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Resilience in Your Commitment to Succeed [RR 829]


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Recorded Live at the 2023 Institute Summit, Michael Smith, Jason Brennan and Mike Simard discuss leadership, growth, culture and the resilience needed to commit to succeed in your business. Michael Smith, Managing Partner, Herzberg Smith and Co, Michael Smith’s previous episodes HERE

Jason Brennan, Fine Tune Auto Service, Lansing, IL and Hobart, IN.

Mike Simard, Simard Automotive, 4 locations, Fairbanks, AK. Show Notes

  • The pace of change- OEM incentivized to make changes (autonomous alternative drive drains, connectivity, shared mobility) How do we participate today to be successful down the road? And what would that look like?
  • Mindset- the power of belief, the challenge of solving something difficult. 
  • When somebody gets stuck any time of the year and needs help, there are so many people, they can pick up the phone and call. Be fearless and be fearless together. 
  • Your resilience- your people need to see that you're there committed to succeeding. 
  • People are either running toward opportunity or running away from something. 
  • Serve people first.
  • Think outside the box, never give up.
  • Competitive advantage- USP unique selling proposition, UVP unique value proposition is embedded in all of that is the word unique. SWOT analysis.
  • Once you get to be a great journeyperson and you move into mastery, and you're solving all the problems that you and others couldn't solve before, what comes after that? Once you achieve a high level of mastery, you start to think about how does this fit into the bigger picture and how do other things work? When you get to that level, now you start attracting high-performance cultures.
  • The competitive advantage is the experience that you have, and that comes from the people and the values that they share.
  • Core Values: ‘Idea” - integrity, dependability, excellence, empathy, and attentiveness.
  • Your systems and processes should embody what you believe.
  • The best doctors at a doctor’s office- explained the process, transparent about results, explained what is to come next and why it’s needed, and asked if you had any questions.
  • If you truly care about people, you’ll do the right thing, and the money will come .
  • We're not selling stuff, we're stewarding the investment of their vehicle, which is a depreciating asset.
  • Communicating with your employees regularly.
  • Goal alignment
  • Stop interviewing for yourself- get other team members involved. Where could you go? Where do you want to go? What are your personal goals and your career development path? How do they align with the company's purpose and goals?
  • Provide more opportunities for employees.
  • It's all about knowing each other and the more familiar we are. The less unknown there is, the easier it is for us to have an honest connection with each other. 


Thanks to our Partner, NAPA AUTO CARE Learn more about NAPA AUTO CARE and the benefits of being part of the NAPA family by visiting www.NAPAAutoCare.com Connect with the Podcast: Aftermarket Radio Network Subscribe on YouTube Visit us on the Web Follow on Facebook Become an Insider Buy me a coffee Important Books

 
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  • Have you checked out Joe's Latest Blog?

         5 comments
      I recently spoke with a friend of mine who owns a large general repair shop in the Midwest. His father founded the business in 1975. He was telling me that although he’s busy, he’s also very frustrated. When I probed him more about his frustrations, he said that it’s hard to find qualified technicians. My friend employs four technicians and is looking to hire two more. I then asked him, “How long does a technician last working for you.” He looked puzzled and replied, “I never really thought about that, but I can tell that except for one tech, most technicians don’t last working for me longer than a few years.”
      Judging from personal experience as a shop owner and from what I know about the auto repair industry, I can tell you that other than a few exceptions, the turnover rate for technicians in our industry is too high. This makes me think, do we have a technician shortage or a retention problem? Have we done the best we can over the decades to provide great pay plans, benefits packages, great work environments, and the right culture to ensure that the techs we have stay with us?
      Finding and hiring qualified automotive technicians is not a new phenomenon. This problem has been around for as long as I can remember. While we do need to attract people to our industry and provide the necessary training and mentorship, we also need to focus on retention. Having a revolving door and needing to hire techs every few years or so costs your company money. Big money! And that revolving door may be a sign of an even bigger issue: poor leadership, and poor employee management skills.
      Here’s one more thing to consider, for the most part, technicians don’t leave one job to start a new career, they leave one shop as a technician to become a technician at another shop. The reasons why they leave can be debated, but there is one fact that we cannot deny, people don’t quit the company they work for, they usually leave because of the boss or manager they work for.
      Put yourselves in the shoes of your employees. Do you have a workplace that communicates, “We appreciate you and want you to stay!”
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    • By carmcapriotto
      Thank you to our friends at RepairPal for providing you this episode. As shop owners we were part of RepairPal’s Certified network and you can learn more at RepairPal.com/shops.
      Show Notes
      Reasons Google will suspend your GBP Adding Keywords to Your Business Name Using PO boxes or virtual office addresses Using your home address for a service area business - mobile mechanics Making major changes to your information - name, address, phone number Adding Reviews - Talk about RV Masters Recent experience Spam Reviews Two businesses sharing an address - same with phone number A competitor reported you  Dandy Review Removal: Negative review removal using AI They had to rebrand from ReviewVio because of all the negative reviews and complaints that they received. They over charge and under deliver. It is a 12 month contract - not monthly Writer’s Hand: WriterHand.com's Review Generator AI employs state-of-the-art natural language processing algorithms to produce high-quality reviews in a matter of seconds. The tool is designed to cater to the needs of both individual writers and businesses seeking to enhance their online presence. By simply inputting a few key details about a product, service, or experience, users can obtain well-crafted reviews that reflect a genuine customer's perspective. Embed Social: Use AI tools to help you collect more reviews, reply to reviews faster and make your reviews widget designs. New AI Optimization services: Boost Ninja:  Speak on Accurate Automotive GBP Listing being suspended after adding this company to their listing - Supposed to be a Google Maps ranking system by boosting local rankings by targeting top keywords and AI Optimization to your Google listing Problem is when you talk to client’s who have hired companies like this and ask what they are actually doing - the answer is the same: “I have know idea”  
      How To Get In Touch
       
      Group - Auto Repair Marketing Mastermind
      Website - shopmarketingpros.com 
      Facebook - facebook.com/shopmarketingpros 
      Get the Book - shopmarketingpros.com/book
      Instagram - @shopmarketingpros 
      Questions/Ideas - [email protected]
      Click to go to the Podcast on Remarkable Results Radio


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