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Radical Generosity - The Art of Gifting - The Auto Repair Marketing Podcast

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Incorporating gifting with radical generosity into your auto repair shop can not only create a great relationship with employees and potential customers but also nurture those relationships. Kim is a gifter at heart and in this episode she shares the best and unusual times to gift as well as how to implement gifting into your auto repair shop.

Talking Points

Employee Gifts

  • Random DoorDash
  • Christmas
  • New Baby/Home/Marriage
  • Just because


Partner/Industry Friend Gifts


  • Dream 25 (clients + industry partners)
  • After meeting at event
  • Staying in touch
  • Seeing something on social prompts the gift


Special Occasion Gifts


  • Holidays
  • Employee Appreciation


Client Gifts


  • New clients
  • Client upgrades
  • Special Occasion


Favorite Vendors


  • The Basketry - personalized/customized
  • Holtz Leather
  • Smallwoods
  • DoorDash
  • Amazon


We are just one of many podcasts a part of the Aftermarket Radio Network. You can find those at AftermarketRadioNetwork.com - go and give them a listen!



Until next time - go fill those bays!



Lagniappe (Books, Links, Other Podcasts, etc)




How To Get In Touch

Group - Auto Repair Marketing Mastermind

Website - shopmarketingpros.com 

Facebook - facebook.com/shopmarketingpros 

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros 

Questions/Ideas - [email protected] 


Thanks to our partner, RepairPal. Visit the Web HERE

Click to go to the Podcast on Remarkable Results Radio

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  • Have you checked out Joe's Latest Blog?

      Auto shop owners are always looking for ways to improve production levels. They focus their attention on their technicians and require certain expectations of performance in billable labor hours. While technicians must know what is expected of them, they have a limited amount of control over production levels. When all factors are considered, the only thing a well-trained technician has control over is his or her actual efficiency.
      As a review, technician efficiency is the amount of labor time it takes a technician to complete a job compared to the labor time being billed to the customer. Productivity is the time the technician is billing labor hours compared to the time the technician is physically at the shop. The reality is that a technician can be very efficient, but not productive if the technician has a lot of downtime waiting for parts, waiting too long between jobs, or poor workflow systems.
      But let’s go deeper into what affects production in the typical auto repair shop. As a business coach, one of the biggest reasons for low shop production is not charging the correct labor time. Labor for extensive jobs is often not being billed accurately. Rust, seized bolts, and wrong published labor times are just a few reasons for lost labor dollars.
      Another common problem is not understanding how to bill for jobs that require extensive diagnostic testing, and complicated procedures to arrive at the root cause for an onboard computer problem, electrical issue, or drivability issue. These jobs usually take time to analyze, using sophisticated tools, and by the shop’s top technician. Typically, these jobs are billed at a standard menu labor charge, instead of at a higher labor rate. This results in less billed labor hours than the actual labor time spent. The amount of lost labor hours here can cripple a shop’s overall profit.
      Many shop owners do a great job at calculating their labor rate but may not understand what their true effective labor is, which is their labor sales divided by the total labor hours sold. In many cases, I have seen a shop that has a shop labor rate of over $150.00 per hour, but the actual effective labor rate is around $100. Not good.
      Lastly, technician production can suffer when the service advisors are too busy or not motivated to build relationships with customers, which results in a low sales closing ratio. And let’s not forget that to be productive, a shop needs to have the right systems, the right tools and equipment, an extensive information system, and of course, great leadership.
      The bottom line is this; many factors need to be considered when looking to increase production levels. While it does start with the technician, it doesn’t end there. Consider all the factors above when looking for ways to improve your shop’s labor production.
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