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Case Study: The Potential Success Story of a Virginia Auto Repair Shop - Chris Cotton Weekly Blitz

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In this podcast episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching discusses the importance of working smarter, not harder, in the auto repair industry. He shares a personal anecdote about upgrading his bike. Coach Chris introduces a case study of a shop in Virginia that he believes can achieve great success with the right strategies in place. He plans to focus on productivity and HR-related matters to help the absentee owner make the shop thrive. Coach Chris encourages listeners to reach out for help and emphasizes the power of knowledge and collaboration in driving success.

  • The Swell of a Great Day [00:01:02] Coach Chris Cotton shares his positive experience of starting the day with a bike ride and the hope for a great day.
  • New Case Study [00:03:19] Coach Chris Cotton introduces a new case study of a client who found their podcast and is seeking help to improve their profitability.
  • Identifying Issues [00:05:37] Coach Chris Cotton discusses the starting numbers of the client's shop in Virginia, including labor rates, technician pay, and low effective labor rate.
  • Improving productivity and HR support [00:11:15] Discussion on increasing productivity, conducting inspections, and providing HR support in a small auto shop.
  • Assisting absentee owners [00:12:18] Assistance provided to an absentee owner who wants to make their shop successful for their employees.

 

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

 

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

Connect with Chris:

[email protected]

940.400.1008

www.autoshopcoaching.com

Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

Youtube: https://bit.ly/3ClX0ae

#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #autoops #onlinebooking #serviceadvisor #serviceadvisorefficiency

Click to go to the Podcast on Remarkable Results Radio

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  • Have you checked out Joe's Latest Blog?

    • Joe Marconi
      The Toolbox is Last to Leave, First is the Heart
      By Joe Marconi in Joe's Blog
         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.

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