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Fueling Your Business: Tips for Increasing Profitability and Developing Processes [RR 844]


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Recorded Live at the Vision 2023. As a business owner, it's important to constantly seek ways to improve and grow your business. In this episode, Cecil and Kent Bullard discuss the importance of implementing effective processes, raising labor rates, and seeking help from coaches to improve business performance. They also share their experience with organizing their 2023 Institute Summit including the value of having vendors present at the event and the value of networking in the industry. So, what are you waiting for? Tune in now and take your business to the next level!

As always, thanks for listening, and don't forget to subscribe to our podcast for more great content.

"Networking is not about just connecting people. It's about connecting people with people, people with ideas, and people with opportunities." - Michele Jennae

Kent Bullard, COO, The Institute. Listen to Kent’s other episodes HERE.

Cecil Bullard, President of the Institute for Automotive Business Excellence. Listen to Cecil’s previous episodes HERE.

Show Notes

  • (00:01:11) Recap of the Institute's Summit in St. Petersburg
  • (00:07:03) Speed Dating with Vendors at the Summit
  • (00:10:33) Networking and Giving Back: The importance of networking and giving back to the industry.
  • (00:11:55) Raise Your Labor Rate: The undervaluation of the industry and the need to raise labor rates is discussed, with a suggestion to raise rates by $10 and inform other shops in the area.
  • (00:18:24) Importance of Exceptional Customer Service
  • (00:22:27) Coaching methodologies and assessments
  • (00:26:31) Developing Processes: The importance of identifying and documenting processes in a business, and how to start creating processes.
  • (00:28:01) Writing Processes: The process of writing processes, including starting with workflow, identifying lost build hours, and breaking down processes into smaller, manageable steps.
  • (00:31:29) Implementing Processes: The importance of training employees on processes, and how to ensure that processes are being followed correctly. They also emphasize the need for ongoing review and revision of processes.
  • (00:36:25) Selling a Business: The process of selling a business and the importance of having systems and processes in place to make it a sellable business. It is recommended to plan for a period of five to seven years to get the business in shape for sale.
  • (00:37:31) Factors Considered by Buyers: The factors that buyers consider when purchasing a business, including cash flow, property ownership, and profitability over a period of three years. It is important to have consistent growth and profitability over this period to make the business attractive to buyers.
  • (00:39:05) Myths about Coaching: two myths about coaching: that you can't raise your labor rate and that you can't afford a coach.
  • (00:42:09) Improving Net Profit: Ways to improve net profit, including raising labor rates, improving inspections, and working on sales skills.
  • (00:45:07) Benefits of Business Coaching: The benefits of working with a business coach, including building wealth and making minor changes that can compound over time.

 

Thanks to our Partners, AAPEX and NAPA TRACS.

 

Set your sights on Las Vegas in 2023. Mark your calendar now … October 31 - Nov 2, 2023, AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at AAPEXSHOW.COM

NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at NAPATRACS.com

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  • Have you checked out Joe's Latest Blog?

         5 comments
      I recently spoke with a friend of mine who owns a large general repair shop in the Midwest. His father founded the business in 1975. He was telling me that although he’s busy, he’s also very frustrated. When I probed him more about his frustrations, he said that it’s hard to find qualified technicians. My friend employs four technicians and is looking to hire two more. I then asked him, “How long does a technician last working for you.” He looked puzzled and replied, “I never really thought about that, but I can tell that except for one tech, most technicians don’t last working for me longer than a few years.”
      Judging from personal experience as a shop owner and from what I know about the auto repair industry, I can tell you that other than a few exceptions, the turnover rate for technicians in our industry is too high. This makes me think, do we have a technician shortage or a retention problem? Have we done the best we can over the decades to provide great pay plans, benefits packages, great work environments, and the right culture to ensure that the techs we have stay with us?
      Finding and hiring qualified automotive technicians is not a new phenomenon. This problem has been around for as long as I can remember. While we do need to attract people to our industry and provide the necessary training and mentorship, we also need to focus on retention. Having a revolving door and needing to hire techs every few years or so costs your company money. Big money! And that revolving door may be a sign of an even bigger issue: poor leadership, and poor employee management skills.
      Here’s one more thing to consider, for the most part, technicians don’t leave one job to start a new career, they leave one shop as a technician to become a technician at another shop. The reasons why they leave can be debated, but there is one fact that we cannot deny, people don’t quit the company they work for, they usually leave because of the boss or manager they work for.
      Put yourselves in the shoes of your employees. Do you have a workplace that communicates, “We appreciate you and want you to stay!”
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    • By carmcapriotto
      Thank you to our friends at RepairPal for providing you this episode. As shop owners we were part of RepairPal’s Certified network and you can learn more at RepairPal.com/shops.
      Show Notes
      Reasons Google will suspend your GBP Adding Keywords to Your Business Name Using PO boxes or virtual office addresses Using your home address for a service area business - mobile mechanics Making major changes to your information - name, address, phone number Adding Reviews - Talk about RV Masters Recent experience Spam Reviews Two businesses sharing an address - same with phone number A competitor reported you  Dandy Review Removal: Negative review removal using AI They had to rebrand from ReviewVio because of all the negative reviews and complaints that they received. They over charge and under deliver. It is a 12 month contract - not monthly Writer’s Hand: WriterHand.com's Review Generator AI employs state-of-the-art natural language processing algorithms to produce high-quality reviews in a matter of seconds. The tool is designed to cater to the needs of both individual writers and businesses seeking to enhance their online presence. By simply inputting a few key details about a product, service, or experience, users can obtain well-crafted reviews that reflect a genuine customer's perspective. Embed Social: Use AI tools to help you collect more reviews, reply to reviews faster and make your reviews widget designs. New AI Optimization services: Boost Ninja:  Speak on Accurate Automotive GBP Listing being suspended after adding this company to their listing - Supposed to be a Google Maps ranking system by boosting local rankings by targeting top keywords and AI Optimization to your Google listing Problem is when you talk to client’s who have hired companies like this and ask what they are actually doing - the answer is the same: “I have know idea”  
      How To Get In Touch
       
      Group - Auto Repair Marketing Mastermind
      Website - shopmarketingpros.com 
      Facebook - facebook.com/shopmarketingpros 
      Get the Book - shopmarketingpros.com/book
      Instagram - @shopmarketingpros 
      Questions/Ideas - [email protected]
      Click to go to the Podcast on Remarkable Results Radio


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