Quantcast
Jump to content

Recommended Posts

Posted

Curious about how BNI can transform your auto repair shop's success? Discover the secrets to building powerful referral networks, creating meaningful connections, and turning BNI meetings into your most valuable sales opportunity.

In this episode, Brian and Kim Walker sit down with BNI expert Steve Hand to explore how BNI can help you fill your bays, streamline your networking, and grow your business through strategic partnerships. From finding the perfect chapter to mastering the art of specific referrals, you'll learn actionable tips for making the most of your BNI membership.

Ready to elevate your shop’s networking game and drive more customers through your doors?

Hit play now and unlock the potential of BNI for your business!

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops

Lagniappe (Books, Links, Other Podcasts, etc)

https://www.bni.com/ 

How To Get In Touch With The Guest

https://www.linkedin.com/in/shand/ 

https://trianglebni.com/en-US/index 

Show Notes with Timestamps

  • Introduction to BNI (00:00:10) Brian introduces the podcast and welcomes Steve Hand, a BNI expert.
  • Reconnecting After Years (00:00:52) Steve and Brian reminisce about their long-standing friendship and connection.
  • The Importance of BNI (00:01:55) Discussion on why BNI is essential for auto repair businesses and its benefits.
  • Understanding BNI (00:02:32) Steve explains what BNI is and how it helps businesses succeed through collaboration.
  • Weekly Sales Meetings (00:03:14) Steve emphasizes BNI meetings as crucial weekly sales meetings for businesses.
  • Looking for Opportunities (00:03:28) Steve discusses how to identify potential customers during networking.
  • Building Relationships (00:05:38) Importance of personal connections and understanding each other’s backgrounds in BNI.
  • 1-to-1 Meetings (00:06:21) Brian and Steve talk about the significance of one-on-one meetings in BNI.
  • Activating Relationships (00:07:30) Steve shares strategies for nurturing relationships to enhance networking effectiveness.
  • Referral Processes (00:08:19) Steve explains how to recognize opportunities for referrals within your network.
  • Gratitude to RepairPal (00:09:17) Brian thanks RepairPal for sponsoring the episode and highlights its benefits.
  • Personal Experiences in BNI (00:10:16) Kim shares her experience of being in two separate BNI groups with Brian.
  • Themed Referral Campaigns (00:10:59) Steve discusses the effectiveness of themed referral campaigns in BNI.
  • Trial and Error in Networking (00:11:41) Steve reflects on learning through trial and error to improve referral requests.
  • Sticking to a Campaign (00:12:42) Steve explains the importance of consistency in referral campaigns for better results.
  • Story of a Soccer Mom (00:13:01) Discussion about a successful vehicle repair story involving a soccer mom.
  • BNI Presentation Challenges (00:13:14) Addressing difficulties in creating unique 62-second presentations for BNI meetings.
  • Finding the Right Market (00:14:21) A pizza shop owner shifts focus from weddings to catering for pharmaceutical reps.
  • Starting BNI Groups (00:15:56) Advice for shop owners interested in starting BNI groups in their towns.
  • County Lines and BNI (00:16:28) Understanding how county lines affect the establishment of BNI chapters.
  • Becoming a Connector (00:17:18) Benefits of starting a BNI group and becoming a key connector in the community.
  • Choosing the Right BNI Group (00:17:56) Guidance on selecting the right BNI chapter in areas with multiple options.
  • Finding Suitable BNI Chapters (00:19:17) Encouragement to use the official BNI website for locating chapters.
  • Collaboratin Among Non-Competing Businesses (00:20:24) Discussion on how non-competing businesses can collaborate effectively within BNI.
  • Value of BNI Membership (00:23:02) Addressing common objections regarding the financial and time investment in BNI.
  • Success Stories from BNI (00:24:45) Highlighting a general contractor's significant business growth through BNI participation.
  • Introduction to BNI Benefits (00:25:28) Discussion on how a mechanic benefited from being part of a BNI group.
  • Overview of BNI Meetings (00:26:06) Description of the typical structure and agenda of a BNI meeting.
  • Networking Process (00:26:54) Explanation of how networking occurs during BNI meetings, including introductions.
  • Referrals and Testimonials (00:27:48) Insight into how referrals are shared and the importance of accountability in BNI.
  • Tips for Effective Networking (00:28:39) Advice on being specific when asking for referrals and networking.
  • Public Speaking Growth (00:30:15) Personal experiences on how BNI helped individuals improve public speaking skills.
  • Visitor Experience in BNI (00:31:30) Encouragement for newcomers to visit BNI chapters before committing to membership.
  • Contact Information for BNI (00:32:10) Details on how to reach Steve Hand for inquiries about BNI in North Carolina.
  • Closing Remarks (00:32:45) Appreciation for the guest and sponsor, and a call to action for listeners.

How To Get In Touch

Group - Auto Repair Marketing Mastermind

Website - shopmarketingpros.com 

Facebook - facebook.com/shopmarketingpros 

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros 

Questions/Ideas - [email protected] 

Thanks to our partner, RepairPal. Visit the Web HERE

Aftermarket Radio Network

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.

Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.

Click to go to the Podcast on Remarkable Results Radio



Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
  • Available Subscriptions

  • Have you checked out Joe's Latest Blog?

         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
  • Similar Topics

    • By Changing The Industry
      Why Success in Business Requires Sacrificing Comfort
    • By Joe Marconi
      As a former shop owner turned business coach, this is a topic that I see often: A shop takes the time to establish their true labor rate, and in many cases, raises their labor rate significantly.  While they get a short-term boost in labor profit, the long-term results are mediocre, at best. Why?
      One of the reasons is that the cost of doing of business has also increased, along with payrolls, and in many cases, at a faster rate then the rising labor rates. And then there is the issue with poor productivity. 
      Has this happen to you and what are your strategies to maintain needed profits? 
    • By carmcapriotto
      Want to make your February marketing a win for your auto repair shop? Join Brian Walker and Caroline LeGrand as they share engaging, practical ideas for February’s marketing—from fun Valentine's Day campaigns that show love to your customers and vehicles, to creative ways to highlight your shop's culture.
      Get tips on using National Days to boost engagement, from "Doggy Date Night" to “Random Acts of Kindness Week,” and learn how to connect with your local community, honor shop anniversaries, and run themed giveaways that your customers will remember. Whether you’re promoting winter maintenance, preparing for tax season, or tapping into February’s spirit, this episode has everything you need to make February marketing easy, effective, and engaging.
      Tune in now and discover how to keep your shop top-of-mind this February and beyond!
      Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops
      Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for professional auto repair businesses. Visit Appfueled.com to get started today. Keep your shop top of mind on the mobile device they love.
      Lagniappe (Books, Links, Other Podcasts, etc)
      https://shopmarketingpros.com/126 - Preparing For January’s Marketing 
      https://www.daysoftheyear.com/
      https://www.nationaldaycalendar.com/ - Topics for February
      How To Get In Touch
      Group - Auto Repair Marketing Mastermind
      Website - shopmarketingpros.com 
      Facebook - facebook.com/shopmarketingpros 
      Get the Book - shopmarketingpros.com/book
      Instagram - @shopmarketingpros 
      Questions/Ideas - [email protected] 
      Click to go to the Podcast on Remarkable Results Radio
    • By Changing The Industry
      Why Your Auto Repair Shop Needs Strong Leadership During A Transition
    • By Changing The Industry
      Delegation Secrets For Overcoming Growth Barriers in Business #podcast #autorepairbusiness


  • Our Sponsors



×
×
  • Create New...