change. Another focal point of the episode is the distinction between commitment and mere interest. Chris emphasizes that true success in business requires a deep commitment, rather than just a passing interest. He encourages shop owners to fully dedicate themselves to their goals and to cultivate a mindset that prioritizes long-term success over short-term gains. The benefits of business coaching are also highlighted, with Chris advocating for the value of having a mentor or coach to guide business owners through the complexities of running an auto repair shop. He shares how coaching can provide clarity, accountability, and strategic direction, ultimately leading to more effective decision-making and business growth. Throughout the episode, Chris underscores the importance of professionalism within the industry. He stresses that maintaining high standards of professionalism not only enhances the reputation of individual shops but also elevates the industry as a whole. In addition, he encourages listeners to take advantage of the marketing resources offered by the podcast's sponsor, Shop Marketing Pros. He explains how utilizing these resources can help shop owners effectively reach their target audience, build their brand, and drive business success. Overall, the episode serves as both a retrospective on the past year's achievements and a motivational message aimed at inspiring business improvement. Chris Cotton's insights and stories provide valuable lessons and encouragement for auto repair shop owners looking to elevate their businesses to new heights. Introduction to the Podcast (00:00:11) Overview of the podcast's purpose and the value it offers to auto repair businesses.Celebrating Episode 200 (00:01:08)Kimberly's Kidney Donation (00:02:06)Highlighting Episode 164 - Unlocking Greatness (00:04:21)Highlighting Episode 170 - Four Day Workweek (00:05:24)Preparing for 2025 (00:07:42)Highlighting Episode 172 - Commitment vs. Interest (00:08:46)Highlighting Episode 175 - The Pumpkin Patch (00:09:58)Highlighting Episode 180 - Profit First (00:11:11)Highlighting Episode 185 - Mom and Pop Shops (00:12:00)Highlighting Episode 186 - Coached vs. Uncoached (00:12:46)Highlighting Episode 187 - Project Alpha (00:13:05)Highlighting Episode 189 - Impact of Politics (00:13:55)Highlighting Episode 192 - Self-Obstruction (00:14:20)Highlighting Episode 193 - Being the Best Shop (00:14:46)Highlighting Episode 197 - Chris's Favorite Things (00:15:30)Looking Ahead to Episodes 201 and 202 (00:15:50) Connect with Chris: [email protected] Phone: 940.400.1008 www.autoshopcoaching.com Facebook: https://www.facebook.com/ AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook Click to go to the Podcast on Remarkable Results Radio

Thank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound: In this episode, Craig is concise as he reflects on the timeless wisdom of Martin Luther King Jr. and how his principles of nonviolent conflict resolution remain highly relevant today. Inspired by recent readings of King’s works, specifically his iconic Letter from Birmingham Jail, Craig explores how these lessons can be applied to resolving conflicts in everyday life—even in situations as modern as addressing negative reviews. This thoughtful discussion acknowledges the historical context of King’s writings while highlighting their enduring value in promoting understanding, negotiation, and meaningful resolution. Watch Full Video Episode Key Points Discussed: Craig’s Appreciation for MLK’s Legacy: Acknowledging King’s brilliance as a leader, communicator, and writer, Craig emphasizes the enduring relevance of his concepts and principles.The Four Steps of a Nonviolent Campaign (as outlined in Letter from Birmingham Jail): Collection of Facts: Ensure injustices are present and verified.Negotiation: Open dialogue with a willingness to find common ground.Self-Purification: Prepare yourself to act constructively and maintain the ability to return to negotiation.Direct Action: Take deliberate action aimed at fostering a return to negotiation. The Word of the Day: Unfettered. Adj - Not controlled by anyone or anything. Uninhibited Modern Applications: Craig draws parallels between these steps and common missteps in conflict resolution today, such as skipping fact-gathering and jumping straight to retaliation—like leaving a low review without understanding the full story. He discusses how these missed steps can lead to escalation rather than resolution. Takeaways for Listeners: People care about how much you know only after they know how much you care.Applying MLK’s principles to situations like resolving a customer complaint or an unjust review can model constructive engagement and encourage others to seek facts, negotiation, and resolution. This episode is a thoughtful tribute to King’s enduring legacy and a practical guide for applying his lessons to resolve conflicts with empathy and integrity. Links & Resources: Letter from Birmingham Jail by Martin Luther King Jr. Join Craig as he unpacks these timeless lessons and their power to transform the way we approach conflicts in our personal and professional lives. Thank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound: The Institute at WeAreTheInstitute.com. "Stop stressing over your business, you deserve a good night's sleep. The Institute’s coaching helps you achieve success and financial peace. AutoFlow at AutoFlow.com. Your partner in technology, Autoflow consolidates your client interactions - before, during and after the visit to a single thread. Learn more at Autoflow.com AutoLeap at AutoLeap.com. Are you tired of juggling multiple tools to manage your auto repair shop? Say hello to the streamlined efficiency of AutoLeap, the #1 all-in-one Auto Repair Shop Management Software! Shop Dog Marketing at Shop Dog Marketing.com. "Want to see your auto repair shop thrive? Let Shop Dog Marketing be your guide. Our customer-first approach, combined with AI-driven creative content, ensures top rankings. In-Bound at CallInBound.com. Cover your communication needs and revolutionize your auto repair business with AI-driven call analytics from InBound. Contact Information Email Craig O'Neill: [email protected] Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Click to go to the Podcast on Remarkable Results Radio

Thanks to our Partners, NAPA TRACS, and Today's Class This episode covers the practical benefits of digital vehicle inspections (DVIs) for shop owners. Learn how DVIs can boost Average Repair Orders (ARO) and improve customer communication. Industry professionals share real-world insights on overcoming cultural resistance, the role of leadership, and strategies for successful implementation. Plus, explore how AI enhances inspection reports and processes. Whether you're new to DVIs or looking to optimize, this episode is packed with actionable tips to help your shop thrive. Ben Dexter, National Training Manager, NAPA TRACS Chris Cloutier, Golden Rule Auto Care and CEO of Autoflow. Charlie Pixley, Charlie's Car Car, Clearwater, FL Show Notes Watch Full Video Episode Introduction to Digital Vehicle Inspections (00:00:00) Challenges of Implementing DVI (00:03:03) Leadership and Accountability (00:04:07) Charlie's Experience with DVI (00:05:02) DVI Evolution and Adoption (00:06:25) Ben's Insights on Change (00:07:56) The Importance of KPIs (00:09:41) Battling Priorities in Shops (00:13:01) Improving DVI Processes (00:16:40) Customer Perspective on DVI (00:18:53) Challenges in DVI Implementation (00:19:45) Consumer Engagement with DVI (00:20:26) AI and Technology in DVI (00:21:18) Importance of Customer Complaints in DVI (00:22:36) Professionalism in DVI Communication (00:23:40) Learning from Industry Peers (00:25:21) Benefits of DVI for Sales Growth (00:26:38) Leadership Role in DVI Implementation (00:30:49) 300% Rule in DVI (00:33:03) Creating Habits for Change (00:35:44) Leadership and Accountability (00:36:36) Key Performance Indicators (00:41:21) Start Simple and Improve (00:42:07) Constant Correction and Praise (00:43:55) Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Connect with the Podcast: -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on X: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -Special episode collections: https://remarkableresults.biz/collections The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/ Click to go to the Podcast on Remarkable Results Radio

Thanks to our partners, NAPA TRACS and Promotive Welcome to this episode of Business by the Numbers! Host Hunt Demarest, CPA, explores the recent IRS developments and what they mean for business owners, taxpayers, and accountants alike. With executive orders, funding cuts, and shifting policies, there's plenty to unpack about the future of the IRS and tax compliance. Key Takeaways: IRS Funding Cuts: The Inflation Reduction Act promised $80 billion for the IRS, but political maneuvering and budget cuts have significantly reduced this allocation.Commissioner Resignation: The departure of the IRS commissioner raises questions about future agency direction and efficiency.Audit Frequency Impact: With fewer agents and reduced funding, audits for wealthy individuals and large corporations are likely to decrease.Taxpayer Challenges: Delayed refunds, processing slowdowns, and a backlog of cases could worsen due to IRS understaffing.Emerging Trends: Discussion on potential international tax changes and the possibility of an "External Revenue Service" impacting U.S. tax revenue collection.https://www.projectfinance.law/publications/2025/january/trump-executive-orders/https://waysandmeans.house.gov/2025/01/23/president-trumps-cease-and-desist-to-irs-protects-middle-class-families-and-small-businesses-from-irs-audits-and-weaponization/https://moneywise.com/a/ch-synd/irs-asks-for-more-funding_1737633682545 Thanks to our partners, NAPA TRACS and Promotive Thanks to our partner, NAPA TRACS Did you know that NAPA TRACS has onsite training plus six days a week support? It all starts when a local representative meets with you to learn about your business and how you run it. After all, it's your shop, so it's your choice. Let us prove to you that Tracs is the single best shop management system in the business. Find NAPA TRACS on the Web at NAPATRACS.com Thanks to our partner, Promotive It’s time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com. Paar Melis and Associates – Accountants Specializing in Automotive Repair Visit us Online: www.paarmelis.com Email Hunt: [email protected] Download a Copy of My Books Here: Wrenches to Write-OffsYour Perfect Shop The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill https://craigoneill.captivate.fm/ Click to go to the Podcast on Remarkable Results Radio

Thanks to our Partner, NAPA Autotech Matt Fanslow and Margaret Light, a Licensed Marriage and Family Therapist and Certified Sex Therapist in the state of Minnesota, discuss a recent murder-suicide within the automotive community. They discuss the alarming statistics surrounding such events, emphasizing the significant role of domestic violence as a predictor. The conversation explores risk factors, including untreated mental illness, access to firearms, and the dynamics of control within relationships. Finally, they offer practical advice and resources for identifying warning signs and seeking help for individuals at risk. Thanks to our Partner, NAPA Autotech NAPA Autotech’s team of ASE Master Certified Instructors are conducting over 1,200 classes covering 28 automotive topics. To see a selection, go to napaautotech.com for more details. Contact Information Email Matt: [email protected] the Aftermarket A - Z YouTube Channel The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/ Click to go to the Podcast on Remarkable Results Radio

Thank you to our friends at RepairPal for providing you this episode. RepairPal’s Certified Network of shops are trusted by millions of customers each month. Learn more at RepairPal.com/shops Are you ready to convert clients to members? App fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit Appfueled.com Are your customers getting the right first impression of your shop? In this episode, Brian and Kim Walker explore how to make every touchpoint count, from your website and Google Business Profile to your waiting area and phone calls. With personal stories and practical tips, they’ll guide you through the customer journey, sharing ways to improve everything from cleanliness to communication. You’ll even hear about Kim’s checklist for first impressions and why small details—like a fresh-smelling lobby or updated photos—make a big impact. Get ready to see your shop through fresh eyes and take steps to leave a lasting impression. Tune in now! Thank you to our friends at RepairPal for providing you this episode. RepairPal will help you grow your auto business and you can learn more at RepairPal.com/shops. Are you ready to convert clients to members? App fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit Appfueled.com Lagniappe (Books, Links, Other Podcasts, etc) https://www.autoops.com/ - Online Scheduling for Auto Shops https://shopmarketingpros.com/ep-131-branding-your-shop-as-a-concierge-auto-repair-shop/ - Branding Your Shop As A Concierge Auto Repair Shop https://shopmarketingpros.com/ep-108-part-4-a-service-advisors-take-on-customer-retention-with-michael-doherty/ - Part 4 – A Service Advisor’s Take on Customer Retention with Michael Doherty https://remarkable.com/ - Remarkable notebook Show Notes with Time Stamps Introduction to the Podcast (00:00:01) The podcast episode begins with an introduction to the Auto Repair Marketing Podcast. Welcome and Topic Introduction (00:00:10) Brian Walker welcomes listeners and introduces the topic of making great first impressions in auto repair. Secret Shopper Concept (00:01:03) Kim discusses the idea of offering secret shopper services to evaluate first impressions in auto repair shops. Frog in Boiling Water Analogy (00:01:20) Brian uses an analogy about a frog in boiling water to illustrate how business owners can overlook issues. Personal Experience with Shop Cleanliness (00:02:26) Kim shares a personal story about noticing cleanliness issues in her shop after sitting on the floor. Origin of the Episode's Topic (00:03:13) Kim explains that the episode's topic originated from a class she taught about hosting events in auto repair shops. Creating a First Impression Checklist (00:04:08) Kim mentions her intention to create a first impression checklist based on customer journey insights. Importance of Online Presence (00:04:51) Discussion shifts to how potential customers first experience a business online, including websites and Google profiles. The Grunt Test (00:06:39) Brian explains the "grunt test," where a stranger should easily understand what a website is about. Evaluating Website Impressions (00:08:04) Kim emphasizes the importance of assessing what feelings a website evokes in potential clients. Social Media's Role in First Impressions (00:10:12) The conversation covers how social media contributes to first impressions and customer perceptions. Content Strategy and Audience Alignment (00:12:08) Brian shares a client's unconventional marketing strategy and the importance of aligning content with audience expectations. Google Business Profile Importance (00:12:59) Kim highlights the significance of maintaining an accurate and complete Google Business Profile for attracting customers. Customer Experience in a Hurry (00:14:01) Kim discusses how potential customers often search for auto repair services quickly, emphasizing the need for accurate information.Improving Waiting Area Appearance (00:15:02) Discusses the importance of updating photos of the waiting area to enhance customer impressions.The Importance of Phone Etiquette (00:15:38) Emphasizes listening to phone calls to ensure service advisors are friendly and professional.First Impressions Over the Phone (00:16:38) Highlights how the tone and manner of answering calls can significantly impact first impressions.Customer Experience During Calls (00:17:18) Explores the importance of a welcoming greeting and attentive service during phone interactions.Listening to Recorded Calls (00:19:22) Encourages shop owners to review recorded calls to improve customer service quality.Customer Experience in Shops (00:21:36) Discusses a personal anecdote about poor customer service and its impact on first impressions.Evaluating Online Scheduling Experience (00:24:26) Stresses the importance of user-friendly online scheduling systems for customer satisfaction.Drive-By Assessment of Shop Appearance (00:26:23) Encourages shop owners to evaluate their business from a customer's perspective for first impressions.Parking Lot and Vehicle Presentation (00:27:27) Discusses the significance of a tidy parking lot and appropriate vehicles for attracting customers.Signage and Branding Consistency (00:29:03) Highlights the importance of maintaining updated and clear signage to reflect the brand accurately.The Story of the Old Shop (00:29:52) Brian shares a humorous anecdote about visiting an old shop and its rundown appearance.The Importance of Cleanliness (00:30:46) Discussion about how exterior cleanliness impacts first impressions in auto repair shops.Creating a Welcoming Atmosphere (00:31:27) Kim emphasizes the significance of the waiting area’s atmosphere and sensory experiences for customers.Sensory Experiences Matter (00:31:47) Exploration of how smell and touch affect customers' perceptions in an auto repair shop.Comparing Experiences (00:34:29) Kim discusses how customers compare their experiences to other businesses like Chick-fil-A.Details Matter (00:35:28) Highlighting the importance of small details in creating a positive customer experience.Creating a Family-Friendly Environment (00:36:55) Discussion on accommodating families and making kids feel welcome in the shop.Comfort in the Waiting Area (00:38:39) Brian stresses the need for comfortable seating and a welcoming environment for customers.Responsibility for Cleanliness (00:39:23) Discussion on who is responsible for maintaining cleanliness in the shop.Bathroom Cleanliness (00:40:20) A personal story about the poor state of a customer-facing bathroom and its impact.Thoughtful Amenities (00:41:24) Kim talks about providing thoughtful amenities for female customers in the bathroom.Impression of Cleanliness (00:43:19) Discussion on the importance of maintaining high standards of cleanliness in customer-facing areas.Shop Area Cleanliness (00:44:11) Importance of maintaining a bright, clean, and organized shop environment for clients and staff.Efficient Shop Layout (00:45:02) Discusses the necessity of an efficient layout to enhance workflow and client experience.Client Interaction (00:46:05) Emphasizes tailoring conversations with clients based on their vehicle ownership goals.Permission for Inspections (00:47:58) Importance of asking for permission to perform inspections to enhance client trust and experience.Client Follow-Up (00:48:59) Discusses the significance of following up with clients post-service to ensure satisfaction.Team Appearance (00:49:48) Highlights how professional attire of staff can impact first impressions on clients.Importance of First Impressions (00:50:45) Stresses that consistent positive impressions lead to long-term client relationships and referrals.Final Thoughts and Checklist (00:50:46) Introduction of a PDF checklist for staff to enhance awareness of shop cleanliness and organization. How To Get In Touch Group - Auto Repair Marketing Mastermind Website - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/book Instagram - @shopmarketingpros Questions/Ideas - [email protected] Click to go to the Podcast on Remarkable Results Radio

Thanks to our Partners, NAPA Auto Care, NAPA TRACS and Automotive Management Network "I had mistook tasks for servant leadership. Servant leadership is critical. If I'm not there to serve the people that work for me, to empower them to do the best possible job that they can do, then I'm holding them back." Connor Tracy, Director of Partner Development at KUKUI, discusses leadership challenges in auto repair shops, the importance of delegation and empowerment, adapting to industry changes, and the role of technology and data in modern shop management. Discover practical tips to transition from being a micromanager to a leader who can drive business growth effectively. Connor Tracy, Director of Partner Development at KUKUI Show Notes Watch Full Video Episode Introduction and Episode Overview (00:00:00) Connor Tracy's Background (00:01:42). The Homecoming Story (00:02:01) The Importance of Delegation (00:04:41) Micromanagement Pitfalls (00:06:08) Learning from Mistakes (00:09:09) Shifting from 'Me' to 'Us' (00:09:40) Empowering Team Decisions (00:10:36) Challenges of Leadership Training (00:12:22) Personality vs. Leadership Skills (00:13:06) Customer Review Management (00:17:12) The Need for Coaching (00:18:58) Peer Mentorship and Outside Perspectives (00:19:51) Sales Territory Engagement (00:20:42) Industry Resets and Agility (00:21:13) Proactive Leadership (00:22:27) Data-Driven Decision Making (00:26:18) Trends and Business Performance (00:27:27) AI Integration in Business (00:28:43) Thanks to our Partners, NAPA Auto Care, NAPA TRACS and Automotive Management Network Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Get ready to grow your business with the Automotive Management Network: Find on the Web at http://AftermarketManagementNetwork.com for information that can help you move your business ahead and for the free and informative http://LaborRateTracker.com Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -Special episode collections: https://remarkableresults.biz/collections The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/ Click to go to the Podcast on Remarkable Results Radio

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/ Check out their podcast here: https://autorepairmarketing.captivate.fm/ If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. I’d like to give another shoutout to our sponsor, Shop Marketing Pros. They are the only marketing company I recommend, and they handle all of the marketing for my own shop as well. If you’re serious about growth, you need strategies that actually work: better websites, higher Google rankings, and ads that bring real customers through your doors. Visit ShopMarketingPros.com/chris to partner with a team that understands your business. Because every great shop deserves marketing that’s just as great. In this episode of "The Weekly Blitz," Coach Chris Cotton from Auto Fix Auto Shop Coaching delves deeply into the critical topic of men's emotional health, shedding light on the often-overlooked societal pressures that inhibit emotional expression among men. Coach Cotton begins by exploring how traditional societal norms and expectations have historically dictated that men should be stoic and unemotional, leading many to suppress their feelings. This suppression, he explains, can result in emotional bottlenecks, where unresolved emotions accumulate and eventually manifest as stress, anxiety, or even depression. Coach Cotton highlights the unhealthy coping mechanisms that many men resort to as a consequence of this emotional suppression, such as substance abuse, aggression, or withdrawal from social interactions. He stresses the importance of recognizing these patterns and seeking healthier outlets for emotional expression. A significant portion of the discussion is dedicated to the necessity of building supportive networks. Coach Cotton underscores the value of having a community or a circle of friends and family who provide a safe space for men to express their emotions without judgment. He warns against the dangers of toxic relationships that can exacerbate feelings of inadequacy or reinforce harmful stereotypes about masculinity. Furthermore, Coach Cotton advocates for men to embrace vulnerability as a strength rather than a weakness. He encourages men to open up about their struggles and emotions, which can lead to deeper connections and a more fulfilling life. Finding one's purpose is another key theme in the episode. Coach Cotton explains that having a sense of purpose can provide direction and motivation, helping men navigate life's challenges with resilience and optimism. Finally, he emphasizes the importance of celebrating small victories. By acknowledging and appreciating these achievements, men can build confidence and foster a healthier emotional landscape. This, in turn, contributes to both personal and professional success, as a balanced emotional state enhances decision-making, creativity, and interpersonal relationships. Overall, Coach Chris Cotton's insights offer a comprehensive guide for men seeking to improve their emotional well-being and lead more fulfilling lives. Introduction to the Episode (00:00:12) Coach Chris Cotton introduces the episode and its purpose in supercharging auto repair businesses. Promise of Support (00:01:16) Chris assures listeners he understands men's emotional struggles and aims to address them in this episode. Understanding Men's Thoughts (00:02:24) Exploration of the complexities behind what men are thinking and the burdens they carry. The Challenge of Expressing Feelings (00:03:34) Discussion on societal pressures that prevent men from expressing their emotions. Emotional Bottlenecks (00:04:53) Chris highlights how men are conditioned to suppress emotions, leading to overwhelming burdens. Avoiding Conflict and Unhealthy Outlets (00:06:02) Men often shut down or resort to unhealthy coping mechanisms instead of expressing feelings. Lack of Tools for Emotional Expression (00:07:26) Men struggle to find the language and tools to process their emotions effectively. The Stigma of Vulnerability (00:08:43) Fear of ridicule prevents men from opening up about their feelings to trusted circles. Identifying Toxic Relationships (00:09:50) Chris emphasizes the importance of surrounding oneself with supportive rather than negative influences. The Importance of Purpose (00:10:56) Discussion on how having a purpose is crucial for men's emotional well-being and motivation. Consequences of Losing Purpose (00:12:06) Exploration of how a lack of purpose can lead to stagnation and negative behaviors. Embracing Failure as Necessary (00:12:20) Chris shares that failure is inevitable and essential for growth and success. Building a New Narrative for Men (00:13:20) Men need safe spaces to express vulnerability and support each other. Finding the Right Support System (00:14:28) Importance of seeking out positive influences and accountability in personal and professional life. Practical Steps Toward Purpose (00:15:39) Encouragement to evaluate emotional toolkits and relationships to foster personal growth. Starting the Conversation (00:16:38) Chris urges men to open up about their thoughts and feelings with trusted individuals. Conclusion and Call to Action (00:17:35) Final encouragement to find purpose, surround oneself with the right people, and embrace the journey. Connect with Chris: [email protected] Phone: 940.400.1008 www.autoshopcoaching.com Facebook: https://www.facebook.com/ AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook Click to go to the Podcast on Remarkable Results Radio

Thank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound: Conference season is here, and it’s time to get ready for some incredible industry events! In this episode, Craig shares his excitement for the upcoming Institute Summit in Jacksonville, Florida, and reflects on how attending conferences has shaped his career—from being a learner and attendee to becoming a speaker, sponsor, and vendor. If you’re new to the conference scene or feeling overwhelmed, this episode is packed with tips to help you make the most of your experience, no matter your personality or level of familiarity. Watch Full Video Episode Here’s what you’ll learn: # 1.) Sit up front. Take Notes. Engage. #2.) After the lecture/speech/training - walk up to the speaker, introduce yourself, and thank them. Ask them a question if you have one - or let them know something that stuck with you. # 3.) If you like what they have to say - request to connect on LinkedIn. # 4.) Never eat or drink alone. If you’re a veteran attendee - invite someone new to your group dinner/table or circle. Sit with someone new when you can. # 5.) Be your own brand. Suit Up. Dress nice. Always. Every time. Set the bar. BE CONSISTENT. Keep those name tags high! # 6.) Arrive the day before your first event if flying. Leave the day after the last. Same day travel is wrought with issues. Acclimate and consolidate. Hot Tubs conversations are the best. # 7.) Help people remember your name - EVERYONE struggles with this. # 8.) Speak to the vendors. There are some really great people! # 9.) Check-In with your family - pre-set the time. #10) NOTHING GOOD HAPPENS AFTER MIDNIGHT Craig shares personal stories, lessons learned, and practical advice to help you step into your next conference with confidence and purpose. Links & Resources: Episode 18 with Kent Bullard: https://craigoneill.captivate.fm/episode/018 Connect with me on LinkedIn for more tips! Don’t let conferences overwhelm you—listen in and transform your next event into a game-changing experience. Thank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound: The Institute at WeAreTheInstitute.com. "Stop stressing over your business, you deserve a good night's sleep. The Institute’s coaching helps you achieve success and financial peace. AutoFlow at AutoFlow.com. Your partner in technology, Autoflow consolidates your client interactions - before, during and after the visit to a single thread. Learn more at Autoflow.com AutoLeap at AutoLeap.com. Are you tired of juggling multiple tools to manage your auto repair shop? Say hello to the streamlined efficiency of AutoLeap, the #1 all-in-one Auto Repair Shop Management Software! Shop Dog Marketing at Shop Dog Marketing.com. "Want to see your auto repair shop thrive? Let Shop Dog Marketing be your guide. Our customer-first approach, combined with AI-driven creative content, ensures top rankings. In-Bound at CallInBound.com. Cover your communication needs and revolutionize your auto repair business with AI-driven call analytics from InBound. Contact Information Email Craig O'Neill: [email protected] Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Click to go to the Podcast on Remarkable Results Radio

Thanks to our Partners, NAPA TRACS, and Today's Class Discover how to harness AI tools effectively in business with two experts from Optimize Digital Marketing. They share practical tips on using AI to streamline operations, generate creative marketing ideas, optimize SEO, and improve customer interactions—all while maintaining a personal touch. Learn how to balance AI’s efficiency with human creativity and judgment, avoid pitfalls like bias and plagiarism, and make AI work for you without losing authenticity. Doug Robison, Director of Sales and Partnership, Optimize Digital Marketing Jordan Greene, Director of Product and Partner, Optimize Digital Marketing Show Notes Watch Full Video Episode Discussion on AI (00:00:00) "Add You to It" Concept (00:02:13) Cautions with AI Use (00:03:56) AI in Customer Interactions (00:05:08) Risks of AI Responses (00:06:18) Personalization in AI Responses (00:07:29) AI's Evolution (00:08:26) AI's Historical Context (00:09:23) Logistical Challenges of AI (00:12:09) AI in Automotive Industry (00:13:11) AI's Role in Marketing (00:14:01) Best Practices for Using AI (00:15:51) Emotional Tone in AI Prompts (00:16:49) Adapting AI for Different Roles (00:17:16) Gemini AI and Source Validation (00:19:59) Caution with AI Outputs (00:21:08) AI's Role in Enhancing Efficiency (00:22:05) Plagiarism Concerns in AI Usage (00:23:00) SEO and AI Integration (00:26:07) Human Oversight in AI Use (00:29:09) Veterinary Analogy in Customer Relations (00:34:29) The Importance of Charging Appropriately (00:34:52) AI as a Virtual Assistant (00:36:10) Utilizing AI for Problem-Solving (00:37:25) AI in Education (00:37:51) Enhancing Communication with AI (00:39:07) Efficiency Through AI (00:39:38) Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Connect with the Podcast: -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on X: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -Special episode collections: https://remarkableresults.biz/collections The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/ Click to go to the Podcast on Remarkable Results Radio

Thanks to our partners, NAPA TRACS and Promotive Welcome to this week’s episode of Business by the Numbers with Hunt Demarest, CPA. Today, we’re taking a deep dive into how certain actions or oversights could put you at risk for an IRS audit. By understanding these triggers, you can better safeguard your financial health and avoid unnecessary complications. Learn about common mistakes like underreporting income and how they can put you on the IRS’s radar.Discover how gambling winnings and losses can attract scrutiny.Explore why industries like art, wine, and horses often face extra attention from the IRS.Understand why amending a Schedule C return can almost guarantee an audit.Tips to avoid an audit, such as maintaining accurate documentation and working with knowledgeable tax professionals. Stay informed to protect your business and personal finances from unnecessary IRS scrutiny. Thanks to our partner, NAPA TRACS Did you know that NAPA TRACS has onsite training plus six days a week support? It all starts when a local representative meets with you to learn about your business and how you run it. After all, it's your shop, so it's your choice. Let us prove to you that Tracs is the single best shop management system in the business. Find NAPA TRACS on the Web at NAPATRACS.com Thanks to our partner, Promotive It’s time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com. Paar Melis and Associates – Accountants Specializing in Automotive Repair Visit us Online: www.paarmelis.com Email Hunt: [email protected] Download a Copy of My Books Here: Wrenches to Write-OffsYour Perfect Shop The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill https://craigoneill.captivate.fm/ Click to go to the Podcast on Remarkable Results Radio

Thanks to our Partner, NAPA Autotech Matt Fanslow, an ASE certified Master Automotive Technician, reviews a YouTube video reacting to Google's top questions about car problems. Matt provides his expert insights and clarifications on topics ranging from car batteries, vibrations, and parasitic drains to more complex issues involving EVAP systems and the importance of proper diagnostics. Additionally, he offers commentary on the importance of ongoing training for technicians, skill gaps in the industry, and the economics behind charging for diagnostic work. Matt combines humor and professional knowledge to educate viewers on both basic and advanced automotive questions. Watch Full Video Episode Show Notes with Timestamps React Video (00:00:00)Google's Top Questions (00:01:20)Why Does My Car Battery Keep Dying? (00:01:26)Vibration When Stopping (00:03:10)Why Does My Car Shake When I Drive? (00:04:57)Squeaking When Turning (00:08:32)Shaking When Accelerating (00:10:09)Bad Smell from AC (00:11:44)Shaking When Braking (00:14:52)Gas Leaks and Evaporative Emission Systems (00:15:38)Importance of Oil in Engines (00:17:59)Napa Auto Tech Training Programs (00:20:49)Causes of Car Overheating (00:22:04)Why Cars Need Gas (00:23:39)Reasons for Cars Burning Oil (00:24:01)Backfiring and Misfires in Cars (00:26:05)Expiration of Car Seats (00:27:14)Mechanics' Pricing and Value (00:28:20)Why Mechanics Wear Gloves (00:30:42)Mechanics and Chemicals (00:31:44)Mechanics' Pay (00:31:59)Skill Levels in Auto Repair (00:32:06)Wage Misconceptions (00:33:29)Honesty in the Trade (00:35:09)Uniforms and Image (00:36:39)Charging for Diagnostics (00:39:44)Comparing Auto Repair to Other Professions (00:42:12)What Mechanics Do (00:43:36)Hourly Rates and Costs (00:45:58)How do mechanics get paid? (00:47:26)Flat rate pay explained (00:47:37)Charging for diagnostics (00:52:36)The demand for mechanics (00:54:41)Passion for automotive work (00:57:00)Certifications and training (00:59:04)Handling car emergencies (01:00:39)Dealing with car recalls (01:01:29)What to do if a car is stolen (01:02:03)Carbon Monoxide Concerns (01:03:13)What to Do If Your Car Is Hit While Parked (01:04:24)Insurance Company Guidance (01:04:40)Reacting to Answers and Feedback (01:05:07) Thanks to our Partner, NAPA Autotech NAPA Autotech’s team of ASE Master Certified Instructors are conducting over 1,200 classes covering 28 automotive topics. To see a selection, go to napaautotech.com for more details. Contact Information Email Matt: [email protected] the Aftermarket A - Z YouTube Channel The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/ Click to go to the Podcast on Remarkable Results Radio

Ready to plan ahead and make your March marketing a success? Join Brian Walker and Caroline Legrand as they share creative, actionable ideas to help your auto repair shop stand out this spring. With Women’s History Month, spring maintenance season, and pre-trip inspections for spring break on the horizon, this episode is packed with strategies to prepare your shop for a busy March. Discover how to leverage upcoming opportunities like St. Patrick’s Day, tax refund season, and National Days such as 'Check Your Batteries Day' and 'Chocolate Chip Cookie Week.' Whether you’re gearing up for alignments after pothole season, celebrating your team, or engaging your community, this episode is full of tips to help you plan your marketing with confidence. Tune in now to get ahead of the game and make March your shop’s most successful month yet! Thank you to our friends at RepairPal for providing you this episode. RepairPal is the key that unlocks more business for your repair shop. Learn More at RepairPal.com/shops. Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for professional auto repair businesses. Visit Appfueled.com to get started today. Keep your shop top of mind on the mobile device they love. Lagniappe (Books, Links, Other Podcasts, etc) https://shopmarketingpros.com/ep-129-preparing-for-februarys-marketing/ https://www.daysoftheyear.com https://www.nationaldaycalendar.com/ https://automotivetrainingevents.com/event/vision/ - VISION Hi-Tech Training & Expo Show Notes with Timestamps How To Get In Touch Group - Auto Repair Marketing Mastermind Website - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/book Instagram - @shopmarketingpros Questions/Ideas - [email protected] Click to go to the Podcast on Remarkable Results Radio

Thanks to our Partners, NAPA Auto Care, NAPA TRACS and Automotive Management Network Discover Nissens' innovative electric components for new energy vehicles, designed to enhance fuel efficiency and reduce emissions. Jeff Hansen, President of North America at Nissens, also discusses their recent strategic partnership with Standard Motor Products, which broadens their global reach and expands their product portfolio. Matt Fanslow, Riverside Automotive, Red Wing, MN, Diagnosing the Aftermarket A to Z Podcast Nissens: https://nissens.com/ Show Notes Watch Full Video Episode Introduction to the AAPEX 2024 (00:00:00) Importance of Aftermarket Products (00:01:29) Electrification in Automotive Components (00:02:39) Improving Emissions with Water Pumps (00:03:07) Future of Automotive Aftermarket (00:04:18) Collaboration with Standard Motor Products (00:09:31) Nissan's Historical Background (00:10:38) New Energy Vehicle Technology (00:11:09) Thanks to our Partners, NAPA Auto Care, NAPA TRACS and Automotive Management Network Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Get ready to grow your business with the Automotive Management Network: Find on the Web at http://AftermarketManagementNetwork.com for information that can help you move your business ahead and for the free and informative http://LaborRateTracker.com Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -Special episode collections: https://remarkableresults.biz/collections The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/ Click to go to the Podcast on Remarkable Results Radio

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. I’d like to give another shoutout to our sponsor, Shop Marketing Pros. They are the only marketing company I recommend, and they handle all of the marketing for my own shop as well. If you’re serious about growth, you need strategies that actually work: better websites, higher Google rankings, and ads that bring real customers through your doors. Visit ShopMarketingPros.com/chris to partner with a team that understands your business. Because every great shop deserves marketing that’s just as great. Check out their podcast here: https://autorepairmarketing.captivate.fm/ If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind In this episode of "The Weekly Blitz," host Coach Chris Cotton opens up about his deeply personal journey with grief following the passing of his beloved wife Kimberly's mother on New Year's Eve. With heartfelt sincerity, he delves into the complex and often overwhelming stages of grief, sharing insights and reflections from his own experience. Chris emphasizes the crucial importance of being prepared for the inevitable reality of loss, introducing listeners to the "red envelope yellow envelope" concept. This thoughtful approach involves meticulously documenting essential information and end-of-life plans, ensuring that loved ones are not left in the dark during times of emotional turmoil. Chris underscores the necessity of having those often uncomfortable yet vital conversations about end-of-life wishes and preparations. By addressing these topics head-on, individuals can significantly ease the burden on their families and friends, allowing them to focus on healing and remembrance rather than logistical challenges. Throughout the episode, Chris also touches on the emotional and spiritual dimensions of grief, offering guidance and support to those navigating similar paths. He encourages listeners to prioritize self-care and preparedness, not only in their personal lives but also within their business endeavors. By fostering a mindset of readiness and resilience, individuals can better cope with the unpredictable nature of life and loss. Through his candid storytelling and practical advice, Coach Chris Cotton provides a compassionate and empowering message, reminding us all of the strength found in vulnerability and the peace that comes from being prepared. Introduction to the Episode (00:00:01) Coach Chris Cotton introduces the podcast and its focus on auto repair business insights. Happy New Year Message (00:01:13) Chris shares a New Year greeting and hints at personal challenges faced recently. Discussion of Loss (00:02:29) Chris reflects on the passing of Kimberly's mother and the impact on their family. Red Envelope Yellow Envelope Concept (00:03:46) Importance of planning for unexpected events is emphasized through personal experiences. The Emotional Toll of Grief (00:06:50) Chris describes the emotional reactions and support needed during grief. Organizing Affairs for Loved Ones (00:08:18) Advice on preparing personal and business affairs to ease burdens on family. The Stages of Grief (00:10:27) Chris outlines the stages of grief observed in Kimberly's reactions to loss. Denial and Anger Stages (00:11:38) Discussion of denial and anger stages in the grieving process. Bargaining Stage of Grief (00:13:08) Explains how bargaining manifests in thoughts of regret and "what if" scenarios. Depression and Acceptance Stages (00:15:12) Chris describes the transition between depression and acceptance in the grieving process. Call to Action for Planning (00:16:28) Encouragement to have plans in place for end-of-life situations to support loved ones. Importance of Life Stories (00:17:47) Chris stresses the need to document loved ones' life stories before it's too late. Final Thoughts on Grief and Readiness (00:19:00) Reflection on being spiritually and emotionally prepared for life's uncertainties. Connect with Chris: [email protected] Phone: 940.400.1008 www.autoshopcoaching.com Facebook: https://www.facebook.com/ AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook Click to go to the Podcast on Remarkable Results Radio

Thank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound: In our episode this week - roles are reversed! Our host Craig O’Neill allows himself to be interviewed by a friend of the show - Evan Wisner. This is one of those conversations you can turn on - laugh, and learn with. The reason for this role reversal? Evan had suggested it would be good for our listeners to get a chance to hear more about the journey which led Craig to develop a passion for focusing on communication and dive into what Craig sees as his goals with the podcast. Evan asked many questions which drew out meaningful discussion on topics including: Craig’s Early experiences in the industryWhat it’s like to grow up within the industry and it’s stigmasThe effect a good ‘ambassador’ can have on others perspective of the industryFormative feedback that promoted early interest in communication skillsPerspective on technology in communication pros/consCraig’s mentors and the most important advice he’s receivedEarly obstacles to improving communication and mindsetDeveloping the ability to choose not to take offense to thingsToastmasters then vs now.The joy of observing others improve their skillsA reminder that it’s about progress, not perfection. Loyal listeners will find plenty of inspiration in this episode and emerge feeling great about the talent in our industry, and the value of friendships and relationships developed around mutual purpose. Those who have become familiar with Evan will appreciate the back and forth conversation that flows through many very thoughtful questions. The Word of the Day: Heedful - adj - Aware of and attentive to. Thank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound: The Institute at WeAreTheInstitute.com. "Stop stressing over your business, you deserve a good night's sleep. The Institute’s coaching helps you achieve success and financial peace. AutoFlow at AutoFlow.com. Your partner in technology, Autoflow consolidates your client interactions - before, during and after the visit to a single thread. Learn more at Autoflow.com AutoLeap at AutoLeap.com. Are you tired of juggling multiple tools to manage your auto repair shop? Say hello to the streamlined efficiency of AutoLeap, the #1 all-in-one Auto Repair Shop Management Software! Shop Dog Marketing at Shop Dog Marketing.com. "Want to see your auto repair shop thrive? Let Shop Dog Marketing be your guide. Our customer-first approach, combined with AI-driven creative content, ensures top rankings. In-Bound at CallInBound.com. Cover your communication needs and revolutionize your auto repair business with AI-driven call analytics from InBound. Contact Information Email Craig O'Neill: [email protected] Full Video Episode Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Click to go to the Podcast on Remarkable Results Radio