carmcapriotto

In this year's first episode, join CPA and racing enthusiast Hunt Demarest as he explores the intersection of race car enthusiasm and savvy business tactics. We're tackling the complex world of race car expenses and their tax implications: New Year's Goals: Discover Hunt's unique blend of personal and professional resolutions. Racing vs. Accounting: A deep dive into the cost-effectiveness and passion behind racing and its comparison to accounting. Debunking Tax Myths: Learn the truth about race car expenses and tax deductions. IRS Perspectives: Understand the fine line between hobby expenses and legitimate business costs. Audit Insights: Real-world stories from IRS audits related to race car expenditures. Expert Strategies: Practical advice for race car owners on aligning their hobby with business and tax regulations. Audit Preparedness: Tips on documentation and audit defense strategies." Thanks to our partners, NAPA TRACS and Promotive Did you know that NAPA TRACS has onsite training plus six days a week support? It all starts when a local representative meets with you to learn about your business and how you run it. After all, it's your shop, so it's your choice. Let us prove to you that Tracs is the single best shop management system in the business. Find NAPA TRACS on the Web at NAPATRACS.com It’s time to hire a superstar for your business; what a grind you have in front of you. Great news, you don’t have to go it alone. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com. Paar Melis and Associates – Accountants Specializing in Automotive Repair Visit us Online: www.paarmelis.com Email Hunt: [email protected] Get a copy of my Book: Download Here Aftermarket Radio Network Click to go to the Podcast on Remarkable Results Radio

Nichole Bennecoff and Tenise Chapman are steering the automotive conversation toward new horizons. We're shifting gears to talk about the power of female presence in the industry, from technicians to service advisors, and the impact it has on businesses and customers alike. Nichole shares her success in creating a team dynamic that's as inclusive as it is efficient. She's proving that leadership knows no gender, and her approach is magnetizing more women to the field. Tenise drives home the importance of visibility. She's out there in a rural setting, changing the landscape and inspiring the youth to dream of a career in automotive with Camp Drive, a two-day camp for kids ages 12-15. We also touch on the art of customer service, crafting spaces that make everyone feel welcome, and the quest to bring more female technicians into the fold. Nichole Bennecoff, Subie Guys, Traverse City, MI. Nichole’s previous episodes HERE Tenise Chapman, Black Hills Tire, Rapid City, SD Show Notes: Recruiting Women Employees (00:01:04) Discussion on the importance of recruiting women employees, including female technicians and service advisors, and the need to promote careers in the automotive industry. Building a Female Team (00:02:18) Nichole shares her experience in building a female team at her shop and the reasons why women were attracted to her business. Women in the Automotive Industry (00:03:46) Tenise reflects on her experience as a woman owner in a male-dominated industry and the lack of female representation in her local area. Creating a Welcoming Environment (00:06:25) The importance of creating a welcoming and professional environment for customers, including the design and atmosphere of the waiting room. Customer Experience and Image (00:08:28) Discussion on the customer experience, including the quality of coffee, and the impact of small details on the overall image of the shop. Maintaining High Standards (00:11:53) The importance of maintaining high standards and the pride that staff takes in upholding the cleanliness and professionalism of the shop. Recruiting Female Technicians (00:12:55) Efforts to promote the recruitment of female technicians, including outreach to younger girls and the challenges faced in a traditional rural area. Work-Life Balance (00:14:19) Considerations for implementing a four-day work week to accommodate employees, especially women with families, and attract more people to the industry. Promoting Careers in the Automotive Industry (00:17:40) Efforts to promote careers in the automotive industry, including speaking engagements at career fairs and middle schools to change perceptions about the industry. Educational outreach (00:18:14) Discussion about the need for more technicians and efforts to promote automotive education in high schools. Maternity leave policy (00:20:59) Challenges and insights into creating a maternity leave policy for female employees in the automotive industry. Uniform policy (00:22:42) Discussion on the uniform policy for female employees and the need for a more inclusive approach. Workplace culture and retention (00:25:26) The importance of creating an inclusive and supportive workplace culture, especially for female employees, to promote retention. Family-friendly workplace (00:27:01) Emphasizing the importance of supporting employees' personal and family needs in the workplace. Thanks to our Partners Shop-Ware and Delphi Technologies Shop-Ware: More Time. More Profit. Shop-Ware Shop Management https://getshopware.com/ Delphi Technologies: Keeping current on the latest vehicle systems and how to repair them is a must for today’s technicians. https://www.delphiautoparts.com/ Connect with the Podcast -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter (X): https://twitter.com/RResultsBiz -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections Click to go to the Podcast on Remarkable Results Radio

Matt Fanslow recounts the emotional journey of his father's sudden cardiac event days before Christmas 2023. He shares the shock and vulnerability felt during this crisis, the critical role of CPR performed by his brother, and the agonizing wait for medical updates. He describes the importance of empathy, direct communication from doctors, and maintaining hope amidst uncertainty. Matt's story underscores the fragility of life and the need to cherish every moment with loved ones. Thanks to our Partner, NAPA Autotech napaautotech.com Email Matt: [email protected] Diagnosing the Aftermarket A - Z YouTube Channel HERE Aftermarket Radio Network: https://aftermarketradionetwork.com/ Click to go to the Podcast on Remarkable Results Radio

2023 was a great year for The Auto Repair Marketing Podcast. There were 52 new episodes for you to learn from and be inspired by. As the hosts of the podcast, we love them all, but for you, we each went through the list and picked our 5 favorite episodes. If you haven’t listened to these, we’re sure you’ll enjoy them and pull some nuggets of wisdom to make your business and life better. Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops Show Notes Brian’s Top 5 Episode 29 - Create Your Own Economy Episode 45 - Phone Skills Amplify Your Marketing w/ Cecil Bullard Episode 55 - How EOS Drives SMART Marketing w/ Tim Stoll Episode 62 - The Importance of Managing Your Money Episode 71 - Preparing For The Day You Hope Never Comes - w/ Maylan Newton Kim’s Top 5 Episode 37 - Escaping a War-Torn country to Becoming a Shop Owner in Arizona - Mac’s Episode 42 - Radical Generosity - Power of Gifting Episode 48 - Getting Shop Owners Off The Island Episode 72 - Life After the Reservation with Kendall Warnock - A1 Automotive Episode 79 - Hope After Bankruptcy with Rick White and Cecil Bullard How To Get In Touch Group - Auto Repair Marketing Mastermind Website - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/book Instagram - @shopmarketingpros Questions/Ideas - [email protected] Click to go to the Podcast on Remarkable Results Radio

Dane and Cathy Bailey discuss their transition from a franchise to independent operators, the importance of trust and reputation, and their unique approach to customer relations. The Baileys emphasize the significance of creating a welcoming environment, particularly for female clients, and the role of personalized gestures like thank-you baskets and branded gifts in building lasting relationships. They also explore the parallels between the automotive and real estate industries, highlighting the importance of professionalism and quality service. Cathy and Dane Bailey, Auto Experts, Colleyville, TX. Show Notes Transitioning to Independent Operators (00:02:19) Dane and Cathy's journey of transitioning from a franchise to independent operators and finding support through mastermind groups. Role of Coaches in Business (00:04:23) The importance of coaching and advisors in business, drawing parallels with sports coaching. Business Growth and Revenue (00:06:20) Discussion of the significant revenue growth of Auto Experts over the years and their marketing strategies. Transition from Consulting to Automotive Industry (00:07:48) Dane's transition from a consulting career to the automotive industry and the factors that led to this decision. Client Experience and Marketing (00:09:23) Cathy's role in marketing and creating a positive client experience at Auto Experts. Female Clientele and Trustworthiness (00:15:25) The welcoming and trustworthy environment at Auto Experts that has attracted female clientele. Importance of Trust in Customer Relations (00:16:23) The significance of trust and comfort in customer relations, particularly in a male-dominated industry. The need for transparency and thoroughness (00:17:48) Discussion on the importance of inspections and transparency in the automotive industry. Challenges and changes in business operations (00:18:12) Adapting to new industry standards and overcoming challenges in implementing changes. The value of comprehensive inspections (00:20:20) Emphasizing the importance of comprehensive inspections and customer feedback. Pricing and benefits of inspections (00:21:44) Explaining the pricing and benefits of different inspection services offered by the shop. Importance of continuous learning and business operations (00:23:24) Learning from industry experts and implementing modern business practices. Responsibility and trust in the automotive industry (00:27:22) Emphasizing the responsibility and trust required in the automotive business. Expanding business and earning trust (00:31:04) Discussing plans for business expansion and the importance of earning and maintaining trust. Building relationships and trust in real estate (00:34:13) Explaining the role of trust and relationships in the real estate industry and its relevance to the automotive business. Auto Repair Leads (00:35:43) Discussion on acquiring leads through real estate connections and building trust with potential clients. Client Appreciation (00:37:21) Use of modern CRM technology, follow-up calls, and personalized thank-you baskets for clients. Website Design and Marketing (00:40:17) Collaboration on website design, professional photography, and videography for business promotion and client engagement. Thanks to our Partner, NAPA Auto Care Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections Click to go to the Podcast on Remarkable Results Radio

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/ Check out their podcast here: https://autorepairmarketing.captivate.fm/ If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind In this podcast episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching discusses the vital role of coaching and goal setting for auto repair shop owners. He stresses the importance of personal and professional development, the psychological aspects of goal setting, and the impact of fresh starts and landmark dates. Cotton distinguishes between avoidance and approach goals, shares personal examples, and explores goal-setting frameworks, including the categorization of goals and the concept of anti-goals. He warns against the arrival fallacy and offers tools and methods for effective goal setting. Concluding, Cotton motivates shop owners to focus on happiness and improvement in the new year. Coaching Up (00:02:17) Coach Chris discusses the concept of coaching and its importance in improving skills and performance. Fresh Start Goals (00:05:22) The significance of landmark dates and the psychological impact on motivation for pursuing goals. Approach vs. Avoidance Goals (00:07:04) Differentiating between approach and avoidance goals and their impact on goal achievement. Goal Setting Framework (00:09:39) Sahil Bloom's advice on goal setting frameworks, including major goals, checkpoint goals, and anti-goals. The Arrival Fallacy (00:12:47) The false assumption that achieving a goal will lead to lasting happiness and the impact of defining success based on extrinsic goals. Tools for Goal Setting (00:14:50) Sahil Bloom's simple approach to goal tracking and the availability of apps and templates for goal setting. Various Goal Setting Methods (00:15:55) A rundown of popular goal setting methods, including SMART goals, hard goals, KPI-related goals, and big hairy audacious goals. Connect with Chris: [email protected] Phone: 940.400.1008 www.autoshopcoaching.com Facebook: https://www.facebook.com/ AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros Click to go to the Podcast on Remarkable Results Radio

Oscar Gomez shares his transition from technician to educator, emphasizing the importance of foundational knowledge in the automotive field. Oscar discusses his teaching methods and the challenges of getting technicians to attend training sessions, revealing that many technicians are reluctant to seek further education because they don't see personal financial benefits. Oscar's commitment to education is evident in his offering of financial support for students and his passion for teaching, which extends to bilingual classes. Oscar Gomez, Master Automotive Training Show Notes: The importance of technical training (00:00:19) The significance of continuous technical training for professional technicians. Oscar's journey to becoming a trainer (00:02:30) Oscar's experience as a trainer, including his first national event and the impact of having a respected trainer in his class. Transition from technician to trainer (00:04:00) Oscar's family background in the automotive industry and his initial career aspirations, which led to his transition from technician to trainer. Mentorship and career growth (00:06:15) The pivotal phone call from his mentor and the impact of mentorship on Oscar's career growth and expertise as a technician. Recognizing potential and imposter syndrome (00:08:54) The role of mentorship in recognizing potential, overcoming imposter syndrome, and the value of continuous learning and self-improvement. Importance of mastering the basics (00:10:43) The significance of mastering the basics in automotive diagnostics, the common tendency to overlook basics, and the impact on diagnostic efficiency and accuracy. Lack of understanding basic electrical concepts (00:13:40) The importance of basic electrical knowledge for technicians, especially in the context of working on hybrid vehicles, and the potential dangers of lacking such knowledge. The importance of proper diagnosis (00:15:21) Emphasizing the significance of accurate diagnosis in automotive repair and the consequences of incorrect parts replacement. Transition to becoming a professional trainer (00:16:40) Oscar's journey from teaching emissions to focusing on diagnostic training and the pivotal moment that led to his shift in focus. The value of investing in education (00:18:30) The impact of mentorship and the importance of continuous learning and skill development in the automotive industry. Bilingual training and expanding educational outreach (00:20:00) Oscar's venture into Spanish training. Challenges in promoting technical training (00:21:38) Addressing technicians' reluctance towards training, their misconceptions about its value, and the need for a mindset shift. Empowering technicians through education (00:23:52) Encouraging technicians to prioritize self-improvement and the role of training in enhancing their career prospects. Gender diversity in the automotive industry (00:26:13) The positive impact of female technicians and the need for more women to enter the automotive field. Importance of training with new tools (00:27:20) Highlighting the necessity of training alongside tool purchases and the pitfalls of underutilizing expensive diagnostic equipment. Online training vs. hands-on learning (00:29:11) The preference for hands-on, kinesthetic learning among technicians and the challenges of online training for automotive professionals. Financial Support (00:31:26) Oscar explains his in-house finance option and a seven-day money-back guarantee for training, driven by his passion for education. Student Vetting (00:33:06) Oscar discusses the assessment process for students and shares stories of students traveling long distances to attend his classes. Vision KC Conference (00:34:18) Oscar expresses his excitement at being selected to teach at the Vision conference and acknowledges the support of mentors. Thanks to our Partner, Dorman Training. Training technicians today for the challenges of tomorrow! https://www.dormantraininglive.com/ Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections Click to go to the Podcast on Remarkable Results Radio

Joe it is an honor to have you on the show to share your wisdom. You nailed this topic and look forward to future episodes. All the best in the new year. Carm

Ever wonder how automotive shops across the country set their labor rates? It's not just about matching the shop down the road. It's about achieving your profit goals. Tom Ham discusses the labor rate tracker tool, which can be found on the Automotive Management Network. The conversation includes the variability of labor rates among different types of automotive shops and across states and the influence of location and shop type on rates. Tom shares that the tracker has grown to 3,000 shops reporting their rates, providing a more comprehensive view of the market. The episode also covers the importance of having a labor rate that reflects a shop's quality and customer trust. Find out why the labor rate tracker is a valuable tool for both shop owners and industry coaches to gauge market rates and inform business strategies. Tom Ham, Automotive Management Network. Tom’s previous episodes HERE. Show Notes Labor Rate Tracker The labor rate tracker tool (00:01:42) Discussion of the labor rate tracker tool, its development, and its purpose in the automotive industry. Setting labor rates based on profit goals (00:03:18) Importance of setting labor rates based on individual profit goals and the process of determining labor rates. Feedback from members of the Automotive Management Network (00:08:14) Positive feedback from members of the Automotive Management Network regarding the labor rate tracker tool. Different labor rates across various types of automotive shops (00:12:32) Discussion of the variation in labor rates across different types of automotive shops, such as RV shops, franchises, transmission shops, and more. Variations in labor rates across different states (00:15:50) Observations on the differences in labor rates across states, including the correlation between labor rates and political affiliations. Mobile Repair Rates (00:17:01) Discussion about the lower labor rates for mobile repair services and the impact of weather on their business. Membership and Data Privacy (00:19:40) Details about accessing the labor rate tracker tool, membership requirements, and the privacy of members' data. Profit Structure and Labor Rates (00:21:08) Consideration of the potential value in understanding a shop's profit structure based on their labor rate and the implications for success. Cost Factors and Labor Rates (00:23:29) Discussion about the impact of rising costs, including healthcare and insurance, on the setting of labor rates. Snowbirds and Florida (00:25:22) Conversation about the history of Florida's popularity as a winter destination and the influx of seasonal residents. Future Developments of Labor Rate Tracker (00:26:48) Discussion about the planned enhancements and future developments for the labor rate tracker tool. Thanks to our Partners, AAPEX and NAPA TRACS Set your sights on Las Vegas in 2024. Mark your calendar now … November 5th-7th, 2024. AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at http://AAPEXSHOW.COM/WEBINAR NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections Click to go to the Podcast on Remarkable Results Radio

In this year-end episode of 'Business by the Numbers,' Hunt gives a comprehensive overview of the latest financial updates and what to expect in 2024. Dive into topics like the Federal Reserve's decisions, ERTC updates, and new tax laws with insightful analysis. Federal Reserve Insights: Discussion on the Federal Reserve's recent meeting and its implications for interest rates in 2024. Inflation and Economic Trends: Analysis of current inflation trends and predictions for the coming year. ERTC and IRS Updates: Latest information on the Employee Retention Tax Credit and IRS processing updates. 2024 Tax Law Changes: Insights into expected tax law changes and their impact on businesses. FinCEN Reporting Requirements: Overview of the new FinCEN Beneficial Ownership Information Requirements. Credit Card Processors' Class Action Settlement: Information about the recent class action lawsuit settlement involving credit card processors. The Future of Credit Card Fees: Predictions and insights into the potential changes in credit card processing fees. Thanks to our partners, NAPA TRACS and Promotive Did you know that NAPA TRACS has onsite training plus six days a week support? It all starts when a local representative meets with you to learn about your business and how you run it. After all, it's your shop, so it's your choice. Let us prove to you that Tracs is the single best shop management system in the business. Find NAPA TRACS on the Web at NAPATRACS.com It’s time to hire a superstar for your business; what a grind you have in front of you. Great news, you don’t have to go it alone. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com. Paar Melis and Associates – Accountants Specializing in Automotive Repair Visit us Online: www.paarmelis.com Email Hunt: [email protected] Get a copy of my Book: Download Here Aftermarket Radio Network Click to go to the Podcast on Remarkable Results Radio

Recorded Live at AAPEX 2023, industry mentors and students worked together to service, repair and donate a 2013 Ford Edge to a Veteren. The students share their experiences and aspirations in the industry, from welding to diagnostics. It was also a heartwarming experience to have the recipient of the donated vehicle, Savannah, present in the studio with us. Let's continue to have a positive impact on the industry and inspire more support for young people to join. Show Notes: The mentors' role and students' experience (00:00:01) Discussion about the mentors' role at AAPEX and the students' experience working with them. Advice for students (00:05:17) The mentors give advice to the students, emphasizing the importance of passion, learning from failures, and staying positive. The Glimmer for the Diag Process (00:08:28) Discussion about the importance of the diagnostic process and how it can spark interest in automotive careers. Students' Career Aspirations (00:09:32) Students discussing their potential career paths, including working with airplanes, welding, and body shop work. Learning and Problem Solving (00:10:40) Students sharing their experiences and excitement about learning new skills and the problem-solving aspect of automotive careers. The students and their automotive training (00:16:20) Discussion about the students' involvement in automotive technology and their recent projects, including working on brakes and spark plugs. Thanks to our Partners Shop-Ware and Delphi Technologies Shop-Ware: More Time. More Profit. Shop-Ware Shop Management https://getshopware.com/ Delphi Technologies: Keeping current on the latest vehicle systems and how to repair them is a must for today’s technicians. https://www.delphiautoparts.com/ Connect with the Podcast -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter (X): https://twitter.com/RResultsBiz -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections Click to go to the Podcast on Remarkable Results Radio

An annual theme can help you in planning your marketing, making it fun, and getting people bought into a bigger cause. Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops Show Notes “Word” for the year trend Transitioning from a word of the year to a theme How a theme can be helpful to your business Can help with decision making Can guide/direct/assist your messaging It pulls the team together in a common synergy for what’s to come Creates excitement and anticipation How we came up with our theme for the upcoming year EOS Annual Marketing Planning Day We looked at our goals for the year Goals drove you - listed/brainstormed words that we thought about for what we want to do for the year Keep/Kill/Combine those words Prioritize and pick! How To Get In Touch Group - Auto Repair Marketing Mastermind Website - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/book Instagram - @shopmarketingpros Questions/Ideas - [email protected] Click to go to the Podcast on Remarkable Results Radio

Stan Stokes and Eric Renninger from Iron Fist Consultants discuss the evolving roles of service advisors in the automotive industry, the impact of COVID-19 on consumer behavior, and the role of technology. Gone are the days of going purely on gut feeling; today, maximizing conversion rates means utilizing every bit of data available. Operationalizing data and effective communication are fundamental aspects of a positive customer journey. Stan Stokes and Eric Renninger, Iron Fist Marketing Consultants. Stan's previous episodes HERE Show Notes The changing landscape of the automotive industry (00:02:08) Discussion on the need to assess and train service advisors based on their fit for the evolving job role in the automotive industry. The impact of COVID-19 on consumer behavior (00:05:14) Exploration of how consumer behavior shifted during the pandemic and the changes in the role of service advisors as a result. Assessing service advisors' fit for the new job role (00:06:38) Discussion on the importance of assessing service advisors' fit for the new job role, specifically in terms of their appearance, communication skills, and ability to handle phone conversations. Utilizing Tools and Impact on KPIs (00:09:23) Discussing the use of tools and key performance indicators (KPIs) to identify the approach to take with customers. Assessing Natural Tendencies and Hard Wiring (00:13:04) Highlighting the value of understanding individual strengths and natural tendencies to improve communication and avoid frustration in the workplace. The importance of creating a positive work environment (00:16:38) Discussion on the significance of providing great environments for employees to foster job satisfaction and prevent turnover. The need for measuring effort and output (00:17:15) Exploration of the challenge of measuring the effort and output of service advisors and the importance of having tools to assess their performance. The cost of wrong hires and the need for alignment (00:21:26) Highlighting the expenses associated with hiring the wrong people and the importance of aligning trainers and service advisors to improve performance and culture. The consumer journey and operationalizing data (00:25:04) Discussion on the value of understanding the consumer journey and the need to operationalize data in the automotive industry. The importance of phone interactions (00:25:32) Highlighting the significance of phone calls and how the way advisors handle them can impact the guest experience and the success of a shop. Assessing and measuring effort and output (00:29:38) Exploration of the process and system that allows shop owners to assess and measure the effort and output of their team members, and how it can be used to improve performance and compensation. The science of the customer journey (00:33:05) Discussion about the customer journey and the importance of customer experience in the automotive industry. Measuring the during and follow-up (00:33:46) The need to measure and track the communication and follow-up with customers during the service process. The importance of trained service advisors (00:40:28) Discussion on the importance of having trained service advisors who can handle customer calls and book appointments effectively. Assessing and training service advisors (00:41:03) The need for a process to assess and train service advisors in order to improve customer interactions and conversion rates. The role of service advisors in business success (00:43:45) The significance of having skilled service advisors to support the business by booking appointments and ensuring customer satisfaction. Thanks to our Partner, NAPA Auto Care Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections Click to go to the Podcast on Remarkable Results Radio

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/ Check out their podcast here: https://autorepairmarketing.captivate.fm/ If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind In this end-of-year update podcast episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching, along with Coaches Mike, Brent, and Al, discuss the challenges and successes of running auto repair shops. The coaches highlight the importance of having a cohesive team, dealing with parts availability and cost increases, and the need for clear career paths for technicians. They also discuss the impact of high interest rates on the industry, the challenges of finding replacement parts, and the trend of shops closing due to lack of succession plans. The podcast ends on a positive note, with the coaches sharing success stories and expressing their excitement for the upcoming year. The impact of lockdown team on shop performance (00:01:44) Coach Mike discusses how establishing a strong team atmosphere and having the right technicians greatly impacted his shop's performance. Hiring an additional staff member (00:03:05) Coach Brent talks about the positive impact of hiring his son as an additional staff member, relieving him from various duties and reducing stress. Improving staffing and team dynamics (00:04:59) Coach Al shares how having a cohesive team and implementing employee rewards helped improve workflow and reduce turnover in his shop. Technicians struggling to find parts (00:10:29) Discussion about the challenges of finding parts and the need to raise labor rates to compensate for the time spent searching. Increasing cost of parts (00:11:51) Conversation about the rising costs of parts and the impact it has on the industry, including the need to update quotes more frequently. Dealerships marketing against independent shops (00:13:09) Discussion about a dealership specifically targeting an independent shop and the use of geofencing and advertising to compete. The technicians' perception of income (00:20:01) Discussion on how front-end guys buying new campers led to the perception that they were making more money, and how this perception changed after a hierarchy was shown. Providing a path forward for technicians (00:21:13) Importance of building a foundation and providing growth opportunities for technicians, including training, job experience, and addressing productivity levels. The cost of owning a shop and technician frustrations (00:23:21) Discussion on the financial aspects of owning a shop, including insurance costs, and how it can discourage technicians from wanting to start their own shop. Also, the importance of having a path forward for technicians and helping them reach their goals. Note: Only three timestamps were provided in the given transcription segment. The average age of vehicles is increasing (00:30:17) Discussion on the shortage of used cars and the rising cost of repairs on newer vehicles. The increase in repairs on 18-20 model vehicles (00:31:08) Exploration of how the high cost of replacing vehicles is leading to more repairs on newer vehicles. Challenges faced by unsuccessful shop owners and the trend of shop closures (00:35:08) Conversation about the difficulties faced by shop owners who are not profitable and the increasing number of small shops closing their doors. Success Stories and Relief for a Mechanic's Wife (00:40:23) A coach shares a success story of a mechanic who implemented coaching recommendations, leading to increased profits and reduced stress for his wife. Small Town Success (00:41:50) A small town auto shop in rural Kansas achieves record-breaking success and hosts community events with high turnout. Setting Up Business Foundations (00:42:59) A coach discusses the importance of establishing a strong foundation for auto repair businesses and the satisfaction of helping clients build successful structures. 00:51:06 - The Outlook for 2024 Discussion on the potential success of the auto repair industry in the coming year and the importance of treating customers and employees right. 00:51:37 - The Importance of Coaching Encouragement for struggling shop owners to seek coaching or join peer groups to improve their businesses. 00:53:28 - The Power of Coaching Personal testimonial of the impact of coaching on the success and growth of an auto repair business. Connect with Chris: [email protected] Phone: 940.400.1008 www.autoshopcoaching.com Facebook: https://www.facebook.com/ AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros Click to go to the Podcast on Remarkable Results Radio

Joe Marconi discusses the importance of team collaboration, efficiency, and continuous training in the automotive industry. He highlights the need for effective leadership, a positive company culture, and sound systems and procedures to guide technicians and improve productivity. The conversation also covers the significance of accurate estimating and effective labor rates, the rising costs in various industries, and the importance of a positive and growth mindset in business. Joe Marconi, Executive Council Member, Elite Worldwide. Auto Shop Owner. Joe’s Episodes HERE. Show Notes: The importance of teamwork (00:03:31) Discussion on the complexity of cars and the need for a team effort in improving technician production and shop efficiency. The role of leadership and company culture (00:05:13) Emphasis on the importance of leadership and creating the right company culture to promote technician productivity and efficiency. The significance of training and procedures (00:06:12) Highlighting the value of both external and in-house training, as well as the need for clear procedures and policies to enhance shop production and technician efficiency. The importance of team meetings (00:09:03) Discussing the value of team meetings and how they can improve shop production and encourage innovative ideas. Empowering employees to make decisions (00:11:01) Highlighting the importance of allowing employees to think on their own and make decisions, and the benefits it brings to the growth of the company. Assigning work based on technician strengths (00:12:21) Exploring the strategy of assigning jobs to technicians based on their strengths and expertise, and the impact it has on efficiency and productivity. Labor Rates and Effective Labor Rate (00:15:55) Discussion on the increase in labor rates and the importance of calculating the effective labor rate. Raising Rates and Cost of Fast Food (00:17:05) Conversation about raising rates and the comparison of fast food prices to labor rates. Culture, Leadership, and Productivity (00:19:22) Exploration of the impact of culture, leadership, and workplace satisfaction on productivity and efficiency. Continuous improvement in business (00:24:24) Emphasizing the importance of making incremental improvements in business every day, with the analogy of a lifelong commitment and the absence of a destination in business growth. Thanks to our Partner, Dorman Training. Training technicians today for the challenges of tomorrow! https://www.dormantraininglive.com/ Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections Click to go to the Podcast on Remarkable Results Radio

Danielle Vila discusses the importance of customer service in the industry and shares her strategies for quality control, the benefits of a reliable shop management system, and the significance of standing behind services and parts. The conversation also covers unique marketing strategies, the value of maintenance, community involvement, and the impact of these on business growth and customer trust. Danielle Vila, Red Rock Repair, Las Vegas, NV. Danielle's previous episodes HERE Show Notes Selling Premium Work at the Shop (00:05:45) Exploration of how Red Rock Repair sells their premium work by building value and emphasizing customer service, with reference to a study on anxiety-inducing consumer experiences in automotive repair. The Importance of Customer Service (00:07:05) The significance of customer service in the automotive industry, including the role of the service advisor in building trust, explaining costs, and meeting customer expectations. The importance of customer experience (00:08:06) Discussion on the growing trend of customer experience and the role of a client experience officer in a company. Attention to detail in customer service (00:09:18) Importance of small nuances in customer service, such as offering different beverage options and ensuring a clean and well-maintained vehicle. Elevating services and competing with other shops (00:12:21) Challenges faced by small businesses including increasing labor rates, attracting good technicians, and elevating the overall customer experience. The importance of warranty and standing behind services (00:17:46) Discussion about the significance of offering warranty on services and parts, and the negative impact of not standing behind them. The success of a shop with a lifetime warranty (00:19:03) Exploration of a shop that offers a lifetime warranty and how it contributes to their success and customer focus. Hiring for attitude and culture fit (00:22:09) The importance of hiring employees with the right attitude and energy to fit into the shop's culture, and how it affects the overall atmosphere and success of the business. The CRM engine (00:25:37) Discussion on the importance of CRM in marketing and customer retention in the automotive repair industry. The toothbrush metaphor (00:26:33) Exploration of the idea of using toothbrushes as a metaphor to encourage customers to prioritize maintenance and preventive services. Community involvement (00:30:14) Plans to implement programs such as food drives and donations for local shelters to make a positive impact on the community. Supporting the local food bank (00:31:56) Conversation about the best time to support the local food bank, focusing on the needs during the summer months when children are home and may not have access to food. Thanks to our Partners, AAPEX and NAPA TRACS Set your sights on Las Vegas in 2024. Mark your calendar now … November 5th-7th, 2024. AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at http://AAPEXSHOW.COM/WEBINAR NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections Click to go to the Podcast on Remarkable Results Radio

Thanks to our partners, NAPA TRACS and Promotive Did you know that NAPA TRACS has onsite training plus six days a week support? It all starts when a local representative meets with you to learn about your business and how you run it. After all, it's your shop, so it's your choice. Let us prove to you that Tracs is the single best shop management system in the business. Find NAPA TRACS on the Web at NAPATRACS.com It’s time to hire a superstar for your business; what a grind you have in front of you. Great news, you don’t have to go it alone. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com. Paar Melis and Associates – Accountants Specializing in Automotive Repair Visit us Online: www.paarmelis.com Email Hunt: [email protected] Get a copy of my Book: Download Here Aftermarket Radio Network Click to go to the Podcast on Remarkable Results Radio

Our panel discusses the importance of Customer Relationship Management (CRM) in the success of auto repair shops. They highlight CRM's role in client retention, communication, and building trusted relationships. The discussion also covers the significance of integrating CRM with shop management systems and the potential for automation and reminders based on customer data. The panelists stress the importance of the first 100 days in the customer journey, the need for consistent touchpoints, and personalized communication. Gregg Rainville, Steer by Mechanic Advisor. Jessica Carrino, Sparks Tire & Auto, St. Charles, MO. Jaron Kleber, Repair Shop of Tomorrow, National Sales Manager. Jaron’s previous episodes HERE Steve Finzel, Finzel’s Mastertech, Terre Haute, IN. Steve’s previous episodes HERE Show Notes: Client Retention and CRM (00:00:01) Discussion about the importance of CRM in client retention, communication, and building trusted relationships. Integrating CRM with Shop Management System (00:03:33) Importance of connecting CRM to the shop management system for consistent messaging and customer communication. Turning Customers into Clients with CRM (00:05:45) Exploring the potential of CRM to turn customers into loyal clients by setting up reminders for future service needs and sales opportunities. The first 100 days with a new customer (00:08:34) Discussion on the importance of communication and touchpoints with new customers in the first 100 days, including feedback, check-ins on deferred services, and personalizing communication. Customer retention through CRM (00:10:13) Exploration of the use of CRM systems to retain customers, including advanced filtering, finding lost customers, and maintaining communication through touchpoints. Utilizing Google reviews for reputation and new customers (00:12:23) The significance of Google reviews in building reputation and attracting new customers, with personal experiences shared by shop owners and the effectiveness of implementing a CRM program. Managing legacy customers and effective communication (00:18:15) Tips on how to engage with legacy customers through personalized gestures and the importance of clear and relevant communication. The role of service advisors in CRM (00:19:45) Exploring the role of service advisors in editing inspections, communicating with customers, and ensuring proper integration with CRM for effective customer engagement. The importance of email reminders (00:24:09) The panelist shares a personal experience of receiving an oil change reminder through text, which prompted them to book an appointment after receiving an email reminder later. Utilizing data and training for CRM success (00:25:16) The panelist discusses the significance of tracking and measuring data in CRM, as well as the importance of training employees on accessing and utilizing the available data. Improving customer experience with CRM (00:25:47) The panelist emphasizes the need for a customer success team that focuses on analyzing data and making marketing decisions based on shop management system data. The first touchpoint (00:30:46) Checking in with the customer two days after the visit, ensuring their satisfaction and introducing the CRM's communication benefits. The third touchpoint (00:31:31) Reminding customers about any declined repairs from the DVI 30 days later, using text and email to grab their attention. The 60-day touchpoint (00:32:18) Sending a friendly text with a list of declined services, making it more humanized and including a call to action scheduling link. Integration of CRM with shop management systems (00:38:14) Mention of the need for CRM to work with existing systems. Thanks to our Partners Shop-Ware and Delphi Technologies Shop-Ware: More Time. More Profit. Shop-Ware Shop Management https://getshopware.com/ Delphi Technologies: Keeping current on the latest vehicle systems and how to repair them is a must for today’s technicians. https://www.delphiautoparts.com/ Connect with the Podcast -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter (X): https://twitter.com/RResultsBiz -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections Click to go to the Podcast on Remarkable Results Radio

Are shop owners blindly giving out benchmarks/blindly following them? Matt Fanslow, Jeff Barnes, and Bryan Pollack discuss the challenges in the automotive industry, including the overload of information, the lack of standard practices, and the need to understand specific business models. They also discuss the complications of hiring a diagnostic technician, the importance of career development opportunities, the importance of marketing, the challenges of investing in equipment, financial management, and the significance of retaining and training good employees. Show Notes with Timestamps The challenges of navigating information (00:01:10) Discussion on the abundance of information in the automotive industry and the lack of tailored information for specific shops. The lack of industry standards (00:03:28) Exploration of the absence of standardized practices in running an automotive shop and the difficulty in determining who is the authority. Choosing the right business model (00:06:55) Importance of understanding the specific business model of a shop and making informed decisions based on that, rather than blindly following advice from others. The challenges of hiring a diagnostician (00:08:49) Explains the consequences of hiring a diagnostician without proper training and how it affects the shop's efficiency and profitability. The difficulties of determining the right diagnostician for a shop (00:09:59) Discusses the challenges faced by shop owners in finding the right diagnostician based on the size and workload of their shop. The challenges of finding skilled technicians (00:16:47) Discussion on the difficulty of finding and retaining skilled technicians in certain geographical areas. Different business models and the pressure to grow (00:17:20) Exploration of the pressure on shop owners to grow their businesses and the potential negative consequences of pursuing growth without considering the specific business model. Questioning the definition of success (00:18:14) Examining the concept of success in the automotive industry, beyond just financial numbers, and the importance of personal happiness and work-life balance. The challenges of navigating the automotive industry (00:23:39) Discussion on the importance of continuous training for technicians to keep up with evolving technology. Understanding legal and ethical considerations in running an automotive shop (00:26:02) Conversation about the importance of having an accountant, insurance agent, and attorney, and the potential legal and ethical implications of certain actions. The challenges of advertising in different areas (00:32:30) Discussion on the difficulties of advertising in different locations, including the effectiveness of different advertising methods based on the size and demographics of the area. The importance of targeted marketing (00:34:49) The need for targeted marketing strategies to reach the right audience and avoid wasting advertising budget. The challenges of investing in equipment and key cutting machines (00:40:01) The guests discuss the challenges of investing in equipment and key cutting machines, especially for smaller shops and those located near dealerships. The changing landscape of the automotive industry and the misconception about shops without a diagnostician (00:41:00) Chasing numbers and the prioritization of car issues (00:52:07) Discussion about the pressure to meet certain numbers in the industry and the prioritization of car issues based on customer needs. The challenges of chasing false numbers (00:56:32) Discussion on how some shops miss out on hiring good technicians because they focus on a false number instead of considering the technician's value. Understanding benchmark numbers vs. goals (00:56:54) Exploration of the difference between benchmark numbers used for measurement and goals that shops should focus on to achieve long-term success. Retaining good people and training (01:03:36) Importance of retaining and training good employees as a key factor for success in the automotive industry. Thanks to our Partner, NAPA Autotech napaautotech.com Email Matt: [email protected] Diagnosing the Aftermarket A - Z YouTube Channel HERE Aftermarket Radio Network: https://aftermarketradionetwork.com/ Click to go to the Podcast on Remarkable Results Radio

The topic of bankruptcy is not fun and is often filled with shame. It is painful but there is hope. Brian and Kim join automotive industry coaches and former shop owners to tell their stories and share the lessons learned, emotions, and hope of reaching the other side filled with promise and new perspectives. Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops How To Get In Touch Group - Auto Repair Marketing Mastermind Website - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/book Instagram - @shopmarketingpros Questions/Ideas - [email protected] Click to go to the Podcast on Remarkable Results Radio

Greg Buckley and Carm Capriotto discuss the importance of education and communication to our senior communities. Greg shares stories from his own experience, emphasizing the importance of community involvement and customer satisfaction. The intensity and dedication of senior women attending an event shows there is a need to teach for for them to learn. Show Notes (00:09:21) Greg discuss their impressions of the women attending the event and how impressed Greg was by their note-taking and dedication to learning. (00:10:30) The importance of shop owners promoting their profession and industry and encourage others to consider implementing similar educational initiatives. (00:24:53) The importance of finding a service provider who treats customers with respect and how to approach a service counter. (00:27:43) Greg discusses the different angles and opportunities for his "Drive Safe, Drive Smart, Drive Healthy" program, including collaborating with organizations like the Delaware State Highway Safety Association and AARP. (00:30:42) Greg discusses the benefits of incorporating these topics into the service advisor training. (00:35:02) Greg talks about using social media, specifically live videos, to showcase educational content and safety issues encountered at his shop. He mentions obtaining permission from customers to use their videos for marketing purposes. (00:35:35) Greg shares a story about a customer who was surprised by a $600 bill after an inspection of her car. Greg discusses how he handled a customer complaint and how it led to positive word-of-mouth referrals. (00:41:11) Greg talks about the success of his new store in Millsboro, Delaware and the importance of community involvement and giving back. Thanks to our Partner, NAPA Auto Care Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care Connect with the Podcast: -Follow on Facebook: Click to go to the Podcast on Remarkable Results Radio

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/ Check out their podcast here: https://autorepairmarketing.captivate.fm/ If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind In this podcast episode, Coach Chris Cotton and Coach Al Anderson discuss the auto repair industry. Anderson, a shop owner, shares his journey from auto technician to shop foreman, and eventually independent shop owner. He talks about the challenges and successes he has experienced, the importance of fair pricing, and the benefits of fleet work. The coaches also discuss the importance of continuous learning and coaching in the industry. Anderson shares his insights on the transition towards electric vehicles and hybrids, and the impact of this shift on the industry. He concludes by emphasizing the importance of adapting to market changes. Coach Al Anderson's background and experience (00:04:29) Coach Al shares his journey in the automotive industry, from attending automotive school to becoming a shop foreman and eventually starting his own independent shop. The struggle of maintaining fair prices (00:10:49) Discussion on the challenges faced by auto shops in maintaining fair prices while competing with dealerships charging higher rates. Benefits and challenges of fleet work (00:12:41) Exploration of the advantages and cyclical nature of fleet work for auto repair shops, along with the importance of providing excellent service to fleet customers. The importance of continuous education and coaching (00:15:31) Explanation of why business owners in the auto repair industry should seek guidance from coaches and engage in continuous education to stay ahead in a rapidly changing industry. The Original All Stars of Auto Shop Marketing (00:20:04) This topic discusses the importance of partnering with the original shop marketing pros who understand the nuts and bolts of marketing in the auto repair shop industry. Why Choose Coach Al Anderson? (00:21:32) Coach Al Anderson explains his unique background and experience in growing successful businesses, offering insights and strategies to help auto shop owners avoid common mistakes and take their businesses to the next level. Insights on the Industry and Government Regulations (00:27:19) Coach Al Anderson shares his perspective on the automotive industry, past government regulations, and how consumer demand ultimately shapes the market, including the current trend towards electric cars. Electric Vehicle Transition (00:29:07) Discussion on the shift towards electric vehicles and hybrids, including the challenges of range and charging stations, market changes, and government incentives. Market Shift and Manufacturer Responses (00:29:58) Exploration of the changing market dynamics, with flooded dealerships, price reductions, and manufacturers like Ford and Toyota adjusting their production based on customer demand. Future of Internal Combustion Engine (00:30:54) Debate on the future of the internal combustion engine, questioning whether it will completely disappear and the industry's gradual adaptation to hybrid and electric cars. Connect with Chris: [email protected] Phone: 940.400.1008 www.autoshopcoaching.com Facebook: https://www.facebook.com/ AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros Click to go to the Podcast on Remarkable Results Radio

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/ Check out their podcast here: https://autorepairmarketing.captivate.fm/ If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind In this podcast episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching shares strategies to increase net profit in auto repair businesses. He advises against unnecessary purchases and unused subscriptions, which could save around $200 per week. He also stresses the importance of analyzing labor rates and suggests that even a small increase could significantly boost profits. Cotton emphasizes improving productivity with existing staff rather than hiring more. He concludes by encouraging struggling shop owners to seek resources like podcasts and business coaches, and underlines the importance of strategic decisions, effective management, and continuous learning in the industry. Stop buying unnecessary items (00:03:11) Coach Chris Cotton advises to avoid impulsive purchases and save $100 a week by not buying unnecessary items for the auto repair shop. Analyze and reduce expenses (00:04:20) He suggests looking at expenses, stopping payments for unused items, and renegotiating contracts to save money and increase net profit by $100 a week. Increase labor rates and improve technician productivity (00:05:25) Coach Chris Cotton discusses the importance of raising labor rates and conducting a competitive labor rate analysis. He also emphasizes the need to improve technician productivity to reach 80% or more, resulting in an additional $10,248 in net profit per week. Increase net profit through productivity (00:10:07) Coach Chris Cotton discusses the importance of productivity in increasing net profit and provides tips on improving technician productivity. The potential net profit increase (00:11:11) Coach Chris Cotton calculates the potential net profit increase by implementing the tips shared earlier, highlighting the significant impact it can have on small and big auto repair shops. Closing thoughts and resources for success (00:12:27) Coach Chris Cotton encourages struggling auto repair shop owners to seek resources such as podcasts and business coaches to help them advance their businesses in the coming year. He emphasizes the importance of strategic decisions, effective management, and a thirst for knowledge in achieving success. Connect with Chris: [email protected] Phone: 940.400.1008 www.autoshopcoaching.com Facebook: https://www.facebook.com/ AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros Click to go to the Podcast on Remarkable Results Radio

"40 plus years in business and we had zero money in the bank." Bret shares his journey from struggling to successful business owner, emphasizing the importance of seeking outside help and continuous learning. He discusses the transformation of his business into a profitable venture with the help of a coaching company and the implementation of key profit indicators. Brett also highlights the significance of team training and understanding generational differences in the workplace. Bret Fadley, Fadley's Auto Masters & Tires, York, PA. Show Notes: The rule of holes (00:03:00) Bret discusses the rule of holes and knowing when to stop digging. Struggling to save the business (00:03:29) Bret talks about the challenges his family's business faced after his mom passed away and left zero money in the bank. Turning the business around (00:06:08) Bret shares his resolve to turn the business around, pay off debts, and seek outside help through coaching to achieve profitability. Learning to run a business (00:12:04) The importance of getting outside help to learn how to run a business. The importance of team building through training events (00:16:48) Discussing the investment and decision to take the whole team to major training events for team building and a happier work environment. Understanding and adapting to the younger generation (00:17:52) Sharing the experience of attending a seminar with Sara Fraser on getting to know Gen Z and millennials and the importance of adapting to their work style and slang. The need to attract and encourage younger people in the automotive industry (00:20:28) Highlighting the importance of changing and adapting the industry to attract the next generation and addressing the tech shortage. Thanks to our Partner, Dorman Training. Training technicians today for the challenges of tomorrow! https://www.dormantraininglive.com/ Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Follow on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections Click to go to the Podcast on Remarkable Results Radio

Maryann Croce discusses the importance of separating personal identity from business identity. Maryann, a coach and shop owner, emphasizes the need to recognize and embrace different roles in life, such as being a leader, family member, or partner. She suggests that separating these identities can lead to growth, team collaboration, and the ability to assess the business objectively. Viewing the business as a separate entity can lead to better delegation, clearer focus, and improved work-life balance. Maryann, Small Biz Vantage. Maryann’s previous episodes HERE. Show Notes Separating Your Identity (00:02:59) Discussion on the importance of separating one's identity and roles in different aspects of life, such as being a business owner, family member, and leader. Shifting Roles and Uniforms (00:04:17) Exploration of how changing clothes and uniforms can help shift one's mindset and separate different roles, using examples like first responders and military personnel. Advantages of Separating Business and Personal Identity (00:08:41) Explanation of the benefits of viewing the business as a separate entity from oneself, including the ability to receive constructive feedback, assess business growth objectively, and avoid taking negative reviews personally. The importance of separating identity from business (00:10:43) Discussion on how separating one's identity from their business can lead to reduced stress and increased clarity. Using role shifting to manage different aspects of the business (00:12:57) Exploration of how shifting roles can help business owners focus on different areas, such as marketing and financials, and achieve a separate entity mindset. Understanding Your Financials (00:22:05) The importance of owners understanding their business's financials and knowing where to focus on improvements. Building Relationships (00:23:25) The significance of owners building and nurturing relationships with their team, vendors, suppliers, and associations. Separating Yourself from the Business (00:24:23) The benefits of viewing the business as a separate entity, allowing owners to delegate tasks, step away for extended periods, and make the business sellable. The importance of separating business from personal identity (00:31:15) Discusses a story of a business owner who almost lost his business due to a car accident and emphasizes the need to separate one's identity from their business. Stop thinking of the business as you (00:32:01) Highlights the importance of delegating tasks and responsibilities, having job descriptions, processes, and systems in place, and working with a team instead of trying to do everything alone. The impact of not separating business from personal life (00:34:13) Talks about the consequences of not separating business and personal life, such as feeling burdened, missing out on important moments, and the need to prioritize different roles in life. Thanks to our Partners, AAPEX and NAPA TRACS Set your sights on Las Vegas in 2024. Mark your calendar now … November 5th-7th, 2024. AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at http://AAPEXSHOW.COM/WEBINAR NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Subscribe on YouTube: https://www.youtube.com/carmcapriotto Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections Click to go to the Podcast on Remarkable Results Radio