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Is Your "Fishbowl" Mentality Holding Your Auto Repair Shop Back? A Nationwide Comparison - Chris Cotton Weekly Blitz


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The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. To take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:

https://shopmarketingpros.com/chris/

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https://autorepairmarketing.captivate.fm/

 

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Are you an auto repair shop owner feeling stuck in a "fishbowl" with no way out? Coach Chris Cotton from Auto Fix Auto Shop Coaching has helped over 500 shops across the country and has rarely encountered a situation that he hasn't seen or coached around. In his podcast, "The Weekly Blitz," he shares insider knowledge, industry developments, and practical business strategies to help shop owners see the bigger picture.

The most valuable lesson from this podcast is the importance of making small incremental changes in an auto repair shop to have a significant impact on the business. Cotton shares success stories of shops that have gone from consistently losing money to making a profit by refining their processes and increasing their productivity. He also emphasizes the importance of having a good shop management system that is cloud-based and does a digital vehicle inspection.

Cotton encourages auto repair shop owners to seek help and not be limited by their "fishbowl" mentality. He believes that any shop in any area can achieve success with the right direction and help. So, if you're an auto repair shop owner looking to improve your business, tune in to "The Weekly Blitz" and take the first step towards success.

National and Regional Averages [00:02:20] Coach Chris Cotton shares data on national and regional averages for various metrics in auto repair shops, including return on investment, gross profit, net profit, technician productivity, and more.

Getting Out of the Fishbowl [00:01:02] Coach Chris Cotton discusses the common problem of auto repair shop owners feeling stuck in their "fishbowl" and how to help them see the bigger picture and improve their businesses.

Case Study from a Shop in California [00:02:20] Coach Chris Cotton teases a case study from a shop in California with a surprising ending, to be covered in episode #121.

Small Changes, Big Impact [00:12:03] Coach Chris Cotton discusses how small incremental changes can have a huge impact on an auto repair shop's business, with examples of a shop going from losing money to making a profit.

Marketing and Branding with Shop Marketing Pros [00:14:26] Coach Chris Cotton recommends Shop Marketing Pros for auto repair shop marketing and branding, and shares how they helped a shop increase their car count.

Profitability and Upside [00:19:05] Coach Chris Cotton shares success stories of auto repair shops in South Texas, East Coast, SouthWest and West Coast all with increased profitability and upside realized through small tweaks and process improvements.

Don't forget to rate and review us!

 

Connect with Chris:

[email protected]

940.400.1008

www.autoshopcoaching.com

Facebook: https://www.facebook.com/AutoFixAutoShopCoaching

Youtube: https://bit.ly/3ClX0ae

 

#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #autoops #onlinebooking #serviceadvisor #serviceadvisorefficiency

Click to go to the Podcast on Remarkable Results Radio

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  • Have you checked out Joe's Latest Blog?

         5 comments
      I recently spoke with a friend of mine who owns a large general repair shop in the Midwest. His father founded the business in 1975. He was telling me that although he’s busy, he’s also very frustrated. When I probed him more about his frustrations, he said that it’s hard to find qualified technicians. My friend employs four technicians and is looking to hire two more. I then asked him, “How long does a technician last working for you.” He looked puzzled and replied, “I never really thought about that, but I can tell that except for one tech, most technicians don’t last working for me longer than a few years.”
      Judging from personal experience as a shop owner and from what I know about the auto repair industry, I can tell you that other than a few exceptions, the turnover rate for technicians in our industry is too high. This makes me think, do we have a technician shortage or a retention problem? Have we done the best we can over the decades to provide great pay plans, benefits packages, great work environments, and the right culture to ensure that the techs we have stay with us?
      Finding and hiring qualified automotive technicians is not a new phenomenon. This problem has been around for as long as I can remember. While we do need to attract people to our industry and provide the necessary training and mentorship, we also need to focus on retention. Having a revolving door and needing to hire techs every few years or so costs your company money. Big money! And that revolving door may be a sign of an even bigger issue: poor leadership, and poor employee management skills.
      Here’s one more thing to consider, for the most part, technicians don’t leave one job to start a new career, they leave one shop as a technician to become a technician at another shop. The reasons why they leave can be debated, but there is one fact that we cannot deny, people don’t quit the company they work for, they usually leave because of the boss or manager they work for.
      Put yourselves in the shoes of your employees. Do you have a workplace that communicates, “We appreciate you and want you to stay!”
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