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Retention: Keeping Top Employees [THA 327]


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Are you struggling to retain top employees in the automotive aftermarket industry? Look no further than this episode featuring Dan Taylor, David Askwith, and Bryan Kauffeld, who share their experiences and strategies for hiring and keeping good teammates. They agree that employee retention is crucial for businesses of all sizes and starts with hiring. They discuss the importance of communication, accountability, surveys, referrals, training, and career pathing. They also stress the importance of creating a positive culture to retain top talent.

Bryan Kauffeld, Ulmer’s Auto Care, Cincinnati, OH. David Askwith,Managing Director, Auto Stream Car Care, MD. David's previous episodes HERE

Dan Taylor, Senior Business Advisor, Transformers Institute. Dan's previous episodes HERE

Show Notes:

  • Watch Video Episode HERE
  • (00:02:38) The importance of employee retention and having consistent teammates who meet expectations and standards can set businesses up for long-term success.
  • (00:04:08) The importance of hiring high-quality people who align with the company's core values and how one bad apple can severely damage a good team.
  • (00:05:05 - 00:05:50) The difficulty of finding good employees and the importance of retaining top employees.
  • (00:05:50 - 00:07:00) The benefits of having a high referral rate and how it makes hiring easier.
  • (00:09:34) Retaining the right employees saves money in the long run, and the importance of investing in training, communication, accountability, surveys, referrals, and career pathing to improve retention.
  • (00:09:59 - 00:10:54) The importance of overcommunication and emotional intelligence in biweekly meetings with leaders and quarterly meetings with technicians to discuss pay issues, production, and individual needs.
  • (00:14:07 - 00:15:16) The use of Survey Monkey to conduct employee satisfaction surveys and the importance of communication in reducing fires and increasing employee engagement.
  • (00:16:12) The importance of accountability in a team and how it helps retain top employees.
  • (00:18:14) Soft skills and positive affirmations in retaining employees.
  • (00:20:03) Setting goals and KPIs for employees and holding them accountable.
  • (00:21:38) The importance of training in retaining employees
  • (00:24:42) The importance of electric vehicle training and the need to stay current with industry changes, including the rise of electric vehicles and the need for new diagnostic skills.
  • (00:26:21) Leadership sets a precedent for training
  • (00:28:18) The cost of training is worth it for retention, and there is a direct correlation between training and retention.
  • (00:29:54) Creating a career path for employees and showing them a long-term future with the organization can increase retention. Consider having one-on-one meetings with direct reports twice a year to discuss training plans and goals.
  • (00:31:48) The EOS process
  • (00:33:31) Dan Taylor emphasizes the importance of loving and caring for employees

Thanks to our Partners Shop-Ware and Delphi Technologies

Shop-Ware: More Time. More Profit. Shop-Ware Shop Management getshopware.com

Delphi Technologies: Keeping current on the latest vehicle systems and how to repair them is a must for today’s technicians. DelphiAftermarket.com

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-Buy Me a Coffee: https://www.buymeacoffee.com/carm

-The Aftermarket Radio Network: https://aftermarketradionetwork.com

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  • Have you checked out Joe's Latest Blog?

         0 comments
      Auto shop owners are always looking for ways to improve production levels. They focus their attention on their technicians and require certain expectations of performance in billable labor hours. While technicians must know what is expected of them, they have a limited amount of control over production levels. When all factors are considered, the only thing a well-trained technician has control over is his or her actual efficiency.
      As a review, technician efficiency is the amount of labor time it takes a technician to complete a job compared to the labor time being billed to the customer. Productivity is the time the technician is billing labor hours compared to the time the technician is physically at the shop. The reality is that a technician can be very efficient, but not productive if the technician has a lot of downtime waiting for parts, waiting too long between jobs, or poor workflow systems.
      But let’s go deeper into what affects production in the typical auto repair shop. As a business coach, one of the biggest reasons for low shop production is not charging the correct labor time. Labor for extensive jobs is often not being billed accurately. Rust, seized bolts, and wrong published labor times are just a few reasons for lost labor dollars.
      Another common problem is not understanding how to bill for jobs that require extensive diagnostic testing, and complicated procedures to arrive at the root cause for an onboard computer problem, electrical issue, or drivability issue. These jobs usually take time to analyze, using sophisticated tools, and by the shop’s top technician. Typically, these jobs are billed at a standard menu labor charge, instead of at a higher labor rate. This results in less billed labor hours than the actual labor time spent. The amount of lost labor hours here can cripple a shop’s overall profit.
      Many shop owners do a great job at calculating their labor rate but may not understand what their true effective labor is, which is their labor sales divided by the total labor hours sold. In many cases, I have seen a shop that has a shop labor rate of over $150.00 per hour, but the actual effective labor rate is around $100. Not good.
      Lastly, technician production can suffer when the service advisors are too busy or not motivated to build relationships with customers, which results in a low sales closing ratio. And let’s not forget that to be productive, a shop needs to have the right systems, the right tools and equipment, an extensive information system, and of course, great leadership.
      The bottom line is this; many factors need to be considered when looking to increase production levels. While it does start with the technician, it doesn’t end there. Consider all the factors above when looking for ways to improve your shop’s labor production.
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