When To Use Facebook Ads, And When To Use Google Ads - The Auto Repair Marketing Podcast
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By Joe Marconi in Joe's Blog0 commentsAuto shop owners are always looking for ways to improve production levels. They focus their attention on their technicians and require certain expectations of performance in billable labor hours. While technicians must know what is expected of them, they have a limited amount of control over production levels. When all factors are considered, the only thing a well-trained technician has control over is his or her actual efficiency.
As a review, technician efficiency is the amount of labor time it takes a technician to complete a job compared to the labor time being billed to the customer. Productivity is the time the technician is billing labor hours compared to the time the technician is physically at the shop. The reality is that a technician can be very efficient, but not productive if the technician has a lot of downtime waiting for parts, waiting too long between jobs, or poor workflow systems.
But let’s go deeper into what affects production in the typical auto repair shop. As a business coach, one of the biggest reasons for low shop production is not charging the correct labor time. Labor for extensive jobs is often not being billed accurately. Rust, seized bolts, and wrong published labor times are just a few reasons for lost labor dollars.
Another common problem is not understanding how to bill for jobs that require extensive diagnostic testing, and complicated procedures to arrive at the root cause for an onboard computer problem, electrical issue, or drivability issue. These jobs usually take time to analyze, using sophisticated tools, and by the shop’s top technician. Typically, these jobs are billed at a standard menu labor charge, instead of at a higher labor rate. This results in less billed labor hours than the actual labor time spent. The amount of lost labor hours here can cripple a shop’s overall profit.
Many shop owners do a great job at calculating their labor rate but may not understand what their true effective labor is, which is their labor sales divided by the total labor hours sold. In many cases, I have seen a shop that has a shop labor rate of over $150.00 per hour, but the actual effective labor rate is around $100. Not good.
Lastly, technician production can suffer when the service advisors are too busy or not motivated to build relationships with customers, which results in a low sales closing ratio. And let’s not forget that to be productive, a shop needs to have the right systems, the right tools and equipment, an extensive information system, and of course, great leadership.
The bottom line is this; many factors need to be considered when looking to increase production levels. While it does start with the technician, it doesn’t end there. Consider all the factors above when looking for ways to improve your shop’s labor production.
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By carmcapriotto
Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - [email protected]
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
"76% of people have glossophobia, the fear of public speaking. They fear it more than death. And it's a little bit scary that someone might fear dying more than they fear getting up in front of a group of people. But that's why you go in this safe group, you overcome, and they're all there to see you become successful." Recorded Live at ASTE 2023, Carm Capriotto welcomes Chris Cloutier, Craig O'Neill, Sara Fraser, and Tracy Capriotto, who are all Remarkable Results Toastmasters group members. They discuss the importance of effective communication, the value of joining Toastmasters to improve speaking skills, the benefits of feedback and evaluation in Toastmasters, the significance of timing in public speaking, and the need for better communication in the automotive industry. They also discuss generational differences and the challenges of relating and connecting with others. Discover how improving your speaking abilities can help you build relationships, lead with impact, and leave a lasting impression. Craig O’Neill, VP of Training, AutoFlow. Listen to Craig’s previous episodes HERE Chris Cloutier is co-owner of Golden Rule Auto Care in Dallas Texas and CEO of Autoflow. Chris’s previous episodes HERE Sara Fraser, Haas Performance Consulting, Sara’s previous episodes HERE. Show Notes: Communication and Toastmasters (00:01:41) Discussion about the relevance of communication skills and the creation of a virtual Toastmasters group called Remarkable Results Toastmasters. AI and its impact (00:02:07) Conversation about the potential benefits and concerns regarding AI technology and its effect on various industries, including the automotive industry. The importance of in-person communication (00:08:13) Discussion on the significance of maintaining personal connections despite advancements in technology. The value of communication in relationships (00:09:03) Highlighting the significance of phone calls and personal interactions in maintaining relationships and connections. Toastmasters Feedback and Learning (00:16:30) Discussion about the benefits of receiving feedback and coaching in Toastmasters, and how it helps members grow and learn. Maximizing Profit without Sacrificing Service (00:17:15) Exploration of how to increase profitability in an auto repair business while maintaining quality service. The Importance of Timing in Public Speaking (00:23:44) Conversation about the discipline of speaking within a designated time frame, with examples from Toastmasters. The importance of timing in presentations (00:24:52) Discussion on the significance of timing in presentations and the discipline it requires to effectively manage time during a class or training session. The role of effective communication in improving the industry's image (00:26:23) Exploration of how effective communication can help improve the reputation and image of the industry. The importance of connecting and relating (00:32:39) Discussion on the significance of better relating and connecting in the industry, particularly in terms of communication and mastering people skills. Challenges in connecting with the next generation (00:33:43) Exploration of the difficulties in connecting with the next generation in the industry and the need for relationship building and authentic experiences. Overview of Toastmasters meetings (00:37:08) Explanation of the structure and format of Toastmasters meetings, including introductions, planned speeches, evaluations, and the fun and beneficial table topics segment. The importance of effective communication during crisis (00:47:33) Discussion on the need for leaders to connect with people and ease tensions during times of crisis. The value of Toastmasters in improving speaking skills (00:48:33) Exploration of how Toastmasters can help individuals eliminate filler words like "ums" and "uhs" in their speech. The importance of practicing and learning to become a good speaker (00:49:52) Insights into the fact that great speakers, including lawyers, are not naturally born but have put in time and practice to improve their skills. Thanks to our Partners Shop-Ware and Delphi Technologies Shop-Ware: More Time. More Profit. Shop-Ware Shop Management https://getshopware.com/ Delphi Technologies: Keeping current on the latest vehicle systems and how to repair them is a must for today’s technicians. http://DelphiAftermarket.com Connect with the Podcast -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Matt Fanslow shares his frustrating experience with Facebook and its lack of customer support. On October 2nd he encountered issues with his account being hacked, password resets, and chaning email accounts. Matt expresses disappointment in Facebook's lack of support and contrasts it with other platforms like Google and Amazon. He also emphasizes the importance of two-factor authentication and shares his surprise at discovering vulnerabilities that hackers can exploit.
Show Notes with Timestamps:
The background of the Facebook account (00:00:12) The usefulness of Facebook groups (00:03:18) Issues with Facebook account security (00:04:25) Facebook account being hacked multiple times and the challenges faced in trying to regain access to account. Loss of Facebook account and data (00:09:51) The complete loss of their Facebook account and all the posts, comments, and valuable information associated with it. Facebook's lack of support (00:10:51) The frustration with the lack of effective support from Facebook, despite the platform making money off its users. The dangers of accidental downloads and email vulnerabilities (00:16:51) How hackers can gain access to your computer through accidental downloads and vulnerable email settings. Tips for protecting your computer and multiple device usage (00:19:56) Advice on being cautious with downloads, using antivirus programs, and having separate devices for different purposes to enhance security.
Thanks to our Partner, NAPA Autotech napaautotech.com
Email Matt: [email protected]
Diagnosing the Aftermarket A - Z YouTube Channel HERE
Aftermarket Radio Network: https://aftermarketradionetwork.com/
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
AJ Nealey and Joe Hanson discuss the use of Google Workspace in their auto service businesses. They explore the different applications within Google Workspace, such as Google Meet, Gmail, Google Sheets, Google Docs, Google Slides, Google Calendar, and Google Drive, and how they utilize them for communication, document storage, and collaboration. They also discuss the benefits of controlling intellectual property, and the efficiency and organization that Google Workspace provides.
AJ Nealey, Nealey Auto Service, Edgewater, MD. AJ’s previous episodes HERE Joe Hanson, Gordie’s Garage, Roseville, MI. Listen to Joe’s previous episodes HERE.
Show Notes
Watch Full Video Google Workspace Overview (00:02:00) The different applications within Google Workspace and give a high-level overview of its capabilities. Using Google Workspace for Data Storage (00:04:11) Using Google Workspace for data storage, specifically for storing scanned invoices and documents. Collaboration and Communication with Google Workspace (00:06:05) Google Workspace for collaboration and communication within their teams, including weekly meetings, document sharing, and multi-location file management. The use of Google Workspace (00:08:28) Discussion on the different levels and costs of Google Workspace, the importance of being logged into the correct account, and the benefits of using Google Admin and email groups. Creating users and email groups (00:09:24) Explanation of how to create users and email addresses in Google Admin, the use of email groups for appointment requests, and the ability to add people outside of the organization to certain groups. Protecting intellectual property and controlling access (00:11:19) Overview of using Google Vault to control downloads and reset passwords, the importance of protecting intellectual property, and the ability to control access to shared drives and apps. OCR and Scanning in Google Drive (00:18:34) Explanation of how OCR works in Google Drive and the importance of properly scanning documents for accurate indexing. Using Google Forms for Time Off Requests (00:20:23) Explanation of how Google Forms is used to streamline the time off request process and improve organization and communication within the team. Internal Chats and Spaces (00:25:04) The use of Google Workspace for internal communication and collaboration, including one-on-one and group chats, similar to Slack, and the creation of spaces for specific teams or topics. Assigning Tasks and Accountability (00:27:01) Google Workspace allows for the creation of to-do lists and the assignment of tasks to specific employees, increasing accountability and streamlining workflow. Collaboration and Communication (00:32:30) How Google Workspace has improved communication and collaboration within their auto service businesses. Creating and Updating Standard Operating Procedures (SOPs) (00:35:41) How Google Docs in Google Workspace enables them to create and update SOPs collaboratively, with input from the experts in the field. Integration with AI in Google Sheets (00:41:06) AJ mentions his experience working on a Google Sheet and how it automatically recognized the formula he was looking for, showcasing the integration of AI in Google Workspace. Google Looker Studio (00:41:58) A tool for creating scoreboards and dashboards. He mentions that he is working with someone else to help him create it, and it is a feature he is looking forward to implementing in his business.
Thanks to our Partner, NAPA Auto Care
Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care
Connect with the Podcast:
-Join our Insider List: https://remarkableresults.biz/insider
-All books mentioned on our podcasts: https://remarkableresults.biz/books
-Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom
-Buy Me a Coffee: https://www.buymeacoffee.com/carm
-The Aftermarket Radio Network: https://aftermarketradionetwork.com
-Special episode collections: https://remarkableresults.biz/collections
Click to go to the Podcast on Remarkable Results Radio
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