Top Ten Canva Tips from The Pros [E094] - The Auto Repair Marketing Podcast
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By Joe Marconi in Joe's Blog0 commentsIt always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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By carmcapriotto
Thank you to our friends at RepairPal for providing you this episode. As shop owners we were part of RepairPal’s Certified network and you can learn more at RepairPal.com/shops.
Show Notes
Introduce the article and the 2 options of marketers with an explanation of each Talk about They Ask You Answer Meeting face-to-face and the overall relationship In person vs Zoom Industry events Most locals meet over zoom now anyway Industry knowledge As generalist we had to learn a new client each time Terminology, acronyms. How they make money Auto body shops for example It did make us better marketers Generalist tech vs specialist tech analogy Knowledge about your local area Hot august night Road closures The words you use - pop vs soda, “northshore” Overall results A little subjective There are some great generalists out there We know what works for auto repair It’s like pattern failures on cars for specialists shops Comfort first story The dumpster rental company story
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - [email protected]
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Thanks to our Partners, AAPEX, NAPA TRACS, and Automotive Management Network Explore the importance of adhering to safety regulations, the role of common sense in maintaining a safe work environment, and practical tips for small businesses to comply with OSHA standards. Discussions include the significance of Personal Protective Equipment (PPE), how OSHA inspections are triggered, and examples of common safety oversights in the workplace. The conversation also covers the precautions necessary for handling electric vehicles (EVs), the necessity of monthly safety inspections, and the critical role of safety in retaining qualified technicians. Tom Herrmann, Small Business Safety & Compliance Company, LLC. [email protected] Show Notes
A Real World Perspective on Safety [RR 916]: https://remarkableresults.biz/remarkable-results-radio-podcast/e916/ OSHA regulations and enforcement (00:02:22) Discussion about OSHA regulations, enforcement, and the consequences of non-compliance. Common sense safety measures (00:03:50) The importance of common sense safety measures and examples of common sense safety practices. Safety violations and fines (00:04:22) Examples of safety violations and the associated fines for non-compliance with safety regulations. Creating a safe work environment (00:06:15) The importance of creating a safe and healthy work environment and the impact on employees and the community. Personal protective equipment (PPE) (00:09:02) The importance of providing and wearing personal protective equipment (PPE) in the workplace. Compliance with state and federal regulations (00:12:59) Discussion about the requirements for displaying state and federal posters in the workplace and the importance of compliance. Promoting safety culture in the workplace (00:17:22) The importance of promoting a safety culture in the workplace and engaging employees in safety practices. Ear Protection and Noise Concerns (00:17:47) Discussion on proper ear protection and the impact of noise on hearing, including the use of earbuds in a shop environment. Safety Measures for EV Repair (00:22:25) Importance of personal protective equipment (PPE) and safety measures for working on electric vehicles (EVs), including testing gloves and monthly inspection. Monthly Safety Inspections (00:25:55) The necessity of monthly safety inspections for building and equipment, covering various aspects such as exit lights, electrical boxes, and fire extinguishers. Power Strip Safety (00:30:29) Safety precautions related to power strips, including the types of devices that should not be plugged into them and the potential risks involved. Commitment to Safety (00:33:09) Emphasizing the importance of embracing safety in the workplace and promoting a commitment to safety measures. Thanks to our Partners, AAPEX, NAPA TRACS, and Automotive Management Network Set your sights on Las Vegas in 2024. Mark your calendar now … November 5th-7th, 2024. AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at http://AAPEXSHOW.COM/WEBINAR NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Get ready to grow your business with the Automotive Management Network: Find on the Web at http://AftermarketManagementNetwork.com for information that can help you move your business ahead and for the free and informative http://LaborRateTracker.com Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections
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By Changing The Industry
Can You Have Heart In A Business? #podcast #automotivebusiness #carrepair #autorepairbusiness
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By carmcapriotto
Thank you to our friends at RepairPal for providing you this episode. As shop owners we were part of RepairPal’s Certified network and you can learn more at RepairPal.com/shops.
Show Notes
Matt Fanslow planting the idea Procrastination - then knee surgery I thought it would be a novelty piece What is Maslow’s Hierarchy of needs? - From Wikipedia: Maslow’s Hierarchy of Needs is a theory in psychology proposed by American Psychologist Abraham Maslow in his 1943 paper “A Theory of Human Motivation” in the journal Psychological Review. I was watching a video - The author made the point that, “Maslow’s Pyramid remains a hugely useful object to turn to when we are trying to assess the direction of our lives.” Explain the pyramid Read this - The pyramid is also a great visual because it shows that there is an order to things. You have to build a pyramid from the bottom up, and the foundation of the pyramid is the most important part. It is often shown that people live lives that are out of order with the pyramid. Those who focus on accumulating things but never get to the “self-actualization” part of life are living a life out of balance where they will never achieve true happiness. Those who focus on self-actualization without making sure their basic needs are met are living a dangerous life – an upside-down pyramid – where they could be toppled over at any moment. THIS is why Maslow’s Hierarchy of Needs is a perfect comparison to marketing a small business like an auto repair shop. There is an order to things. You want to build on a solid foundation. You shouldn’t just focus on the marketing tactics you are most interested in, but rather what is most important to the business’ survival first, then long-term growth, and then thriving as an empire. Talk about the name “Walker’s Hierarchy” Level 1 Maslow’s - physiological needs - air, water, food, shelter, clothing, reproduction Walker’s - Marketing Foundations - Google Business Profile, Website, Social Media Level 2 Maslow’s - Safety - personal security, employment, resources, health, property Walker’s - Reputation - Reviews, Content Marketing, SEO, Google Ads Level 3 Maslow’s - Love and belonging - friendship, intimacy, family, sense of belonging Walker’s - Networking - Chamber of Commerce, BNI Level 4 Maslow’s - Esteem - respect, self esteem, status, recognition, strength, freedom Walker’s - Brand Building - Brand building, advanced digital strategies, community involvement, shop culture Level 5 Maslow’s - Self actualization - desire to become the most you can be Walker’s - World Changer - Thought leadership, strategic partners Invite to read the article
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - [email protected]
Click to go to the Podcast on Remarkable Results Radio
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