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Overcoming Fear and Resistance to Improve Your Auto Repair Shop[E141] - Chris Cotton Weekly Blitz

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The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

 

In this podcast episode, Coach Chris Cotton and Coach Brent discuss the importance of standard operating procedures (SOPs) and Digital Vehicle Inspection (DVI) in auto repair businesses. They share experiences of shop owners they've coached, emphasizing the need for change, accountability, and action to improve efficiency and profitability. They also discuss the challenges of marketing and increasing customer count, recommending networking and community involvement. The coaches encourage struggling shop owners to seek help and utilize resources like their podcast, and stress the importance of continuous improvement for business success.

The importance of implementing changes and holding shop owners accountable (00:02:10) Discusses the challenge of implementing changes and the importance of holding shop owners accountable for progress and success.

The importance of standard operating procedures (SOPs) (00:04:15) Highlights the significance of having standard operating procedures in every business and the benefits they bring to efficiency and job completion.

Overcoming bad habits and outdated procedures (00:08:22) Addresses the impact of bad habits learned from previous owners and the need to update outdated procedures in the auto repair business.

Implementing DVIs and SOPs (00:11:35) Discussion on the importance of implementing digital vehicle inspections (DVIs) and standard operating procedures (SOPs) in auto repair shops.

Transitioning to Digital DVIs (00:11:48) Talk about a shop in Kansas transitioning from handwritten inspections to digital DVIs, and the positive impact it has had on their business.

Building Value for Customers' Vehicles (00:14:54) Emphasizing the importance of sharing good pictures during DVIs to build value for customers' vehicles and improve customer satisfaction.

The distractions that can hinder business success (00:20:33) The importance of setting aside distractions and focusing on the business to ensure its success and stability.

Making changes to improve the business (00:21:13) The positive impact of implementing changes in the business, such as standard operating procedures (SOPs), and how it can lead to improved financial outcomes and reduced worries.

Challenges in increasing car count through marketing (00:22:11) The difficulties faced by a shop owner in increasing their car count through marketing efforts, and the need for persistence and patience in achieving long-term marketing success.

 

Connect with Chris:

[email protected]

Phone: 940.400.1008

www.autoshopcoaching.com

Facebook: https://www.facebook.com/

AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

 

#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros

Click to go to the Podcast on Remarkable Results Radio

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  • Have you checked out Joe's Latest Blog?

    • Joe Marconi
      The Toolbox is Last to Leave, First is the Heart
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      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.

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