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A Meeting Of The Marketing Minds [E100] - The Auto Repair Marketing Podcast


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Thank you to our friends at RepairPal for providing you this episode. As shop owners we were part of RepairPal’s Certified network and you can learn more at RepairPal.com/shops.

Show Notes

  1. What do you think has been the most significant change in marketing for auto repair shops over the last decade?
  2. How do you anticipate the rise of electric vehicles will change the marketing needs of auto repair shops?
  3. What's a common marketing mistake you see auto repair shops make and how can they avoid it?
  4. With the evolution of social media, which platforms do you find most effective for auto repair shop marketing today?
  5. How important is content marketing for auto repair shops, and what kind of content do you find resonates best with their customers?
  6. Looking ahead, what emerging marketing technologies or strategies do you believe will become crucial for auto repair shops in the next few years?
  7. How can auto repair shops differentiate themselves in a crowded market through their marketing efforts?
  8. What role do you see AI and automation playing in the future of marketing for auto repair shops?
  9. What's the most underrated marketing tactic that auto repair shops should pay more attention to?
  10. How can auto repair shops leverage local SEO to their advantage?
  11. In what ways do you think customer expectations from auto repair shops have evolved and how should marketing strategies adapt?
  12. What advice would you give to a new auto repair shop about setting up their marketing strategy for the first time?
  13. How do you see the role of customer reviews and online reputation management evolving in the marketing strategies for auto repair shops?
  14. Can you predict any major shifts in the auto repair industry that might necessitate changes in how shops market themselves?

 

How To Get In Touch

 

Group - Auto Repair Marketing Mastermind

Website - shopmarketingpros.com 

Facebook - facebook.com/shopmarketingpros 

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros 

Questions/Ideas - [email protected]

Click to go to the Podcast on Remarkable Results Radio

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  • Have you checked out Joe's Latest Blog?

         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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      Group - Auto Repair Marketing Mastermind
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      Get the Book - shopmarketingpros.com/book
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