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“The Power of Partnership: Liz and Keith Perkins on Marriage and Business” [RR 846]

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Recorded Live at the TST Big Event 2023. Keith Perkins discusses his presentation at the TST Big Event on electrical theory and the challenges of balancing foundational knowledge with advanced concepts for a diverse audience. We also delved into Liz and Keith's relationship as a married couple who work together. They discussed their passion for their industry and how it doesn't feel like work. Bonus: find out how many animals they own!

Keith and Liz Perkins, L1 Automotive Diagnostics and Program, L1 Automotive Training, Listen to Keith’s previous episode HERE.

Show Notes

  • (00:02:56) The challenges of teaching electrical theory
  • (00:06:38) The different types of food they tried at the TST Big Event
  • (00:08:48) Liz and Keith talk about their experience working together as a husband and wife team, including having offices in both their home and shop, and how their passion for the industry makes it feel less like work.
  • (00:11:55) How Keith and Liz find downtime as a couple, including taking time away from work and kids.
  • (00:12:40) How Keith and Liz met in tech school
  • (00:13:39) September 15th is a lucky day for marriage!
  • (00:16:07) How Keith and Liz have grown and evolved together over the years and how it is important to allow oneself to change.
  • (00:23:01) A conversation about Liz and Keith's pets!
  • (00:30:10) Keith talks about how he got into the training side of the industry through YouTube and how he uses social media to encourage technicians to attend training events.
  • (00:31:12) Keith discusses his upcoming presentation for a school career day, emphasizing the professional and high-tech aspects of the automotive industry.
  • (00:34:27) The importance of changing the public's perception of the automotive industry by dressing more professionally and emphasizing the use of gloves and clean hands.
  • (00:37:02) The importance of company culture in the automotive industry.
  • (00:39:10) Keith and Liz discuss the snacks and drinks they provide for their employees.
  • (00:43:13) The challenges of teaching electrical theory and how to make it more engaging for students.
  • (00:43:56) The guests emphasize the importance of attending training events and how it can improve a technician's skills and network.


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  • Have you checked out Joe's Latest Blog?

         1 comment
      I am going to borrow a quote from billionaire, Warren Buffet, “The best investment you can make is in yourself,” This statement, while simplistic, speaks volumes. A shop owner is much more than a boss, a shop owner is a leader. And leaders are solely responsible for the success of their team. This means that you must work hard and commit to a life of continuous learning and improvement. It also means that if the team fails, a leader must always blame himself or herself for that failure and find ways to improve.
      For your business to flourish, you must invest your time and energy in understanding what your role is in your company. It also means that you must be committed to continually improving your level of competence. This does not mean that every task is your responsibility. However, it does mean that the buck stops with you. If your business is not where it needs to be, or you are looking for increased growth, then it is your obligation to do the hard work and set goals, have the vision, perform the research, and develop the plan to achieve your overall objectives.
      When you invest in yourself to become the best leader and the best businessperson you can be, others around you will feed off your energy and your passion. This sends a strong message to everyone on your team that you have what it takes to bring the company to the next level.
      One last thing, another obligation to your company is assembling the right team of people around you. Once you have the right people, you need to invest in them too. Find what truly motivates them, not what you believe inspires them. Be a coach to your employees and always strive to bring out the best in them. Be strong with your convictions and expectations, build strong relationships with your employees, and don’t be afraid of admitting when you drop the ball.
      While Warren Buffet is best known for making billions of dollars with his investment strategies, I want to believe that this quote has its basis in something that money cannot buy.
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