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The Role of The Reservationist in Auto Repair [RR 922]


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Discover how "reserving" a service advisor's time, not just the bay, can transform your client relationships and service quality. Learn about the rise of virtual service advisors and how they're reshaping the industry. Find out how a well-trained reservationist can boost your shop's efficiency and profitability. Rui Martins, Evolve AD

Show Notes

  • Evolve AD (00:00:26) Explanation of the company and its focus on aftermarket development.
  • Introduction to the concept of reservations (00:02:06) Discussion about the concept of reservations and its importance in the service aftermarket.
  • Challenges of using the term "reservation" (00:03:08) The challenges faced in using the term "reservation" and its significance in controlling client's time.
  • Reserving the service advisor's time (00:04:54) The concept that reservations are for the service advisor's time, not the bay.
  • Role of the reservationist (00:05:49) The role of the reservationist in handling administrative duties before the client's arrival.
  • Virtual service advisors (00:07:01) Virtual service advisors and their potential role in the industry.
  • Impact on productivity and profitability (00:11:11) Discussion about the impact of reservations on productivity, production volume, and overall profitability.
  • Handling client inquiries and setting appointments (00:14:34) Explanation of how reservations handle client inquiries and set appointments, potentially involving the service advisor.
  • Importance of reservations in client servicing process (00:11:50) Importance of accurate and well-developed reservations in the client servicing process.
  • The importance of getting the primary concern (00:18:10) Discussion on the significance of accurately capturing the client's primary concern on the work order.
  • Deferred work and timing conversations (00:19:23) Exploration of how deferred work and timing conversations can be handled during the reservation process.
  • Challenges of managing remote workers (00:20:34) Discussion on the challenges and fears associated with managing remote workers and strategies to overcome them.
  • Skill set and training for reservations (00:24:21) Consideration of the required skill set and training for individuals in the role of reservations.
  • Reservations' role in administrative functions (00:27:25) Explanation of how reservations can handle administrative functions, such as managing switches and follow-ups in customer relationship management.
  • Estimators in large shops (00:31:49) Exploration of the concept of having a dedicated estimator in large shops and its impact on efficiency and productivity.
  • Delivering white glove service (00:33:57) Discussion on how reservations can be an essential tool in delivering exceptional customer service, known as "white glove service."

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  • Have you checked out Joe's Latest Blog?

         5 comments
      I recently spoke with a friend of mine who owns a large general repair shop in the Midwest. His father founded the business in 1975. He was telling me that although he’s busy, he’s also very frustrated. When I probed him more about his frustrations, he said that it’s hard to find qualified technicians. My friend employs four technicians and is looking to hire two more. I then asked him, “How long does a technician last working for you.” He looked puzzled and replied, “I never really thought about that, but I can tell that except for one tech, most technicians don’t last working for me longer than a few years.”
      Judging from personal experience as a shop owner and from what I know about the auto repair industry, I can tell you that other than a few exceptions, the turnover rate for technicians in our industry is too high. This makes me think, do we have a technician shortage or a retention problem? Have we done the best we can over the decades to provide great pay plans, benefits packages, great work environments, and the right culture to ensure that the techs we have stay with us?
      Finding and hiring qualified automotive technicians is not a new phenomenon. This problem has been around for as long as I can remember. While we do need to attract people to our industry and provide the necessary training and mentorship, we also need to focus on retention. Having a revolving door and needing to hire techs every few years or so costs your company money. Big money! And that revolving door may be a sign of an even bigger issue: poor leadership, and poor employee management skills.
      Here’s one more thing to consider, for the most part, technicians don’t leave one job to start a new career, they leave one shop as a technician to become a technician at another shop. The reasons why they leave can be debated, but there is one fact that we cannot deny, people don’t quit the company they work for, they usually leave because of the boss or manager they work for.
      Put yourselves in the shoes of your employees. Do you have a workplace that communicates, “We appreciate you and want you to stay!”
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