Quantcast
Jump to content

From Storytelling to Brand Presence: How to Thrive in the Automotive Repair Industry with Chris Jones - The Auto Repair Marketing Podcast

carmcapriotto
 Share

Recommended Posts

carmcapriotto Grand Master

carmcapriotto

Posted
Posted

 

Thank you to our friends at RepairPal for providing this episode. RepairPal’s Certified Network of Shops are trusted by millions of customers each month. Learn more at RepairPal.com/shops.

In this podcast episode, Brian and Kim interview Chris Jones, editor of Ratchet & Wrench magazine. They discuss their excitement about the upcoming Ratchet & Wrench Management Conference. Chris shares his interest in podcasting and video content creation, and they discuss the ease of incorporating video into podcasts using the abundance of modern streaming tools. They also discuss the passion and growth potential in the automotive industry and the importance of finding like-minded individuals and seeking coaching and consulting. The episode concludes with a discussion on the impact of brand presence on automotive repair shops.

Show Notes With Timestamps

  • Meeting for the first time in person (00:00:55) The speakers discuss their first in-person meeting and how social media played a role in their relationship.
  • Chris Jones' career aspirations (00:02:56) Chris Jones talks about his career achievements and expresses interest in doing a YouTube show or live interviews.
  • Passion for the Automotive Industry (00:06:52) The speaker discusses the passion and care that people in the automotive industry have for their work and customers.
  • The Importance of Community and Support (00:08:12)The speaker talks about the sense of community and support within the industry, and how it can help shop owners feel less isolated and overwhelmed.
  • Powerful and Inspiring Stories (00:11:41) The speaker mentions some of the impactful stories they have covered, including a diversity story, the journey of a shop owner named John Kerr, and the rebuilding of a company after COVID-19.
  • Importance of Brand Presence (00:14:00) Discussion on how shop owners often overlook the impact of their brand presence on potential customers.
  • Personalized Marketing for Auto Repair Shops (00:15:17) Exploration of the misconception that all automotive repair shops are the same and the importance of showcasing each shop's unique personality and culture.
  • Restaurant Management Conference (00:18:50) Information about an upcoming conference for shop owners and managers focused on education, networking, and improving shop management skills.
  • ChatGPT and its impact on editorial calendar (00:20:49) Discussion on how the launch of ChatGPT impacted the editorial calendar and the use of AI in the industry.
  • Writing as a valuable skill for shop owners (00:23:40) Importance of writing and communication skills for shop owners, with personal experiences shared.
  • Tips for learning copywriting (00:25:36) Recommendations for shop owners to learn copywriting, including starting with simple writing and utilizing dictation software.
  • Writing and Editing Blogs (00:27:14) Discussion about the process of writing blogs, the role of editors, and the upcoming blog-turned-class.
  • AI and Grammarly for Writing (00:28:22) Exploration of the benefits and potential dangers of using AI tools like Grammarly for writing content.
  • Honor Your Processes (00:29:14) The importance of focusing on processes and systems to achieve business goals, with a mention of implementing EOS (Entrepreneurial Operating System).

 

Lagniappe (Books, Links, Other Podcasts, etc)

 

 

How To Get In Touch with Chris

 

Website - https://www.ratchetandwrench.com/home/contact/11461922/chris-jones

How To Get In Touch with Shop Marketing Pros

 

Click to go to the Podcast on Remarkable Results Radio

 

Link to comment
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
 Share
Go to topic listing

  • Have you checked out Joe's Latest Blog?

    • Joe Marconi
      The Toolbox is Last to Leave, First is the Heart
      By Joe Marconi in Joe's Blog
         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.

  • Similar Topics

    • Changing The Industry
      Is The Advisor or Tech To Blame? #podcast #autorepairshop #autorepairbusiness #carrepair
      By Changing The Industry
      Is The Advisor or Tech To Blame? #podcast #autorepairshop #autorepairbusiness #carrepair
    • carmcapriotto
      I Got 99 Problems But Marketing Ain't One [E099] - The Auto Repair Marketing Podcast
      By carmcapriotto
      Thank you to our friends at RepairPal for providing you this episode. As shop owners we were part of RepairPal’s Certified network and you can learn more at RepairPal.com/shops.
      Show Notes
      My Facebook Ads are showing to people way outside of my service area (not set up right) My social media doesn’t seem to be providing a return on investment (Junk smm) I never see my Google Ads when I search for my business (low budget) I don’t show up in the Map Pack when I search for auto repair near me, and I’m searching while I’m in my business (connected to wifi) My website is too slow (pictures too big or cheap hosting) My website doesn’t come up when people search for mechanic near me (stock content) I get lots of leads but they don’t turn into customers (Your SA sucks) My marketing looks like every other shop’s marketing (are you talking to your marketers?) The shop is slow. It’s time to turn our marketing back on. (never stop marketing)  
      How To Get In Touch
       
      Group - Auto Repair Marketing Mastermind
      Website - shopmarketingpros.com 
      Facebook - facebook.com/shopmarketingpros 
      Get the Book - shopmarketingpros.com/book
      Instagram - @shopmarketingpros 
      Questions/Ideas - [email protected]
      Click to go to the Podcast on Remarkable Results Radio
    • Changing The Industry
      Is Pennsylvania In The Midwest? #podcast #autorepairshop #autorepairbusiness #carrepair
      By Changing The Industry
      Is Pennsylvania In The Midwest? #podcast #autorepairshop #autorepairbusiness #carrepair
    • Changing The Industry
      Episode 163 - Balancing Business Ownership & Technology With Gregg Rainville & James Harris of Steer
      By Changing The Industry
      Episode 163 - Balancing Business Ownership & Technology With Gregg Rainville & James Harris of Steer
    • carmcapriotto
      Surefire Ways To Get Your Google Business Profile Suspended [098] - The Auto Repair Marketing Podcast
      By carmcapriotto
      Thank you to our friends at RepairPal for providing you this episode. As shop owners we were part of RepairPal’s Certified network and you can learn more at RepairPal.com/shops.
      Show Notes
      Reasons Google will suspend your GBP Adding Keywords to Your Business Name Using PO boxes or virtual office addresses Using your home address for a service area business - mobile mechanics Making major changes to your information - name, address, phone number Adding Reviews - Talk about RV Masters Recent experience Spam Reviews Two businesses sharing an address - same with phone number A competitor reported you  Dandy Review Removal: Negative review removal using AI They had to rebrand from ReviewVio because of all the negative reviews and complaints that they received. They over charge and under deliver. It is a 12 month contract - not monthly Writer’s Hand: WriterHand.com's Review Generator AI employs state-of-the-art natural language processing algorithms to produce high-quality reviews in a matter of seconds. The tool is designed to cater to the needs of both individual writers and businesses seeking to enhance their online presence. By simply inputting a few key details about a product, service, or experience, users can obtain well-crafted reviews that reflect a genuine customer's perspective. Embed Social: Use AI tools to help you collect more reviews, reply to reviews faster and make your reviews widget designs. New AI Optimization services: Boost Ninja:  Speak on Accurate Automotive GBP Listing being suspended after adding this company to their listing - Supposed to be a Google Maps ranking system by boosting local rankings by targeting top keywords and AI Optimization to your Google listing Problem is when you talk to client’s who have hired companies like this and ask what they are actually doing - the answer is the same: “I have know idea”  
      How To Get In Touch
       
      Group - Auto Repair Marketing Mastermind
      Website - shopmarketingpros.com 
      Facebook - facebook.com/shopmarketingpros 
      Get the Book - shopmarketingpros.com/book
      Instagram - @shopmarketingpros 
      Questions/Ideas - [email protected]
      Click to go to the Podcast on Remarkable Results Radio


  • nptrb

    Spring Clean Your Finances: 5 Steps Every Business Should Take

    By nptrb, in Automotive Industry,

    1 comment 596 views
    nptrb

    Understanding S-Corp Distributions and Draws | Are They Taxable?

    By nptrb, in Automotive Industry,

    0 comments 902 views
    nptrb

    Tax Season Preparation: A Comprehensive Guide

    By nptrb, in Automotive Industry,

    1 comment 711 views

  • Our Sponsors



Main Sections

More Sections

Discussion Forums

×
×
  • Create New...