carmcapriotto

Want a real marketing plan that doesn’t live in your head or on a bunch of sticky notes? There’s something powerful about experiencing world-class customer service firsthand and then turning around and asking, “How can I bring this level of intentionality into my shop?” That’s exactly what happened when Brian and Kim Walker took a dream trip to the British Virgin Islands with close friends. What started as a much-needed vacation quickly turned into a masterclass in customer experience, delivered by locals who clearly understood the value of creating moments worth remembering. From the high-energy, fully branded Sweet Ice Willie who made them feel like family, to a rum-slinging boat captain with a loyal dog and a serious social media game, to a beach bar owner who somehow remembered names hours later in a crowd of 100 each story is a reminder that it’s not always the fanciest place that leaves the biggest impact. It’s the people. The vibe. The way you're made to feel. This isn’t just vacation talk, it’s packed with real-life takeaways for shop owners who want to stand out in a sea of sameness. You’ll laugh, you’ll probably want to book a trip, but more importantly, you’ll walk away inspired to examine every touchpoint of your customer journey. Because at the end of the day, the experience is the marketing. Thank you to our friends at RepairPal for providing you with this episode. RepairPal’s Certified Network of shops is trusted by millions of customers each month. Learn more at RepairPal.com/shops. Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your customer loyalty app. Visit Appfueled.com Lagniappe (Books, Links, Other Podcasts, etc) Buy Back Your Time Sweet Ice Willie Taxi & Tours Rum Runner BVI Plan with the Pros Show Notes with Timestamps Introduction to the Podcast (00:00:01) The hosts welcome listeners to the Auto Repair Marketing Podcast.Vacation Overview (00:01:05) Brian and Kim share their dream vacation in the British Virgin Islands with friends.Perception of Vacation Costs (00:01:33) Brian discusses misconceptions about the affordability of chartering a catamaran compared to other vacations.Customer Experience as Marketing (00:02:08) The hosts emphasize that customer experience is a crucial aspect of marketing for businesses.YouTube Inspiration (00:03:38) Brian shares his YouTube discovery of "The Wandering Hillbilly" and his recommendations for the trip.Sweet Ice Willy Introduction (00:04:25) The hosts discuss their anticipation of meeting Sweet Ice Willy based on recommendations.Arrival of Sweet Ice Willy (00:05:20) Kim describes the energetic and unique arrival of Sweet Ice Willy in his custom truck.Sweet Ice Willy's Branding (00:06:13) The hosts highlight Sweet Ice Willy's effective branding and his engaging personality.Customer Experience with Sweet Ice Willy (00:07:32) They recount their enjoyable ride with Sweet Ice Willy, filled with music and local insights.Social Media Presence (00:08:41) Discussion about Sweet Ice Willy's strong social media presence and marketing strategies.Hog Heaven Restaurant Experience (00:09:29) The hosts mention their visit to Hog Heaven, where Sweet Ice Willy promoted his merchandise.Expansion of Sweet Ice Willy’s Business (00:10:12) They note Sweet Ice Willy's successful business expansion with multiple trucks.Tipsy Bar Experience (00:11:17) The hosts describe their experience at Tipsy Bar, highlighting Ann's entrepreneurial spirit and atmosphere.Personalized Service at Tipsy Bar (00:12:36) Kim shares how Ann remembered Brian's name, showcasing exceptional customer service.Recognition by Rinaldo (00:13:43) They recount another instance of personalized service from Rinaldo at Sydney's Peace and Love.Connection and Community Feel (00:14:41) The hosts reflect on the warm, family-like atmosphere created by local businesses during their trip.RepairPal's Pricing Insights (00:14:58) Discusses the importance of transparent pricing and how RepairPal helps build trust with consumers.App Fueled Customer Loyalty (00:15:51) Highlights the benefits of a custom loyalty app for auto service shops to enhance customer retention.Problem Solving in Paradise (00:16:59) Kim shares insights on local businesses creatively solving problems while providing unique experiences.The Rum Runner Experience (00:17:31) Describes a memorable encounter with a local boat vendor serving drinks, emphasizing the joy of the experience.Willingness to Pay for Experience (00:19:05) Discusses how customers often prioritize experiences over costs during their vacation.Local Business Adaptability (00:20:05) Shares examples of locals providing services like trash collection and food delivery to thrive in tourism.The Importance of Positive Interactions (00:21:10) Contrasts positive service experiences with negative ones, stressing the impact on customer satisfaction.Taxi Driver Experience (00:22:05) Recounts differing experiences with a taxi driver, illustrating the significance of consistent service quality.Hiring for Happiness (00:24:21) Emphasizes the importance of hiring happy employees to enhance customer experiences in businesses.First Impressions Matter (00:25:57) Highlights how initial customer interactions can significantly affect their overall experience and perception.Customer Journey Reflection (00:27:03) Encourages business owners to evaluate their service environment from the customer's perspective.First Impressions Checklist (00:28:52) offers a resource for businesses to assess and improve their customer interactions from the first contact.Plan with the Pros Conference (00:29:44) Promotes an upcoming conference aimed at helping businesses strategize their marketing for the coming year. How To Get In Touch Join The Auto Repair Marketing Mastermind Group on Facebook Meet The Pros Follow SMP on Facebook Follow SMP on Instagram Get The Ultimate Guide to Auto Repair Shop Marketing Book Email Us Podcast Questions or Topics Click to go to the Podcast on Remarkable Results Radio

Thanks to our Partners, NAPA Auto Care and NAPA TRACS In this episode, Emily Chung, an automotive service technician with a background in psychology and business, shares her insightful journey of selling her auto repair shop. The discussion explores critical processes, motivations, and strategies for maintaining business continuity during ownership transitions. Emily emphasizes the importance of clear communication, involving staff in the sales process, and identifying key tasks and core processes that define the business's value. She offers practical advice for buyers and sellers, highlighting the need for thoughtful planning, understanding team dynamics, and managing change effectively. This episode is a must-listen for anyone considering buying or selling an automotive business. Emily Chung, former owner of AutoNiche in Markham, ON. Emily’s previous episodes HERE Show Notes Watch Full Video Episode Introduction to the Episode (00:00:00) Transitioning Business Ownership (00:01:16) The Decision to Sell (00:02:42) Communicating with Employees (00:03:47) Employee Reactions and Concerns (00:04:30) Finalizing the Sale (00:06:13). Maintaining Staff Morale (00:08:12) Buyer’s Approach to Staff (00:09:55) Understanding Employee Dynamics (00:10:35) Cultural Fit in Business Transitions (00:11:30) Non-Negotiable Processes (00:14:30) Challenges for New Shop Owners (00:18:53) Social Media Management (00:19:46) Importance of Hands-On Transition (00:20:39) Internal Succession Planning (00:21:40) Learning Key Processes (00:22:04) Change Management (00:22:53) Understanding Business Culture (00:24:27) Customer Engagement Strategies (00:25:01) Planning for Business Sale (00:30:51) Advice for Buyers and Sellers (00:31:10) Understanding Business Growth (00:33:40) Thanks to our Partners, NAPA Auto Care and NAPA TRACS Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast: Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 Subscribe on YouTube: https://www.youtube.com/carmcapriotto Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ Follow on Twitter: https://twitter.com/RResultsBiz Visit the Website: https://remarkableresults.biz/ Join our Insider List: https://remarkableresults.biz/insider All books mentioned on our podcasts: https://remarkableresults.biz/books Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom Buy Me a Coffee: https://www.buymeacoffee.com/carm Special episode collections: https://remarkableresults.biz/collections The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm Click to go to the Podcast on Remarkable Results Radio

Thank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound Watch Full Video Episode In Our Episode today we’re diving into the ASI - The annual report from JD Power that measures client satisfaction amongst major brands in the non-dealer auto repair world - which we affectionately call the “Aftermarket” Today’s Word of the Day is: Extrapolation Noun noun: extrapolation; plural noun: extrapolations the action of estimating or concluding something by assuming that existing trends will continue or a current method will remain applicable. In this episode our host, Craig O’Neill invites you to take a close look at JD Powers Aftermarket Service Index (ASI). There are some unique takeaways regarding communication “shortfalls” and they play well into the narratives we have been discussing in for several years. If you think surveys have nothing to offer you - listen up and you’ll see why Craig values these annual findings! Link to the the 2025 JD Power ASI Press Release: https://www.jdpower.com/business/press-releases/2025-us-aftermarket-service-index-asi-study Link to the 2025 JD Power CSI Press Release: https://www.jdpower.com/business/press-releases/2025-us-customer-service-index-csi-study Link to the 2023 JD Power CSI Press Release: https://www.jdpower.com/business/press-releases/2023-us-customer-service-index-csi-study Let's go into the Press Release now - from April 29th. The key findings cited in the 2025 study: Finding 1. “Aftermarket Service Providers lag when it comes to use of technology:” Craig reacts to JD Powers findings regarding the technology disparity between the aftermarket and the dealer segments. Finding 2. “Customer prefer text message updates - but are more likely to receive phone calls:” Craig shares his perspective on the significance behind the measurable satisfaction point difference between phone calls and texts as the means for receiving updates. Key Note - The article cites that this applies “When they (the client) indicate texts are preferred.” Listeners are invited to compare this note on the 2025 ASI to the 2023 CSI (linked above) Finding 3. “Photo and video multi-point inspection (MPI) results being used more frequently:” Craig highlights this positive news - but emphasises a significant caveat with regards to the quality and content of MPI (a.k.a. DVI’s) Listeners are invited to compare this note on teh 2025 ASI to the 2024 ASI: 2024 - MPI - < 23% receive any videos or pictures 2025 - MPI - < STILL “Less likely” than to provide images. Finding 4. “Less common amenities have greatest effect on satisfaction:” Less Common Amenities have greatest effect on satisfaction Chargers in the lobby! Craig highlights how JD Power has consistently been indicating that clients who can charge their devices easily have higher satisfaction rates. RANKINGS: Factors for the ASI: Ease of scheduling/getting vehicle in for service; fairness of charges; service advisor courtesy; service advisor performance; service facility; time to complete service; and quality of work. The opinions expressed in this podcast are that of the host. All citations and direct quotes from JD Power are done with permission. Listeners are highly encouraged to subscribe to receive emails from JD Power and conduct their own reviews of these important surveys to draw meaningful conclusions with a goal of improving client satisfaction in our industry. Contact Information Email Craig O'Neill: [email protected] Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Click to go to the Podcast on Remarkable Results Radio

Thanks to our Partners, NAPA TRACS, and Today's Class This episode shares the inspiring story of Andy Roman, a new technician in the automotive industry, and how one toolbox changed everything. At Vision Hi-Tech Training & Expo 2024, Andy was surprised and overjoyed to win a professional-grade toolbox, generously donated by KUKUI and NAPA Auto Care. More than just tools, it represented a boost of confidence and a jumpstart to his career. Shop owner Dan Corcorran highlights the importance of supporting new talent through education, encouragement, and a strong shop culture. KUKUI and NAPA Auto Care are breaking down financial barriers for entry-level techs through scholarships and tool donations—investing in the future of the industry, one technician at a time. Andy Roman and Dan Corcorran, Righter's Auto and Towing, Wildwood, NJ Connor Tracy, Director of Partner Development at KUKUI Show Notes: Watch Full Video Episode Vision Hi-Tech Training & Expo: https://visionkc.com/ Introduction to the Episode (00:00:00) Andy's Surprise Win (00:02:10) Team Dynamics (00:05:11) Importance of Continuing Education (00:07:53) Andy's First Conference Experience (00:10:39) Industry Challenges for New Technicians (00:13:01) Sponsorship of Scholarships (00:14:28) Andy’s Training Experience (00:16:34) Overcoming Learning Barriers (00:17:27) Encouragement to Ask Questions (00:18:22) Creating a Supportive Work Environment (00:19:35) Building a Positive Shop Culture (00:20:58) Customer Relationships and Team Stability (00:23:14) Seasonal Business Changes (00:24:47) Equipping Future Technicians (00:25:00) Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Connect with the Podcast: -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on X: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -Special episode collections: https://remarkableresults.biz/collections The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/ Click to go to the Podcast on Remarkable Results Radio

Thanks to our partner Promotive In this episode of Business by the Numbers, Hunt Demarest answers three key listener questions that auto repair shop owners face all too often. From handling warranty job accounting to navigating the financial fallout of divorce, Hunt gives practical, no-nonsense advice. ​In this episode, you'll learn: The right way to book internal and partial warranty work in QuickBooksWhether adding your spouse to the business makes sense financiallyWhy 8(a) certifications usually don’t help auto repair shopsHow divorce and child support can affect your business valuation and cash flowReal-life examples and actionable advice from 15+ years of experience Thanks to our partner Promotive It’s time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com. Paar Melis and Associates – Accountants Specializing in Automotive Repair Visit us Online: www.paarmelis.com Email Hunt: [email protected] Text Paar Melis @ 301-307-5413 Download a Copy of My Books Here: Wrenches to Write-OffsYour Perfect Shop The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill https://craigoneill.captivate.fm/ Click to go to the Podcast on Remarkable Results Radio

Thanks to our Partner, NAPA Autotech Training In this episode, Matt Fanslow dives into listener-submitted questions, covering a wide range of automotive diagnostic and repair topics. From personal influences in the industry to technical advice on exhaust gas analyzers, catalytic converter testing, and ADAS calibrations, Matt shares his insights and expertise. 1. Who Do You Try to Emulate?Matt reflects on the mentors and industry leaders who have shaped his approach to diagnostics and repair. TV Doctors vs. Real Mentors: While he jokes about emulating fictional doctors like Hawkeye Pierce, Gregory House, and Perry Cox, Matt credits real-world experts like John Thornton, Randy Burkholder, Jim Kemper, Matthew Ragsdale, Harvey Chan, and John Riegel for their influence.The Value of Deep Research: Matt highlights the importance of studying SAE documents, technical manuals, and foundational books like Internal Combustion Engine Fundamentals by John B. Heywood.Thought Leaders in the Industry: He also mentions Jim Wilson (ScanShare.io), Scott Manna, and others for their diagnostic methodologies and problem-solving approaches. Takeaway: Success in automotive diagnostics comes from continuous learning, leveraging industry resources, and adopting best practices from experienced professionals. 2. Exhaust Gas Analyzers – What to Look For?A listener asks about choosing the right exhaust gas analyzer for their shop. Matt breaks down the key features: PC/Android Interface: Essential for graphing gas readings (lambda, air-fuel ratio) over time.Portability: Needed for on-road testing to monitor performance under real driving conditions.Fast Sample Times: Look for analyzers with low transfer delays (under 5 seconds) for accurate real-time data.Cost Consideration: Expect to invest 5,000–5,000–7,000+ for a quality unit. Takeaway: A good exhaust gas analyzer should provide real-time data logging, lambda calculations, and portability for effective diagnostics. 3. Testing Catalytic Converters – Temperature vs. PCM DiagnosticsA student questions the validity of using infrared thermometers to test catalytic converters after hearing conflicting advice. PCM Algorithms Are Superior: Modern vehicles use complex oxygen storage calculations—far more accurate than manual temperature checks.Why Temperature Testing Falls Short:A "bad" cat might still pass a temp test.A "good" cat might fail due to external factors (exhaust leaks, sensor issues).Best Practice: Trust OBD-II diagnostics, fuel control verification, and factory procedures over manual methods. Takeaway: Always verify fuel control, exhaust integrity, and PCM data before condemning a catalytic converter. 4. ADAS Calibrations – Troubleshooting Static Windshield Camera IssuesA technician struggles with static calibrations for windshield-mounted cameras. Matt offers troubleshooting tips: Check the Windshield Glass: Aftermarket glass is a common culprit for calibration failures.Lighting Conditions:Too much LED glare? Try diffusers or dimming shop lights.Use shipping blankets to reduce reflections on the hood/dash.Target Placement: Ensure the target is positioned per OEM specs—avoid background interference.RTFM (Read the Factory Manual): Always follow OEM procedures for target setup. Takeaway: Calibration issues often stem from glass quality, lighting, or incorrect target alignment—double-check these factors first. Listener Q&A Submission: Have a question for Matt? Email: [email protected] Contact Information Diagnosing the Aftermarket A - Z YouTube Channel Subscribe & Review: Loved this episode? Leave a 5-star review on Apple Podcasts and Spotify The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/ Click to go to the Podcast on Remarkable Results Radio

Want a real marketing plan that doesn’t live in your head or on a bunch of sticky notes? In this episode of the Auto Repair Marketing Podcast, Kim Walker is joined by Caroline Legrand and Savannah Garrett to talk all things Plan With the Pros Shop Marketing Pros’ hands-on, no-fluff marketing workshop designed to help shop owners create a full-year strategy they’ll use. You’ll hear how last year’s event helped shops ditch the chaos and build real, actionable plans from big-picture budget planning to week-by-week content ideas. Whether you're starting from scratch or refining what you’ve already got, this episode gives you a behind-the-scenes look at what to expect, what you’ll walk away with, and why West Point is the perfect backdrop for this kind of transformative work. Packed with insights, personal stories, and plenty of laughs, this episode is your sneak peek into a game-changing experience for your business. Thank you to our friends at RepairPal for providing you with this episode. RepairPal’s Certified Network of shops is trusted by millions of customers each month. Learn more at RepairPal.com/shops. Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for professional auto repair businesses. Visit Appfueled.com to get started today. Keep your shop top of mind on the mobile device they love. Lagniappe (Books, Links, Other Podcasts, etc) Plan With The Pros Get In Touch With the Guest: Savannah Garrett Meet The Team Schmidt Auto Care Show Notes with Timestamps Introduction and Welcome (00:00:10) Kim Walker introduces the podcast and guests, discussing the "Plan with the Pros" event. Event Overview (00:02:19) Discussion on the inception and goals of the "Plan with the Pros" event, blending retreat and workshop elements. Savannah's Experience (00:05:13) Savannah Garrett shares her motivation for attending the event, highlighting the importance of marketing in her role. Networking Importance (00:06:09) The value of networking with peers in the industry and sharing marketing strategies is emphasized. Marketing Plans Discussion (00:09:19) Savannah discusses her existing marketing plans and areas where she sought improvement during the event. Collaboration Insights (00:12:14) The benefits of collaboration among shop owners and sharing successful marketing ideas are highlighted. Event Hosting Benefits (00:12:57) Savannah discusses hosting events for community engagement and how it enhances shop visibility and reputation. Camaraderie and Learning (00:15:08) Savannah reflects on the camaraderie experienced at the event and the valuable marketing tactics learned. Building Relationships (00:15:32) Discussion on the importance of relationships and collaboration among women in the automotive industry.Mentorship and Growth (00:17:04) Reflections on mentoring young professionals and the influence of women leaders in the industry.Inclusivity in Events (00:19:38) Announcement of opening the "Plan with the Pros" event to all genders after a female-only event last year.West Point Venue Experience (00:21:03) Insights on choosing West Point as a venue and its significance for the upcoming event.Unique Experience at West Point (00:24:05) Personal reflections on the beauty and history of West Point, enhancing the event experience.Camaraderie in Unique Locations (00:25:06) Discussion on how destination events foster deeper connections and meaningful conversations.Setting the Tone for Success (00:26:20) The importance of the venue in creating an environment conducive to productivity and success.Personal Connection to West Point (00:28:36) Sharing personal stories and connections to West Point, emphasizing its historical significance.Unexpected Takeaways (00:29:23) Exploration of surprises and key insights from the event, particularly for new marketers.Marketing to Your Audience (00:30:39) Savannah shares her biggest takeaway on the importance of targeting specific audiences in marketing.Understanding Customer Avatars (00:31:43) Kim emphasizes the need for attendees to leave with a clear understanding of their customer profiles.Networking Benefits (00:33:11) Discussion on the value of networking and maintaining connections post-event through a Facebook group.Flexibility in Marketing Plans (00:36:19) Caroline discusses the importance of having a fluid marketing plan that adapts to changing circumstances.Evaluating Marketing Success (00:36:46) The speakers highlight the need to assess what marketing strategies are effective and worth continuing.Event Logistics and Support (00:39:24) Caroline outlines what attendees can expect from the "Plan with the Pros" event, including support and networking.Final Thoughts on Learning (00:41:01) Savannah encourages attendees to stay open to learning, regardless of their current marketing expertise. How To Get In Touch Join The Auto Repair Marketing Mastermind Group on Facebook Meet The Pros Follow SMP on Facebook Follow SMP on Instagram Get The Ultimate Guide to Auto Repair Shop Marketing Book Email Us Podcast Questions or Topics Click to go to the Podcast on Remarkable Results Radio

Thanks to our Partners, NAPA Auto Care and NAPA TRACS Recorded live at the Institute Summit, this insightful conversation explores how business leaders can apply sports principles—like team chemistry, leadership, and preparation—to enhance performance. Keynote speaker Ross Bernstein underscores the impact of storytelling as a powerful communication and trust building tool, sharing lessons from icons like Scotty Bowman and Jay Leno. The discussion reinforces the importance of having a solid business playbook grounded in strategy, data, and accountability, while also addressing the need to adapt to change, foster a culture of loyalty, leverage technology for growth, and prioritize meaningful personal connections and networking. A best-selling author of nearly 50 sports books, Ross Bernstein, is an award-winning peak performance business speaker who’s keynoted conferences on all seven continents for audiences as small as 10 and as large as 10,000. Ross and his books have been featured on thousands of television and radio programs over the years, including CNN, ESPN, Bloomberg, Fox News, and “CBS This Morning,” as well as in the Wall Street Journal, New York Times, and USA Today. https://www.rossbernsteinspeaking.com/ Show Notes Watch Full Video Episode The Institute of Automotive Business Excellence: https://www.wearetheinstitute.com/ Introduction to the Episode (00:00:00) Importance of Storytelling (00:02:51) Jay Leno's Storytelling Practice (00:03:50) Team Chemistry in Sports (00:05:06) Scotty Bowman's Coaching Insights (00:06:29) Building Team Chemistry (00:08:00) Innovative Recruiting Strategies (00:08:47). The Power of the Playbook (00:12:17) Measuring Performance (00:13:06) Continual Improvement in Business (00:14:21) Ketchup Insights (00:15:45) Practicing What We Learn (00:20:02) Generational Workforce Changes (00:22:11) Creating Loyalty in Teams (00:22:55) Time Perception (00:23:10) Focus and Distractions (00:23:49) Engagement in Presentations (00:24:38) Struggle and Growth (00:27:26) Humility in Leadership (00:28:25) Client Experience Officer Concept (00:30:05) Philanthropy and Business Success (00:30:23) Gamification in Customer Engagement (00:32:36) Adapting to Change (00:35:14) Networking and Personal Connections (00:36:21) Legacy Business Lessons (00:37:08) Business Fundamentals (00:39:00) Thanks to our Partners, NAPA Auto Care, NAPA TRACS and Automotive Management Network Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -Special episode collections: https://remarkableresults.biz/collections The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/ Click to go to the Podcast on Remarkable Results Radio

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/ Check out their podcast here: https://autorepairmarketing.captivate.fm/ If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind Visit ShopMarketingPros.com/chris to partner with a team that understands your business. Because every great shop deserves marketing that’s just as great. If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermindIn In this episode of "The Weekly Blitz," Coach Chris Cotton takes the stage to unveil an exciting new series titled "Back to Basics," specifically designed for auto repair shop owners and their teams. This series is crafted to revisit and reinforce the essential concepts and practices that are crucial for running a successful auto repair shop. Coach Chris passionately emphasizes the significance of having a solid grasp of the basics, particularly in the face of financial challenges and the myriad distractions that can arise in the industry. He meticulously outlines a comprehensive ten-part series that will delve into a variety of critical topics. These include effective communication strategies, robust financial management techniques, and the cultivation of strong teamwork within the shop environment. Each segment is designed to equip shop owners and their teams with the foundational knowledge and skills necessary to thrive in a competitive market. Moreover, the episode underscores the importance of continuous learning and development in the ever-evolving automotive repair industry. Coach Chris encourages listeners to embrace ongoing education as a means to stay ahead of the curve and maintain a competitive edge. In addition to the valuable insights shared, the episode features a sponsorship mention for Shop Marketing Pros. This marketing company specializes in helping auto repair shops grow by providing tailored marketing solutions that drive business success. Their expertise and support are highlighted as a valuable resource for shop owners looking to expand their reach and enhance their market presence. ​Introduction and Podcast Overview (00:00:07) Coach Chris introduces the podcast and its purpose to supercharge auto repair businesses. Sponsorship Mention (00:01:17) Discussion of Shop Marketing Pros and their services for auto repair shops. Episode Series Introduction (00:01:17) Introduction to the "Back to Basics" series focusing on fundamental concepts in auto repair. Importance of Fundamentals (00:02:16) Highlighting the need to revisit basics due to challenges faced by shop owners. Gaps in Shop Foundations (00:03:27) Discussing the distractions that lead to gaps in business fundamentals post-COVID. Overview of the Series Topics (00:04:25) Preview of the ten episodes covering essential topics for shop owners and technicians. Target Audience for the Series (00:06:31) Identifying the audience: shop owners, service advisors, and technicians. Encouragement for Team Participation (00:06:31) Encouraging teams to listen together and discuss improvements based on the series. Conclusion and Final Thoughts (00:07:27) Reiterating the importance of foundational knowledge and promoting the series for shop success. Connect with Chris: AutoFix-Auto Shop Coaching www.autoshopcoaching.com www.aftermarketradionetwork.com 940-400-1008 Facebook: https://www.facebook.com/AutoFixAutoShopCoaching YouTube: https://bit.ly/3ClX0ae Email Chris: [email protected] The Aftermarket Radio Network Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook Click to go to the Podcast on Remarkable Results Radio

Thank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound Watch Full Video Episode In this episode of Speak Up - our host Craig O’Neill welcomes his friend and colleague, Brandon Crusha to talk about what Memorial day means to him. Brandon served in the United States Marine Corp and was deployed multiple times to Iraq. He invites our listeners to enjoy their day - and reflect on the gift that was given to them by those who paid the ultimate price. Brandon specifically referenced a film in this episode called - The Gift. Linked here: https://www.amazon.com/gp/video/detail/B0DPGVH9GB/ref=atv_dp_share_cu_r The Gift is a documentary about Corporal Jason L. Dunham - who on April 14, 2004 threw himself on a live grenade to protect his fellow Marines. It is well worth your time. Brandon personally knew and served with many of the individuals in that film, whom he joined in the same regiment just after those events. This conversation between Craig and Brandon intentionally invites listeners to ‘enjoy’ a deeper and more meaningful perspective of memorial day thanks to our connection with Brandon. We also discuss what you might consider saying to a soldier or Marine on Memorial day - or, perhaps - how it is OK to say nothing at all and simply feel gratitude for the gift of freedom that has been paid at the ultimate price. Today’s WOTD is Freedom Noun the absence of necessity, coercion, or constraint in choice or actionthe quality of being frank, open, or outspoken Thank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound: The Institute at WeAreTheInstitute.com. "Stop stressing over your business, you deserve a good night's sleep. The Institute’s coaching helps you achieve success and financial peace. AutoFlow at AutoFlow.com. Your partner in technology, Autoflow consolidates your client interactions - before, during and after the visit to a single thread. Learn more at Autoflow.com AutoLeap at AutoLeap.com. Are you tired of juggling multiple tools to manage your auto repair shop? Say hello to the streamlined efficiency of AutoLeap, the #1 all-in-one Auto Repair Shop Management Software! Shop Dog Marketing at Shop Dog Marketing.com. "Want to see your auto repair shop thrive? Let Shop Dog Marketing be your guide. Our customer-first approach, combined with AI-driven creative content, ensures top rankings. In-Bound at CallInBound.com. Cover your communication needs and revolutionize your auto repair business with AI-driven call analytics from InBound. Contact Information Email Craig O'Neill: [email protected] Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Click to go to the Podcast on Remarkable Results Radio

YouTube Video: https://www.youtube.com/watch?v=sHno0gsX_YA Maylan Newton’s family has set aside July 26, 2025, for a special gathering to honor his life and legacy. The event will take place in Southern California, with more details to come. You can find updates and information here. I’d like to take a few moments to reflect on Maylan’s impact, both on our industry and on me personally. Whether in a classroom, on a phone call, or standing in front of an audience, Maylan had a way of speaking that was steady, articulate, and always meaningful. His words inspired action, and his delivery made people listen. He was what I like to call a “selfish” volunteer—selfless in every way, but so dedicated, like helping others was his only priority. He generously donated his time, especially to SkillsUSA, and never hesitated to jump in when needed. If someone called, Maylan would drop everything to lend a hand, whether that meant covering a counter in a shop or stepping in last minute at a conference. Over the past decade, we recorded countless podcast episodes together. He shared solo insights, joined panels, and we had many heart-to-heart conversations that reached thousands. His wisdom, energy, and authenticity were unmatched. Maylan was also the first to nudge me to attend shows, speak on panels, and use my podcast platform to support the industry. He believed in building others up. It didn’t matter who got the credit; what mattered to Maylan was the impact. He was a champion for everyone in the industry, especially for women. He supported the Amazing Women in Automotive group with enthusiasm, and you could always count on him to drop by their event dinners just to say hello and show his support. We’re going to miss Maylan deeply. But I believe the true depth of that loss will only grow with time, when we find ourselves in need of guidance and asking, “What would Maylan have said?” Rest peacefully, my friend. Find other episodes with Maylan Newton HERE. Guests joining in this episode to pay tribute to Maylan Newton: Suni Osborn, Maylan's Daughter Jeff Knott Melisa Patterson (Birdie) Rick White Cecil Bullard Bill Haas Vic Tarasik Maryann Croce Dave Schedin Sara Fraser Brian Gillis Click to go to the Podcast on Remarkable Results Radio

Thanks to our Partners, NAPA TRACS, and Today's Class Recorded at the NAPA Now Conference celebrating NAPA Auto Care’s 100th anniversary, this conversation dives into the realities of emerging automotive technologies, especially ADAS (Advanced Driver-Assistance Systems). The discussion emphasizes the critical need for proper calibration procedures, equipment, and technician training to keep pace with rapidly evolving tech. From static vs. dynamic calibrations to the integration of AR/VR tools, the panel explores the industry's struggles to adopt new technology and the personal traits, like hyperfocus, needed to thrive in today’s complex diagnostic landscape. The takeaway: adaptation, education, and investment are no longer optional; they’re essential for staying competitive. Bill Weaver, NAPA Autotech Trainer. Listen to Bill’s previous episodes HERE Matt Fanslow, Riverside Automotive, Red Wing, MN, Diagnosing the Aftermarket A to Z Podcast Show Notes: Watch Full Video Episode Introduction to Town Hall Academy (00:00:00) NAPA's 100-Year Legacy (00:01:19) Emerging Technologies in Automotive (00:04:29)r. ADAS Calibration Challenges (00:08:06) Industry Ignorance Towards ADAS (00:11:11) Frustration with Industry Changes (00:13:01) Fear of New Technologies (00:14:44) Calibration Concerns (00:18:06) Dynamic Calibration Challenges (00:18:19) Legal Implications of Calibration (00:20:02) Tire Repair Liability (00:20:25) Importance of Following Procedures (00:21:24) ADAS Responsibility (00:24:01) Collaboration Among Shops (00:25:40) Cost of Living Awareness (00:27:16) Spinning Plate Syndrome (00:31:06) ADHD and Hyperfocus (00:35:27) Job Security and Continuous Learning (00:41:02) Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Connect with the Podcast: -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on X: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -Special episode collections: https://remarkableresults.biz/collections The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/ Click to go to the Podcast on Remarkable Results Radio

Thanks to our partner Promotive Key Takeaways: Effective Labor Rate [E128]: https://huntdemarest.captivate.fm/episode/128 Thanks to our partner, Promotive It’s time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com. Paar Melis and Associates – Accountants Specializing in Automotive Repair Visit us Online: www.paarmelis.com Email Hunt: [email protected] Text Paar Melis @ 301-307-5413 Download a Copy of My Books Here: Wrenches to Write-OffsYour Perfect Shop The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill https://craigoneill.captivate.fm/ Click to go to the Podcast on Remarkable Results Radio

Thanks to our Partner, NAPA Autotech Training Key Discussion Points: What is Reverse Benchmarking? Traditional benchmarking focuses on studying what competitors do well, but reverse benchmarking involves analyzing what they do poorly and capitalizing on those weaknesses.Two interpretations:Looking at other industries for innovative ideas (e.g., team-building activities from tech companies).Example: Some shops now adopt spontaneous team outings (baseball games, go-karting) inspired by Silicon Valley culture.Staying within the automotive industry to identify gaps in competitors' customer experience or service offerings. Applying Reverse Benchmarking in Auto Repair Customer Experience:Visit competitor shops (dealerships, independents) and note flaws—uncomfortable waiting room chairs, poor TV choices, limited snack/drink options.Actionable Fixes: Upgrade seating, offer neutral TV content (e.g., Joy of Painting), provide filtered water instead of plastic bottles.Market Gaps:If competitors specialize in European cars (like Seth Thorson’s shop), consider specializing in underserved markets (e.g., Asian brands like Hyundai, Kia, Nissan).Focus on services competitors avoid (advanced diagnostics, programming, driveline work). Technician-Level Reverse Benchmarking In a shop with a star "R&R tech," instead of competing directly, fill gaps (e.g., diagnostics, electrical troubleshooting) to become indispensable."See a need, fill a need"—position yourself as the go-to for overlooked but critical tasks. Why It Works Creates a unique value proposition—whether for customers (better experience) or employers (specialized skills).Helps shops stand out in saturated markets by addressing unmet needs. Final Thoughts: Reverse benchmarking isn’t new, but it’s underutilized in automotive.Whether you’re a shop owner, manager, or tech, observing competitors’ weaknesses can reveal opportunities for growth. Contact Information Email Matt: [email protected] the Aftermarket A - Z YouTube Channel Subscribe & Review: Loved this episode? Leave a 5-star review on Apple Podcasts and Spotify The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/ Click to go to the Podcast on Remarkable Results Radio

July’s here, and while the calendar might look quiet, your marketing shouldn’t be! In this episode of the Auto Repair Marketing Podcast, Brian Walker and Caroline Legrand share real strategies to keep your shop top of mind and your bays full during the summer slowdown. From summer travel prep and college car check-ins to back-to-school drives and fun offbeat holidays like Chicken Wing Day and Tattoo Day, this episode is packed with creative, low-effort ways to stay connected with your community. You’ll also learn how to use slower days to plan, boost team morale, and build content that connects. Hit play, get inspired, and keep that summer momentum rolling! ☀️ Thank you to our friends at RepairPal for this episode. RepairPal will introduce your shop to new customers through repairpal.com, the largest site for auto repair. Learn more at RepairPal.com/shops. Declined repairs don’t have to be lost revenue. AppFueled’s call center schedules follow-up calls and equips your team with everything they need to close the deal. Get started now at appfueled.com Lagniappe (Books, Links, Other Podcasts, etc) July Social Media Content Topics Days of the Year National Calendar Show Notes with Timestamps Preparing for July Marketing (00:00:25) Discussion on the importance of planning marketing strategies for July, focusing on themes like freedom and summer safety.Engaging with the Community (00:01:10) Emphasis on keeping customers engaged during a slow month and using social media effectively.Back to School Promotions (00:02:04) Importance of early planning for back-to-school promotions and community involvement in school supply drives.Vehicle Maintenance for College Students (00:03:22) Encouraging vehicle check-ups for college students returning home for summer before heading back to school.Utilizing CRM for Client Communication (00:04:40) Using customer relationship management tools to remind clients about vehicle maintenance for college students.Busy Summer Months (00:05:26) Advice on managing busy summer months and scheduling maintenance during slower periods in August and September.Summer Safety and Vehicle Maintenance (00:06:37) Highlighting the importance of vehicle safety checks during the hot summer months.Creative Marketing Ideas for July (00:07:08) Suggestions for fun marketing content ideas, including engaging with technicians during slower days.National Days and Events (00:09:09) Discussion on leveraging national days and events for creative marketing strategies in July.Community Engagement through Sports (00:10:45) Using local sports events to engage the community and promote the shop through giveaways or themed events.Sponsorship Mention - RepairPal (00:11:27) Highlighting the benefits of being part of the RepairPal certified network for auto repair shops.Sponsorship Mention - App Fueled (00:12:26) Introduction to App Fueled and how it can enhance customer loyalty for auto repair shops.International Chicken Wing Day (00:13:29) Ideas for celebrating International Chicken Wing Day with team cookouts and social media engagement.Local Wing Joints (00:14:36) Discusses supporting local wing restaurants instead of chains and engaging with the community.Air Conditioning Appreciation Day (00:15:29) Highlights a creative marketing opportunity related to air conditioning services in July.4th of July Promotions (00:15:42) Ideas for engaging with the community during Independence Day celebrations and events.National Workaholics Day (00:16:00) Celebrating dedicated employees who go above and beyond in their work.Social Media Trends (00:16:11) Explores a social media video trend showcasing employee arrival times at the shop.Father-Daughter Walk Day (00:17:30) Encourages sharing personal stories to build trust with customers through family connections.Food-Related National Days (00:18:08) Lists various food-themed days in July for potential marketing content.Collector Car Appreciation Day (00:18:43) Promotes showcasing unique collector cars that shops work on.Cheer Up the Lonely Day (00:19:56) Encourages shops to engage with lonely customers and give back to the community.National Tattoo Day (00:20:14) Engaging social media campaign idea involving employees’ tattoos and their meanings.National Ugly Truck Day (00:20:46) Celebrating unique or old trucks associated with the shop and creating engaging content.National Hire a Veteran Day (00:21:48) Showcasing and appreciating veteran employees within the shop.All or Nothing Day (00:22:13) A brainstorming prompt for creative marketing ideas related to repair orders.Campaign Ideas Discussion (00:22:49) Overview of social media campaign strategies for engaging customers.Engaging Summer Campaigns (00:23:40) Ideas for interactive summer-themed campaigns to connect with customers.Importance of Year-Round Marketing (00:24:53) Emphasizes consistent marketing efforts to maintain business during slow periods. How To Get In Touch Join The Auto Repair Marketing Mastermind Group on Facebook Meet The Pros Follow SMP on Facebook Follow SMP on Instagram Get The Ultimate Guide to Auto Repair Shop Marketing Book Email Us Podcast Questions or Topics Click to go to the Podcast on Remarkable Results Radio

Thanks to our Partners, NAPA Auto Care and NAPA TRACS Recorded at Vision Hi-Tech Training & Expo, Kim Auernheimer shares insights from managing two shop locations in Brentwood and Monteagle, Tennessee, each with vastly different demographics and market dynamics. She dives into the unique challenges and strategies required to adapt to both environments, highlighting the importance of tailored marketing, community involvement, and a steadfast commitment to customer service and employee well-being. Kim’s story illustrates how strong leadership and adaptability can build a solid reputation across diverse markets. Kim Auernheimer, CS Automotive, 2 locations, TN. Listen to Kim’s Episodes HERE. Show Notes Watch Full Video Episode Vision Hi-Tech Training & Expo: https://visionkc.com/ Introduction to the Episode (00:00:00) Personal Interaction with Marcus Lemonis (00:03:14) Challenges in the Automotive Industry (00:05:10) Analogy of Automotive and Medical Fields (00:06:27) Three P's of Business (00:08:31) Market Differences: Tale of Two Cities (00:09:40) Demographics and Market Understanding (00:11:02) Adapting Strategies for Different Markets (00:15:35) Customer Service Approach in Monteagle (00:16:34) Community Engagement Strategies (00:20:06) Challenges of Remote Management (00:21:00) Marketing and Community Presence (00:22:00) Geofencing Marketing Tactics (00:22:39) Billboard Advertising Insights (00:24:04) Reputation Management Challenges (00:28:06) Building Customer Trust (00:29:56) Employee and Customer Care Philosophy (00:32:47) Business Name Evolution (00:33:28) Customer Experience and Joy (00:36:07) Upgrading Facilities for Service (00:36:29) Importance of Cleanliness (00:38:03) Thanks to our Partners, NAPA Auto Care, NAPA TRACS and Automotive Management Network Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -Special episode collections: https://remarkableresults.biz/collections The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/ Click to go to the Podcast on Remarkable Results Radio

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/ Check out their podcast here: https://autorepairmarketing.captivate.fm/ If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind Visit ShopMarketingPros.com/chris to partner with a team that understands your business. Because every great shop deserves marketing that’s just as great. Check out their podcast here: https://autorepairmarketing.captivate.fm/ If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermindIn To listen to more episodes, make sure and go over to iTunes and or Spotify. Don't forget to rate and review us! Connect with Chris: AutoFix-Auto Shop Coaching www.autoshopcoaching.com www.aftermarketradionetwork.com 940-400-1008 Facebook: https://www.facebook.com/AutoFixAutoShopCoaching YouTube: https://bit.ly/3ClX0ae Email Chris: [email protected] NO SHOW NOTES YET The Aftermarket Radio Network Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook Click to go to the Podcast on Remarkable Results Radio

Thanks to our Partners, NAPA TRACS, and Today's Class Recorded at the TST Big Event, industry trainers Eric Ziegler and Pete Meier dive into the growing challenges technicians and shop owners face in staying current with technology and why continuous education is no longer optional. The conversation highlights key issues including the liability risks of inadequate training, the double-edged sword of social media as an information source, and the power of peer-to-peer knowledge sharing. Eric and Pete also stress the importance of actively applying what’s learned, not just passively consuming information, and how networking with other professionals can accelerate growth. Eric Ziegler, EZ Tech Mentors. Eric’s previous episodes HERE. Pete Meier, Training Manager, Dorman Products. Pete’s other episodes HERE Show Notes: Watch Full Video Episode TST Big Event 2025: https://www.tstseminars.org/ Introduction to the Episode (00:00:00) Overview of Training Importance (00:01:03) Cultural Shift in Training (00:03:04) Incentivizing Training (00:04:08) Training Formats and Challenges (00:05:00) Technician Growth and Retention (00:06:55) Advocating for Continuing Education (00:07:40) Financial Commitment to Training (00:08:20) Cultural Commitment to Education (00:09:24) Awareness of Training Resources (00:10:09) Networking at Training Events (00:11:19) Building a Positive Training Culture (00:12:52) Value of Training Experiences (00:14:04) Networking Importance (00:14:38) Training Takeaways (00:14:59) Building a Training Culture (00:18:56) Mentorship in the Industry (00:19:05) Service Information Awareness (00:21:50) Consequences of Ignoring Updates (00:22:39) Importance of Accurate Training (00:26:02) Battery Maintenance and Diagnostics (00:28:17) Technician Homework (00:30:53) Social Media's Role in the Industry (00:31:22) Generational Changes in Automotive Skills (00:33:30) Quality vs. Price in Automotive Services (00:36:40) Vetting Information Sources (00:38:24) Making Training Practical (00:41:19) The Forgetting Curve (00:42:19) Taking Action on Learning (00:43:05) Business Perspective on Training (00:43:43) Changing Technician Compensation (00:44:53) Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Connect with the Podcast: -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on X: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -Special episode collections: https://remarkableresults.biz/collections The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/ Click to go to the Podcast on Remarkable Results Radio

Thanks to our partner Promotive In this episode of Business by the Numbers, Hunt Demarest, CPA of Paar Melis and Associates, explores the details behind what former President Trump is calling the "largest tax cut in U.S. history." What’s actually in the proposed bill? Will any of it pass Congress? And most importantly, what could it mean for auto repair shop owners and other small business operators? Hunt unpacks what we know so far, what’s still uncertain, and how business owners can start thinking strategically. From potential expansions of the Child Tax Credit and QBI deduction to the controversial proposals of eliminating taxes on tips, overtime, and Social Security, this episode covers the key elements that matter most. Whether you’re looking to stay informed or proactively plan for future changes, this episode offers a grounded look at what’s on the table—and what’s likely to be left off. Key Takeaways: What’s included in the proposed 2025 tax cut and what’s still up for debateThe current status of the Child Tax Credit, QBI deduction, bonus depreciation, and SALT deduction capPotential elimination of taxes on Social Security income—and whether that’s realisticA breakdown of the proposed “Millionaire Tax” and its implications for high earnersWhy the talk of tax-free tips and overtime could create major planning opportunities for business owners What shop owners need to watch for and how to prepare as legislative discussions continue Thanks to our partner, Promotive It’s time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com. Paar Melis and Associates – Accountants Specializing in Automotive Repair Visit us Online: www.paarmelis.com Email Hunt: [email protected] Text Paar Melis @ 301-307-5413 Download a Copy of My Books Here: Wrenches to Write-OffsYour Perfect Shop The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill https://craigoneill.captivate.fm/ Click to go to the Podcast on Remarkable Results Radio

Thanks to our Partner, NAPA Autotech Training Matt Fanslow discusses ADHD (Attention Deficit Hyperactivity Disorder), which he refers to as a neurodivergent condition. He highlights the negative aspects of the condition, such as inattentiveness, hyperactivity, and impulsivity, but also emphasizes the positive "superpowers" associated with it, including hyperfocus, creativity, problem-solving, empathy, and high energy levels. Fanslow suggests these positive traits can be particularly beneficial in the automotive industry and encourages listeners to seek support and potential treatment, while also discussing the nuances and evolving perspectives on ADHD diagnosis and management, including the role of medication and alternative strategies. Contact Information Email Matt: [email protected] the Aftermarket A - Z YouTube Channel Subscribe & Review: Loved this episode? Leave a 5-star review on Apple Podcasts and Spotify The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/ Click to go to the Podcast on Remarkable Results Radio

So, you didn’t go to school for HR, and let’s be honest, hiring probably wasn’t what you dreamed about when you opened your shop. But here you are, needing to fill those bays and build a solid team. In this episode of the Auto Repair Marketing Podcast, Kim Walker is joined by Lisa Coyle of Promotive to break down what it takes to hire in today’s world, and spoiler alert: it’s all about marketing. From writing job posts that work to building a reputation techs want to work for, they cover everything you didn’t know you needed to know. You’ll discover why speed is your best friend, how your everyday shop culture is part of your recruiting strategy, and why treating candidates like customers is the game-changer most shop owners miss. Whether you’re hiring right now or just trying to build your bench, this episode is packed with smart advice, straight talk, and some seriously valuable insight into what works (and what doesn’t) when it comes to marketing your way to a great hire. Hit play, and get ready to turn hiring from a headache into a strength. 👊 Thank you to our friends at RepairPal for providing you with this episode. RepairPal’s Certified Network of shops is trusted by millions of customers each month. Learn more at RepairPal.com/shops. AppFueled makes marketing easy. It’s a CRM designed for auto repair shops with tools like segmentation, reminders, and even a call center. Don’t wait—get started today at appfueled.com Lagniappe (Books, Links, Other Podcasts, etc) Promotive Show Notes with Timestamps Introduction to the Podcast (00:00:01) The podcast is introduced as part of the aftermarket radio network.Guest Introduction (00:00:10) Kim welcomes Lisa Coil from Pro Motive and expresses excitement about the discussion.Personal Anecdote on Hiring (00:01:22) Kim shares her first impression of Lisa at an industry event and their delayed connection.Marketing and Hiring Discussion (00:02:22) Kim highlights the importance of marketing in attracting both customers and future team members.Childhood Reflections on Blue-Collar Work (00:03:31) Kim reflects on societal views of blue-collar jobs and their financial misconceptions.Recruitment Challenges in the Industry (00:04:33) Discussion on the shortage of skilled blue-collar workers and the need for effective marketing strategies.Understanding Headhunters vs. Recruiters (00:05:23) Lisa explains the difference between headhunters and recruiters in the hiring process.Recruitment Process Overview (00:06:45) Lisa describes the comprehensive services provided by headhunters, from job design to candidate negotiation.Common Hiring Problems for Shops (00:09:13) Lisa outlines key challenges shops face, emphasizing the importance of branding and speed in hiring.Importance of Speed in Hiring (00:09:41) Lisa stresses the need for quick responses to applicants to secure top talent.Marketing's Role in Job Descriptions (00:12:10) Discussion on how marketing strategies influence job titles and descriptions to attract candidates.Optimizing Job Listings for Mobile (00:13:04) Lisa advises shop owners to check how their listings appear on mobile devices for better visibility.Balancing Job Specificity and Attractiveness (00:15:28) Lisa talks about the need to balance specificity in job titles without deterring potential applicants.Job Posting Strategies (00:18:28) Discussion on effective places for shops to post job openings.Candidate Treatment (00:18:39) Advice on treating job candidates like customers for better recruitment.Data Capture Importance (00:18:47) Emphasis on capturing candidate data for future recruitment needs.Using Job Boards (00:19:55) Recommendations on utilizing various job boards for recruitment.Applicant Tracking Systems (00:20:51) Benefits of using applicant tracking systems for managing job applications.Building a Candidate Database (00:21:53) The importance of maintaining a database of potential candidates over time.Social Media for Recruitment (00:22:46) Using social media ads for recruitment and the challenges involved.Referral Programs (00:23:43) Encouraging employee referrals as a strategy for finding candidates.Team Referral Incentives (00:25:27) Impact of financial incentives on employee referrals for job candidates.Maintaining Candidate Connections (00:25:50) Importance of staying in touch with candidates for future opportunities.LinkedIn for Hiring (00:27:15) Discussion on the effectiveness of LinkedIn for hiring technicians.Marketing's Impact on Hiring (00:28:01) How a shop's marketing affects their ability to attract good candidates.Consumer Reviews Influence (00:28:56) The role of online reviews in shaping potential candidates' perceptions.Showcasing Company Culture (00:30:27) The significance of showcasing company culture to attract talent.Careers Page Importance (00:32:55) Discussion on the essential elements of a careers page for attracting talent.Website for Customers and Employees (00:33:44) Lisa shares insights on designing websites for both consumers and potential employees.Showcasing Team Members (00:36:04) Importance of displaying employees on the website to attract future talent.Training and Retention Strategies (00:37:12) Discussion on the significance of training and retaining employees after hiring.Engagement During Transition (00:38:20) Keeping candidates engaged between signing the offer and starting their new role.Making First Days Special (00:40:10) Ideas for creating memorable first-day experiences for new hires.Responding to Negative Reviews (00:43:16) Advice on handling negative feedback and its impact on employer branding.Reputation Management (00:45:24) The importance of maintaining a positive reputation as an employer.Finding Pro Motive (00:48:28) Information on how to connect with Pro Motive for hiring assistance.Closing Remarks (00:49:14) Wrap-up of the episode and encouragement to listen to future shows. How To Get In Touch Join The Auto Repair Marketing Mastermind Group on Facebook Meet The Pros Follow SMP on Facebook Follow SMP on Instagram Get The Ultimate Guide to Auto Repair Shop Marketing Book Email Us Podcast Questions or Topics Click to go to the Podcast on Remarkable Results Radio

Thanks to our Partners, NAPA Auto Care and NAPA TRACS The episode explores key strategies for improving technician retention in the automotive industry, focusing on work-life balance, continuous education, open communication, and positive workplace culture. David Boyes highlights the Today's Class app, which uses short, gamified, daily learning for technicians and service advisors to boost engagement. He also discusses his blog, An Automotive Shop Owner's Roadmap to Technician Retention, which outlines a six-step approach to retention, emphasizing culture, communication, and career development. David Boyes, President of ‘Today’s Class” An online learning organization that has been supporting the automotive industry for more than 20 years. David’s previous episodes HERE Show Notes Watch Full Video Episode Optimize training with Today’s Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today’s Class on the web at https://www.todaysclass.com/ https://www.todaysclass.com/blog/tips-recruit-talent-tech-shortage Introduction and Welcome (00:00:00) Engagement with Technicians (00:01:55) Gamification in Training (00:02:04) Daily Engagement Process (00:02:52) Continuous Education Importance (00:03:38) White Paper on Technician Retention (00:04:37) Overview of Retention Strategy Steps (00:04:47) Impact of Employee Turnover (00:07:10) Cultural Challenges in Retention (00:08:19) Sharing Success Stories (00:09:31) Building a Career Path (00:14:33) Developing a Retention Strategy (00:15:06) Unlimited PTO Discussion (00:16:11) Work-Life Balance Challenges (00:17:01) Importance of Training (00:18:05) Measuring Success (00:19:10) Seasonality in Business (00:20:25) Communication via the App (00:24:45) Company Evolution (00:24:04) Thanks to our Partners, NAPA Auto Care, NAPA TRACS and Automotive Management Network Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -Special episode collections: https://remarkableresults.biz/collections The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/ Click to go to the Podcast on Remarkable Results Radio

Thank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound Watch Full Video Episode In our Episode Today: Listeners will recall the Pilot Talk (Episode 34) with Austin Brumfield - and this time our host Craig O’Neill welcomes Austin’s amazing wife, Evangela, to the podcast! Evangela is a pilot, an Airframe and Powerplant Mechanic, and a missionary. As mentioned with Austin, the Brumfields are joining Arctic Barnabas Ministry’s (ABM) which will take them and their aviation skills to the remote regions of Alaska. ABM aims to support and encourage those who serve in Alaska, so they don’t decide to leave! Since do leave after confronting hardship and the remote nature of Alaska- it becomes unlikely for people who cannot leave their remote communities to develop trust with any future newcomers. The Word of the Day: Barnabas: Proper Noun Meaning: "son of encouragement” In the conversation listeners will enjoy hearing Evangela share and reflect on a number of topics including: Her passion for the mechanics of aircraft - and the importance of the A&P licenseWhat it is like communicating with your Certified Flight Instructor (CFI) - when you are married to your CFIHow speaking through the radio in a solo flight instills a sense of confidenceWhat it’s like to speak in front of churches to raise supportWhy raising support for living in Alaska is nearly twice as hard as other missionsCompelling details about the challenges of remote living and isolation felt by people in the remote regions of AlaskaAirplanes as a bridge for communicationAlso airplanes in general. We do talk a bit about airplanes… Those who know Craig, know that when he entered college out of high-school - he wanted to become a missionary pilot himself. Meeting the Brumfields later in life when he took up flight lessons in 2021 cultivated a new friendship and a new means to fuel that passion by supporting the Brumfields and welcoming them to share their story. At Speak Up - we believe stories adjacent to our industry prove to illustrate solutions for our day-to-day situations. A key takeaway from Evangela is for us to remember to be proactive about being a Barnabas in your part of the world! Don’t just wait to be called! And be prepared to go this distance necessary to support those who need support! We hope you’ll follow the Brumfield’s journey - details below! For more information on Arctic Barnabas Ministry - Check out their site: here You can follow Austin and Evangela on Facebook, where they post their updates and newsletters by clicking here Evangela shared a wonderful Youtube video that was produced recently regarding missions in Alaska. ABM serves some of the individuals in the video so it's a great way to visualize the people, places, and need for ABM in Alaska. You can watch it by clicking here. Thank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound: The Institute at WeAreTheInstitute.com. "Stop stressing over your business, you deserve a good night's sleep. The Institute’s coaching helps you achieve success and financial peace. AutoFlow at AutoFlow.com. Your partner in technology, Autoflow consolidates your client interactions - before, during and after the visit to a single thread. Learn more at Autoflow.com AutoLeap at AutoLeap.com. Are you tired of juggling multiple tools to manage your auto repair shop? Say hello to the streamlined efficiency of AutoLeap, the #1 all-in-one Auto Repair Shop Management Software! Shop Dog Marketing at Shop Dog Marketing.com. "Want to see your auto repair shop thrive? Let Shop Dog Marketing be your guide. Our customer-first approach, combined with AI-driven creative content, ensures top rankings. In-Bound at CallInBound.com. Cover your communication needs and revolutionize your auto repair business with AI-driven call analytics from InBound. Contact Information Email Craig O'Neill: [email protected] Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Click to go to the Podcast on Remarkable Results Radio

Thanks to our Partners, NAPA TRACS, and Today's Class Recorded at the NAPA Now Conference celebrating NAPA Auto Care’s 100th anniversary, Jason Rainey, Vice President of NAPA Auto Care, and Matt Crumpton, Director of Program Development, introduce the Team Tool Rebate program, which helps technicians manage tool debt while providing shops with funds to reward and retain talent. The conversation also emphasized NAPA’s apprenticeship and training programs, showcasing the company's commitment to education, workforce development, and genuine partnerships. Rainey and Crumpton highlight NAPA’s dedication to listening to its Auto Care members and delivering solutions that go beyond parts, aiming to uplift the industry through support, innovation, and strong shop culture. Matt Crumpton, Director of Program Development, NAPA Auto Care Jason Rainey, Vice President NAPA Auto Care. Jason’s previous episodes HERE Show Notes: Watch Full Video Episode Introduction to NAPA NOW Conference (00:00:00) Training Focus at NAPA NOW (00:05:07) Introduction of Team Tool Rebate (00:06:22) The Concept Behind Team Tool Rebate (00:07:33) Allocation Process for Rebate Funds (00:10:59) Creating a Positive Shop Culture (00:12:25) Rebate Program Impact (00:15:02) Strengthening Relationships with Members (00:15:59) Understanding NAPA's Programs (00:17:08) Partnerships in the Automotive Industry (00:17:56) Team Tool Rebate Launch (00:19:51) Celebrating Partnerships (00:21:28) Engaging Technicians (00:22:17) Listening to Member Feedback (00:23:13) Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Connect with the Podcast: -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on X: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -Special episode collections: https://remarkableresults.biz/collections The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/ Click to go to the Podcast on Remarkable Results Radio

Thanks to our partner Promotive Credit card fees are eating into shop owners' profits — but should you be passing those costs onto customers? In this episode of Business By The Numbers, Hunt revisits the hot-button topic and shares what’s changed since 2021. Key Points: Why more shops are experimenting with credit card surcharges todayReal-world results from shops that do charge fees — and those that don’tThe hidden dangers of incentivizing cash paymentsHow pricing strategy impacts customer loyalty and shop profitabilityHunt’s no-BS recommendation for handling credit card costs in 2025 Thanks to our partner, Promotive It’s time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com. Paar Melis and Associates – Accountants Specializing in Automotive Repair Visit us Online: www.paarmelis.com Email Hunt: [email protected] Text Paar Melis @ 301-307-5413 Download a Copy of My Books Here: Wrenches to Write-OffsYour Perfect Shop The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill https://craigoneill.captivate.fm/ Click to go to the Podcast on Remarkable Results Radio