Hiring Gen Z Mechanics [THA 347]
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By Joe Marconi in Joe's BlogAuto shop owners are always looking for ways to improve production levels. They focus their attention on their technicians and require certain expectations of performance in billable labor hours. While technicians must know what is expected of them, they have a limited amount of control over production levels. When all factors are considered, the only thing a well-trained technician has control over is his or her actual efficiency.
As a review, technician efficiency is the amount of labor time it takes a technician to complete a job compared to the labor time being billed to the customer. Productivity is the time the technician is billing labor hours compared to the time the technician is physically at the shop. The reality is that a technician can be very efficient, but not productive if the technician has a lot of downtime waiting for parts, waiting too long between jobs, or poor workflow systems.
But let’s go deeper into what affects production in the typical auto repair shop. As a business coach, one of the biggest reasons for low shop production is not charging the correct labor time. Labor for extensive jobs is often not being billed accurately. Rust, seized bolts, and wrong published labor times are just a few reasons for lost labor dollars.
Another common problem is not understanding how to bill for jobs that require extensive diagnostic testing, and complicated procedures to arrive at the root cause for an onboard computer problem, electrical issue, or drivability issue. These jobs usually take time to analyze, using sophisticated tools, and by the shop’s top technician. Typically, these jobs are billed at a standard menu labor charge, instead of at a higher labor rate. This results in less billed labor hours than the actual labor time spent. The amount of lost labor hours here can cripple a shop’s overall profit.
Many shop owners do a great job at calculating their labor rate but may not understand what their true effective labor is, which is their labor sales divided by the total labor hours sold. In many cases, I have seen a shop that has a shop labor rate of over $150.00 per hour, but the actual effective labor rate is around $100. Not good.
Lastly, technician production can suffer when the service advisors are too busy or not motivated to build relationships with customers, which results in a low sales closing ratio. And let’s not forget that to be productive, a shop needs to have the right systems, the right tools and equipment, an extensive information system, and of course, great leadership.
The bottom line is this; many factors need to be considered when looking to increase production levels. While it does start with the technician, it doesn’t end there. Consider all the factors above when looking for ways to improve your shop’s labor production.
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By Joe Marconi
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By carmcapriotto
Academic chairs Dave Macholz and Vinnie Laverdi, discuss automotive training at the college level. Both work in the State University of New York system at community colleges. They cover the importance of soft skills in the industry, the role of mentors, and the need for industry professionals to engage with educational institutions. The episode emphasizes the sophistication of the automotive industry, the potential for growth and advancement in automotive careers and the need to incorporate electric vehicle technology into the curriculum. Vinnie Laverdi's previous episodes HERE. Dave Macholz's previous episodes HERE.
Show Notes:
Frustration with the perception of the automotive aftermarket as "mom and pop" businesses Topics to be discussed: enrollment, working with high schools, A.S. degrees versus I.O.S. degrees, Co-op programs at community colleges and their benefits Process of changing the curriculum to incorporate electric vehicle (EV) technology Importance of industry support and advisory panels in curriculum changes Building relationships with high school teachers and partnerships with High School centers Difference between AAS and AOS degrees Importance of soft skills. Dave has a portfolio Class Thanks to our Partner, Dorman Training. Training technicians today for the challenges of tomorrow! https://www.dormantraininglive.com/
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Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - [email protected]
Click to go to the Podcast on Remarkable Results Radio
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By Changing The Industry
Episode 141 - Embracing Change in the Automotive Repair Industry With Matt Ruffman
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