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VW veteran Fleger is new sales chief at Skoda


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    • By carmcapriotto
      Have you thought about developing relationships with your customers and how they happen organically, intentionally, or not at all? Are your service advisors making that human connection daily? I’m joined by Kay Miller, author of “Uncopyable Sales Secrets: How to Create an Unfair Advantage and Outsell Your Competition.” Kay simplifies sales to a basic level that anyone can benefit from. In Kay’s early days in sales, she worked for Walker Exhaust and earned the moniker ‘Muffler Mama’. If you’re interested in reading a free chapter of her book, head to the show notes for the link. Or find her book on the books page on remarkableresults.biz
      Kay Miller, Author of "Uncopyable Sales Secrets", Free Chapter HERE
      Key Talking Points
      Take the uncopyable framework and apply it to sales! Young women in the industry- selling through distribution, didn’t have ‘credibility’ and didn't fully understand the product from their perspective. She asked to be taught how to install a muffler. ‘Muffler Mama’ Sales is a people business, no matter what product you're selling Sales, in general, is all about being uncomfortable and talking to strangers If you can make a human connection, that helps you get over the fear because the only way to truly get over being fearful of something is to do it Think of your target market as your moose, and that's who you want spend time building relationships with, attracting them, and pursuing and building a relationship so that you can get ongoing repeat sales and referrals The more you can know your client, the better chance you have of that kind of relationship s When you're talking to a customer, ask the questions that will get them talking. That is one of the biggest ways to build trust Listening and letting silence happen while the customer thinks about this, educating them and then saying, what do you think, or getting them to talk is huge in building trust It’s about studying the person and learning just beyond what they say but looking for actual clues  If you're never afraid, that's kind of a bad sign, you're not pushing your limits, so do something that scares you  Observe what you see other people doing. You can also just think about something that you can do to be unique The target market is your ideal customer- help them get what they want  
      Connect with the Podcast:
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      Subscribe on YouTube
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      Important Books
      Check out today's partners:
             
      Set your sights on Las Vegas in 2022. Mark your calendar now … November 1-3, 2022, AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at AAPEXSHOW.COM/WEBINAR.

      More Time. More Profit. Transform your shop at getshopware.com/carm


      Click to go to the Podcast on Remarkable Results Radio
    • By carmcapriotto
      Guest host and shop tour with Jimmy Alauria, 3A Automotive and Diesel Repair, Phoenix, AZ. Does your shop have individual unicorn employees? Or does it have a team with leaders? Dive into his Organizing Board comprised of 7 divisions.
      Jimmy Alauria, 3A Automotive and Diesel Repair, Phoenix, AZ. Jimmy's previous episodes HERE
      Key Talking Points
      Are you too consumed looking for a ‘unicorn’ employee? Is there a shortage? Technician surveys- easier to communicate and find new hires.  Techs want to work in an organized shop- you need a structure for each role that can be referenced  When Jimmy took over the shop from his family his ‘unicorn’ left Numbers don't tell a story, they tell trends over time Shop flow chart- a system that works and can be followed Organizing Board from Left to Right- Blue - Executive Division, Gold - Communication Division, Purple - Marketing & Sales Division, Pink - Finance Division, Green - Production Division, Grey - Quality Control Division, Yellow - Public Relations Division. 7 divisions with executives, brings accountability and trust  
      Connect with the Podcast:
      Aftermarket Radio Network
       
      Subscribe on YouTube
      Visit us on the Web
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      Become an Insider
      Buy me a coffee
      Important Books
      Check out today's partner:
      Dorman gives people greater freedom to fix vehicles by constantly developing new repair solutions that put owners and technicians first. Take the Dorman Virtual Tour at www.DormanProducts.com/Tour
       

      Click to go to the Podcast on Remarkable Results Radio
    • By Joe Marconi
      Digital Vehicle Inspections (DVI) are becoming more and more common these days. I think this is a good thing. 
      What I am concerned about is how the the DVI report is being used.  I am not a fan of sending the digital report to the customer to be used in place of the service advisor speaking and explaining the results of the report first.  Would a doctor send the MRI, lab tests, and x-rays directly to the patient without the doctor first discussing the results?  In fact, there are times when the doctor never shows the report results. 
      In my opinion, the DVI is a tool, and it's not meant to take the place of good old fashion person to person discussion, which is called customer service.
      Agree? Disagree?  
       
    • By Joe Marconi
      We are well into the month of April, which means the first quarter is over.  Time to review the year-to-date sales and profits,  and realign your goals.
      From what I am hearing, in general, shops are doing well, even though the winter for some shops experienced a slight slow-down in sales.
       How did your shop do the three months of 2022, and how do you project the year to turn out? 
    • Advertise your services or products to passers-by attracting them towards your business
    • By carmcapriotto
      How often do you have an outside perspective on your business to offer improvement ideas? What about 35 outside perspectives? Last month Brian Weeks hosted a team of shop owners from his peer group, from around the country, to dig deep into his business. Keep listening to find out what helpful tips and insights they offered and what they learned from each other.
       
      Brian Weeks, ATC Auto Center, Augusta, GA. Listen to Brian's previous episodes HERE
      Craig Noel, Sun Automotive, Springfield, OR. Listen to Craig's previous episodes HERE
      Gary Pontious Jr, Toledo Auto Care, Toledo, OH. Listen to Gary's previous episodes HERE
      Brett Beachler, Beachler's Vehicle Care & Repair, Peoria, IL. Listen to Brett's previous episodes HERE
      Key Talking Points
      A few months prior to the meeting Brian opened his books to a small “Advanced Team” (marketing, processes, culture, ROs) “Advanced Team” observed for a full day. The second day is implementation and meetings with everyone involved. People are assigned ‘tasks’ (facility, management system etc).  Accountability groups for areas that need to be focused on- continual process based on needs Coming to help, not to make you feel bad Shows the opportunity Don't think you are on an island and doing a good job- build the bridges and have your iron sharpened with the help of others Your competitor is the person that is better than you Family culture is a testament to Brian’s leadership The networking during the dinners, lunches, breaks is just as important as the meetings The exposure of your weaknesses/opportunities of your leadership/procedures. Then your ability to grow from it. Always walk away learning something  
      Connect with the Podcast
       
      Aftermarket Radio Network
      Subscribe on YouTube
      Visit us on the Web
      Follow on Facebook
      Become an Insider
      Buy me a coffee
      Important Books
      Check out today's partners:
      More Time. More Profit. Shop-Ware Shop Management getshopware.com

      See how Broadly can help YOU grow your auto shop. getbroadly.com/chat
       
      Click to go to the Podcast on Remarkable Results Radio


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