An Annual Theme For Your Marketing [E080] - The Auto Repair Marketing Podcast
-
Have you checked out Joe's Latest Blog?
-
.thumb.jpg.2b345efc275b9df0af2bbb306a10a78a.jpg)
By Joe Marconi in Joe's Blog0 commentsIt always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
-
-
Similar Topics
-
By Joe Marconi
Premium Member Content
This content is hidden to guests, one of the benefits of a paid membership. Please login or register to view this content.
-
By Changing The Industry
You Can't Fix Toxic Employees #podcast #automotivebusiness #carrepair #autorepairbusiness
-
By carmcapriotto
In this episode, Hunt tackles the pressing issues facing the housing market in 2024, discussing the impact of interest rates and the real affordability of homes.
• Interest Rates Surge: Exploring how doubled interest rates are drastically affecting monthly payments.
• Affordability Crisis: Delving into how rising home prices are outpacing income growth, making home ownership a distant dream for many.
• Economic Insights: Analyzing the mismatch between the growth in home prices and stagnant wage increases.
• Future Risks: Assessing potential market corrections and their consequences on homeowners and the economy.
Thanks to our partners, NAPA TRACS and Promotive
Did you know that NAPA TRACS has onsite training plus six days a week support?
It all starts when a local representative meets with you to learn about your business and how you run it. After all, it's your shop, so it's your choice.
Let us prove to you that Tracs is the single best shop management system in the business. Find NAPA TRACS on the Web at NAPATRACS.com
It’s time to hire a superstar for your business; what a grind you have in front of you. Great news, you don’t have to go it alone. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.
Paar Melis and Associates – Accountants Specializing in Automotive Repair
Visit us Online: www.paarmelis.com
Email Hunt: [email protected]
Get a copy of my Book: Download Here
Aftermarket Radio Network
Click to go to the Podcast on Remarkable Results Radio
-
By Changing The Industry
The Basics of Owning An Auto Repair Shop - Advocacy Over Sales in Auto Repair
-
By carmcapriotto
Matt Fanslow and Chris Jones discuss the similarities between sports and business, focusing on talent development, leadership, and team dynamics. The conversation covers the importance of creating a winning culture, being open to new opportunities, and the impact of long-term thinking versus short-term decisions. They also touch on the role of leadership in fostering a supportive environment and the parallels between a football team's offense and defense with the front and back of the shop in auto repair.
Show Notes
The parallels between sports and business (00:00:40) Mark Cuban's practicality and work ethic (00:01:11) Examples of underestimated talent in sports (00:11:13) The importance of work environment (00:15:42) Players leaving toxic environments (00:17:19) Players restructuring contracts (00:18:39) Finding talent beyond high draft picks (00:22:21) Building a winning culture (00:26:00) Isaiah Thomas and the New York Knicks (00:32:13) Aging Player Syndrome (00:34:35) Creating an Environment for Talent to Succeed (00:35:52) Impact of Compensation Structure (00:37:15) Respect for Time and Collaboration (00:39:28) Leadership and Culture in Sports and Business (00:40:37) Cultural Impact of Key Players (00:43:24) Leadership and Passion for Winning (00:47:42) The comparison between football and shop management (00:48:25) Managing and improving shop performance (00:50:36) Evaluating talent and maintaining a positive culture (00:54:51) The role of the coach in shaping the team's culture (00:58:45) The intense competitiveness and dedication of Michael Jordan (01:03:05) Draymond Green's Incident (01:05:17) Warriors Culture (01:06:32) Durant's Leadership (01:07:30)
Thanks to our Partner, NAPA Autotech napaautotech.com
Email Matt: [email protected]
Diagnosing the Aftermarket A - Z YouTube Channel HERE
Aftermarket Radio Network: https://aftermarketradionetwork.com/
Click to go to the Podcast on Remarkable Results Radio
-
-
-
Our Sponsors
Recommended Posts
Create an account or sign in to comment
You need to be a member in order to leave a comment
Create an account
Sign up for a new account in our community. It's easy!
Register a new accountSign in
Already have an account? Sign in here.
Sign In Now