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Leverage Your DVI and Drive More Revenue – Craig O’Neill [RR 794]


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Did you know the data portion of Digital Vehicle Inspections is the least important piece of the process? It's about communication with the customer and using DVI as a tool to drive revenue. Craig O’Neill, VP of Training, Autotextme.com. Listen to Craig’s previous episodes HERE  Key Talking Points

  • DVI is a data collection tool- ‘digital’ is the mode, and the data is the least important piece; it’s about the customers that are driving the car that is the most important part. What is their use of the vehicle? 
  • What is your communication training for advisors? Level 1 is basic customer information, Level 2 is transactional data about the vehicle, Level 3 is relationship building with listening and asking open-ended questions. 
  • Failure- processes and procedures, top-down support, data
  • DVI as a part of your CRM (Client Relations Management)- CRM has three main components, orientation, information (subject to availability, quality, depth ... this is where DVI's are in this format, and configuration (structures incentives and controls)
  • Performing inspections is NOT what drives more revenue.
  • 300% rule- 100% of vehicles get inspected, 100% of the findings get estimated, 100% of estimated items get presented to the customer


  Connect with the Podcast: Aftermarket Radio Network Subscribe on YouTube Visit us on the Web Follow on Facebook Become an Insider Buy me a coffee Important Books Check out today's partners: Set your sights on Las Vegas in 2022. Mark your calendar now … November 1-3, 2022, AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at AAPEXSHOW.COM/WEBINAR. Shop-Ware-Call-To-Action-Graphic-v3.png Shop-Ware: More Time. More Profit. Shop-Ware Shop Management getshopware.com ARN-Website-Banner-July-2022-1200x400-1.png Screenshot_340.png

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