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Rachel Spencer’s ‘Rachelisms’ for Auto Repair [AW 169]


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What are some of Rachel Spencer's "Rachelisms?" The Power of Consistency: Rachel emphasizes the importance of consistency and communication in her operations. She believes in creating habits, holding each other accountable, and striving for perfection while acknowledging that mistakes can happen. Customer Communication is Key: Rachel's approach to customer service is all about overcommunication. You must provide customers with as much information as possible upfront, offering financing options, and sending vehicle health and safety reports via text. Rachel also shares her experiences with recruiting technicians including reaching out to institutes with automotive programs.

Rachel Spencer, Spencer’s Auto Repair, Krum Texas. Listen to her other episodes HERE

Show Notes:

  • Watch Full Video
  • The importance of consistency and communication (00:05:17) Consistency and communication are emphasized as crucial elements in the success of the business, with the focus on creating habits and holding each other accountable.
  • The need for testing and options in healthcare (00:07:08) The frustration of not being given the option for testing upfront in healthcare is discussed, highlighting the importance of providing options to customers in the automotive industry.
  • Onboarding new customers (00:08:54) The process of onboarding new customers is explained, including gathering information about their previous experiences and ensuring that the shop is the right fit for them.
  • Overcommunicate and Provide Peace of Mind (00:09:19) Rachel discusses the importance of providing customers with as much information as possible upfront, including financing options and warranties, to alleviate their concerns and avoid unnecessary phone calls.
  • Pre-Visit Communication (00:10:07) Sending videos, emails, or links to a special webpage to potential customers before their visit.
  • Listening to Sales Calls (00:11:12) Rachel emphasizes the importance of periodically screening and listening to sales calls to ensure service advisors are following processes, treating customers well, and getting new customers to visit the shop.
  • Recruiting Technicians (00:17:50) Rachel discusses the challenges of recruiting technicians and the efforts made to attract applicants.

Thanks to our Partner, Dorman Products. Dorman gives people greater freedom to fix vehicles by constantly developing new repair solutions that put owners and technicians first. Take the Dorman Virtual Tour at www.DormanProducts.com/Tour

Connect with the Podcast:

-Join our Insider List: https://remarkableresults.biz/insider

-All books mentioned on our podcasts: https://remarkableresults.biz/books

-Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom

-Buy Me a Coffee: https://www.buymeacoffee.com/carm

-The Aftermarket Radio Network: https://aftermarketradionetwork.com

-Special episode collections: https://remarkableresults.biz/collections

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  • Have you checked out Joe's Latest Blog?

         0 comments
      Auto shop owners are always looking for ways to improve production levels. They focus their attention on their technicians and require certain expectations of performance in billable labor hours. While technicians must know what is expected of them, they have a limited amount of control over production levels. When all factors are considered, the only thing a well-trained technician has control over is his or her actual efficiency.
      As a review, technician efficiency is the amount of labor time it takes a technician to complete a job compared to the labor time being billed to the customer. Productivity is the time the technician is billing labor hours compared to the time the technician is physically at the shop. The reality is that a technician can be very efficient, but not productive if the technician has a lot of downtime waiting for parts, waiting too long between jobs, or poor workflow systems.
      But let’s go deeper into what affects production in the typical auto repair shop. As a business coach, one of the biggest reasons for low shop production is not charging the correct labor time. Labor for extensive jobs is often not being billed accurately. Rust, seized bolts, and wrong published labor times are just a few reasons for lost labor dollars.
      Another common problem is not understanding how to bill for jobs that require extensive diagnostic testing, and complicated procedures to arrive at the root cause for an onboard computer problem, electrical issue, or drivability issue. These jobs usually take time to analyze, using sophisticated tools, and by the shop’s top technician. Typically, these jobs are billed at a standard menu labor charge, instead of at a higher labor rate. This results in less billed labor hours than the actual labor time spent. The amount of lost labor hours here can cripple a shop’s overall profit.
      Many shop owners do a great job at calculating their labor rate but may not understand what their true effective labor is, which is their labor sales divided by the total labor hours sold. In many cases, I have seen a shop that has a shop labor rate of over $150.00 per hour, but the actual effective labor rate is around $100. Not good.
      Lastly, technician production can suffer when the service advisors are too busy or not motivated to build relationships with customers, which results in a low sales closing ratio. And let’s not forget that to be productive, a shop needs to have the right systems, the right tools and equipment, an extensive information system, and of course, great leadership.
      The bottom line is this; many factors need to be considered when looking to increase production levels. While it does start with the technician, it doesn’t end there. Consider all the factors above when looking for ways to improve your shop’s labor production.
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