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Shop Owner Mastermind [THA 373]


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In this Mastermind style podcast episode of the Aftermarket Radio Network's Town Hall Academy, host Carm Capriotto discuss the significance of training, customer loyalty, and the challenges of business expansion. Matt Wagg, AJ Neely, and John Long share their experiences investing in their teams' development, creating memorable customer experiences, and the personal growth required for successful leadership. They also delve into the complexities of scaling from a single shop to multiple locations, discussing the importance of readiness, strategic planning, and learning from both successes and failures in the expansion process.

  • Matt Wagg, Accelerated Diagnostics and Automotive, Bennington, NE
  • AJ Nealey, Nealey Auto and Tire 
    • 5 Locations, Edgewater, Deale, Owings, Pasadena and Rockville, MD
  • John Long, Total True Automotive
    • 3 Location MSO, Shertz, and New Branfels, TX 
  • Show Notes:
  • Experience of first-time attendees at Vision 2024 conference
  • Creating memorable experiences for customers
  • Investment in training and its impact on team loyalty and development
  • Personal and professional growth, challenges, and resilience
  • Intentional leadership and instilling core values in team members
  • Challenges and opportunities of business growth
  • Considerations and challenges of expanding from one automotive repair shop to multiple locations
  • Transition from one to two locations and the feelings and challenges associated with it
  • Impact of the pandemic on plans for expansion and the need for preparation
  • Acquiring new locations and ensuring a smooth transition for employees
  •  
  • TIME STAMPS

 

  • Matt Wagg's journey (00:00:39)
    • Matt Wagg shares his journey into the shop business, including his business plan and speaking at a college.
  • AJ Neely's experience with the podcast (00:01:08)
    • AJ Neely discusses his experience with the podcast and his approach to business.
  • Earning customer loyalty (00:05:14)
    • The panel discusses the importance of earning customer loyalty and creating memorable experiences.
  • Creating a positive customer experience (00:07:08)
    • The panel talks about creating a positive customer experience and the importance of communication.
  • Unexpected extras for customers (00:10:13)
    • John Long shares examples of unexpected extras for customers, such as giving out stuffed animals and matchbox cars.
  • Investment in training and loyalty (00:13:33)
    • AJ Neely and Matt Wagg discuss the investment in training and the impact on employee loyalty.
  • Significant others attending the conference (00:15:38)
    • Matt Wagg discusses bringing significant others to the conference as part of the training investment.
  • The impact of closing for training (00:15:46)
    • The positive impact of closing for training on staff and customer perception.
  • Empowering employees through training (00:16:45)
    • The importance of empowering employees through training and the impact on customer and employee satisfaction.
  • The importance of operational excellence (00:22:23)
    • The focus on operational excellence, cross-training, and creating a consistent guest experience.
  • Leadership and business growth challenges (00:26:12)
    • Challenges faced in leadership, business growth, and the need for personal and professional development.
  • Adapting to leadership role and business redefinition (00:28:02)
    • The need for redefining the role as a leader, making difficult choices, and redefining business operations.
  • Growth and future business plan (00:31:29)
    • Discussion on surpassing business plan goals, the need to plan for the future, and the desire to spread skills to the community.
  • The feeling of going from 1 to 2 (00:32:09)
    • Exploring the decision to expand from one to multiple stores and the passion and drive required.
  • Preparation and access to capital (00:32:37)
    • The importance of being ready with processes, systems, and access to capital before expanding to multiple locations.
  • Different approaches to expansion (00:34:23)
    • Considerations and challenges of different approaches to expanding, such as new build, brownfield, or acquisition.
  • Challenges and surprises in expansion (00:37:06)
    • Challenges faced in opening new locations, including marketing, demographics, and unexpected surprises.
  • Learning from mistakes and failures (00:39:53)
    • The importance of learning from mistakes and failures in the process of expanding and growing the business.
  • Adapting to different store cultures (00:42:42)
    • Understanding the differences in store cultures and leadership styles as businesses expand to multiple locations.


Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections       ARN-Website-Banner-July-2022-1200x400-1.

 

Click to go to the Podcast on Remarkable Results Radio

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  • Have you checked out Joe's Latest Blog?

         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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    • By carmcapriotto
      Thanks to our Partners, AAPEX, NAPA TRACS, and Automotive Management Network Recorded Live at the TST Big Event, Michael Ingvardsen, Global Technical Training Manager from Nissens Automotive, discusses the evolving challenges and advancements in automotive air conditioning systems, including the potential warranty issues arising from using alternative refrigerants. This episode is a roadmap for staying informed, proactive, and environmentally conscious as we navigate the transition to new refrigerants. Michael Ingvardsen, Global Technical Training Manager, Nissens Automotive Show Notes
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      Click to go to the Podcast on Remarkable Results Radio
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      You Can't Fix Toxic Employees #podcast #automotivebusiness #carrepair #autorepairbusiness
    • By carmcapriotto
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      Thanks to our partners, NAPA TRACS and Promotive
      Did you know that NAPA TRACS has onsite training plus six days a week support?
      It all starts when a local representative meets with you to learn about your business and how you run it.  After all, it's your shop, so it's your choice.
      Let us prove to you that Tracs is the single best shop management system in the business.  Find NAPA TRACS on the Web at NAPATRACS.com
       
      It’s time to hire a superstar for your business; what a grind you have in front of you. Great news, you don’t have to go it alone. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.
       
      Paar Melis and Associates – Accountants Specializing in Automotive Repair
      Visit us Online: www.paarmelis.com
      Email Hunt: [email protected]
      Get a copy of my Book: Download Here
      Aftermarket Radio Network
      Click to go to the Podcast on Remarkable Results Radio
    • By carmcapriotto
      Matt Fanslow and Chris Jones discuss the similarities between sports and business, focusing on talent development, leadership, and team dynamics. The conversation covers the importance of creating a winning culture, being open to new opportunities, and the impact of long-term thinking versus short-term decisions. They also touch on the role of leadership in fostering a supportive environment and the parallels between a football team's offense and defense with the front and back of the shop in auto repair.
      Show Notes
      The parallels between sports and business (00:00:40)  Mark Cuban's practicality and work ethic (00:01:11)  Examples of underestimated talent in sports (00:11:13)  The importance of work environment (00:15:42)  Players leaving toxic environments (00:17:19)  Players restructuring contracts (00:18:39) Finding talent beyond high draft picks (00:22:21)  Building a winning culture (00:26:00)  Isaiah Thomas and the New York Knicks (00:32:13)  Aging Player Syndrome (00:34:35)  Creating an Environment for Talent to Succeed (00:35:52)  Impact of Compensation Structure (00:37:15)  Respect for Time and Collaboration (00:39:28)  Leadership and Culture in Sports and Business (00:40:37)  Cultural Impact of Key Players (00:43:24)  Leadership and Passion for Winning (00:47:42)  The comparison between football and shop management (00:48:25)  Managing and improving shop performance (00:50:36)  Evaluating talent and maintaining a positive culture (00:54:51)  The role of the coach in shaping the team's culture (00:58:45)  The intense competitiveness and dedication of Michael Jordan (01:03:05) Draymond Green's Incident (01:05:17)  Warriors Culture (01:06:32) Durant's Leadership (01:07:30)   
      Thanks to our Partner, NAPA Autotech napaautotech.com
       
      Email Matt: [email protected]
      Diagnosing the Aftermarket A - Z YouTube Channel HERE
      Aftermarket Radio Network: https://aftermarketradionetwork.com/
       
      Click to go to the Podcast on Remarkable Results Radio
    • By carmcapriotto
      Thank you to our friends at RepairPal for providing you this episode. As shop owners we were part of RepairPal’s Certified network and you can learn more at RepairPal.com/shops.
      Show Notes
      What do you think has been the most significant change in marketing for auto repair shops over the last decade? How do you anticipate the rise of electric vehicles will change the marketing needs of auto repair shops? What's a common marketing mistake you see auto repair shops make and how can they avoid it? With the evolution of social media, which platforms do you find most effective for auto repair shop marketing today? How important is content marketing for auto repair shops, and what kind of content do you find resonates best with their customers? Looking ahead, what emerging marketing technologies or strategies do you believe will become crucial for auto repair shops in the next few years? How can auto repair shops differentiate themselves in a crowded market through their marketing efforts? What role do you see AI and automation playing in the future of marketing for auto repair shops? What's the most underrated marketing tactic that auto repair shops should pay more attention to? How can auto repair shops leverage local SEO to their advantage? In what ways do you think customer expectations from auto repair shops have evolved and how should marketing strategies adapt? What advice would you give to a new auto repair shop about setting up their marketing strategy for the first time? How do you see the role of customer reviews and online reputation management evolving in the marketing strategies for auto repair shops? Can you predict any major shifts in the auto repair industry that might necessitate changes in how shops market themselves?  
      How To Get In Touch
       
      Group - Auto Repair Marketing Mastermind
      Website - shopmarketingpros.com 
      Facebook - facebook.com/shopmarketingpros 
      Get the Book - shopmarketingpros.com/book
      Instagram - @shopmarketingpros 
      Questions/Ideas - [email protected]
      Click to go to the Podcast on Remarkable Results Radio


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