Hope After Bankruptcy [E079] - The Auto Repair Marketing Podcast
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By Joe Marconi in Joe's Blog0 commentsIt always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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By Joe Marconi
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By carmcapriotto
The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.
Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/
Check out their podcast here: https://autorepairmarketing.captivate.fm/
If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind
The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.
Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/
Check out their podcast here: https://autorepairmarketing.captivate.fm/
If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind
In this podcast episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching hosts a conversation with Coach Al and Kevin, a service manager, about the importance of team culture in an auto repair shop. They share their experiences with team-building activities like axe throwing, camping trips, and Christmas parties, emphasizing how these events enhance employee relationships and work dynamics. The discussion also covers their thoughtful approach to hiring and the necessity of appreciating staff. Coach Chris admires their methods and reflects on the value of investing in employees, while Coach Al highlights the inclusion of these practices in their hiring process to attract and retain a committed workforce.
Culture and team building exercises (00:01:00) Discussion about the importance of culture and team building exercises in the auto repair shop industry.
Creating a positive culture (00:02:50) Description of the strong chemistry and positive culture in the shop, emphasizing the importance of mutual support and camaraderie among the employees.
Hiring process and culture fit (00:03:54) Insights into the hiring process, including assessing candidates for their skills and cultural fit through interviews and observations.
Annual Christmas party and other events (00:06:02) Details about the annual Christmas party and other team-building events organized throughout the year, such as axe throwing and other outings.
Christmas party preparations and employee appreciation (00:08:00) Discussion about the process of selecting personalized gifts for employees, the budgeting for the party, and the significance of showing employee appreciation.
Appreciating employees through events (00:11:15) Explanation of the financial investment in employee appreciation events, such as the Christmas party, as a reflection of the shop's commitment to valuing and retaining great employees.
Camping trip tradition (00:16:24) Origins and evolution of the annual camping trip, including the planning process, activities, and the inclusive nature of the event for employees and their families.
Inclusive camping trip and its cost (00:19:07) Inclusion of employees' families in the camping trip and an overview of the costs associated with organizing the event.
Maintaining order during the camping trip (00:20:32) Anecdote about managing noise levels and potential disruptions during the camping trip, highlighting the challenges of organizing a large group event in a campground setting.
Camping Trip Planning (00:21:57) Discussion on the timing and survey process for the annual camping trip organized for employees.
Employee Bonding (00:23:50) Kevin emphasizes the positive impact of team-building events on employee relationships and work dynamics.
Investing in Employees (00:25:27) The importance of investing in employees and showing appreciation for their efforts is highlighted.
Recruitment Strategy (00:26:05) Incorporating team-building events into recruitment discussions to emphasize employee appreciation and engagement.
Connect with Chris:
[email protected]
Phone: 940.400.1008
www.autoshopcoaching.com
Facebook: https://www.facebook.com/
AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae
#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook
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By Joe Marconi
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By carmcapriotto
Matt Fanslow covers strategies for engaging high school students, debunking industry myths, and the importance of talent over passion in choosing a career. The episode aims to inspire a new generation to explore the diverse and rewarding paths within auto repair.
Show Notes
Ideas for Engaging Students (00:01:19) Addressing Misconceptions (00:07:59) Value of Skill and Talent (00:13:41) Changing the value system (00:19:04) Impact of artificial intelligence (00:21:21) Future of Auto Repair Careers (00:22:40)
Thanks to our Partner, NAPA Autotech napaautotech.com
Email Matt: [email protected]
Diagnosing the Aftermarket A - Z YouTube Channel HERE
Aftermarket Radio Network: https://aftermarketradionetwork.com/
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By carmcapriotto
Thanks to our Partner, Technician Find Building the dream team in the automotive industry goes beyond hiring technicians—it's about creating a culture that fosters growth, respect, and development. Join our panel of shop owners as they share their experiences and strategies in building an outstanding team. Topics include the significance of culture, passive and active recruiting, development through apprenticeship and training programs, and retention strategies like understanding employees' goals, compensation, and creating an enjoyable work environment. Want to learn more? Join Chris Lawson's 'Repair Shop Growth Systems Live 2024' May 31st - June 2nd in Mt. Arlington, NJ. https://www.repairshopgrowthsystems.com/ Chris Lawson, TechnicianFind.Com. Chris’ previous episodes HERE Shawn Gilfillan, Automotive Magic, Kenvil and Lake Hopatcong, NJ. Shawn’s previous episodes HERE Russell Crosby, Russ’s Wrench Auto Repair, Clinton, NJ. Russ’s previous episodes HERE Rob Morrison, Morrison's Auto Rite, Jamaica Plain, MA Roy Niemi, A & D Auto & Body Repair, Haslett, MI Show Notes
Repair Shop Growth Systems Live 2024, May 31st - June 2nd, Mt Arlington, NJ: https://www.repairshopgrowthsystems.com Attracting Employees (00:00:01) Discussion on strategies and stories for attracting skilled technicians and employees to automotive repair shops. Upcoming Summit (00:01:11) Introduction of a summit focused on attracting, growing, and retaining employees in the automotive repair industry. https://www.repairshopgrowthsystems.com/ Personal Stories of Attraction (00:02:26) Shop owners share personal stories and strategies for attracting and hiring employees, including promoting unique employee benefits and culture. Writing Attractive Job Ads (00:10:03) Discussion on the importance of highlighting ongoing training and development opportunities in job ads to attract skilled technicians. Employee-Centric Job Ads (00:14:31) Highlighting the core elements that technicians look for in job opportunities, including compensation, growth opportunities, and respect for work-life balance. Creating an Apprentice Program (00:16:21) Establishing in-house mechanic apprentice program with local institutions and colleges to attract and develop young technicians. Focusing on Personal Growth (00:17:09) Prioritizing individual growth and ambitions, not just automotive knowledge, to attract and retain young staff. Hiring and Fostering Culture (00:18:09) Emphasizing the importance of hiring and fostering culture through team involvement in the hiring process and internal recommendations. Attracting and Retaining Talent (00:19:43) Introducing TechnicianFind.com as a solution for finding skilled automotive technicians and retaining a strong team. Recruitment Strategies (00:21:05) Recruiting individuals with strong work ethic and potential, focusing on personal and professional development, and utilizing mentorship programs. Building a Candidate Bench (00:24:17) Emphasizing the importance of keeping and organizing job applications to build a candidate bench for future hiring needs. Engaging Families and Open Communication (00:29:00) Involving employees' families in company activities, promoting honesty and open communication, and addressing personal well-being through a life coach. Listening and Individual Management (00:31:14) Highlighting the importance of active listening, intuition, and individualized management to improve employee retention. Attracting and Retaining Employees (00:31:57) Strategies for supporting employees' financial well-being and making work enjoyable. Creating a Fun Work Environment (00:32:37) Implementing games, profit-sharing, and unique incentives to make work enjoyable. Recruiting and Developing Future Technicians (00:35:40) Strategies for attracting potential superstars from marginal shops and nurturing talent. Employee Compensation and Long-Term Care (00:40:33) Ensuring fair compensation and care for long-term employees to retain talent. Profit Sharing and Business Understanding (00:45:33) Educating employees about profit sharing and the mechanical perspective of business operations.
Thanks to our Partner, Technician Find If you are tired of struggling to find skilled automotive technicians for your independent auto repair shop, say goodbye to the endless search and let Technician Find be your solution. We are a 'Single Stop To Staff Your Shop.' http://www.technicianfind.com Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on (X) Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections
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