Friends Tribute to Maylan Newton [CC115]
-
Available Subscriptions
-
Have you checked out Joe's Latest Blog?
-
By Joe Marconi in Joe's Blog0 commentsIt always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
-
-
Similar Topics
-
By carmcapriotto
July’s here, and while the calendar might look quiet, your marketing shouldn’t be! In this episode of the Auto Repair Marketing Podcast, Brian Walker and Caroline Legrand share real strategies to keep your shop top of mind and your bays full during the summer slowdown.
From summer travel prep and college car check-ins to back-to-school drives and fun offbeat holidays like Chicken Wing Day and Tattoo Day, this episode is packed with creative, low-effort ways to stay connected with your community.
You’ll also learn how to use slower days to plan, boost team morale, and build content that connects.
Hit play, get inspired, and keep that summer momentum rolling! ☀️
Thank you to our friends at RepairPal for this episode. RepairPal will introduce your shop to new customers through repairpal.com, the largest site for auto repair. Learn more at
RepairPal.com/shops.
Declined repairs don’t have to be lost revenue. AppFueled’s call center schedules follow-up calls and equips your team with everything they need to close the deal. Get started now at appfueled.com
Lagniappe (Books, Links, Other Podcasts, etc)
July Social Media Content Topics
Days of the Year
National Calendar
Show Notes with Timestamps
Preparing for July Marketing (00:00:25) Discussion on the importance of planning marketing strategies for July, focusing on themes like freedom and summer safety. Engaging with the Community (00:01:10) Emphasis on keeping customers engaged during a slow month and using social media effectively. Back to School Promotions (00:02:04) Importance of early planning for back-to-school promotions and community involvement in school supply drives. Vehicle Maintenance for College Students (00:03:22) Encouraging vehicle check-ups for college students returning home for summer before heading back to school. Utilizing CRM for Client Communication (00:04:40) Using customer relationship management tools to remind clients about vehicle maintenance for college students. Busy Summer Months (00:05:26) Advice on managing busy summer months and scheduling maintenance during slower periods in August and September. Summer Safety and Vehicle Maintenance (00:06:37) Highlighting the importance of vehicle safety checks during the hot summer months. Creative Marketing Ideas for July (00:07:08) Suggestions for fun marketing content ideas, including engaging with technicians during slower days. National Days and Events (00:09:09) Discussion on leveraging national days and events for creative marketing strategies in July. Community Engagement through Sports (00:10:45) Using local sports events to engage the community and promote the shop through giveaways or themed events. Sponsorship Mention - RepairPal (00:11:27) Highlighting the benefits of being part of the RepairPal certified network for auto repair shops. Sponsorship Mention - App Fueled (00:12:26) Introduction to App Fueled and how it can enhance customer loyalty for auto repair shops. International Chicken Wing Day (00:13:29) Ideas for celebrating International Chicken Wing Day with team cookouts and social media engagement. Local Wing Joints (00:14:36) Discusses supporting local wing restaurants instead of chains and engaging with the community. Air Conditioning Appreciation Day (00:15:29) Highlights a creative marketing opportunity related to air conditioning services in July. 4th of July Promotions (00:15:42) Ideas for engaging with the community during Independence Day celebrations and events. National Workaholics Day (00:16:00) Celebrating dedicated employees who go above and beyond in their work. Social Media Trends (00:16:11) Explores a social media video trend showcasing employee arrival times at the shop. Father-Daughter Walk Day (00:17:30) Encourages sharing personal stories to build trust with customers through family connections. Food-Related National Days (00:18:08) Lists various food-themed days in July for potential marketing content. Collector Car Appreciation Day (00:18:43) Promotes showcasing unique collector cars that shops work on. Cheer Up the Lonely Day (00:19:56) Encourages shops to engage with lonely customers and give back to the community. National Tattoo Day (00:20:14) Engaging social media campaign idea involving employees’ tattoos and their meanings. National Ugly Truck Day (00:20:46) Celebrating unique or old trucks associated with the shop and creating engaging content. National Hire a Veteran Day (00:21:48) Showcasing and appreciating veteran employees within the shop. All or Nothing Day (00:22:13) A brainstorming prompt for creative marketing ideas related to repair orders. Campaign Ideas Discussion (00:22:49) Overview of social media campaign strategies for engaging customers. Engaging Summer Campaigns (00:23:40) Ideas for interactive summer-themed campaigns to connect with customers. Importance of Year-Round Marketing (00:24:53) Emphasizes consistent marketing efforts to maintain business during slow periods.
How To Get In Touch
Join The Auto Repair Marketing Mastermind Group on Facebook
Meet The Pros
Follow SMP on Facebook
Follow SMP on Instagram
Get The Ultimate Guide to Auto Repair Shop Marketing Book
Email Us Podcast Questions or Topics
Click to go to the Podcast on Remarkable Results Radio
-
By carmcapriotto
The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.
Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/
Check out their podcast here: https://autorepairmarketing.captivate.fm/
If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind
Visit ShopMarketingPros.com/chris to partner with a team that understands your business. Because every great shop deserves marketing that’s just as great.
Check out their podcast here: https://autorepairmarketing.captivate.fm/ If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermindIn
To listen to more episodes, make sure and go over to iTunes and or Spotify.
Don't forget to rate and review us!
Connect with Chris:
AutoFix-Auto Shop Coaching
www.autoshopcoaching.com
www.aftermarketradionetwork.com
940-400-1008
Facebook: https://www.facebook.com/AutoFixAutoShopCoaching
YouTube: https://bit.ly/3ClX0ae
Email Chris: [email protected]
NO SHOW NOTES YET
The Aftermarket Radio Network
Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion
Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.
The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.
The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.
Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.
Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.
#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook
Click to go to the Podcast on Remarkable Results Radio
-
By carmcapriotto
Thanks to our Partners, NAPA TRACS, and Today's Class Recorded at the TST Big Event, industry trainers Eric Ziegler and Pete Meier dive into the growing challenges technicians and shop owners face in staying current with technology and why continuous education is no longer optional. The conversation highlights key issues including the liability risks of inadequate training, the double-edged sword of social media as an information source, and the power of peer-to-peer knowledge sharing. Eric and Pete also stress the importance of actively applying what’s learned, not just passively consuming information, and how networking with other professionals can accelerate growth.
Eric Ziegler, EZ Tech Mentors. Eric’s previous episodes HERE.
Pete Meier, Training Manager, Dorman Products. Pete’s other episodes HERE
Show Notes:
Watch Full Video Episode TST Big Event 2025: https://www.tstseminars.org/ Introduction to the Episode (00:00:00) Overview of Training Importance (00:01:03) Cultural Shift in Training (00:03:04) Incentivizing Training (00:04:08) Training Formats and Challenges (00:05:00) Technician Growth and Retention (00:06:55) Advocating for Continuing Education (00:07:40) Financial Commitment to Training (00:08:20) Cultural Commitment to Education (00:09:24) Awareness of Training Resources (00:10:09) Networking at Training Events (00:11:19) Building a Positive Training Culture (00:12:52) Value of Training Experiences (00:14:04) Networking Importance (00:14:38) Training Takeaways (00:14:59) Building a Training Culture (00:18:56) Mentorship in the Industry (00:19:05) Service Information Awareness (00:21:50) Consequences of Ignoring Updates (00:22:39) Importance of Accurate Training (00:26:02) Battery Maintenance and Diagnostics (00:28:17) Technician Homework (00:30:53) Social Media's Role in the Industry (00:31:22) Generational Changes in Automotive Skills (00:33:30) Quality vs. Price in Automotive Services (00:36:40) Vetting Information Sources (00:38:24) Making Training Practical (00:41:19) The Forgetting Curve (00:42:19) Taking Action on Learning (00:43:05) Business Perspective on Training (00:43:43) Changing Technician Compensation (00:44:53)
Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Connect with the Podcast: -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on X: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -Special episode collections: https://remarkableresults.biz/collections The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/
Click to go to the Podcast on Remarkable Results Radio
-
Episode 216 - Can You Achieve High Performance Through Coaching with Cecil Bullard and Michael SmithBy Changing The Industry
Episode 216 - Can You Achieve High Performance Through Coaching with Cecil Bullard and Michael Smith
-
-
By JustTheBest
Premium Member Content
This content is hidden to guests, one of the benefits of a paid membership. Please login or register to view this content.
-
-
-
Our Sponsors
Recommended Posts
Create an account or sign in to comment
You need to be a member in order to leave a comment
Create an account
Sign up for a new account in our community. It's easy!
Register a new accountSign in
Already have an account? Sign in here.
Sign In Now