Walker's Hierarchy of Marketing Needs [E101] - The Auto Repair Marketing Podcast

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Thank you to our friends at RepairPal for providing you this episode. As shop owners we were part of RepairPal’s Certified network and you can learn more at RepairPal.com/shops.

Show Notes

• Matt Fanslow planting the idea
• Procrastination - then knee surgery
• I thought it would be a novelty piece
• What is Maslow’s Hierarchy of needs? - From Wikipedia: Maslow’s Hierarchy of Needs is a theory in psychology proposed by American Psychologist Abraham Maslow in his 1943 paper “A Theory of Human Motivation” in the journal Psychological Review.
• I was watching a video - The author made the point that, “Maslow’s Pyramid remains a hugely useful object to turn to when we are trying to assess the direction of our lives.”
• Explain the pyramid
• Read this - The pyramid is also a great visual because it shows that there is an order to things. You have to build a pyramid from the bottom up, and the foundation of the pyramid is the most important part.
• It is often shown that people live lives that are out of order with the pyramid. Those who focus on accumulating things but never get to the “self-actualization” part of life are living a life out of balance where they will never achieve true happiness.
• Those who focus on self-actualization without making sure their basic needs are met are living a dangerous life – an upside-down pyramid – where they could be toppled over at any moment.
• THIS is why Maslow’s Hierarchy of Needs is a perfect comparison to marketing a small business like an auto repair shop.
• There is an order to things. You want to build on a solid foundation. You shouldn’t just focus on the marketing tactics you are most interested in, but rather what is most important to the business’ survival first, then long-term growth, and then thriving as an empire.
• Talk about the name “Walker’s Hierarchy”
• Level 1
• Maslow’s - physiological needs - air, water, food, shelter, clothing, reproduction
• Walker’s - Marketing Foundations - Google Business Profile, Website, Social Media
• Level 2
• Maslow’s - Safety - personal security, employment, resources, health, property
• Walker’s - Reputation - Reviews, Content Marketing, SEO, Google Ads
• Level 3
• Maslow’s - Love and belonging - friendship, intimacy, family, sense of belonging
• Walker’s - Networking - Chamber of Commerce, BNI
• Level 4
• Maslow’s - Esteem - respect, self esteem, status, recognition, strength, freedom
• Walker’s - Brand Building - Brand building, advanced digital strategies, community involvement, shop culture
• Level 5
• Maslow’s - Self actualization - desire to become the most you can be
• Walker’s - World Changer - Thought leadership, strategic partners
• Invite to read the article

 

How To Get In Touch

 

Group - Auto Repair Marketing Mastermind

Website - shopmarketingpros.com 

Facebook - facebook.com/shopmarketingpros 

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros 

Questions/Ideas - [email protected]

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