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Dave Schedin and Jorge Antico discuss the importance of showing care and compassion for customers, effective communication, and the use of technology to improve customer service. Did you know technology can help overcome the shortage of qualified staff by providing comprehensive information to service writers, demonstrating expertise, and offering cost-effective maintenance programs? They also emphasize the significance of preventative maintenance in reducing breakdowns and improving customer satisfaction.  They encourage a paradigm shift in the industry to prioritize customer care and proper maintenance.

Dave Schedin, CompuTrek Automotive Management Systems. Dave’s previous episodes HERE

Jorge Antico, Founder and CEO, Service Intel.

Show Notes

  • The importance of love and grace in business (00:01:20) Carm Capriotto discusses the significance of love and grace in business, emphasizing the importance of caring for customers and equating business practices with family values.
  • The role of technology in managing service records (00:05:47) Jorge Antico shares his experience of managing an automotive shop and the challenges he faced with outdated technology in tracking service records, leading him to create Service Intel.
  • Creating a CRM system for recurring maintenance (00:08:26) Jorge Antico explains how he developed a CRM system for recurring maintenance by manually categorizing service records.
  • Efficiency through technology (00:11:06) Using technology and AI, shops can now track and predict maintenance needs, making the entire process more efficient.
  • Preventative maintenance as a business strategy (00:15:50) Encouraging clients to prioritize preventative maintenance can reduce fires and liabilities in the shop, leading to a more successful business.
  • The limitations of diagnostic flowcharts (00:18:39) The lack of validation in diagnostic flowcharts and the importance of theory-based diagnostics.
  • Creating a customer service experience (00:21:43) How to provide a personalized vehicle profile and report to customers, building trust and loyalty.
  • The importance of transmission fluid maintenance (00:25:34) Discussion on the need for regular transmission fluid changes and the impact of not following the recommended maintenance schedule.
  • Implementing service management and creating loyalty (00:27:51) Exploring how implementing service management can create loyalty among customers and improve internal relationships within the business.
  • Overcoming fear of raising prices and embracing preventative maintenance (00:31:02) Addressing the fear of raising prices and the benefits of offering preventative maintenance services to customers for peace of mind and business growth.
  • Customer Retention and Technician Retention (00:34:18) Discussion on the challenges of retaining customers and technicians in the automotive industry.
  • Integration of Service Intel in POS Systems (00:36:47) Exploration of how Service Intel works within point-of-sale systems and the technical aspects of its integration.
  • Efficiency and Predictive Analytics (00:39:44) Explanation of how to systemize and manage the three layers of business (efficiency, preventative maintenance, and repair) using predictive analytics and CRM systems.
 
 

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NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/

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  • Have you checked out Joe's Latest Blog?

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      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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      How To Get In Touch
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      Get The Ultimate Guide to Auto Repair Shop Marketing Book
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      Thanks again for listening to The Auto Repair Marketing Podcast on Aftermarket Radio Network. There are some other great shows on the network and you can find them at AftermarketRadioNetwork.com or on your favorite podcast listening apps like Spotify, Apple Podcasts, Google Podcasts, and many others
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