How To Make Your Brand Stand Out [E121] - The Auto Repair Marketing Podcast
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By Joe Marconi in Joe's Blog0 commentsIt always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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By Joe Marconi
Premium Member Content
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By carmcapriotto
In this episode, we’re diving into the powerful concept of creating a shared vision and how a lack of clarity could be holding your shop back from real growth.
I’ll walk you through what I learned in a deep dive after my own leadership team challenged me to cast a vision that reaches every level of our company. We’ll talk about how to get out of the “small thinking” trap, how to define your goals with laser precision, and why your employees need to see, feel, and believe in the same future you do.
Plus, I’ll share real tools, like how to craft your vision statement, how to communicate it across your team, and how to create a business where everyone’s pulling in the same direction.
If you want to stop playing small and start building something truly great, this episode is for you.
Thank you to our friends at RepairPal for providing you this episode. RepairPal will help you grow your auto business and you can learn more at RepairPal.com/shops.
Declined repairs don’t have to be lost revenue. AppFueled’s call center schedules follow-up calls and equips your team with everything they need to close the deal. Get started now at appfueled.com
Lagniappe (Books, Links, Other Podcasts, etc)
EOS One
Vivid Vision: A Remarkable Tool For Aligning Your Business Around a Shared Vision of the Future - Cameron Herold
The Vision Driven Leader - Michael Hyatt
Stop Delaying Your Dreams: Time to Take Action
Show Notes with Timestamps
Introduction and Sponsors (00:00:01) Overview of the podcast and thanks to sponsors RepairPal and App Fuel. Creating a Shared Vision (00:00:10) Brian discusses the importance of establishing a shared vision for the company. Leadership Team Meetings (00:01:13) Details about offsite leadership meetings and the exercise called "the one thing." Feedback and Growth (00:02:08) Brian reflects on receiving feedback from his leadership team and its impact on personal growth. Shifting Mindset on Growth (00:03:07) Brian shares his fears about growth and how he overcame them to embrace larger ambitions. Disney's Service Model (00:04:17) Comparison of Disney's customer service model to his company's approach to client service. Processes and Procedures (00:05:26) Discussion on the importance of processes in maintaining service quality while growing. Inbound Marketing Strategy (00:07:25) Brian explains the effectiveness of inbound marketing in attracting clients. Outbound Sales Shift (00:09:26) Introduction of outbound sales strategies and the team's initial reactions to the change. Creating a Shared Vision Deep Dive (00:10:34) Brian's focus on developing a shared vision after receiving feedback from his leadership team. Researching Shared Vision (00:11:42) Challenges in finding resources on creating a shared vision and discovering related literature. Book Recommendations (00:12:42) Brian reviews two books on vision creation and his thoughts on their content. Simplicity of Creating Vision (00:13:34) Brian concludes that creating a shared vision is simpler than expected, emphasizing clarity. Vision, Mission, and Values Explained (00:14:45) Brian differentiates between vision, mission, and values with a practical example. Big Dreams and Ambitions (00:15:45) Brian discusses the importance of dreaming big and outlines a fictional company's ambitious goals. Vision, Mission, and Values (00:16:48) He explains the significance of having a clear vision, mission, and values for a successful organization. Sponsor Message: RepairPal (00:17:48) Introduction to RepairPal and its services that help auto repair shops attract tech-savvy customers. Sponsor Message: App Fuel (00:18:48) Overview of App Fuel's customer loyalty app designed for auto service shops to enhance customer retention. Core Values and Their Importance (00:19:57) Brian shares his realization of the value of core values in decision-making and company culture. Litmus Testing New Hires (00:20:59) He describes how to evaluate potential hires against the company's vision, mission, and values. Understanding What You Want (00:21:55) Brian emphasizes the importance of defining personal and business desires beyond just financial goals. Creating a Clear Vision (00:23:51) Discussion on the necessity of a detailed, clear vision for a business to guide its direction. Proximity to Your Dreams (00:26:56) Encouragement to immerse oneself in environments that inspire and reflect personal dreams and aspirations. Crafting Your Vision (00:28:50) Brian advises on the process of creating a vision, emphasizing the need for time and space away from routine. The Importance of a Clear Direction (00:29:46) He compares running a business without a clear vision to aimlessly shooting an arrow, highlighting the risks involved. Creating a Target (00:30:41) Discusses the importance of having a detailed vision as a target for business goals. Vision Details (00:31:37) Explains the components of a business vision, including specifics about services and operational metrics. Dream Big (00:34:25) Encourages thinking big without worrying about how to achieve those goals initially. Historical Example: JFK (00:35:32) Uses JFK's moon landing vision as an example of effective goal-setting and inspiring leadership. Sharing the Vision (00:37:33) Stresses the need to communicate the vision clearly to the entire team for buy-in. Selling Down the Ladder (00:38:27) Describes the process of sharing the vision, starting with leadership and moving downwards. Feedback and Buy-In (00:39:19) Highlights the importance of receiving feedback and fostering genuine buy-in from team members. Repetition of Vision (00:40:12) Discusses the necessity of repeatedly communicating the vision to ensure team alignment. Crafting the Vision (00:42:20) Brian reflects on his personal goal to create a detailed vision for his organization. Importance of Shared Vision (00:43:34) Concludes with the significance of a shared vision for team alignment and achieving business goals.
How To Get In Touch
Join The Auto Repair Marketing Mastermind Group on Facebook
Meet The Pros
Follow SMP on Facebook
Follow SMP on Instagram
Get The Ultimate Guide to Auto Repair Shop Marketing Book
Email Us Podcast Questions or Topics
Thanks to our Partners,
RepairPal at https://repairpal.com/shops. Quality Car Repair. Fair Price Guarantee.
App Fueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”
Aftermarket Radio Network
Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion
Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.
The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.
Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.
Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.
The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.
Click to go to the Podcast on Remarkable Results Radio
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By JustTheBest
Premium Member Content
This content is hidden to guests, one of the benefits of a paid membership. Please login or register to view this content.
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By carmcapriotto
Want to create marketing that actually excites your customers and keeps them coming back for more? In this episode, host Brian Walker and co-host Kim Walker sit down with Robert Morton from Panhandle Eurotech to uncover how a simple treasure hunt turned into a marketing powerhouse, boosting website traffic, improving SEO rankings, and creating a stronger connection with their community.
Robert shares how his shop designed a treasure hunt that got people actively searching for clues, engaging with their website, and following their business more closely than ever before. From increasing customer interaction to enhancing their shop’s online visibility, this strategy has proven to be a game-changer.
You'll hear wild stories from past treasure hunts, how people got hooked, and why this strategy keeps working time and time again. Plus, we dive into the impact of gamification, creative ways to engage your audience, and how to build a marketing strategy that actually works for your shop.
Don't miss this episode, tune in now and start thinking outside the box with your marketing! 🚀
Thank you to our friends at RepairPal for providing you this episode. RepairPal’s Certified
Network of shops are trusted by millions of customers each month. Learn more at
RepairPal.com/shops.
Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for professional auto repair businesses. Visit Appfueled.com to get started today. Keep your shop top of mind on the mobile device they love.
Lagniappe (Books, Links, Other Podcasts, etc)
Panhandle Eurotech
Show Notes with Timestamps
How To Get In Touch
Join The Auto Repair Marketing Mastermind Group on Facebook
Meet The Pros
Follow SMP on Facebook
Follow SMP on Instagram
Get The Ultimate Guide to Auto Repair Shop Marketing Book
Email Us Podcast Questions or Topics
The Aftermarket Radio Network: https://aftermarketradionetwork.com/
Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/
Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/
Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/
The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/
The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/
Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.
Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/
Check out their podcast here: https://autorepairmarketing.captivate.fm/
If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind
SHOW NOTES
Connect with Chris: chris autofixsos.com
Phone: 940.400.1008
www.autoshopcoaching.com
Facebook: https://www.facebook.com/
AutoFixAutoShopCo
Connect with Chris: chris autofixsos.com Phone: 940.400.1008 www.autoshopcoaching.com Facebook: https://www.facebook.com/ AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae
www.autoshopcoaching.com
Facebook: https://www.facebook.com/ AutoFixAutoShopCoaching
Youtube: https://bit.ly/3ClX0ae
The Aftermarket Radio Network
Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion
Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.
The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.
The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.
Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.
Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.
To listen to more episodes, make sure and go over to iTunes and or Spotify.
Don't forget to rate and review us!
Connect with Chris:
AutoFix-Auto Shop Coaching
www.autoshopcoaching.com
www.aftermarketradionetwork.com
#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook
Click to go to the Podcast on Remarkable Results Radio
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