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TechForce: Powering Our Youth [RR 798]


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TechForce Foundation is a national charity committed to powering technical careers so communities thrive. We are LIVE at AAPEX 2022 with members of the TechForce Foundation to discuss their critical role in engaging with the next generation of technicians . Lisa Evans, Chief Development Officer Keishawn Smith, Student and Advocate for TechForce Jennifer Maher, Executive Director techforce.org Key Talking Points

  • The TechForce Network is an online social community and career hub that connects GenZ and Millennials in a way they want to connect – using the TechForce app or online network to find information, explore the career, discover schools, get scholarships, find apprenticeships and jobs, and flex their talents – all in one place.  TechForce collaborates with every willing school, company, association, and nonprofit across all sectors to identify solutions that help future and working techs navigate the career pathway, successfully getting them from pipeline to placement.
  • Food, shelter, and transportation- all involved in the automotive industry
  • Over the next five years, auto, diesel, collision, and aviation combined will need 1 million new technicians to keep up with demand. Last year alone, our tech schools only graduated in auto 29,000 students
  • Networking at AAPEX- CEO’s, executives in corporate companies, manufacturers etc 
  • TechForce was able to give out 1.6 million in scholarships last year and 17 million total since its inception 
  • It’s important for youths that their parents are supportive and help them reach their goals
  • Do you have a career map? To level up? Younger generations want a career path.
  • TechForce provides students & instructors with free, VIP access to races, rallies, shows, & events where they’ll meet employers & be surrounded by the passion of the industry
  • The TechForce Mobile STEM Career Center is a traveling hands-on exhibit designed to engage Gen Z and help them discover the rewarding career path as professional technicians in the transportation field. Part of TechForce’s national workforce development initiative, the Center can be deployed for indoor or outdoor activities and can scale from several hands-on activities to more than a dozen. It features a built-in exterior video wall as well as retractable awnings and two large free-standing shade covers.
  • Technicians need to get certified, trained, to get the right education, for them to be built up the right way
  • ‘Life Happens Grants’- #1 application is for car repair, #2 is for tire replacements
  • Diversity and Inclusion- less than 3% are female technicians, and 52% of the total population is female


Connect with the Podcast: Aftermarket Radio Network Subscribe on YouTube Visit us on the Web Follow on Facebook Become an Insider Buy me a coffee Important Books Check out today's partners: Set your sights on Las Vegas in 2022. Mark your calendar now … November 1-3, 2022, AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at AAPEXSHOW.COM/WEBINAR. Shop-Ware-Call-To-Action-Graphic-v3.png Shop-Ware: More Time. More Profit. Shop-Ware Shop Management getshopware.com ARN-Website-Banner-July-2022-1200x400-1.png Screenshot_340.png

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  • Have you checked out Joe's Latest Blog?

         5 comments
      I recently spoke with a friend of mine who owns a large general repair shop in the Midwest. His father founded the business in 1975. He was telling me that although he’s busy, he’s also very frustrated. When I probed him more about his frustrations, he said that it’s hard to find qualified technicians. My friend employs four technicians and is looking to hire two more. I then asked him, “How long does a technician last working for you.” He looked puzzled and replied, “I never really thought about that, but I can tell that except for one tech, most technicians don’t last working for me longer than a few years.”
      Judging from personal experience as a shop owner and from what I know about the auto repair industry, I can tell you that other than a few exceptions, the turnover rate for technicians in our industry is too high. This makes me think, do we have a technician shortage or a retention problem? Have we done the best we can over the decades to provide great pay plans, benefits packages, great work environments, and the right culture to ensure that the techs we have stay with us?
      Finding and hiring qualified automotive technicians is not a new phenomenon. This problem has been around for as long as I can remember. While we do need to attract people to our industry and provide the necessary training and mentorship, we also need to focus on retention. Having a revolving door and needing to hire techs every few years or so costs your company money. Big money! And that revolving door may be a sign of an even bigger issue: poor leadership, and poor employee management skills.
      Here’s one more thing to consider, for the most part, technicians don’t leave one job to start a new career, they leave one shop as a technician to become a technician at another shop. The reasons why they leave can be debated, but there is one fact that we cannot deny, people don’t quit the company they work for, they usually leave because of the boss or manager they work for.
      Put yourselves in the shoes of your employees. Do you have a workplace that communicates, “We appreciate you and want you to stay!”
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