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Aftermarket Radio Network 2023 Forecast [THA 313]


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Recession is the main topic for everyone as we enter into 2023, almost 3 years post-pandemic. The Aftermarket Radio Network has collaborated together to offer their forecast for the year. Consider this your 'one stop podcast player' to hear insights from an accountant, technician, business coach and marketing perspective. Together, we continue to Advance the Aftermarket.

Hunt Demarest, CPA, Paar Mellis and AssociatesBusiness by the Numbers Podcast Matt Fanslow, Riverside Automotive, Red Wing, MN, Diagnosing the Aftermarket A to Z Podcast Kim and Brian Walker, Shop Marketing ProsAuto Repair Marketing Podcast Chris Cotton, AutoFix Auto Shop CoachingChris Cotton Weekly Blitz Podcast

Show Notes:

  • Hunt Demarest 2023 Episode- 2023 Forecast and Business Outlook
  • Matt Fanslow 2023 Episode- 2023 Outlook
  • Chris Cotton 2023 Episode- Surviving 2023 and Beyond
  • Brian & Kim Walker 2023 Episode- Creating Your Own Economy
  • Blow people away with your customer service experience
  • Stop stopping
  • Mindset- staying positive
  • Focus on your own numbers, not anyone else
  • Over half of the people that make 150 to $200,000 a year are living paycheck to paycheck.
  • Could you survive during 2008 without government aid?
  • Advertising doesn't happen overnight!
  • It's not about cutting expenses, it’s being more efficient with what you have.
  • Pivote parts matrix ‘buckets’  
  • Don’t forget about your internal customers- employees
  • “Experience is remembered long after price is forgotten"


Thanks to our Partners Shop-Ware and Delphi Technologies Shop-Ware: More Time. More Profit. Shop-Ware Shop Management getshopware.com Delphi Technologies: Keeping current on the latest vehicle systems and how to repair them is a must for today’s technicians. DelphiAftermarket.com

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Important Books

Support our partners:

Shop-Ware: More Time. More Profit. Shop-Ware Shop Management getshopware.com Delphi-Call-to-action.png         Delphi Technologies: Keeping current on the latest vehicle systems and how to repair them is a must for today’s technicians. DelphiAftermarket.com

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Click to go to the Podcast on Remarkable Results Radio

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  • Have you checked out Joe's Latest Blog?

         5 comments
      I recently spoke with a friend of mine who owns a large general repair shop in the Midwest. His father founded the business in 1975. He was telling me that although he’s busy, he’s also very frustrated. When I probed him more about his frustrations, he said that it’s hard to find qualified technicians. My friend employs four technicians and is looking to hire two more. I then asked him, “How long does a technician last working for you.” He looked puzzled and replied, “I never really thought about that, but I can tell that except for one tech, most technicians don’t last working for me longer than a few years.”
      Judging from personal experience as a shop owner and from what I know about the auto repair industry, I can tell you that other than a few exceptions, the turnover rate for technicians in our industry is too high. This makes me think, do we have a technician shortage or a retention problem? Have we done the best we can over the decades to provide great pay plans, benefits packages, great work environments, and the right culture to ensure that the techs we have stay with us?
      Finding and hiring qualified automotive technicians is not a new phenomenon. This problem has been around for as long as I can remember. While we do need to attract people to our industry and provide the necessary training and mentorship, we also need to focus on retention. Having a revolving door and needing to hire techs every few years or so costs your company money. Big money! And that revolving door may be a sign of an even bigger issue: poor leadership, and poor employee management skills.
      Here’s one more thing to consider, for the most part, technicians don’t leave one job to start a new career, they leave one shop as a technician to become a technician at another shop. The reasons why they leave can be debated, but there is one fact that we cannot deny, people don’t quit the company they work for, they usually leave because of the boss or manager they work for.
      Put yourselves in the shoes of your employees. Do you have a workplace that communicates, “We appreciate you and want you to stay!”
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