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Why Dressing Professionally Matters in the Shop and Beyond [THA 324]

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carmcapriotto Grand Master

carmcapriotto

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As a customer, have you ever walked into a business and been put off by the unkempt appearance of the employees or the disarray of the business? If so, you're not alone. Join our panel as they discuss the importance of professionalism in the automotive industry and how it can impact customer trust, employee morale, and overall success. We should expect nothing less than a professional appearance and attitude from those in the automotive industry, and we should continue to project that image to the public.

Kevin and Renae Oswald, Oswald’s Service, Idaho Falls and Rexburg, Idaho.

Vic Tarasik, CEO of Shop Owner Coach. Vic’s previous episodes HERE.

Show Notes:

  • Watch Video Episode HERE
  • (00:03:19) The panel discusses the importance of dressing professionally in the automotive industry, both at conferences and in the shop, and the impact of a professional image on customers and the public in terms of the Importance of Professional Image.
  • (00:05:07) Kevin Oswald talks about having all employees in uniform, including technicians, service advisors, and managers, and the importance of maintaining a professional look
  • (00:00:01) Carm Capriotto introduces the topic of dressing for success and the importance of representing your brand professionally, both at conferences and in the public eye
  • (00:09:21) The panel talks about the importance of dressing professionally to be treated professionally and the impact of a professional appearance on customers i
  • (00:11:28) The panel discusses how a professional appearance impacts customer perception of the quality of work and the importance of having a professional-looking shop to attract customers in Customer Perception.
  • (00:19:28) The benefits of participating in networking groups outside of the automotive industry
  • (00:21:40) The importance of having a dress code policy and maintaining a professional appearance, including facial hair.
  • (00:29:05) The importance of dressing for success by creating a brand through uniforms
  • (00:39:05) Renae Oswald encourages more women to be involved in the industry and to give their perspective, especially as consumers and owners

Thanks to our Partners Shop-Ware and Delphi Technologies Shop-Ware: More Time. More Profit. Shop-Ware Shop Management getshopware.com Delphi Technologies: Keeping current on the latest vehicle systems and how to repair them is a must for today’s technicians. DelphiAftermarket.com

Connect with the Podcast

-Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections

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  • Have you checked out Joe's Latest Blog?

    • Joe Marconi
      The Toolbox is Last to Leave, First is the Heart
      By Joe Marconi in Joe's Blog
         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.

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