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Do Siri, Alexa, and Google Assistant Recommend Your Shop? - The Auto Repair Marketing Podcast


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Talking Points

  • Statistics
  • The way people search is very different
  • Searches are longer
  • Searches are more conversational
  • You need to answer questions in complete sentences
  • This is one reason why blogs are so important
  • Search queries are longer but your answers need to be short and concise
  • Optimize for featured snippets
  • Write the way you talk - natural language
  • Include questions in your content - long tail keywords
  • Dumb it down - write it for a 10 year old
  • Use long content
  • “Near Me” searches continue to increase
  • Do more video - featured snippets in videos

 

Lagniappe (Books, Links, Other Podcasts, etc)

 

 

How To Get In Touch

 

Group - Auto Repair Marketing Mastermind

Website - shopmarketingpros.com 

Facebook - facebook.com/shopmarketingpros 

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros 

Questions/Ideas - [email protected] 

Thanks to our partner, RepairPal. Visit the Web HERE

Click to go to the Podcast on Remarkable Results Radio

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  • Have you checked out Joe's Latest Blog?

         4 comments
      A recent study, done by Harvard Business School, concluded that the real problem with attracting and retaining employees has more to do with the workplace environment, not pay or benefits. While the study did find that an adequate pay plan and offering an attractive benefits package did help with recruiting and retention, it’s not enough to satisfy the needs of employees, especially those of front-line workers.
      The study also stated that in 2021, many companies were convinced that giving raises, sign-on bonuses, and other perks would solve the worker shortage problem and prevent people from quitting. However, this strategy did not work. So, what does work regarding attracting quality people and keeping them employed?
      Essentially, it all comes down to the culture of your company.  Management: do all it can to consider the individual needs of your employees. Your employees want to feel that they have a voice, that their opinion counts, and that their role in your company is both respected and recognized. Yes, pay and a great benefits package will go a long way toward making your employees feel secure, but that’s only financial security. People want more than money.
      To attract and keep top talent requires creating a company that people feel proud to work for. You need to reach the hearts and minds of your employees. Become a leader that people are enthusiastic about working for. You want your employees bragging to their friends and family that your shop is a great place to work!
      Step one to attracting and retaining quality employees: Create an amazing workplace environment for your employees!  Trust me, happy employees make happy shop owners too!
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