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Have you checked out Joe's Latest Blog?
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By Joe Marconi in Joe's Blog7There are many things to consider when creating a marketing plan. Among them are establishing a budget, what forms of media should be used, and whether traditional advertising, such as TV, radio, and print, is still relevant. And of course, how much should be allocated to social media and digital advertising?
All the above are essentials to any marketing plan. However, the first step is ensuring that you have a healthy workplace and that your employees understand your company’s culture and the overall mission and vision.
We all know that happy employees create happy customers. No form of advertising can overcome a toxic workplace with unhappy employees. If your employees are not creating an amazing customer experience, your marketing plan will not work.
Advertising and marketing may bring in customers, but the people in your company creating an amazing customer experience will be the most important component of your marketing plan. It’s the customer experience that sells work and gives the customer a reason to return.
Creating an amazing employee experience, which creates an amazing customer experience, is also the most cost-effective part of your marketing plan. In fact, it cost next to nothing.
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By Joe Marconi
With the difficulty auto repair shops have these days finding quality techs, I thought it would be a good idea to share our ideas on what ways have worked for you.
Please post what has worked for you in the past when looking to hire a technician.
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By carmcapriotto
Did you know the data portion of Digital Vehicle Inspections is the least important piece of the process? It's about communication with the customer and using DVI as a tool to drive revenue. Craig O’Neill, VP of Training, Autotextme.com. Listen to Craig’s previous episodes HERE Key Talking Points
DVI is a data collection tool- ‘digital’ is the mode, and the data is the least important piece; it’s about the customers that are driving the car that is the most important part. What is their use of the vehicle? What is your communication training for advisors? Level 1 is basic customer information, Level 2 is transactional data about the vehicle, Level 3 is relationship building with listening and asking open-ended questions. Failure- processes and procedures, top-down support, data DVI as a part of your CRM (Client Relations Management)- CRM has three main components, orientation, information (subject to availability, quality, depth ... this is where DVI's are in this format, and configuration (structures incentives and controls) Performing inspections is NOT what drives more revenue. 300% rule- 100% of vehicles get inspected, 100% of the findings get estimated, 100% of estimated items get presented to the customer
Connect with the Podcast: Aftermarket Radio Network Subscribe on YouTube Visit us on the Web Follow on Facebook Become an Insider Buy me a coffee Important Books Check out today's partners: Set your sights on Las Vegas in 2022. Mark your calendar now … November 1-3, 2022, AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at AAPEXSHOW.COM/WEBINAR. Shop-Ware: More Time. More Profit. Shop-Ware Shop Management getshopware.com
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
We're live at ASTE 2022 with John Firm, and together we have brainstormed 12 “Conference Rules” for when you attend in-person events. Preparation happens before you even step foot into the event and goes on long after it is over. John Firm, Firm Automotive, Fort Worth, TX Key Talking Points
Smile/Hugs Bring business cards Networking Introduce yourself, meet every vendor Credit card balance Meet your neighbors Come humble Come prepared, writing materials for notes Meet the trainer Participate in the extra activities Befriend someone Go home. practice, implement, share, and stay connected
Connect with the Podcast: Aftermarket Radio Network Subscribe on YouTube Visit us on the Web Follow on Facebook Become an Insider Buy me a coffee Important Books Check out today's partner: Learn more about NAPA AutoCare and the benefits of being part of the NAPA family by visiting www.NAPAAutoCare.com
Click to go to the Podcast on Remarkable Results Radio
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By Joe Marconi
I was speaking with a few shop owners last week at the Elite Fly with the Eagles conference. They were telling me that they are down a technician, and while the other techs are pitching in and doing a great job at getting the work done, one of their fears is tech burnout.
I guess being busy is a blessing, but at what cost? What are you seeing at your shops? Is tech burnout a real issue?
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